Thrillark

What Thrillark does

Thrillark, operating under the legal entity TRIPXTOURS DMCC in Dubai, UAE, is an in-destination online booking platform that resells tickets to tours, attractions, and experiences in the Middle East and select Asian and North African cities. Founded in 2016 by co-founders Fazil Parakkat (CEO) and Firoz Musthafa (COO), the company positions itself as an authorized ticket seller to flagship attractions including Ferrari World Abu Dhabi, IMG Worlds of Adventure, Warner Bros. World Abu Dhabi, Dubai Parks & Resorts, Ski Dubai, Yas Waterworld, La Perle by Dragone, the Museum of the Future, the Burj Khalifa observation deck, and both Six Flags Qiddiya City and Aquarabia Qiddiya City in Saudi Arabia. The catalog spans roughly a dozen experience categories ranging from theme parks and water parks to desert safaris, hot air balloon rides, cruises, wellness, transportation, and holiday packages.

The platform is built as a cloud-based e-commerce booking engine supporting eight languages (English, Arabic, German, French, Italian, Spanish, Turkish, Chinese) and thirteen currencies, with real-time inventory integration into attraction operators' booking systems for instant e-ticket delivery. Thrillark operates a direct-to-consumer distribution model through thrillark.com with no physical storefronts, third-party resellers, or mobile app, supplemented by content marketing via a destination-guide blog, SEO-optimized attraction product pages, and Trustpilot-driven social proof. Marketing options such as Tabby installment payments are integrated at checkout to lift conversion in GCC consumer markets.

Thrillark earns revenue through transaction-based ticket resale, purchasing bulk or partner-allocation inventory from attractions and reselling at discounts of up to 30% versus gate prices, retaining the spread. Its primary customer segments are international tourists booking inbound travel experiences, families and groups seeking bundle value, and adventure seekers purchasing adrenaline and nature activities; the supply-side is concentrated in partnership relationships with major attraction operators, while demand is highly fragmented across individual consumers in 8+ destination markets.

Name

Thrillark

Legal name

TRIPXTOURS DMCC

Website

https://thrillark.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Thrillark is a Dubai-headquartered authorized ticket reseller platform offering discounted, multi-currency online bookings to attractions across 8+ destinations in the Middle East, Southeast Asia, and North Africa, serving international tourists, families, and adventure travelers with instant e-ticket delivery.

Ownership category

akta.pro rank

Product category

Online Travel Booking & Attraction Ticketing

NAICS

Tour Operators (561520), Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (71399)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

Adventure Park Ticketing, Access Control & Guest Operations Services (THAAACAH), Adventure Park Operator Networks & Franchises (THAAACAF)

Keywords

• Attraction ticket booking
• Tours and activities
• Travel experiences platform
• Theme park tickets
• Destination activities marketplace

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ticket Sales Commission: Thrillark earns revenue by selling tickets to attractions, theme parks, tours, and experiences at discounted prices compared to gate rates. The platform acts as an authorized reseller, purchasing tickets in bulk or under partnership agreements and reselling them to consumers with a margin. Customers pay for tickets online, and Thrillark provides instant e-ticket delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Thrillark is an in-destination online booking platform that sells tickets for tours, attractions, theme parks, water parks, observation decks, cultural shows, and adventure experiences across 8+ destinations. The company operates as an authorized ticket reseller, purchasing tickets in bulk or under partnership agreements with attraction operators and reselling them to consumers at discounted prices (up to 30% off gate rates) via its cloud-based e-commerce platform with instant e-ticket delivery, multi-language support (8 languages), and multi-currency payment processing (13 currencies).

Product overview

Thrillark is a global online booking platform for tours, attractions, and local experiences, offering instant confirmation e-tickets across destinations including Dubai, Abu Dhabi, Singapore, Kuala Lumpur, Bangkok, Bali, Riyadh, and Hanoi. The platform serves as a unified marketplace where users can discover and book tickets to major attractions and experiences. The core product portfolio includes ticket sales for theme parks (IMG Worlds of Adventure, Motiongate Dubai), water parks (Aquaventure Waterpark), observation decks (Burj Khalifa, Sky Views Observatory), cultural attractions (Museum of the Future, La Perle by Dragone), marine attractions (Dubai Aquarium, Dolphinarium), adventure activities (Desert Safari, Hot Air Balloon), and indoor winter experiences (Ski Dubai). The platform organizes experiences across categories including Tickets, Aerial Sightseeing, Cruises, Connectivity, Adventure Activities, Water Activities, Nature & Wildlife, Wellness, Food & Drinks, Transportation, Staycations, and Holiday Packages. Thrillark differentiates through competitive pricing with discounts up to 30%, instant e-ticket delivery, and partnerships with major attraction operators across the Middle East and Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Dubai Aquarium & Underwater Zoo Tickets Entry tickets to the Dubai Mall aquarium featuring a 10-million-litre tank, 48-meter underwater tunnel, over 33,000 marine species, and the world's largest collection of sand tiger sharks, targeted at tourists and families visiting Dubai.
• IMG Worlds of Adventure Tickets Tickets to one of the world's largest indoor theme parks spanning 28 football fields, with 22 rides and attractions across six themed zones including Marvel, Cartoon Network, Lost Valley, IMG Boulevard, Haunted Hotel, and IMG Kids Zone, targeted at families and theme park enthusiasts.
• Ski Dubai Snow Classic Pass Indoor snow park experience at Mall of the Emirates offering snow-filled activities including tobogganing, Zorb Ball, Bob Sled, tubing, Mountain Thriller ride, snow cavern, and March of the Penguins at -4 degrees Celsius, targeted at families and tourists seeking winter experiences in a desert climate.
• Motiongate Dubai Tickets Hollywood-inspired theme park tickets featuring over 25 rides across five themed zones including Columbia Pictures, Smurfs Village, DreamWorks Animation, Lionsgate, and Studio Central, located at Dubai Parks and Resorts, targeted at families and Hollywood movie fans.
• Burj Khalifa At The Top Tickets (Level 124 & 125) Observation deck tickets for the world's tallest building at 828 meters, featuring the world's fastest elevator at 10m/sec, 360-degree views, Masharabiya designs, and telescopes on levels 124 and 125, targeted at tourists visiting Dubai.
• Aquaventure Waterpark Tickets Tickets to Atlantis Aquaventure Waterpark featuring over 105 rides and slides, a 700-meter private beach, record-breaking attractions like Leap of Faith and Trident Tower, marine animals, and the world's longest zip circuit over a shark lagoon, targeted at families, groups, and water park enthusiasts.
• Evening Desert Safari with BBQ Dinner Desert adventure experience featuring 4x4 dune bashing, sandboarding, camel riding, Tanoura dance, fire show, belly dance entertainment, unlimited beverages, shisha, and vegetarian/non-vegetarian BBQ buffet dinner under the stars, targeted at adventure seekers and tourists visiting Dubai.
• La Perle by Dragone Show Tickets Tickets to the Middle East's first permanent aqua-theatre show featuring 65 world-class artists, a 2.7-million-litre pool stage that transforms in 60 seconds, aerial acrobatics, high dives, and motorcycle stunts, with five seating tiers from Bronze to VIP, targeted at tourists and entertainment enthusiasts in Dubai.
• Hot Air Balloon Dubai Experience Hot air balloon ride experience offering 40-70 minutes of flight over Dubai's desert landscapes, with optional breakfast at a traditional Bedouin camp, falcon photography, camel rides, dune bashing, quad biking, and horse riding packages, targeted at adventure seekers and luxury tourists.
• Dubai Dolphinarium Tickets Tickets to the 1,250-seat indoor amphitheater featuring trained dolphins and seals performing over a 160,000-gallon saltwater pool, with optional Exotic Bird Show, 5D Cinema, Mirror Maze, and Swim with Dolphins experiences, targeted at families and tourists visiting Dubai.
• Sky Views Observatory Tickets Observation deck tickets at Address Sky View Hotel at 219.5 meters above ground featuring 360-degree views from the 52nd and 53rd floors, glass floor walk, transparent glass slide from 53rd to 52nd floor, and optional Edge Walk experience at 220 meters, targeted at tourists seeking skyline views in Dubai.
• Dubai Museum of the Future Tickets Tickets to the iconic toroidal building 77 meters tall featuring Arabic calligraphy, immersive exhibits on future technology, space exploration, ecology, and health, with panoramic views from the rooftop garden, targeted at tourists, culture seekers, and technology enthusiasts visiting Dubai.

Quantifiable outcome

• Customers save up to 30% on attraction tickets compared to gate prices
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, minor and core.

• Aquarabia Qiddiya CityflagshipChannel Partner/ Reseller/ Distributor · 24 April 2026Thrillark was officially appointed as an Authorized Ticket Seller for Aquarabia Qiddiya City, the Middle East's largest water theme park. This partnership adds Aquarabia to Thrillark's existing Six Flags Qiddiya City portfolio, making Thrillark the only global platform offering verified ticket access to both flagship attractions within Qiddiya City. The partnership supports Saudi Arabia's Vision 2030 initiative to diversify the economy through tourism and inbound visitor growth.
• Six Flags Qiddiya CityflagshipChannel Partner/ Reseller/ Distributor · 24 April 2026Thrillark holds an existing authorized ticket seller partnership for Six Flags Qiddiya City, a flagship theme park within Saudi Arabia's Qiddiya City development.
• AinDubaiminorGTM or Marketing PartnerPartnership for ticket sales through Thrillark's platform. AinDubai is a major observation wheel attraction in Dubai.
• AtTheTopBurjKhalifaminorGTM or Marketing PartnerPartnership for Burj Khalifa observation deck ticket sales. AtTheTop operates the official observation deck experiences at the world's tallest building.
• BurjAlArabTourminorGTM or Marketing PartnerPartnership for Burj Al Arab tour experiences, one of Dubai's most iconic luxury hotel landmarks.
• DubaiParksandResortscoreChannel Partner/ Reseller/ DistributorMajor distribution partnership for multiple theme parks within Dubai Parks & Resorts including Motiongate Dubai, Legoland Dubai, and Real Madrid World. Thrillark serves as an authorized ticket reseller.
• FerrariWorldcoreChannel Partner/ Reseller/ DistributorAuthorized ticket seller for Ferrari World Abu Dhabi, the world's largest indoor theme park featuring Ferrari-branded rides and experiences.
• IMGWorldsofAdventurecoreChannel Partner/ Reseller/ DistributorAuthorized ticket reseller for IMG Worlds of Adventure, one of the world's largest indoor theme parks featuring Marvel, Cartoon Network, and other branded zones.
• LaPerlebyDragoncoreChannel Partner/ Reseller/ DistributorPartnership for La Perle by Dragone show tickets, the Middle East's first permanent aqua-theatre show at Al Habtoor City, Dubai.
• LouvreAbuDhabiminorGTM or Marketing PartnerPartnership for Louvre Abu Dhabi museum ticket sales, a world-renowned art and civilization museum on Saadiyat Island.
• MuseumoftheFutureDubaicoreChannel Partner/ Reseller/ DistributorAuthorized ticket seller for the Museum of the Future Dubai, one of the city's most iconic futuristic museum attractions.
• WarnerBrosWorldAbuDhabicoreChannel Partner/ Reseller/ DistributorAuthorized ticket reseller for Warner Bros. World Abu Dhabi, the world's first indoor Warner Bros. branded theme park.
• SkiDubaicoreChannel Partner/ Reseller/ DistributorPartnership for Ski Dubai tickets, the Middle East's first indoor ski resort located at Mall of the Emirates.
• YasWaterworldcoreChannel Partner/ Reseller/ DistributorAuthorized ticket seller for Yas Waterworld Abu Dhabi, a renowned water park on Yas Island featuring over 40 rides and attractions.
• NationalAquariumcoreChannel Partner/ Reseller/ DistributorPartnership for National Aquarium Abu Dhabi tickets, home to over 46,000 aquatic animals across diverse marine habitats.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Klook: Asia-headquartered OTA for attractions, tours, and activities. Closest direct comparable — operates an authorized-reseller marketplace across UAE, KSA, and SE Asia with the same multi-currency, multi-language model Thrillark uses.
• GetYourGuide: Global OTA for tours, attractions, and experiences headquartered in Zurich. Competes head-to-head on inventory breadth, SEO, and authorized-reseller partnerships in every market Thrillark serves.
• Viator (Tripadvisor): Tripadvisor-owned OTA for tours and attractions. Directly comparable marketplace model with global distribution, large SEO footprint, and deep relationships with the same operator partners.
• Headout: NYC-based OTA for in-destination experiences. Operates a comparable authorized-reseller marketplace with focus on last-minute bookings and mobile-first UX — a credible competitor in UAE.
• TUI Musement: TUI Group's tours and activities marketplace. Overlaps with Thrillark on attraction ticketing and destination coverage, particularly across Europe and Middle East tourism corridors.

Broad incumbents

• Booking.com Attractions: Largest online travel agency with a growing attractions and experiences tab. Bundles tours/activities alongside flights and hotels — a structurally powerful incumbent that can undercut specialized OTAs.
• Trip.com / Ctrip: Chinese-headquartered OTA with global attractions ticketing. Particularly competitive across SE Asia where Thrillark also operates (Singapore, Bangkok, Bali, Hanoi).

Others

• Airbnb Experiences: Hosts tours, activities, and attractions as part of the broader Airbnb marketplace. Cross-sells experiences to its massive traveler base, including in Dubai and other Thrillark destinations.

Regional players

• AttractionTickets.com: Theme-park and attraction ticket specialist serving primarily US and European travelers. Comparable authorized-reseller model for major theme parks but with limited Middle East focus.

Emerging players

• Pebble (was Tourshutter): Earlier-stage operator of attraction and tour marketplaces with overlapping geographic focus. Smaller scale but similar authorized-reseller positioning for niche regional supply.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/Thrillark
• Facebookfacebook.com/thrillark
• LinkedInlinkedin.com/company/thrillark

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thrillark