FreshDigitalGroup
FreshDigitalGroup is a mobile-first digital marketing agency founded in 2011 that provides strategy, development, creative, media, and social services to enterprise brands across sports, automotive, retail, and entertainment, supported by proprietary beacon technology.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FreshDigitalGroup does
Fresh Digital Group (FreshDigitalGroup) is a mobile-first digital marketing agency founded in 2011 by Doug Robinson and headquartered at 111 John St Suite 420, New York, with additional offices in Culver City, Denver, and Mount Cotton, Queensland, Australia. The firm provides an integrated services portfolio spanning strategy, development, creative, media, and social, targeting enterprise brands and agencies seeking mobile-first transformation from user engagement to brand loyalty. Engagement models are agency-style (project fees and retainers) with custom, quote-based pricing under multi-year contracts.
The company's core technology stack spans native and hybrid mobile application development, responsive HTML5 web, rich media advertising, social platform integrations (Facebook, Twitter, Instagram, Pinterest, Snapchat), and an internal content/CMS layer. Its proprietary platform, FreshBeacons (operated as a wholly-owned subsidiary), delivers hyper-local content through iOS/Android-compatible beacon infrastructure with geofencing, notifications, privacy controls, and a web-managed dashboard; a provisional patent application extends this concept to beacon-plus-drone push notification delivery. Other proprietary or client-built products include ESPN InPlay (second-screen gamification across major sporting events), Celebrity Page (Meredith Digital multi-platform app extending to Apple TV and Roku), FreshSwag (event engagement), Healthy You (healthcare patient education), Fresh Art (auction app with PayPal), and various Apple Watch apps (MyTurn, Bust a Bug).
FreshDigitalGroup is privately held and founder-owned with no disclosed institutional investors, no documented M&A, and no recorded venture funding (one $0 round appears in 2013). The team consists of approximately 11 members, and revenue is not publicly disclosed. Documented customers include ESPN, NBA, PGA Tour, Jaguar, Porsche, Land Rover, Macy's, Toys "R" Us, Dunkin Donuts, Meredith Digital, Voxy, and several non-profit organizations (The Meth Project, Rise Above Colorado, La Cocina, GLSEN, Disaster Accountability Project). Go-to-market is enterprise field sales through leadership relationships and direct client referrals.
FreshDigitalGroup firmographics
Firmographics- Name
- FreshDigitalGroup
- Legal name
- Fresh Digital Group
- Website
- https://freshdigitalgroup.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FreshDigitalGroup is a mobile-first digital marketing agency founded in 2011 that provides strategy, development, creative, media, and social services to enterprise brands across sports, automotive, retail, and entertainment, supported by proprietary beacon technology.
- Ownership category
- akta.pro rank
FreshDigitalGroup industry classification
Industry- Product category
- Digital Marketing Agency
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Digital PR & Social Media Communications (MPAAADAJ)
Keywords
Where FreshDigitalGroup is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
FreshDigitalGroup business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services / Agency Fees: Full-service mobile agency providing strategy, development, creative, media, and social services to enterprise clients. Revenue generated through project fees, retainer engagements, and agency services for brand campaigns and digital product development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency pricing based on project scope |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
FreshDigitalGroup product offering
Product offeringCore offering
Fresh Digital Group is a mobile-first digital marketing agency delivering strategy, development, creative, media, and social services to enterprise brands and agencies. The company designs and builds custom mobile applications (native iOS/Android, Apple Watch, tvOS), responsive mobile web experiences, rich media advertising units, and proximity marketing solutions powered by its proprietary FreshBeacons platform.
Product overview
Fresh Digital Group is a mobile-first digital marketing agency offering a portfolio of services and proprietary products. Their core service offerings include Strategy, Development, Creative, Media, and Social services, with capabilities spanning custom mobile app development (native and hybrid), beacon technology (FreshBeacons), rich media advertising, and responsive web development. The company's proprietary products include FreshBeacons (beacon/proximity marketing platform), Freshswag (event engagement app), Celebrity Page (multi-platform entertainment app), MyTurn (iOS/Apple Watch app), Bust a Bug (Apple Watch game), and Healthy You (healthcare patient education app). They've also developed client-specific products including ESPN InPlay (2nd screen sports engagement), Voxy App (language learning), ValueVapor e-commerce platform, and Fresh Art (auction management). The offering is a services-led agency model with an emerging portfolio of reusable product concepts.
Differentiator
Problem solved
Functional benefit
Brands
- FreshBeacons: A platform and product both iOS and Android compatible that delivers hyper-local content in real time to users. Fresh Digital Group has a provisional patent application for combining beacon technology with drones, Apple Watches, and rich media solutions.
- FRSH
Products and services
- Fresh Digital Group Mobile Marketing Services
- FreshBeacons Proximity Marketing Platform
- Security & Safety Application
- Celebrity Page Multi-Platform App
- FreshSwag Event Engagement App
- MyTurn Decision App
- Bust a Bug Apple Watch Game
- Healthy You Patient Education Platform
- ESPN InPlay Second-Screen Platform
- Voxy Language Learning App
- US Open Mobile Hub
- ValueVapor E-commerce Platform
- Fresh Art Auction Application
- Clorox Connect Conference App
Quantifiable outcome
- ESPN InPlay experienced 10x the amount of anticipated user traffic
- +6 more outcomes
Companies that use FreshDigitalGroup
Customer profileNamed customers25 records
Segments4 records
Ideal customer profiles3 records
FreshDigitalGroup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
FreshDigitalGroup partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Meredith DigitalflagshipCreated Celebrity Page iOS application for Meredith's nationally syndicated TV show, leveraging content from Better Home and Gardens, Shape, Parents, Martha Stewart Living, Allrecipes reaching 82 million adult Meredith Digital audience.
- CoronacoreSponsored NFL Draft campaign with ESPN InPlay featuring Corona branding strategically and prominently placed throughout the mobile experience.
- ESPNcoreStrategic partnership to create second screen mobile web trivia experiences. Fresh Digital Group built ESPN InPlay platform for gamification during live broadcasts. Extended to US Open Tennis, Espy's, Wimbledon, Home Run Derby, and NFL Draft.
- American ExpressflagshipCollaboration with ESPN and American Express to create the 2nd screen mobile web trivia experience for the 2012 US Open Tennis Tournament.
- FreshSwag Event SponsorsminorFreshSwag platform enables major brands to sponsor digital gift bags at events, reaching attendees through coupon distribution and engagement features.
- FreshBeacon Technology PartnerscoreFreshBeacons platform compatible with iOS and Android, delivering hyper-local content through partnership with beacon hardware providers. Manages beacon deployment from web dashboard.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
FreshDigitalGroup competitors and assessment
Company assessmentDirect peers
- Work & Co: Independently held digital product and experience agency with a similar creative-engineering model and enterprise brand roster (Nike, IKEA, Google); comparable in mobile-first product build approach to FDG.
- GALE (agency): Independently held, mid-sized full-service digital and creative agency combining media, creative, data, and technology for enterprise brands (BMW, Toys R Us history, Mastercard); directly comparable in service breadth and client type.
- Rokkan: Independent digital agency focused on brand storytelling, mobile, and emerging tech for enterprise brands (Microsoft, Nike, Verizon); closely aligned in size, mobile-first positioning, and creative + technology mix.
- VaynerMedia: Independent digital/social creative agency serving enterprise CPG and consumer brands with social-first content, paid media, and creative production; closely comparable in service mix and mid-to-enterprise client profile.
- Code and Theory: Independently held, large digital-first agency/creative network serving enterprise clients (Porsche, Nike, Samsung, Vogue) with creative, development, and media capabilities, closely matching FDG's mobile-first creative/product/tech model.
Broad incumbents
- Droga5: Accenture Song-owned creative agency with strong enterprise brand roster and creative reputation; competes with FDG for big-budget integrated mobile and platform campaigns at the same client tier.
- R/GA: IPG-owned creative agency with a long-standing mobile/digital practice and similar enterprise client roster (Nike, Google, Verizon); comparable because both pitch mobile-first brand transformation and emerging-technology experience work at large brand level.
- Huge: IPG-owned digital transformation agency combining strategy, creative, and technology for enterprise brands; comparable scope and enterprise client tier make it a direct head-to-head for similar AOR/mobile programs.
- MediaMonks: S4 Capital-owned global content and media production agency with strong creative, content, and media capabilities serving large brands; comparable in delivering integrated creative + media + technology at scale for global clients.
Others
- Ansible (Division of IPG): IPG mobile-marketing division where FDG's CEO previously worked; provides an obvious comparable for mobile-first creative and experiential programs at enterprise scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
FreshDigitalGroup social profiles
Digital presenceFreshDigitalGroup financial estimates
Financial estimateRevenue estimate
Valuation estimate
FreshDigitalGroup leadership team
Management profileNumber of profiles
Profiles6 records
FreshDigitalGroup subsidiaries and ownership
Company hierarchySubsidiaries1 record
FreshDigitalGroup funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FreshDigitalGroup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FreshDigitalGroup
What does FreshDigitalGroup do?
Fresh Digital Group is a mobile-first digital marketing agency delivering strategy, development, creative, media, and social services to enterprise brands and agencies. The company designs and builds custom mobile applications (native iOS/Android, Apple Watch, tvOS), responsive mobile web experiences, rich media advertising units, and proximity marketing solutions powered by its proprietary FreshBeacons platform.
Is FreshDigitalGroup a public or private company?
FreshDigitalGroup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FreshDigitalGroup founded?
FreshDigitalGroup was founded in 2011. It employs 11 to 50 people.
Where is FreshDigitalGroup based?
FreshDigitalGroup is headquartered in New York, United States, in the North America region.
How does FreshDigitalGroup make money?
One revenue line is on record: professional Services / Agency Fees.
Who are FreshDigitalGroup's main competitors?
Direct peers on record are Work & Co, GALE (agency), Rokkan, VaynerMedia and Code and Theory. Broad incumbents are Droga5, R/GA, Huge and MediaMonks. Ansible (Division of IPG) is listed as an others.
Does FreshDigitalGroup have an API?
No public API is recorded for FreshDigitalGroup.
What industry is FreshDigitalGroup in?
FreshDigitalGroup's product category is Digital Marketing Agency. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 541810 and its SIC code is 7311.