Horseshoe Beverage Co

What Horseshoe Beverage Co does

Horseshoe Beverage Co is a Wisconsin-based contract manufacturer specializing in shelf-stable ready-to-drink (RTD) coffee and functional beverages for brand partners. Founded in 2018 and operating as a Delaware LLC out of Neenah, Wisconsin with 51-100 employees, the company produces latte, cold-brew, iced coffee, and nutritional beverages in glass bottles and cans. Its core technology is state-of-the-art agitating retort processing equipment, supported by a team of thermal processing experts, which enables consistent, high-quality shelf-stable products — a capability the company highlights as differentiated within the RTD coffee manufacturing space.

The business operates a vertically integrated model spanning raw material sourcing through finished goods, allowing full control of product quality from bean to bottle. Revenue is generated through three primary streams: (1) contract manufacturing fees for producing partner brands' beverages, (2) private label manufacturing for companies launching their own RTD or functional beverage products, and (3) R&D and formulation services for custom beverage development. Turnkey service encompasses concept development, formulation, supply-chain management, processing, flexible packaging, and merchandising support.

The go-to-market is B2B enterprise field sales targeting established beverage brands seeking manufacturing capacity, private label partners, and new market entrants needing turnkey support. Pricing is not publicly disclosed and is negotiated via direct sales engagement. The company maintains a single Wisconsin headquarters with no disclosed international operations, customer logos, or public financial performance metrics.

Name

Horseshoe Beverage Co

Legal name

Horseshoe Beverage Company, LLC

Website

https://horseshoebeverage.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Horseshoe Beverage Co is a Wisconsin-based contract manufacturer producing shelf-stable ready-to-drink coffee and functional beverages for brand partners, offering vertically integrated turnkey services from formulation through packaging in glass bottles and cans.

Ownership category

akta.pro rank

Product category

Contract Beverage Manufacturing

NAICS

Coffee and Tea Manufacturing (31192), Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Ready-to-Drink (RTD) Coffee Manufacturing (AFAFADAE)

akta.pro secondary industries

Non-Alcoholic Beverage Contract Manufacturing & Co-Packing (AFAFABAN), Non-Alcoholic Beverage Co-Packing (Soft Drinks, Juice, RTD) (AFAFAIAB), RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE)

Keywords

• Contract beverage manufacturing
• Ready-to-drink coffee
• Private label beverages
• Shelf-stable beverages
• Beverage co-packing

Headquarters

HQ city

Neenah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Contract Manufacturing Services: Manufacturing fees charged to brands for producing their ready-to-drink beverages. Revenue is generated through processing fees based on production volume and complexity of formulations.
2. Private Label Manufacturing: Revenue from producing beverages under partner brands' labels. This includes R&D formulation, turnkey supply-chain management, and processing services for brands seeking to enter the RTD coffee and functional beverage market.
3. R&D and Formulation Services: Fees for product development and formulation services, including development of custom latte, cold-brew, iced coffee, and nutritional beverages for partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Horseshoe Beverage Co is a B2B contract manufacturer that produces shelf-stable ready-to-drink coffee (latte, cold-brew, iced coffee) and functional nutritional beverages in glass bottles and cans. The company offers turnkey private label and contract manufacturing services covering R&D formulation, supply-chain management, thermal processing, flexible packaging, and merchandising support for beverage brands and new market entrants. Operations are run out of a vertically integrated, state-of-the-art agitating retort processing facility in Wisconsin.

Product overview

Horseshoe Beverage Co is a shelf-stable ready-to-drink beverage manufacturer offering a portfolio of products including ready-to-drink coffee (latte, cold-brew, iced coffee) and nutritional beverages, available in glass bottles and cans. The company provides vertically integrated contract manufacturing and private label services, managing the full product lifecycle from R&D formulation through supply-chain management, processing, packaging, and sales support.

Differentiator

Problem solved

Functional benefit

Products and services

• Ready-to-Drink Coffee Shelf-stable ready-to-drink coffee beverages including latte, cold-brew, and iced coffee varieties, available in glass bottles and cans. Produced for partner brands under contract manufacturing and private label arrangements.
• Nutritional Beverages Functional nutritional beverages produced as part of the company's portfolio of shelf-stable ready-to-drink products, available for contract manufacturing and private label partnerships.
• Contract Manufacturing and Private Label Services Turnkey contract manufacturing and private label capabilities for beverage brands, managing each phase from concept to finished goods including R&D formulation, supply-chain management, processing, flexible packaging, and merchandising and sales support.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• High Brew Coffee: RTD cold brew coffee brand that also partners with contract manufacturers. Comparable product portfolio (RTD coffee, iced coffee) and overlapping customer base of beverage brands and retailers needing shelf-stable coffee manufacturing.
• Trinity Coffee Co. Contract coffee roaster and packager offering private label and branded coffee products in cans and bottles. Comparable as a B2B-focused coffee manufacturer with flexible packaging formats and private label capabilities.
• Alpha Beverage: Minnesota-based contract beverage manufacturer offering co-packing services for RTD coffees, teas, and functional beverages. Directly comparable as a similarly-sized B2B co-packer serving emerging beverage brands with turnkey capabilities.
• CoolBrew Brewing Systems: Specialty coffee company focused on cold brew coffee processing technology and contract manufacturing. Directly comparable as a coffee processing specialist serving B2B customers with shelf-stable and refrigerated RTD coffee capabilities.
• Trilliant Food and Nutrition: Wisconsin-based contract manufacturer of beverages and nutritional products offering private label and turnkey formulation services. Comparable as a regional co-packer serving beverage and nutritional brands with similar end markets.
• Royal Cup Coffee: Specialty coffee roaster and beverage producer offering private label and contract manufacturing for RTD and shelf-stable coffee products. Comparable in vertical integration from sourcing through finished beverage production targeting B2B customers.

Broad incumbents

• Keurig Dr Pepper: Large-scale beverage manufacturer with a substantial RTD coffee portfolio (e.g., Green Mountain, The Original Donut Shop). Operates its own manufacturing but represents the scale benchmark and a potential acquirer/partner for smaller co-packers like Horseshoe.
• La Colombe Coffee Roasters: Specialty coffee roaster with a significant RTD coffee lineup (draft lattes, cold brew). Broader incumbent with retail brand presence; uses co-packers for some production and represents both a potential customer and a comparable operating model in shelf-stable and refrigerated RTD coffee.
• Califia Farms: Plant-based beverage brand with a substantial RTD coffee and functional beverage portfolio. Operates in the same shelf-stable RTD coffee category and uses co-packing relationships; comparable as a brand-side counterpart leveraging the same contract manufacturing ecosystem.
• Stumptown Coffee Roasters: Specialty coffee roaster with RTD cold brew and iced coffee products. Comparable category overlap in RTD coffee; larger incumbent with its own production capabilities and brand presence.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horseshoe Beverage Co