Cellopark
- Company typePrivate
- Founded2004
- HeadquartersBet Dagan, Israel
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Cellopark does
Cellopark, doing business as Cello, is an Israeli-headquartered (Bet Dagan) mobile parking and smart-mobility SaaS company founded in 2004 and rebranded from Cellopark to Cello in 2024. Its core product is a mobile application (iOS and Android) that enables drivers to pay for on-street and off-street parking without physical meters, backed by two SaaS platforms — On-Street Parking Management for public operators and Off-Street Parking Management for private operators — that integrate with gate systems and License Plate Recognition (LPR) solutions and include CRM and Smart BI & Data modules.
The company serves two primary customer sets: (1) B2B — public and private parking operators and municipal governments, sold via direct sales and municipal partnerships (e.g., Brisbane City Council, 70+ Israeli municipalities); and (2) B2C — individual drivers using the consumer app. It generates revenue through SaaS subscription fees to operators, per-transaction payment fees, and fees on a growing portfolio of adjacent mobility services delivered through the same app: EV charging, toll roads, car wash, fuel delivery (Dalkan), roadside assistance and flat-tire repair, scooters, parking protection, tire subscription, and vehicle test logistics.
Cellopark operates in Israel since 2004 (70+ cities, 400+ parking lots, 350K+ parking spaces) and Australia since 2012 (35+ cities and institutions, 400K+ parking spaces), with Greece publicly announced as a forthcoming market. The firm is privately held, led by CEO Guy Selok, and has taken one disclosed institutional round led by Fortissimo Capital (2021). Reported headcount of 1-10 employees is notable given the operational footprint, suggesting a lean operating model or substantial outsourcing.
Cellopark firmographics
Firmographics- Name
- Cellopark
- Legal name
- Cello
- Website
- https://cellopark.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Cellopark industry classification
Industry- Product category
- Parking Management Software
- NAICS
- Parking Lots and Garages (812930), Parking Lots and Garages (81293)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)
- akta.pro secondary industries
- On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones) (TLAJAIAA), Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB), Corporate Parking & Curb Management (Permits, Allocation, Validation) (TLABALAJ)
Keywords
Where Cellopark is headquartered
LocationHeadquarters
- HQ city
- Bet Dagan
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Cellopark business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Parking Management SaaS: SaaS platform fees from parking operators (both public and private) for managing parking operations
- Mobile Payment Transaction Fees: Revenue generated from mobile payment processing for parking under the CellOPark platform
- Supplementary Driver Services: Additional services including toll roads, car wash, EV charging, flat tire repairs, and roadside assistance through the platform
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Cellopark product offering
Product offeringCore offering
Cello (formerly Cellopark) provides a SaaS-based smart parking and mobility management platform delivered via the Cello mobile application and operator dashboards. Public and private parking operators license the platform to manage on-street and off-street parking, including payment processing, enforcement, and LPR/gate system integration. Individual drivers use the same mobile app to pay for parking, charge EVs, pay tolls, book car washes, request roadside/flat tire service, and access other mobility services.
Product overview
Cello (formerly Cellopark) is a smart parking ecosystem platform offering a comprehensive suite of integrated mobility services. The core product is the Cello mobile app, which serves as the unified interface for all services. The platform operates on a SaaS model with two main management platforms: On-Street Parking Management for public parking operators and Off-Street Parking Management for private parking operators, both integrating with gate systems and LPR solutions. Additional driver services are delivered as integrated modules within the app: EV Charging, Road Service/Flat Tire repairs, Toll Roads, Car Wash, Fuel (Dalkan), and Scooters. Business solutions include Netzer for Business fleet management and Cello All in for comprehensive business accounts. The platform also includes CRM, Smart BI & Data analytics capabilities for operators. The company operates in Israel (since 2004), Australia (since 2012), and is expanding to Greece.
Differentiator
Problem solved
Functional benefit
Products and services
- Cello Mobile App (formerly Cellopark)
- On-Street Parking Management
- Off-Street Parking Management
- Public Transportation Platform
- Netzer for Business
- Cello All in for Business
- EV Charging Service
- Toll Roads Service
- Car Wash Service
- Road Service and Flat Tire Assistance
- Dalkan Fuel Delivery Service
- Blue and White Parking (חניה בכחול לבן)
- Parking Protection Services
- Vehicle Test Transport Service (שינוע רכב לטסט)
- Scooter Rental Service
- Tire Subscription (מנוי צמיגים)
Quantifiable outcome
- 62% of respondents preferred parking apps over traditional meters
- +1 more outcomes
Companies that use Cellopark
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Cellopark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature4 records
Cellopark partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brisbane City CouncilcoreBrisbane City Council partnered with CellOPark to transition from parking meters to app-only zones. Under this partnership, 98 areas were moved to mobile-only payment systems under the CellOPark platform, with the council using research findings to inform its transition strategy.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Cellopark competitors and assessment
Company assessmentEmerging players
- JustPark: UK-based consumer app and operator platform for parking reservations and payments — operates in adjacent mobility model with focus on reservation/use cases, comparable to Cello's mobile payment model.
- Park+ (Power2Go/SMARTS): India-focused smart-parking operator with mobile payments, FASTag, and IoT integrations — comparable adjacency in mobile-payments + operator SaaS even though geographic overlap is limited.
Direct peers
- PayByPhone: Mobile parking payment service used widely by municipalities in North America, Europe, and Australia — comparable consumer app and city-contract model to Cellopark/Cello.
- SpotHero: Digital parking marketplace and platform serving both drivers and operators with mobile reservations and payments — comparable scope to Cello's on-street and off-street operator offerings.
- ParkMobile: Largest US-focused mobile parking payments and smart-parking SaaS provider, serving municipalities and operators globally with a comparable consumer app and operator platform model to Cello.
- EasyPark Group: European-headquartered smart-parking platform providing mobile payment, operator SaaS, and broader mobility integrations across many cities — directly competing for the same municipal and operator customers as Cello.
- Passport: Mobility platform providing mobile parking payments, enforcement, and digital permitting for cities — direct competitor in the operator and municipal SaaS category that Cello serves.
Broad incumbents
- T2 Systems: Established parking management SaaS provider for permit, enforcement, and PARCS operations across North America — overlaps with Cello's operator-side platform and integrations but with a much broader enterprise footprint.
- Flowbird Group: Global provider of parking terminals, PARCS hardware, and integrated smart-city mobility platforms including mobile payments — competes with Cello at the operator and city-procurement level.
Regional players
- IPS Group: US-based provider of smart parking meters and integrated mobile payment/IoT platforms — comparable technology stack and city-customer focus but primary geographic focus is North America versus Cello's Israel/Australia footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cellopark social profiles
Digital presenceCellopark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cellopark leadership team
Management profileNumber of profiles
Profiles1 record
Cellopark funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cellopark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cellopark
What does Cellopark do?
Cello (formerly Cellopark) provides a SaaS-based smart parking and mobility management platform delivered via the Cello mobile application and operator dashboards. Public and private parking operators license the platform to manage on-street and off-street parking, including payment processing, enforcement, and LPR/gate system integration. Individual drivers use the same mobile app to pay for parking, charge EVs, pay tolls, book car washes, request roadside/flat tire service, and access other mobility services.
Is Cellopark a public or private company?
Cellopark is a private company. It is classified as private equity controlled and is currently operating.
When was Cellopark founded?
Cellopark was founded in 2004. It employs 1 to 10 people.
Where is Cellopark based?
Cellopark is headquartered in Bet Dagan, Israel, in the Middle East region.
How does Cellopark make money?
Three revenue lines are on record. Parking Management SaaS are the primary driver. The others are mobile Payment Transaction Fees and supplementary Driver Services.
Who are Cellopark's main competitors?
Emerging players on record are JustPark and Park+ (Power2Go/SMARTS). Direct peers are PayByPhone, SpotHero, ParkMobile, EasyPark Group and Passport. Broad incumbents are T2 Systems and Flowbird Group. IPS Group is listed as a regional player.
Does Cellopark have an API?
No public API is recorded for Cellopark.
What industry is Cellopark in?
Cellopark's product category is Parking Management Software. Its primary akta.pro industry code is TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics), with a secondary code of TLAJAIAA, On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones). Its NAICS code is 812930 and its SIC code is 7500.