HST

What HST does

HST Card Technology – Desenv. Sistemas Ltda is a privately held, independent Brazilian payment-software company founded in 1987 and headquartered in Campinas, SP, with a second office in Miami, FL. The company builds EMV-based payment infrastructure — including a proprietary EMV Kernel certified by EMVCo that runs on 80,000+ terminals, an EMV Transaction Processor for cryptogram validation and script generation, EMV Data Preparation for chip personalization, and an Issuer Token Service Provider (I-TSP) integrated with Visa VTS, Mastercard MDES, and AMEX token vaults — delivered either as SaaS in PCI-certified data centers or on-premises. Its portfolio is organized around three pillars: Digital Payments (card tokenization, ACS 3D Secure, OTP, Click to Pay, Scan to Pay/EMV QR Code, HST Pay white-label wallet, push provisioning for Apple/Google/Samsung Pay, Issuer SDK, Consumer Controls), Card Issuance (instant and centralized issuance, EMV Data Preparation, Card Logistics), and Self-Service Terminals (ATM Centre with remote key loading, electronic journal monitoring, transaction routing).

The company sells exclusively to enterprise clients — banks, payment acquirers, processors, and large retailers — across 19+ countries in Latin America and beyond, with a direct enterprise sales motion complemented by channel integrations into the Visa, Mastercard, ELO, and AMEX partner programs. Revenue mechanics are a mix of recurring SaaS subscriptions (annual or multi-year contracts), professional services for implementation and certification, and usage-based fees tied to card, terminal, or transaction volumes. Named customers include Scotiabank, Carrefour, Valid, Evertec, Inbursa, Banco Promerica, Banco Continental, Banco Inter, Dock, Bancard, and Bepsa; the company states it serves 10 of the top banks in Latin America, issues more than 1 million cards per month through its centralized issuance platform, and holds 130+ clients. The company is independently owned with no disclosed external funding, parent, or subsidiaries.

Name

HST

Legal name

HST Card Technology – Desenv. Sistemas Ltda

Website

https://hst.com.br

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

HST is a privately held Brazilian payment-software company founded in 1987 that builds EMV-based tokenization, 3D Secure, card-issuance, and ATM-terminal-management infrastructure for banks, acquirers, and retailers across Latin America.

Ownership category

akta.pro rank

Product category

Payment Processing Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)

akta.pro secondary industries

POS Security, Encryption & Key Management (P2PE, HSM, Key Injection) (FSAMADAK), Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)

Keywords

• EMV payment solutions
• Card tokenization services
• Payment authentication software
• Card issuance solutions
• ATM terminal management

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS / Software Subscriptions: HST delivers its payment solutions primarily as SaaS (cloud-based) services. Solutions such as ATM Centre, Card Issuance, Tokenization, and ACS 3D Secure are offered in both SaaS and On-Premises modes. Revenue is generated through recurring subscription fees, typically billed annually or multi-year, based on transaction volume, card volumes, or terminal counts under management.
2. Professional Services and Consulting: HST provides implementation, certification, and consulting services to financial institutions for EMV card issuance and payment infrastructure integration. Certification services for new equipment and chip technologies are explicitly mentioned as part of the card issuance offering.
3. Transaction-Based / Usage-Based Fees: Given the SaaS and per-card/per-terminal nature of the solutions, usage-based or transaction-based fees likely apply to solutions managing transaction validation, token provisioning, and terminal monitoring volumes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

HST provides EMV payment technology solutions for Latin American financial institutions, including card tokenization (I-TSP), card issuance and personalization, payment authentication (3D Secure ACS), transaction validation, EMV data preparation, and ATM terminal management. The company also offers HST Pay, a white-label digital wallet, and supports secure payment acceptance via Click to Pay and EMV QR. All offerings are certified against the major card networks (Visa, Mastercard, Elo, Amex) and PCI standards.

Product overview

HST is a payment technology company offering a comprehensive ecosystem of payment solutions organized around three core pillars: Digital Payments, Card Issuance, and Self-Service Terminals. The product portfolio centers on the Card Tokenization Platform for managing digital cards, complemented by e-commerce security solutions including ACS 3D Secure, EMV Transaction Processor, and OTP authentication. For card issuance, HST provides instant and centralized issuance solutions, EMV Data Preparation, and Card Logistics management. The Terminal Management solution (ATM Centre) handles self-service terminal operations. Supporting products include the white-label digital wallet (HST Pay), I-TSP for token network integration, EMV QR Code payments, Push Provisioning for Apple/Google Pay, Consumer Controls for corporate cards, and Issuer SDK for mobile token management. The E-commerce Server enables acquirer token services while Click to Pay provides SRC-based checkout. All solutions adhere to PCI and EMV standards with SaaS or on-premise deployment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Card Tokenization Platform

Quantifiable outcome

• Over 1 million cards issued per month through centralized card issuance solution
• +6 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature14 records

Partnerships

13 partnerships are on record, tiered core.

• Banco PromericacoreTechnology or IntegrationBanco Promerica is a key customer using HST's EMV card issuance solutions for debit, credit, and prepaid card production and personalization across Latin America.
• ValidcoreTechnology or IntegrationValid, a major card personalization and issuance company, partners with HST for EMV card issuance solutions and data preparation services.
• CarrefourcoreTechnology or IntegrationCarrefour uses HST's private label card issuance solution for their retail card program, enabling instant and centralized card issuance for their customers.
• EverteccoreTechnology or IntegrationEvertec, a leading payment technology company in Latin America, uses HST's tokenization solutions (E-Commerce Server) for secure digital payment services.
• ScotiabankcoreTechnology or IntegrationScotiabank leverages HST's issuer tokenization solutions (I-TSP) for digital card provisioning and token lifecycle management across their Latin American operations.
• InbursacoreTechnology or IntegrationInbursa (Banco Inbursa) uses HST's tokenization solutions for secure digital wallet and mobile payment services.
• Banco ContinentalcoreTechnology or IntegrationBanco Continental uses HST's tokenization platform for digital card provisioning and token lifecycle management.
• NeoNetcoreTechnology or IntegrationNeoNet uses HST's tokenization solutions for acquirers and merchants to enable secure digital payment services.
• DockcoreTechnology or IntegrationDock, a digital banking and payments platform, uses HST's e-commerce security and tokenization solutions for fraud prevention and secure digital payments.
• VisacoreTechnology or IntegrationHST is a Visa Ready and Visa Engage partner, providing certified tokenization (VTS), 3D Secure (Visa Secure), Click to Pay (SRC), and EMV QR Code solutions. Solutions are certified under Visa's security and interoperability standards.
• MastercardcoreTechnology or IntegrationHST is a Mastercard Engage partner providing certified tokenization (MDES), 3D Secure (Mastercard Identity Check), and payment solutions. Solutions are certified under Mastercard's security and digital enablement standards.
• ELOcoreTechnology or IntegrationHST provides ELO 3DS (3D Secure) authentication solutions certified for the ELO payment network in Brazil, serving financial institutions issuing ELO cards.
• EMVCocoreTechnology or IntegrationHST holds EMVCo certifications for 3D Secure, EMV Kernel, and Software-Based Mobile Payments, demonstrating compliance with global EMV payment standards.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Marqeta: Modern card issuing and tokenization platform serving fintechs and digital banks. Competes with HST in issuer-side tokenization and 3DS, particularly relevant for LATAM fintechs that may evaluate both vendors.

Direct peers

• Evertec: Leading LATAM payment processing and merchant acquire technology provider. Listed as an HST customer in source data, but also competes in tokenization, e-commerce security, and digital payment enablement in the same region.
• Valid: Brazil-based card personalization and digital enablement company. Listed as an HST customer/partner in the source data; competes with HST in EMV card issuance and data preparation across Latin America.

Broad incumbents

• Thales (Gemalto): Global leader in payment issuance, EMV card personalization, and HSM key management. Highly comparable to HST across EMV data preparation, card issuance, and tokenization, but operates at much greater scale and across geographies beyond LATAM.
• Adyen: Global unified commerce and payment processing platform with tokenization and 3DS offerings. While not focused on issuer-side infrastructure like HST, Adyen overlaps in merchant-side tokenization, Click to Pay, and e-commerce security.
• IDEMIA: Provides EMV card issuance, payment tokenization, and 3D Secure solutions globally. Direct competitor to HST in card issuance and I-TSP services, with deeper resources and broader geographic coverage.
• Verifone / Worldline: Global payment terminal and acceptance provider (Verifone terminals, Worldline processing). Comparable to HST's EMV Kernel and terminal management solutions at a much larger scale and with bundled hardware/software offerings.
• Nexi / Nets: European payment technology provider offering card issuance, acceptance, and digital payment solutions. Comparable to HST in EMV issuance and digital payment enablement, with European footprint and global ambitions.

Regional players

• Cielo / Rede (Brazilian acquirers): Brazil's largest acquirers, providing payment processing infrastructure. Overlap with HST in 3DS, tokenization, and e-commerce security for the Brazilian market, though they primarily serve merchants rather than issuers.
• Dock: Brazilian digital banking and payments infrastructure platform that is both an HST customer and adjacent competitor in tokenization and e-commerce security solutions for LATAM banks and fintechs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGcEUByju5U4Yj2cbiWFaxQ
• Facebookfacebook.com/hstsistemas
• LinkedInlinkedin.com/company/25206
• Instagraminstagram.com/hstcardtechnology
• Xx.com/hst_tech

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HST