What Informed Solutions does

Informed Solutions is a UK-headquartered, privately-held digital, data and AI consultancy founded in 1992 and based in Altrincham, Greater Manchester. It operates as a multi-Queen's Award-winning specialist in large-scale public sector digital transformation, serving central government, the NHS, environmental agencies, policing bodies and, more recently, transport and regulatory clients through offices in London, Edinburgh and Brisbane. Core customers include NHS England, NatureScot, the National Police Coordination Centre (Mercury platform), the Joint Air Quality Unit and the Criminal Injuries Compensation Authority, with most revenue delivered through UK government procurement frameworks such as G-Cloud 12/13/14 and Crown Commercial Service.

The company's offering rests on six interconnected proprietary platforms: InformedTRANSFORM (an agile/DevOps digital transformation methodology), InformedENGAGE (citizen engagement), InformedINSIGHT (data integration and geospatial analytics with satellite and eDNA inputs), InformedSERVICE (live-operations support), InformedDECISION (an AI-powered planning and case-decision support platform integrating NLP, Named Entity Recognition, machine learning and location intelligence, available on AWS Marketplace), and InformedACADEMY (ISO9001-certified talent development). These platforms are complemented by professional services in consulting, delivery, service support, geospatial intelligence, domain specialism and AI readiness assessment.

The business model combines platform licensing and SaaS (including AWS Marketplace listings) with multi-year professional services engagements, distributed primarily through UK government procurement marketplaces and direct enterprise sales into major public sector accounts, with international expansion in ASEAN pursued via channel partnerships (GRC Consulting Services, REDtone). The firm is employee-owned, reports approximately 350 staff, has no disclosed external funding and is led by Group CEO Elizabeth Vega OBE and UK CEO Seth Finegan.

Name

Informed Solutions

Legal name

Informed Solutions

Website

https://informed.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Informed Solutions is a UK-headquartered, employee-owned digital, data and AI consultancy founded in 1992 that builds proprietary AI and geospatial platforms (InformedTRANSFORM, InformedDECISION, InformedINSIGHT and others) for public sector clients including NHS England, NatureScot and national policing bodies.

Ownership category

akta.pro rank

Product category

Digital Transformation Software & Services

NAICS

Computer Systems Design and Related Services (54151), Software Publishers (5132)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industries

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), Care Management & Coordination Platforms (case/disease management workflows) (HLACAHAD)

Keywords

• Digital transformation services
• AI decision support
• Geospatial intelligence platforms
• Public sector consulting
• Data analytics software

Headquarters

HQ city

Altrincham

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Digital transformation consulting engagements with public sector clients including NHS England, government agencies, and policing organisations. Projects involve requirements scoping, solution design, implementation, and ongoing support.
2. Platform Licensing:

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Informed Solutions develops and licenses a portfolio of six AI- and data-powered digital transformation platforms — InformedTRANSFORM™, InformedENGAGE™, InformedINSIGHT™, InformedSERVICE™, InformedDECISION™ and InformedACADEMY™ — and delivers associated professional services (Consulting, Delivery, Service Support, Geospatial Intelligence, AI Readiness Assessment, Domain Specialisms) primarily to UK and international public sector clients in healthcare, environmental management, policing, transport and government.

Product overview

Informed Solutions offers a portfolio of six interconnected AI and data-powered platforms: InformedTRANSFORM™ (digital transformation methodology), InformedENGAGE™ (customer experience), InformedINSIGHT™ (data analytics), InformedSERVICE™ (operations), InformedDECISION™ (AI decision support), and InformedACADEMY™ (skills development). The company also provides professional services including AI Readiness Assessment, Consulting, Delivery, Service Support, Geospatial Intelligence, and Domain Specialisms. The platforms are designed to work together, with InformedTRANSFORM™ as the overarching methodology that guides development of the other platforms. The product portfolio supports digital transformation across Healthcare, Environmental Management, Justice and Emergency Services, Transport, Government, and Sustainable Energy sectors.

Differentiator

Problem solved

Functional benefit

Brands

• InformedTRANSFORM™: Digital business transformation framework and methodology that helps accelerate and de-risk digital business change
• InformedENGAGE™
• InformedINSIGHT™
• InformedSERVICE™
• InformedDECISION™
• InformedACADEMY™
• InformedACADEMY™
• InformedENGINEERING™

Products and services

• InformedTRANSFORM™ Queen's Award-winning digital business transformation methodology that accelerates and de-risks digital business change by combining agile and DevOps practices with collaborative User-Centred Design techniques. Used as the overarching framework for client engagements.
• InformedENGAGE™ Digital experience platform that transforms customer engagement through world-class digital experiences and includes Natural Language Processing capabilities for user interactions. Targets public sector citizen and stakeholder engagement.
• InformedINSIGHT™ Data integration and analytics platform that unifies and harmonises data to drive actionable insights. Deployed by NatureScot for environmental monitoring with satellite imagery (SENTINEL-2) and AI-powered analysis combining citizen science, eDNA and historical documents.
• InformedSERVICE™ Platform driving continuous improvement in live operations by ensuring security, availability and continuous improvement of deployed digital services.
• InformedDECISION™ First-of-its-kind AI-powered decision support platform that unifies data from distributed and unstructured sources using Natural Language Processing, Machine Learning and Location Intelligence. Enables faster, better decisions on planning, environmental management and case processing for public sector organisations.
• InformedACADEMY™ World-class, ISO9001 certified talent and development framework providing comprehensive development programmes for digital and business leaders. Available in the UK and Australia.
• AI Readiness Assessment Professional service helping organisations understand their AI opportunity and turn ambition into action through assessment and planning.
• Consulting Strategic consulting services for setting the course for accelerated and de-risked digital transformation engagements.
• Delivery Delivery services building world-class, user-centred services in complex environments using agile methodologies.
• Service Support Services ensuring security, availability and continuous improvement of live digital services for public sector clients.
• Geospatial Intelligence Location-based intelligence services unlocking the power of place to enable faster, better decisions for public sector clients.
• Domain Specialisms Specialist services developing world-class solutions using the latest technologies and techniques across Healthcare, Environmental Management, Justice and Emergency Services, Transport, Government and Sustainable Energy sectors.

Quantifiable outcome

• Multiple clients have achieved significant carbon emission reductions and environmental compliance improvements through InformedINSIGHT-powered monitoring programmes.
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability11 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• NatureScotcoreStrategic or Co-development Partner · 1 January 2022Strategic partnership through CivTech Challenge programme to develop digital land management solutions. NatureScot engaged Informed Solutions to co-develop innovative geospatial and land management intelligence capabilities for Scotland's environmental management needs.
• NHS England and NHS ImprovementcoreStrategic or Co-development Partner · 1 January 2022Strategic partnership delivering patient safety digital services for the NHS. Informed Solutions supports NHS England's digital transformation agenda through platform development and implementation services focused on improving patient outcomes.
• National Police Coordination Centre (NPoCC)coreStrategic or Co-development Partner · 1 January 2022Strategic partnership for development and deployment of the Mercury platform supporting national police coordination capabilities. Informed Solutions provides platform technology and ongoing development for operational policing intelligence.
• REDtone International BerhadflagshipChannel Partner/ Reseller/ Distributor · 1 January 2022Partnership with Malaysian telecommunications and technology company REDtone for Digital Innovation and AI collaboration in ASEAN markets. REDtone serves as a regional channel partner enabling Informed Solutions' market entry into Southeast Asia.
• GRC Consulting ServicescoreChannel Partner/ Reseller/ Distributor · 1 January 2022Regional partnership for Malaysia and ASEAN market development. GRC Consulting Services provides local market expertise, relationships, and implementation capabilities supporting Informed Solutions' regional expansion strategy.
• Environment SystemsminorStrategic or Co-development Partner · 1 January 2022Alliance Partner for NatureScot engagements, providing complementary environmental data science and geospatial analysis capabilities. Environment Systems brings specialist domain expertise in environmental monitoring and ecological intelligence.
• LandInformminorStrategic or Co-development Partner · 1 January 2022Alliance Partner for NatureScot digital land management initiatives. LandInform contributes specialist land and property intelligence capabilities to joint solution development for Scottish environmental management.
• Amazon Web Services (AWS)coreTechnology or Integration · 1 January 2022Marketplace listing and AWS Partner Network membership enabling Informed Solutions' platforms to be deployed on AWS cloud infrastructure. Provides technical integration and cloud deployment capabilities for government clients.
• Crown Commercial ServicecoreGTM or Marketing Partner · 1 January 2022Appointed supplier on Crown Commercial Service frameworks including G-Cloud and Digital Capability for Health. Enables compliant procurement of Informed Solutions services by UK government agencies and public sector bodies.
• Scottish Government / CivTechcoreStrategic or Co-development Partner · 1 January 2022Active participation in Scottish Government CivTech innovation programme connecting public sector challenges with technology innovators. Informed Solutions has been selected for CivTech Challenge partnerships to develop solutions for environmental and land management needs.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Tata Consultancy Services (TCS): Global IT services major with active UK public sector and NHS engagements; competes on large-scale digital transformation deals and AI-enabled service delivery programmes.
• Capgemini: Global systems integrator with a large UK public sector practice delivering digital transformation, data, and AI services to central government and NHS — directly competes with Informed Solutions on large transformation deals while offering much broader capability.
• Accenture: Largest global consultancy with deep UK public sector and NHS digital transformation engagements; competes head-to-head on AI/data-led transformation mandates and has substantially larger delivery capacity.
• CGI Group: Canada-listed IT and business consulting services provider with significant UK public sector footprint across justice, health, and central government — competes for similar framework-based contracts.
• Capita: UK-listed public sector outsourcer and software provider with extensive central government and defence engagements; overlaps with Informed Solutions on transformation consulting and citizen-facing digital platforms.
• Deloitte (UK Public Sector): Big Four advisory with a large UK public sector practice delivering strategy, digital transformation, and AI programmes to government departments — competes for the same strategic advisory mandates.
• BAE Systems Applied Intelligence: UK-based government technology and cyber business with national security, law enforcement, and central government clients; overlaps with Informed Solutions on data-led intelligence and policing platforms.

Direct peers

• Northgate Public Services (NEC Software Solutions): UK public sector software specialist serving policing, justice, health, and local government — direct competitor in policing/NPoCC-adjacent capability and similar GTM via government frameworks.
• Sopra Steria: European-headquartered IT services firm with a strong UK central government and public sector software/services business (e.g., shared services, justice, health) — one of the closest direct comparables on UK public sector digital transformation.
• Civica: UK-headquartered software and services company specialising exclusively in the public sector — overlaps directly on G-Cloud framework listings, NHS/local authority software, and citizen engagement platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/informedtweet
• LinkedInlinkedin.com/company/informed-solutions

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Informed Solutions