What REDtone Digital Bhd does

REDtone Digital Bhd is a publicly listed Malaysian integrated telecommunications and digital infrastructure services provider founded in 1996 and headquartered in Selangor. The company serves enterprise organizations and SMEs across Malaysia with a three-pillar product portfolio: Telecommunications Services (SD-WAN, Starlink satellite internet, Cloud PBX, SIP Trunking, Metro Ethernet, Direct Cloud Connect, and SIPhony VoIP), Digital Technology Solutions (AI Agent, CRM powered by Neocrm with NeoAI, EngageAI, and Smart Farming IoT), and Managed Telco Network Services for infrastructure planning, installation, and operations. Core technology infrastructure includes 70+ Ethernet nodes nationwide, fibre connectivity to 350+ data centres across 40+ countries via Console Connect, and dedicated private connections to seven major hyperscaler clouds (AWS, Azure, Google Cloud, Alibaba, Tencent, Oracle, IBM). The company holds HPE Aruba Gold Partner status and serves as master distributor of Neocrm in Malaysia.

The company operates a hybrid business model combining subscription-based recurring revenue (telecom services, cloud PBX, SIP Trunking, CRM, AI Agent) with usage-based prepaid models (Ring WiFi satellite PINs) and professional services for telco engineering. Go-to-market combines direct enterprise field sales for large organizations, self-serve online signup for SME-focused products like SIPhony, inside sales for mid-market opportunities, and channel partnerships. Customer base spans enterprise (QSR Brands, Pharmaniaga, Bank Islam, Cenergi, Iskandar Investment, MDEC, Jabatan Pertanian Negeri Selangor, Power Root) and SME/SMB segments (legal firms, IT services), with transparent per-user pricing for SME products ranging from RM10 to RM43 per month.

REDtone generates revenue from multiple streams including managed telco network services, AI/digital subscriptions, cloud connectivity resale, satellite internet distribution, and CRM implementation services. The company is publicly listed on Bursa Malaysia (ticker: REDTONE), employs 501-1,000 people, is PDPA-compliant, and has accumulated 30+ local and global awards over its 30-year history. Notable recent corporate developments include Malaysian tycoon Vincent Tan (Berjaya Group) ceasing to be a substantial shareholder in May 2026 following RM115 million (S$37 million) in share disposals, alongside an aggressive 2025 product expansion into AI, satellite, and e-commerce engagement verticals.

Name

REDtone Digital Bhd

Legal name

REDtone Digital Berhad

Website

https://redtone.com

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

REDtone Digital Bhd is a publicly listed Malaysian integrated telecommunications and digital infrastructure services provider, offering telecom, managed network, cloud, IoT, and AI-powered solutions to enterprise organizations and SMEs across Malaysia.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Computer Communications Equipment (3576)

akta.pro primary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

akta.pro secondary industries

Digital Strategy & Transformation (BPAHAEAA), Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)

Keywords

• Telecommunications services
• Managed network services
• Cloud connectivity
• VoIP services
• Enterprise digital solutions

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Telecommunications Services: REDtone generates revenue from telecommunications services including high-speed data, managed network, voice solutions, SD-WAN, Starlink satellite internet, cybersecurity, and cloud PBX. These are primarily recurring subscription and usage-based services delivered to enterprise and SME customers.
2. Managed Telco Network Services: Revenue from planning, installation, and maintenance of telecom infrastructure including telco engineering services, providing recurring managed services income.
3. Digital Technology Solutions: AI Agent, cloud infrastructure, IoT solutions including Smart Farming, and CRM services that generate subscription-based recurring revenue from enterprise clients.
4. SIPhony VoIP Services: Prepaid and postpaid VoIP services with monthly subscription plans ranging from RM10 to RM43, providing business landline numbers and voice communication solutions to SMEs and startups.
5. Ring WiFi Prepaid Services: Prepaid satellite internet PINs providing one-time revenue per PIN purchase, valid up to one year, targeting rural communities and underserved areas.
6. Digital Technology Integration: Implementation, integration, training and support services for CRM and enterprise solutions, positioning REDtone as master distributor of Neocrm in Malaysia.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

REDtone Digital Bhd is a Malaysian integrated telecommunications and digital infrastructure services provider delivering high-speed data, managed network, voice, satellite internet, cybersecurity, cloud PBX, SIP Trunking, Metro Ethernet, and Direct Cloud Connect services. The company also offers AI-powered digital transformation solutions including its AI Agent platform, an AI-enabled CRM (powered by Neocrm with NeoAI), EngageAI for e-commerce, and IoT-based Smart Farming solutions. It serves enterprise and SME customers across Malaysia with recurring subscription-based and managed service offerings.

Product overview

REDtone Digital Bhd is a Malaysian integrated telecommunications and digital services provider offering a comprehensive portfolio of telecom, managed network, cloud, IoT, and AI-powered solutions. The product architecture consists of three core pillars: (1) Telecommunications Services including SD-WAN, Starlink/Ring WiFi satellite internet, Cybersecurity, Cloud PBX, SIP Trunking, SIPhony VoIP services, Metro Ethernet, and Direct Cloud Connect; (2) Digital Technology Solutions featuring AI Agent (no-code enterprise automation), CRM powered by Neocrm with NeoAI (Sales Cloud, Service Cloud, Partner Cloud), EngageAI for e-commerce, and Smart Farming IoT solutions; (3) Managed Telco Network Services for infrastructure planning and management. The SIPhony VoIP offerings include modular add-ons such as BizPhone, Virtual Line, Direct Line, and Fax. REDtone operates as master distributor of Neocrm in Malaysia and holds HPE Aruba Gold Partner status. The company was founded in 1996 and celebrates 30 years of operations in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• SIPhony: VoIP service (Voice over Internet Protocol) offering business phone numbers and cost-effective communication solutions for SMEs and businesses.
• Neocrm
• Ring WiFi

Products and services

• SD-WAN Software-Defined WAN solution providing secure, flexible wide-area network management with optimized application performance for enterprise customers.
• Starlink Satellite Internet Enterprise-grade satellite internet powered by Starlink, managed end-to-end by REDtone for high-speed, low-latency connectivity to remote sites in Malaysia.
• Cybersecurity Services Continuous threat monitoring and proactive data prevention service providing 24/7/365 protection to safeguard business operations.
• Cloud PBX Cloud-based Private Branch Exchange phone system for business voice communication with scalable features and centralized management.
• SIP Trunking VoIP-based voice trunking service enabling business phone systems to make and receive calls over the internet, supporting up to 1,000 concurrent calls per trunk with easy scalability.
• SIPhony VoIP Service Prepaid IP-based phone system providing business landline numbers via mobile app without physical desk phones, offering cost-effective communication for SMEs and startups with no-contract options.
• Direct Cloud Connect Dedicated leased line connection to major cloud service providers including AWS, Azure, Google Cloud, Alibaba Cloud, Tencent Cloud, Oracle Cloud, and IBM Cloud, enabling private multi-cloud connectivity with optimized performance and security.
• Metro Ethernet High-bandwidth point-to-point or point-to-multipoint network service connecting business locations across Malaysia using fibre infrastructure, with speeds from 10Mbps to 1Gbps and coverage across 70+ Ethernet nodes nationwide.
• Ring WiFi Prepaid Satellite Internet Prepaid satellite internet service using Starlink technology for rural communities, schools, businesses, and underserved areas in Malaysia, offering flexible PIN-based access without monthly contracts or mobile coverage requirements.
• AI Agent Platform No-code AI platform for enterprise workflow automation and intelligent decision-making, supporting industry-specific workflows across logistics, customer service, and business operations with autonomous agents, NLP, and process automation.
• CRM with NeoAI (Neocrm) AI-powered CRM platform powered by Neocrm and enhanced with NeoAI, providing Sales Cloud, Service Cloud, and Partner Cloud modules with AI lead scoring, intelligent routing, automated activity logging, and workflow automation for Malaysian enterprises.
• EngageAI AI-powered sales and engagement agent for e-commerce, enabling real-time customer interaction across websites, WhatsApp, and social media platforms using natural language processing and conversational AI.
• Smart Farming IoT-based agricultural technology solutions including Smart Fertigation, Smart Monitoring, Smart Pesticide Misting, and Smart Greenhouse systems for precision farming, crop quality improvement, and operational efficiency.
• Managed Telco Network Services (Telco Engineering) Professional services for telecom network planning, installation, maintenance, and performance management of telecommunications infrastructure, delivered as managed services to enterprise clients.
• HPE Aruba Partner Solutions Enterprise networking and connectivity solutions delivered as an HPE Aruba Gold Partner, providing Aruba networking products as part of REDtone's comprehensive telecommunications offerings.

Quantifiable outcome

• REDtone's AI Agent enables businesses to automate 15% to 50% of routine business tasks based on industry research, with productivity gains of 26% to 55% reported for organizations adopting agentic workflows.
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability13 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• Starlink (SpaceX)coreTechnology or IntegrationREDtone serves as a distribution and managed service partner for Starlink satellite internet in Malaysia, powering the Ring WiFi prepaid satellite internet service for rural and remote communities. This partnership enables REDtone to offer enterprise-grade satellite connectivity in areas without traditional mobile coverage.
• HPE ArubacoreTechnology or IntegrationREDtone is a proud HPE Aruba Gold Partner, a recognition of deep expertise and commitment to delivering enterprise-ready networking and connectivity solutions. This partnership enables REDtone to provide Aruba networking products as part of their comprehensive telecommunications offerings.
• AWS (Amazon Web Services)coreTechnology or IntegrationREDtone Direct Cloud Connect provides private dedicated connections to AWS cloud platform, enabling secure, low-latency connectivity for enterprises migrating to or using AWS services.
• Microsoft AzurecoreTechnology or IntegrationREDtone Direct Cloud Connect enables private dedicated connections to Microsoft Azure, supporting enterprise cloud strategies with secure, high-performance connectivity.
• Google CloudcoreTechnology or IntegrationREDtone Direct Cloud Connect provides private dedicated connections to Google Cloud platform, facilitating enterprise cloud adoption with enhanced security and performance.
• NeocrmcoreChannel Partner/ Reseller/ DistributorREDtone serves as the master distributor of Neocrm in Malaysia, providing end-to-end implementation, integration, training and localised support services to help enterprises adopt CRM solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CelcomDigi: Largest merged Malaysian mobile and fixed-line operator competing head-to-head with REDtone across enterprise telecom, managed network services, and digital solutions for Malaysian businesses.
• 8x8: Cloud communications provider offering UCaaS, CCaaS, and CPaaS to enterprises and SMBs; directly comparable to REDtone's Cloud PBX, SIP Trunking, and SIPhony VoIP portfolio.
• TIME dotCom: Malaysian fixed-line, data center, and enterprise connectivity provider; directly competes with REDtone's Metro Ethernet and Direct Cloud Connect products for enterprise customers.
• Telekom Malaysia (TM): Malaysia's incumbent telco with nationwide fiber and enterprise services; competes with REDtone in Metro Ethernet, SD-WAN, cloud connectivity, and managed network offerings.
• Maxis Broadband: One of Malaysia's largest integrated telecommunications operators, directly competing with REDtone in enterprise connectivity (SD-WAN, Metro Ethernet, cloud connectivity) and SME VoIP/managed services.

Broad incumbents

• Twilio: Global cloud communications platform serving enterprise and SMBs with messaging, voice, and customer engagement APIs; comparable in business model and customer segment to REDtone's SIPhony and CRM/EngageAI offerings.
• Salesforce: Global CRM leader with Sales Cloud, Service Cloud, and AI (Einstein) — overlapping directly with REDtone's Neocrm CRM with NeoAI, including Sales Cloud and Service Cloud modules.
• Genesys: Global cloud contact center and customer experience platform; comparable to REDtone's Cloud PBX/SIP Trunking and CRM Service Cloud offerings at the broader enterprise CX layer.

Emerging players

• Cato Networks: Cloud-native SD-WAN and SASE provider competing with REDtone's SD-WAN and Direct Cloud Connect offerings in the enterprise secure connectivity category.

Regional players

• YTL Communications (Yes 5G): Malaysian converged telecom and 5G operator offering enterprise connectivity and digital services; competes with REDtone in the enterprise segment but primarily as a mobile-first provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/redtonemalaysia
• YouTubeyoutube.com/user/REDtoneOfficial
• Facebookfacebook.com/redtonemalaysia
• LinkedInlinkedin.com/company/redtone
• Instagraminstagram.com/redtonemalaysia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REDtone Digital Bhd