Trade Group

Name

Trade Group

Legal name

The Trade Group

Website

https://tradegroup.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Business Coaching and Training Services

NAICS

Other Technical and Trade Schools (611519)

akta.pro primary industry

Consultative Selling & Discovery (EDABABAC)

Keywords

• Trade business coaching
• Construction business training
• Trade business mentoring
• Construction recruitment services
• Construction marketing courses

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Trade Business Accelerator University: 12-module training program with live mentoring sessions, 3 months of private members-only support group, and 3-day live event ticket. One-time fee model at £1,497 + VAT.
2. Trade Business Mentoring: 1-to-1 mentoring from business strategists with monthly coaching, Live WhatsApp support, and access to premium templates and booklets.
3. Trade Social: Social media marketing course covering Facebook Marketing, traffic campaigns, conversion campaigns, lead generation, and outreach campaigns. Helps businesses create lead generation machines using social media.
4. Trade Recruit: Recruitment services for construction industry, matching job seekers with roles. Operates as a separate website (trade-recruit.co.uk).
5. Free Sales Ebook: Lead magnet/free resource to attract prospects into the funnel.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Trade Group provides coaching, training, and mentorship services to sole traders and SME business owners in the UK construction and trade industry. Its core offering is the Trade Business Accelerator University, a 12-module training program priced at £1,497 + VAT, supplemented by 1-to-1 Trade Business Mentoring, Trade Social (Facebook marketing education), and Trade Recruit (recruitment services). The company is founder-led by BBC Apprentice winner Joseph Valente.

Product overview

Trade Group operates as a multi-product coaching and mentorship ecosystem serving construction and trade business owners. The core offering combines Trade Business Accelerator University (a 12-module training program at £1,497+VAT), Trade Business Mentoring (1-to-1 coaching with WhatsApp support), Trade Social (social media marketing education), and Trade Recruit (recruitment services). These products are unified under the Trade Mastermind brand, providing a complete business development platform from training and mentorship to marketing education and talent acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• Trade Business Accelerator University: Market-leading training program with 12 expert training modules covering company structure, business planning, strategy, sales, marketing, operations, supply chain, recruitment, HR, finance, reporting, and exit strategy. Includes live mentoring sessions and a 3-day live event.
• Trade Social
• Trade Recruit

Products and services

• Trade Business Accelerator University
• Trade Business Mentoring
• Trade Social
• Trade Recruit

Quantifiable outcome

• Clients have demonstrated turnover increases from £120k-200k to £400k-1.2m within one year
• +4 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ServiceTitan: Large software platform serving residential trades (HVAC, plumbing, electrical) with field service management and business operations tooling. Adjacent/broader incumbent in the same trade business ecosystem, not a training company but enabling the same customers Trade Group serves and increasingly competing for the construction business owner’s budget.
• Entrepreneurs' Organization (EO): Global peer-to-peer network and learning organization for founders of businesses over $1m in revenue. Comparable in function (peer learning, mentoring, accelerator-style programs for business owners scaling) but broader in scope and not verticalized. Trade Group could be a feeder/down-market option to EO.

Direct peers

• ActionCOACH: Global business coaching franchise serving SMB owners across industries with structured programs, mentoring, and sales training. Directly comparable in offering (coaching + training + peer community) and customer segment (small business owners scaling), differing mainly in vertical focus and franchise model.
• Profit First Professionals: Certified coaching network built around Mike Michalowicz’s Profit First methodology, training accountants and business coaches to deliver the system to SMB clients. Comparable as a methodology-driven training/coaching community serving small business owners with structured curriculum and certification, similar shape to Trade Group’s modular approach.
• Pinnacle Business Guides: Trades-specific business coaching firm focused on HVAC, plumbing, electrical, and other construction business owners. Highly comparable in vertical (construction SMBs) and offering (coaching and scaling programs), making it a direct vertical peer.
• Built to Sell (John Warrillow): SMB consulting/training brand focused on helping business owners build more valuable, transferable companies via the “Build to Sell” methodology. Comparable as a content-led, training-plus-coaching platform targeting SMB owner-operators, with similar exit-strategy curriculum to Trade Group’s accelerator.

Emerging players

• The HVAC Hustler: Coaching brand offering HVAC contractor owners courses and masterminds on sales, marketing, and operations. Directly comparable as a niche trade-business coaching/training brand with content-led acquisition and high-ticket programs.
• Business Coaching for Tradesmen (various UK operators): Multiple smaller UK-based coaches offering trade-specific business training (e.g., Trades Unlocked, The Trades Coach). They are emerging, niche competitors in the same UK construction trades coaching space as Trade Group.
• Contractor Evolution / Contractor Coaching (industry trade coaches): Coaching and consulting firm specializing in helping HVAC, plumbing, and electrical contractors grow. Directly comparable in vertical focus and delivery (coaching/training for trade business owners) and comparable in pricing (multi-thousand dollar programs).

Others

• Ontraport (marketing automation platform used by Trade Group): All-in-one marketing automation and CRM platform referenced via asset delivery URLs in the data. They are an enabling technology partner for Trade Group’s funnel and funnel automation rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trade-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trade Group