LAB3
LAB3 delivers AI, data, cloud, security, managed services, and modern workplace solutions on the Microsoft Azure platform for government and large enterprise clients across Australia, New Zealand, and the United States, using proprietary automation accelerators and infrastructure-as-code to compress deployment timelines.
- Company typePrivate
- Founded2017
- HeadquartersMelbourne, Australia
- Headcount251–500
- GTM typeB2B
- OfferingServices
What LAB3 does
LAB3 is a Melbourne-headquartered cloud technology services company founded in 2015, operating across Australia, New Zealand, and the United States through three legal entities (LAB3 Pty Ltd, LAB3 NZ Ltd, and LAB3 USA Inc.). The company delivers seven interconnected solution towers — Artificial Intelligence, Data, Cloud, Security, Managed Services, Modern Workplace, and HashiCorp platform deployments — built primarily on the Microsoft Azure stack and reinforced by Terraform-based infrastructure-as-code and HashiCorp Vault for secrets management. Its customer base spans federal and state government (Fair Work Commission, DITRDCSA, DAFF, Yarra Trams), financial services (Angle Finance, Craigs Investment Partners), healthcare (Dedalus, Hearing Australia), utilities (Genesis), education (Swinburne University), and large commercial enterprises (Viva Energy, The Warehouse Group).
The core product portfolio centres on proprietary automation accelerators — the AI Landing Zone Accelerator, Azure Enterprise Landing Zone (ELZ) Accelerator, Analytics Accelerator on Microsoft Fabric, Sentinel Pulse Check, and Discovery Sprint — alongside Microsoft 365, Azure Local, Modern SecOps, Adaptive Identity, Unified Data Security, and managed services. LAB3 holds 5 Microsoft Solutions Partner designations and 9 Advanced Specializations, is a Microsoft Intelligent Security Association member and North Star Program participant, and is one of few HashiCorp Hyper-specialized Partners in Australia/Asia, supported by Lenovo ISG Next-Gen MVP and Intel Prestige Partner status. Security credentials include IRAP PROTECTED status, ISO 27001:2022, and ISO/IEC 27701:2025.
Revenue is generated through professional services (cloud migration, AI implementation, security, DevOps engagements on project and retainer bases), managed services (fixed monthly fees with consumption-based components and over 95% forecast accuracy), and no-cost AI/Data/Security envisioning workshops that funnel into paid implementation work. Go-to-market combines enterprise field sales targeting government agencies and large enterprises with channel co-sell through Microsoft, Lenovo, Intel, HashiCorp, ServiceNow, Databricks, and Fortinet. The company is privately held with 251–500 employees, no disclosed external investors, and no public pricing.
LAB3 firmographics
Firmographics- Name
- LAB3
- Legal name
- LAB3 Pty Ltd
- Website
- https://lab3.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- LAB3 delivers AI, data, cloud, security, managed services, and modern workplace solutions on the Microsoft Azure platform for government and large enterprise clients across Australia, New Zealand, and the United States, using proprietary automation accelerators and infrastructure-as-code to compress deployment timelines.
- Ownership category
- akta.pro rank
LAB3 industry classification
Industry- Product category
- Cloud Professional and Managed Services
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
- akta.pro secondary industries
- Cloud Landing Zone & Architecture (Network, IAM, Governance) (BPAEACAE), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where LAB3 is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
LAB3 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Professional Services: Delivery of cloud transformation, AI implementation, security, and DevOps engagements on a project and retainer basis. Includes strategy, design, build, and run services across Azure, hybrid cloud, and multi-cloud environments. Revenue derived from consulting fees, project-based engagements, and ongoing advisory retainer arrangements.
- Managed Services: Ongoing managed services delivered through automation and AI fused into every service layer. Provides 24x7 SOC, cloud management, security operations, and operational support. Revenue model includes fixed monthly fees, consumption-based components, and scenario-based pricing with transparency and predictable commercials.
- Envisioning Workshops: No-cost facilitated business envisioning workshops (AI, Data, Security) positioned as demand generation and entry point into longer-term engagements. Workshops deliver outcome-driven roadmaps and strategic AI Action Plans, leading to paid implementation engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Managed Services - Fixed monthly fee model |
| Other | Multi-year contract | AI Business Envisioning Workshop - No-Cost |
| Other | Multi-year contract | Data Business Envisioning Workshop - No-Cost |
| Other | Multi-year contract | Security Envisioning Workshops - Fully Funded |
| Other | Multi-year contract | Discovery Sprint - Two-week assessment |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
LAB3 product offering
Product offeringCore offering
LAB3 delivers enterprise cloud transformation, AI implementation, security, and managed services built on the Microsoft Azure ecosystem. The company sells proprietary AI and automation accelerators (AI Landing Zone, Analytics, Azure Landing Zone, Discovery Sprint, Sentinel Pulse Check) along with HashiCorp platform deployments, 24x7 managed security operations, and modern workplace enablement to government agencies and commercial enterprises across Australia, New Zealand, and the United States.
Product overview
LAB3 is a platform engineering and cloud technology services company offering a portfolio of interconnected solutions built on Microsoft Azure and hybrid cloud infrastructure. The core offering centres on AI and automation accelerators including the AI Landing Zone Accelerator, Analytics Accelerator, and Azure Landing Zone Accelerator, all leveraging Terraform-based infrastructure-as-code. Supporting these are specialized service towers: Artificial Intelligence (AI Landing Zone, Business Envisioning Workshops, AI Centre of Excellence), Data Services (Analytics Accelerator, Business Envisioning Workshop for Data on Microsoft Fabric), Cloud Services (Landing Zone Accelerator, Dr Migrate, Azure Local & Hybrid Cloud), Security (Modern SecOps, Unified Data Security, Adaptive Identity, Sentinel Pulse Check, Security Envisioning Workshops), Managed Services (AI-fused managed services with Discovery Sprint), and Modern Workplace (Baseline, Endpoint Automation, Data Protection). The company also offers HashiCorp platform deployments (Terraform, Vault, Consul) and integrates with ServiceNow, Fortinet, GitHub, and Microsoft Fabric.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Landing Zone Accelerator Secure, scalable enterprise-grade Azure foundation optimised for development of AI solutions with automated as-code deployments for rapid value realisation. Designed for enterprises and government agencies adopting AI on Microsoft Azure.
- Business Envisioning Workshop (AI) No-cost facilitated workshop that aligns organisations around a shared AI vision, identifies high-value initiatives, and builds outcome-driven roadmaps for successful AI adoption. Designed for executives and decision-makers beginning an AI transformation.
- AI Centre of Excellence (CoE) Comprehensive governance framework to drive AI strategy, ROI, and compliance, tailored to align with business goals and mitigate risk for sustainable, responsible AI use. Designed for enterprises scaling AI adoption.
- Analytics Accelerator Accelerates deployment of operational modern data platforms using unique IP and best-in-class technology solutions, leveraging Microsoft Fabric OneLake, Data Factory, Purview, and DataOps patterns. Designed for enterprises modernising their data platforms.
- Business Envisioning Workshop (Data) Two-day facilitated workshop to build a business-aligned data strategy through assessment, stakeholder engagement, and actionable next steps documented in an executive report. Designed for executives undertaking data modernisation.
- Azure Landing Zone Accelerator Terraform-based infrastructure-as-code deployment aligned to the Microsoft Cloud Adoption Framework for rapid, repeatable, governed Azure foundation deployment in weeks with built-in governance, security, and compliance guardrails. Designed for enterprises establishing Azure foundations.
- Dr Migrate AI-powered Azure Migration Assessment tool that identifies assets, maps dependencies, recommends 6R migration treatments, and produces clear roadmaps with business case-ready TCO outputs. Microsoft's globally endorsed migration assessment used by LAB3 for cloud migrations.
- Azure Local & Hybrid Cloud Edge computing solution extending Azure into stores, branches, and on-premises locations with consistent operations and security, meeting sovereignty and latency requirements. Achieved multiple global firsts including world-first single-node Azure Local deployment at scale.
- Modern SecOps 24x7 detection and response built for the Microsoft ecosystem with Microsoft Verified Managed XDR status, reducing dwell time, accelerating containment, and providing board-ready reporting. Mean Time to Respond reduced by up to 40%.
- Unified Data Security Comprehensive data protection and governance across Microsoft 365, Azure, and AI environments with audit-ready reporting for ISM, Essential 8, and CPS 234 compliance. Designed for regulated enterprises and government.
- Adaptive Identity Modernised Microsoft Entra ID and Entra Suite delivering context-aware access decisions, centralised identity governance, continuous verification, and Zero Trust security with 90% reduction in privilege-related risk.
- Security Envisioning Workshops Fully-funded workshops covering Data Security, Modern SecOps, Cloud Security, and Threat Protection to reduce risk, strengthen compliance, and optimise security costs. Designed as entry points into security transformation engagements.
- Managed Services AI and automation-fused managed services delivering 30%+ reduction in operational issues, up to 30% lower cloud and IT costs, audit-ready compliance 24x7, with faster innovation delivery in weeks rather than months. Fixed monthly fees with over 95% forecast accuracy.
- Discovery Sprint Two-week evidence-based current state assessment delivering rapid, actionable recommendations aligned to business goals that reduce costs, uplift operational resilience, and strengthen security posture with 80% faster onboarding.
- Modern Workplace Baseline Secure, scalable foundations across identity, device, collaboration, and data with automated policies and metrics for compliance and governance on Microsoft 365 and Azure. Designed for enterprises modernising their digital workplace.
- HashiCorp Platform Deployments IBM Terraform, IBM Vault, and IBM Consul deployments on the HashiCorp Cloud Platform replacing manual, inconsistent practices with standardised, secure, automated cloud platforms featuring workload-based authentication and short-lived credentials.
- Sentinel Pulse Check Automated assessment tool that rapidly evaluates Microsoft Sentinel environments in 2 minutes to pinpoint unnecessary spend, identify security posture gaps, and map a path to cost-optimised security outcomes with zero disruption.
Quantifiable outcome
- 30%+ reduction in operational issues for managed services clients
- +11 more outcomes
Companies that use LAB3
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles6 records
LAB3 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability10 records
Feature8 records
LAB3 partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and strategic.
- MicrosoftcoreLAB3's anchor cloud partner and multi-award winning Microsoft Solutions Partner with 5 Solutions Partner designations and 9 Advanced Specializations. Member of Microsoft Intelligent Security Association (MISA) and Microsoft North Star Program. LAB3 distributes Azure, Microsoft 365, security, AI, and data solutions. Partner status unlocks partial/fully funded activities for clients, advanced support agreements, and access to product roadmaps.
- IntelcoreIntel Prestige Partner (highest tier). Strategic partnership combines Intel cloud optimisation capabilities with Altra's Dr Migrate platform to simplify and speed Azure migrations. Intel-based platforms underpin LAB3's Azure Local and adaptive cloud solutions with Lenovo and Microsoft. Provides access to Intel technologies for government and enterprise clients.
- LenovocoreLenovo ISG Next-Gen MVP (Most Valued Partner). Key infrastructure partner for LAB3 Adaptive Cloud and Azure Local solutions. Together with Microsoft and Intel, LAB3 builds and automates Azure Local environments extending Azure into stores, branches, and edge locations. Lenovo recognised LAB3 as MVP reflecting outstanding client feedback and consistent excellence.
- HashiCorpcoreHashiCorp Hyper-specialized Partner (one of few in Australia/Asia). Certified capability across Terraform, Vault, and Consul enterprise products. LAB3's engineers use Terraform and Vault at the core of Azure foundations and automation accelerators, delivering secure, repeatable infrastructure as code from day one. HashiCorp featured LAB3 in a global case study.
- AltracorePriority Partner. Altra provides Dr Migrate (Microsoft's globally endorsed Azure Migration Assessment tool) and SensorMine (SaaS-based IoT platform). Dr Migrate performs AI-powered rapid assessments, creates automated wave plans, and supports cost optimisation decisions for Azure migrations. LAB3 embeds these tools in delivery.
- DatabricksstrategicTechnology & Consulting Partner. LAB3 has integrated Databricks technology with its Modern Data Platform to provide data ingestion, business intelligence, machine learning, and governance. Optimised for fast performance, low latency, and high user concurrency on data lakes.
- CiscostrategicPremier Partner. LAB3 designs modern networks on Cisco and Meraki full-stack and SD-WAN, tightly integrated with DevOps and security practices. Clients gain resilient, cloud-managed networks improving application performance and visibility while reducing complexity across branch, data centre, and cloud environments.
- FortinetstrategicCybersecurity Partner. Fortinet technology powers LAB3's security and managed services offerings, providing integrated protection for cloud, network, and application estates with policy, visibility, and automation aligned to LAB3's DevSecOps approach.
- ServiceNowstrategicServiceNow featured LAB3 in a Customer Case Study highlighting innovative use of AI capabilities on the Now Platform achieving faster resolution times for clients. LAB3's leading AI capability in managed services recognised by ServiceNow.
- CAUDITstrategicLAB3 is endorsed by the Council of Australasian University Directors of Information Technology (CAUDIT), the peak body for ICT in Higher Education. Endorsement validates LAB3's solutions for educational institutions, universities, and research organisations across ANZ.
- IBMstrategicLAB3 delivers IBM Terraform, IBM Vault, and IBM Consul on the HashiCorp Cloud Platform. CTO Lachlan White is a member of the IBM Champions Program. Deep expertise in IBM's HashiCorp portfolio enables enterprise infrastructure automation.
Scale indicators17 records
Recent moves9 records
Expansion highlights6 records
LAB3 competitors and assessment
Company assessmentDirect peers
- Avanade: Avanade is a joint venture between Accenture and Microsoft focused on Microsoft technology services — directly comparable to LAB3 as a Microsoft Solutions Partner delivering Azure, M365, AI, and security services to enterprise and government clients globally.
- Data#3: Data#3 is an ASX-listed Australian IT services company and long-standing Microsoft Solutions Partner — a highly comparable ANZ-headquartered peer delivering cloud, security, data, and managed services on Microsoft platforms to enterprise and government customers.
- rhipe (Crayon): rhipe (now part of Crayon) is an APAC-focused Microsoft channel partner delivering cloud licensing, services, and managed solutions across Australia and Asia — comparable to LAB3 as a Microsoft-aligned cloud services business operating in similar geographies.
- Slalom: Slalom is a global Microsoft-focused consultancy with deep Azure AI, data, and security practices — directly comparable to LAB3 in delivery model, customer profile, and Microsoft ecosystem positioning, though operating at significantly larger scale.
- Datacom: Datacom is one of Australasia's largest IT services companies offering cloud, security, data, and managed services across ANZ — directly comparable to LAB3 as a regional SI serving enterprise and government with Microsoft-aligned capabilities.
- Versent: Versent is an ANZ-headquartered cloud consultancy and AWS Premier Tier Partner with growing Azure capability — comparable to LAB3 as a regionally focused cloud-native SI delivering platform engineering and managed services to ANZ enterprises.
Broad incumbents
- Insight Enterprises: Insight Enterprises is a large global Microsoft partner and IT solutions provider offering cloud, data, security, and managed services — overlapping with LAB3's offering as a broader incumbent serving enterprise customers across multiple geographies.
- Telstra Purple: Telstra Purple is the enterprise IT services arm of Telstra offering cloud, security, and managed services to Australian enterprise and government — overlapping with LAB3's ANZ enterprise/government focus but operating as part of Australia's largest telco.
- Accenture: Accenture is the global SI parent of Avanade with a massive Microsoft Azure/AI practice across ANZ — comparable to LAB3 as a broad incumbent in the same Microsoft cloud services space but with vastly greater scale and balance sheet.
Regional players
- Atea: Atea is the largest IT infrastructure and services provider in the Nordic region and a Microsoft partner — comparable to LAB3 in services portfolio (cloud, security, managed services) but primarily serving Nordic rather than ANZ/US geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LAB3 social profiles
Digital presenceLAB3 compliance and trust
Trust signalCompliance5 records
LAB3 financial estimates
Financial estimateRevenue estimate
Valuation estimate
LAB3 leadership team
Management profileNumber of profiles
Profiles15 records
LAB3 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LAB3 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LAB3
What does LAB3 do?
LAB3 delivers enterprise cloud transformation, AI implementation, security, and managed services built on the Microsoft Azure ecosystem. The company sells proprietary AI and automation accelerators (AI Landing Zone, Analytics, Azure Landing Zone, Discovery Sprint, Sentinel Pulse Check) along with HashiCorp platform deployments, 24x7 managed security operations, and modern workplace enablement to government agencies and commercial enterprises across Australia, New Zealand, and the United States.
Is LAB3 a public or private company?
LAB3 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LAB3 founded?
LAB3 was founded in 2017. It employs 251 to 500 people.
Where is LAB3 based?
LAB3 is headquartered in Melbourne, Australia, in the Oceania region.
How does LAB3 make money?
Three revenue lines are on record. Professional Services are the primary driver. The others are managed Services and envisioning Workshops.
Who are LAB3's main competitors?
Direct peers on record are Avanade, Data#3, rhipe (Crayon), Slalom, Datacom and Versent. Broad incumbents are Insight Enterprises, Telstra Purple and Accenture. Atea is listed as a regional player.
Does LAB3 have an API?
No public API is recorded for LAB3.
What industry is LAB3 in?
LAB3's product category is Cloud Professional and Managed Services. Its primary akta.pro industry code is BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement, with a secondary code of BPAEACAE, Cloud Landing Zone & Architecture (Network, IAM, Governance). Its NAICS code is 54151 and its SIC code is 7373.