Simulmedia
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Simulmedia firmographics
Firmographics- Name
- Simulmedia
- Legal name
- Simulmedia
- Website
- https://simulmedia.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Simulmedia industry classification
Industry- Product category
- TV Advertising Technology (AdTech)
- NAICS
- Media Buying Agencies (54183), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)
- akta.pro secondary industries
- Video/CTV/OTT Media Buying (MPAAABAE), Media Planning, Buying & Optimization (BPAFAAAC)
Keywords
Where Simulmedia is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simulmedia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Performance TV Managed Services: Full-service TV media planning and buying services for advertisers, agencies, growth marketers, entertainment marketers, and pharmaceutical companies. The company plans, activates, and measures linear and CTV campaigns on behalf of clients, providing hands-on execution and optimization.
- Skybeam Self-Serve Platform: Self-serve platform enabling businesses and agencies to independently manage CTV campaigns with streamlined buying workflows and automated execution.
- Data Analytics Services: TV+ Planning Insights and analytics services providing audience data, competitive insights, and campaign benchmarking to inform media planning decisions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | TV+ Planning Insights (Free) |
| Subscription | Annual | Performance TV Managed Services |
| Subscription | Monthly | Skybeam Self-Serve Platform |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Simulmedia product offering
Product offeringCore offering
Simulmedia operates an AI-powered TV+ media buying platform that plans, activates, and measures advertising campaigns across linear TV, connected TV (CTV), and gaming. It offers the Skybeam self-serve platform for businesses and agencies to independently run CTV campaigns, TV+ Planning Insights for free audience data and competitive benchmarking, and Performance TV managed services for end-to-end campaign execution.
Product overview
Simulmedia operates a platform-plus-services architecture centered on TV+®, its AI-powered unified media buying platform for linear and connected TV (CTV) campaigns. The portfolio includes Skybeam (self-serve converged TV for smaller advertisers), TV+ Planning Insights (free planning tools), and Performance TV® (full-service managed campaigns). The company also offers specialized services for agencies, growth marketers, entertainment marketers, and pharmaceutical advertisers, with direct integrations to national networks, CTV platforms, and video game publishers.
Differentiator
Problem solved
Functional benefit
Brands
- TV+: AI-powered media buying platform purpose-built for linear and CTV campaigns, enabling rapid planning, activation, and measurement. Access insights, proposals, and complete real-time campaign reporting.
- Skybeam
- Performance TV
- PlayerWON
Products and services
- TV+® Media Buying Platform AI-powered unified media buying platform purpose-built for linear and CTV campaigns, enabling rapid planning, activation, and measurement. Provides real-time campaign reporting, audience insights, and cross-channel optimization for advertisers and agencies.
- Skybeam Self-serve converged TV advertising platform enabling local businesses, franchises, and agencies to plan, buy, and measure CTV campaigns on premium streaming apps alongside traditional broadcast and cable networks.
- TV+ Planning Insights Free planning module within the TV+ platform providing audience data access, campaign assessment, and competitor benchmarking to inform TV media planning decisions.
- Performance TV® Managed TV advertising service powered by TV+ technology, offering end-to-end planning, activation, and measurement of linear and CTV campaigns. Provides audience-based media buying with data science and automated execution.
Quantifiable outcome
- 85% reduction in cost per visitor
- +6 more outcomes
Companies that use Simulmedia
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles4 records
Simulmedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature8 records
Simulmedia partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and supporting.
- HulucoreDirect integration with Hulu streaming platform providing access to premium CTV inventory for targeted advertising campaigns across Hulu's subscriber base.
- FOXcoreDirect integration enabling linear and CTV ad buys across FOX network properties. Simulmedia and FOX completed agent-to-agent linear buy negotiation and activation.
- Discovery+coreIntegration with Discovery+ streaming platform for accessing premium CTV inventory across discovery lifestyle content categories.
- AMCcorePartnership with AMC Networks for linear and streaming advertising across AMC, AMC+, and related streaming platforms.
- ParamountcoreIntegration with Paramount (formerly ViacomCBS) for advertising across Paramount+, CBS, MTV, and other network properties.
- TVSquaredcoreMeasurement and attribution partnership providing cross-platform TV attribution and performance analytics capabilities.
- TransUnioncoreData partnership providing household-level audience targeting and identity resolution for precise TV advertising.
- LiveRampcoreIdentity partnership enabling privacy-safe data connectivity for TV audience targeting and measurement.
- AppsFlyersupportingMobile measurement partnership providing attribution data for CTV-to-app conversion tracking.
- InscapesupportingACR (Automatic Content Recognition) data partnership providing second-by-second TV viewing behavior for audience modeling.
- ViziocoreSmart TV data partnership providing ACR viewing data from Vizio televisions for audience modeling and campaign measurement.
- TiVocoreSet-top-box and TV viewing data partnership providing behavioral audience insights for targeting and measurement.
- GooglesupportingData and analytics partnership through Google Ads and measurement solutions for cross-platform advertising integration.
- OraclesupportingData marketplace partnership for audience targeting and data activation capabilities.
- ExperiansupportingConsumer data partnership providing demographic and behavioral attributes for audience segmentation.
- AdobesupportingAnalytics and marketing cloud integration for campaign measurement and attribution.
Scale indicators20 records
Recent moves6 records
Expansion highlights5 records
Simulmedia competitors and assessment
Company assessmentDirect peers
- The Trade Desk: Independent programmatic ad-buying platform with deep CTV and cross-channel capabilities. Direct competitor for Simulmedia's managed services and self-serve buying across linear, CTV, and digital video.
- Magnite: Largest independent CTV/online video SSP, formed via the merger of Rubicon Project and Telaria. Competes with Simulmedia for CTV inventory access and increasingly moves upstream into planning/buying tools.
- FreeWheel: Comcast-owned TV ad management and monetization platform for linear and CTV. Overlaps with Simulmedia on TV media buying, planning, and measurement for agencies and brands.
- MNTN: Self-serve CTV advertising platform focused on performance marketers and SMBs. Direct competitor to Skybeam for the same mid-market and SMB TV advertiser segment.
- Cadent (formerly Videology): TV/CTV-focused media-buying platform acquired by Irwin Novar. Historically the closest peer to Simulmedia's managed-service linear+CTV buying model.
Broad incumbents
- Roku: Operates a CTV platform with a large first-party ACR data business (Roku Ads Manager). Competes both as an inventory source and increasingly as a buying tool, overlapping with Simulmedia's Skybeam and TV+ CTV capabilities.
Emerging players
- Innovid: CTV ad serving, creative, and measurement platform. Overlaps with Simulmedia's TV+ measurement and cross-channel attribution capabilities.
- iSpot.tv: TV/CTV measurement and attention analytics platform. Comparable to Simulmedia on attribution, outcome measurement, and unified cross-screen reporting.
- DoubleVerify: Ad verification and measurement provider with growing CTV coverage. Comparable to Simulmedia on outcome measurement, fraud prevention, and cross-platform reporting.
- Samba TV: ACR data and CTV measurement/activation provider. Competes with Simulmedia on ACR-driven audience modeling, targeting, and TV-to-digital attribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Simulmedia social profiles
Digital presenceSimulmedia compliance and trust
Trust signalCompliance3 records
Simulmedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simulmedia leadership team
Management profileNumber of profiles
Profiles9 records
Simulmedia subsidiaries and ownership
Company hierarchySubsidiaries1 record
Simulmedia funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simulmedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simulmedia
What does Simulmedia do?
Simulmedia operates an AI-powered TV+ media buying platform that plans, activates, and measures advertising campaigns across linear TV, connected TV (CTV), and gaming. It offers the Skybeam self-serve platform for businesses and agencies to independently run CTV campaigns, TV+ Planning Insights for free audience data and competitive benchmarking, and Performance TV managed services for end-to-end campaign execution.
Is Simulmedia a public or private company?
Simulmedia is a private company. It is classified as venture growth investor backed and is currently operating.
When was Simulmedia founded?
Simulmedia was founded in 2008. It employs 51 to 100 people.
Where is Simulmedia based?
Simulmedia is headquartered in New York, United States, in the North America region.
How does Simulmedia make money?
Three revenue lines are on record. Performance TV Managed Services are the primary driver. The others are skybeam Self-Serve Platform and data Analytics Services.
Who are Simulmedia's main competitors?
Direct peers on record are The Trade Desk, Magnite, FreeWheel, MNTN and Cadent (formerly Videology). Roku is listed as a broad incumbent. Emerging players are Innovid, iSpot.tv, DoubleVerify and Samba TV.
Does Simulmedia have an API?
Yes. Simulmedia operates a digital advertising technology platform (the Platform) with API and SDK components. The SDK is initiated by publisher games on user devices for video game content and ad delivery. The platform allows publishers, advertisers, and third parties to buy and sell data. Simulmedia provides an advertiser and partner portal with user interface for account access. No public developer documentation URL, SDK language, or technical API specifications are provided in the source material.
What industry is Simulmedia in?
Simulmedia's product category is TV Advertising Technology (AdTech). Its primary akta.pro industry code is BPAFACAG, Connected TV (CTV) & OTT Performance Advertising, with a secondary code of MPAAABAE, Video/CTV/OTT Media Buying. Its NAICS code is 54183 and its SIC code is 7311.