JustMyRoots
JustMyRoots is a Gurgaon-based intercity food delivery platform connecting diaspora Indians across 30+ cities with regional cuisine from 1000+ iconic hometown restaurants, including a unique home-cooked meal (DFH) service.
- Company typePrivate
- Founded2017
- HeadquartersGurugram, India
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What JustMyRoots does
JustMyRoots, operated by Createcomm Tech Pvt. Ltd., is an intercity food delivery platform headquartered in Gurgaon, India. Founded in 2017, the company serves diaspora Indians and food enthusiasts across 30+ Indian cities by enabling them to order regional cuisine from iconic local restaurants in their hometowns—a use case not addressed by same-city-focused competitors such as Zomato and Swiggy. The platform curates 1000+ restaurant brands and 10000+ premium/heirloom products, supported by proprietary temperature-controlled packaging that maintains food at 5-8°C without freezing or preservatives during 24-48 hour interstate transit.
The company's product portfolio includes three core offerings: the JustMyRoots intercity marketplace, the DFH (Direct From Home) service that enables mothers to cook and send home-cooked meals to children in other cities, and The State Plate (TSP), an acquired brand specializing in non-perishable state-specific packaged foods. Revenue is generated through transaction fees on food orders and marketplace commissions from restaurant partners, with products sold via the company's e-commerce website and iOS/Android mobile applications on a pay-as-you-go basis. Unit pricing varies by item (per plate, kg, or piece) with volume discounts on selected products and GST-inclusive pricing.
In July 2023, JustMyRoots received an undisclosed angel investment from former Indian cricketer Sourav Ganguly and announced plans to raise INR 120-150 crore (~USD 15-18M) for expansion. The company subsequently acquired The State Plate in September 2023 to extend into packaged food categories. Target segments include diaspora Indians seeking hometown flavors, food enthusiasts exploring regional cuisines, families sending home-cooked meals, and restaurant partners seeking pan-India reach. Distribution is direct-to-consumer with no Cash on Delivery—all orders are prepaid through cards, UPI, or wallet.
JustMyRoots firmographics
Firmographics- Name
- JustMyRoots
- Legal name
- Createcomm Tech Pvt. Ltd.
- Website
- https://justmyroots.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- JustMyRoots is a Gurgaon-based intercity food delivery platform connecting diaspora Indians across 30+ cities with regional cuisine from 1000+ iconic hometown restaurants, including a unique home-cooked meal (DFH) service.
- Ownership category
- akta.pro rank
Where JustMyRoots is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
JustMyRoots business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Food Delivery Transactions: Platform earns revenue through transaction fees on food orders placed through the JustMyRoots platform. Customers pay per order for regional food delivered intercity from partner restaurants.
- Restaurant Partner Commissions: Partner restaurants and eateries pay commission fees for listing and selling their products through the JustMyRoots platform, similar to marketplace food delivery models.
- Direct From Home (DFH) Service: Premium service where families can send home-cooked meals to loved ones in other cities, charging per container based on volumetric weight with specialized packaging.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based pricing per product with volume options |
| Transaction based/ take rate | Pay-as-you-go | Restaurant partner onboarding for listing and selling products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
JustMyRoots product offering
Product offeringCore offering
JustMyRoots operates an intercity food delivery marketplace that connects customers across 30+ Indian cities with iconic regional restaurants and food brands, delivering authentic regional cuisine intercity using proprietary temperature-controlled packaging. The platform also offers its DFH (Direct From Home) service, allowing family members to send home-cooked meals across cities, and sells non-perishable packaged foods via its acquired The State Plate brand.
Product overview
JustMyRoots operates as a unified intercity food delivery platform offering two core services: the main JustMyRoots Platform for ordering regional Indian food from restaurants across 30+ cities, and the DFH (Direct From Home) service for delivering home-cooked meals from family kitchens. The company also acquired The State Plate in September 2023 to expand into packaged non-perishable foods. The platform features products across categories including Biryanis of India, Chicken/Mutton/Fish Dishes, Vegetarian Dishes, Breads, Rice, Kebab & Tandoor, Snacks (Chole Bhature, Vada Pav, Chaat, Dahi Bhalle), Confectioneries (Pastries, Puff and Patties), Sweets (Bengali and North Indian), Seasonal Products, Continental dishes, and Raw & Fresh proteins.
Differentiator
Problem solved
Functional benefit
Brands
- DFH (Direct From Home): A unique service that delivers food cooked by the customer's mother in her kitchen to them, even if they are miles away. This service allows parents to send home-cooked meals to their children studying or working in different cities.
- The State Plate (TSP)
Products and services
- JustMyRoots Intercity Food Delivery Platform An e-commerce and mobile-app based intercity food delivery marketplace that delivers regional Indian food from 1,000+ iconic restaurant brands across 30+ Indian cities to customers' doorsteps. Customers browse signature dishes (biryanis, kebabs, sweets, snacks, raw/fresh proteins) from partner restaurants in another city, place prepaid orders, and receive them via temperature-controlled intercity logistics. Targeted at diaspora Indians, food enthusiasts, and families seeking hometown flavors.
- DFH (Direct From Home) - Maa ke Haath ka Khana A unique service that delivers home-cooked meals prepared by family members (typically mothers) in their own kitchen to loved ones located in different Indian cities, using specialized containerized packaging charged per volumetric weight. Designed to preserve the emotional connection of home-cooked meals across distance, with a limit of two containers per invoice. Targeted at parents, especially mothers, sending food to children or family members studying or working in other cities.
- The State Plate (TSP) - Packaged Regional Foods A foodtech brand specializing in non-perishable packaged foods focused on state-specific Indian food products, integrated into JustMyRoots following the September 2023 acquisition. Founders Muskaan Sancheti and Raghav Jhawar continue managing the business within JustMyRoots, strengthening the company's position in the packaged intercity food market.
Quantifiable outcome
- Delivering in 30+ cities pan-India with specialized cold chain logistics
- +2 more outcomes
Companies that use JustMyRoots
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
JustMyRoots technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
JustMyRoots partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The State Plate (TSP)minorJustMyRoots acquired The State Plate (TSP), a foodtech startup focused on state-specific Indian food products, as part of its expansion strategy. TSP founders Muskaan Sancheti and Raghav Jhawar joined JustMyRoots and continue managing the business. The acquisition strengthens JustMyRoots' position in the packaged intercity food market across India.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
JustMyRoots competitors and assessment
Company assessmentBroad incumbents
- Swiggy: India's largest food delivery platform operating same-city delivery across thousands of cities. Comparable as the dominant Indian food-delivery incumbent that JustMyRoots explicitly positions against; however, Swiggy does not currently specialize in intercity regional delivery.
- Zomato: Leading Indian restaurant aggregator and food delivery platform with pan-India reach. Comparable as the mainstream incumbent referenced in JustMyRoots' funding strategy; broader in scope (dining-out, quick commerce) but overlapping on restaurant food delivery.
- Eat.fit (Cult.fit): Healthy prepared-meal brand within Cult.fit, delivering across multiple Indian cities via cloud kitchens. Comparable in the prepared-meal D2C delivery category with pan-India multi-city operations.
- Faasos / EatSure: Multi-brand cloud-kitchen platform under Rebel Foods operating wraps, biryanis, and Indian meals across India. Comparable as a prepared-meal delivery player with multi-city Indian operations and a similar D2C digital ordering model.
Direct peers
- FreshMenu: India-based prepared-meal delivery platform that cooks and delivers fresh meals to customers. Comparable in the prepared-meal-delivery category with a similar D2C e-commerce model, though FreshMenu focuses on same-city proprietary kitchens rather than intercity restaurant sourcing.
- Box8: Indian D2C meal brand (formerly Box8 and now Eat.fit affiliated) operating a delivery-only model for Indian meals and biryanis. Comparable in the prepared Indian meal delivery category with similar target customer and digital-first GTM.
- Licious: India's largest online meat and seafood brand with cold-chain logistics for D2C delivery. Comparable on the cold-chain distribution and raw/fresh protein delivery side that JustMyRoots also handles for fish, chicken, and mutton.
- Biryani Blues: Specialized Indian biryani restaurant chain with strong delivery operations across multiple cities. Comparable as a regional-cuisine specialist with significant intercity brand presence in the same category JustMyRoots aggregates on its platform.
- iD Fresh Food: Indian packaged fresh food brand (idli/dosa batter, parotas, paneer) selling via retail and D2C with refrigerated distribution. Comparable on the packaged Indian fresh-food category that overlaps with The State Plate's positioning post-acquisition.
Regional players
- Country Delight: Indian D2C brand delivering fresh dairy and bakery items via a subscription-led, cold-chain model. Comparable for the direct-to-consumer cold-chain delivery playbook in India, though focused on dairy rather than cooked meals.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
JustMyRoots social profiles
Digital presenceJustMyRoots financial estimates
Financial estimateRevenue estimate
Valuation estimate
JustMyRoots leadership team
Management profileNumber of profiles
JustMyRoots subsidiaries and ownership
Company hierarchySubsidiaries1 record
JustMyRoots funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JustMyRoots M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JustMyRoots
What does JustMyRoots do?
JustMyRoots operates an intercity food delivery marketplace that connects customers across 30+ Indian cities with iconic regional restaurants and food brands, delivering authentic regional cuisine intercity using proprietary temperature-controlled packaging. The platform also offers its DFH (Direct From Home) service, allowing family members to send home-cooked meals across cities, and sells non-perishable packaged foods via its acquired The State Plate brand.
Is JustMyRoots a public or private company?
JustMyRoots is a private company. It is classified as venture growth investor backed and is currently operating.
When was JustMyRoots founded?
JustMyRoots was founded in 2017. It employs 51 to 100 people.
Where is JustMyRoots based?
JustMyRoots is headquartered in Gurugram, India, in the Asia region.
How does JustMyRoots make money?
Three revenue lines are on record. Food Delivery Transactions are the primary driver. The others are restaurant Partner Commissions and direct From Home (DFH) Service.
Who are JustMyRoots's main competitors?
Broad incumbents on record are Swiggy, Zomato, Eat.fit (Cult.fit) and Faasos / EatSure. Direct peers are FreshMenu, Box8, Licious, Biryani Blues and iD Fresh Food. Country Delight is listed as a regional player.
Does JustMyRoots have an API?
No public API is recorded for JustMyRoots.