Six Flags Qiddiya City
Six Flags Qiddiya City is Saudi Arabia's first major theme park, a joint venture between Qiddiya Investment Company and Six Flags Entertainment Corp, operating 28 rides across six themed lands near Riyadh under Saudi Vision 2030.
- Company typePrivate
- Founded2021
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What Six Flags Qiddiya City does
Six Flags Qiddiya City is a privately held theme park operating as a joint venture between Qiddiya Investment Company (QIC), a Saudi government-backed entity developing Qiddiya City under Saudi Vision 2030, and Six Flags Entertainment Corp (NYSE: SIX), a U.S.-based theme park operator providing brand licensing and operational expertise. Located near Riyadh within the Qiddiya City entertainment development in the Tuwaiq Mountains, the park opened to the public in December 2025 and is positioned as Saudi Arabia's first and largest amusement park. The site spans six themed lands — Steam Town, City of Thrills, Twilight Gardens, Discovery Springs, Grand Exposition, and Valley of Fortune — housing 28 rides and attractions, including five record-breaking coasters: Falcons Flight (marketed as the world's longest, tallest, and fastest roller coaster), Sirocco Tower (the world's tallest free-standing shot tower ride at 145m), Iron Rattler (the world's tallest tilt coaster at 63.4m), Spitfire (a triple-launch roller coaster at 127 km/h), and Gyrospin (the world's tallest pendulum ride at 53m). Aquarabia, a related water park attraction, extends the offering within the broader Qiddiya City footprint.
The company operates a direct-to-consumer business model, generating revenue through ticket and pass sales, on-site dining, retail merchandise, and seasonal special events. Pricing is not publicly disclosed; a Summer Pass subscription product is offered with a 60% promotional discount distributed through telecommunications partner stc. Distribution combines an official e-commerce storefront (sixflagsqiddiyacity.com), an on-site box office, and partner channels, while marketing concentrates on social platforms (YouTube, Instagram, Snapchat, X, Facebook, LinkedIn, TikTok) and partner co-marketing. The customer base is a single horizontal segment of Saudi domestic visitors and international tourists seeking entertainment, thrill experiences, and family activities.
The project was underpinned by a SAR 3.75 billion (~$1.0 billion USD) construction contract awarded to QIC in December 2021. Six Flags Qiddiya City has assembled an extensive premier partner ecosystem — Almarai, Al Rajhi Bank, Dr. Sulaiman Al Habib Medical Group, Jahez, PepsiCo, Saudia (national airline), stc, and Tawuniya — alongside official partners Heinz, Red Bull, and Uber, with HP as official technology provider. No headcount, management team, revenue, or visitor figures have been publicly disclosed.
Six Flags Qiddiya City firmographics
Firmographics- Name
- Six Flags Qiddiya City
- Legal name
- Six Flags Entertainment Corp
- Website
- https://SixFlagsQiddiyaCity.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- Six Flags Qiddiya City is Saudi Arabia's first major theme park, a joint venture between Qiddiya Investment Company and Six Flags Entertainment Corp, operating 28 rides across six themed lands near Riyadh under Saudi Vision 2030.
- Ownership category
- akta.pro rank
Six Flags Qiddiya City industry classification
Industry- Product category
- Theme Park Entertainment
- NAICS
- Amusement and Theme Parks (713110), Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)
- akta.pro secondary industry
- Amusement Parks & Theme Parks (THAAAAAA)
Keywords
Six Flags Qiddiya City business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Ticket and Pass Sales: Revenue generated from selling admission tickets and season passes to visitors for park entry and ride access.
- Dining: On-site food and beverage sales through multiple dining outlets throughout the theme park.
- Shopping: Retail merchandise sales through shopping outlets within the park.
- Special Events: Revenue from seasonal events and special programming throughout the year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard admission tickets |
| Subscription | Annual | Summer Pass |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Six Flags Qiddiya City product offering
Product offeringCore offering
Six Flags Qiddiya City operates a single physical theme park located in Qiddiya City near Riyadh, Saudi Arabia, featuring 28 rides and attractions across six themed lands. The park's flagship assets are five record-breaking roller coasters and thrill rides (Falcons Flight, Sirocco Tower, Iron Rattler, Spitfire, Gyrospin), supported by on-site dining outlets, retail shopping, seasonal events, and the related Aquarabia water park destination within the broader Qiddiya City entertainment development.
Product overview
Six Flags Qiddiya City is Saudi Arabia's largest amusement park and theme park, serving as a single unified destination featuring six themed lands (Steam Town, City of Thrills, Twilight Gardens, Discovery Springs, Grand Exposition, Valley of Fortune), 28 rides and attractions, five world-record-breaking roller coasters (Falcons Flight, Sirocco Tower, Iron Rattler, Spitfire, Gyrospin), plus dining and shopping amenities. The park opened in December 2025 as part of Qiddiya City near Riyadh, Saudi Arabia. Related offerings include Aquarabia water park and seasonal special events.
Differentiator
Problem solved
Functional benefit
Products and services
- Six Flags Qiddiya City Theme Park Saudi Arabia's first and largest theme park, a single destination featuring 28 rides and attractions (including five world-record-breaking coasters) across six themed lands, with on-site dining, retail shopping, and seasonal event programming. Targets domestic Saudi visitors and international tourists via day tickets and season passes.
- Aquarabia Water Park Water park attraction located at Qiddiya City, operated as a separate but related entertainment destination to the main Six Flags Qiddiya City theme park.
- On-site Dining Food and beverage offerings sold through multiple on-site restaurants and outlets throughout the theme park, available to park visitors during operating hours.
- On-site Shopping Retail merchandise outlets distributed throughout the theme park, offering branded souvenirs and themed merchandise to park visitors.
- Seasons & Special Events Seasonal and special-event programming hosted at the theme park throughout the operating calendar, providing differentiated ticketed experiences beyond standard daily admission.
Quantifiable outcome
- World's longest, tallest, and fastest roller coaster (Falcons Flight)
- +3 more outcomes
Companies that use Six Flags Qiddiya City
Customer profileSegments1 record
Ideal customer profiles2 records
Six Flags Qiddiya City technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Six Flags Qiddiya City partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered premier, official, official provider and core.
- AlmaraipremierOfficial Premier Partner of Six Flags Qiddiya City. Almarai is a major Saudi Arabian dairy and food company.
- Al Rajhi BankpremierOfficial Premier Partner of Six Flags Qiddiya City. Al Rajhi Bank is one of the largest banks in Saudi Arabia.
- Dr. Sulaiman Al HabibpremierOfficial Premier Partner of Six Flags Qiddiya City. Dr. Sulaiman Al Habib Medical Group is a leading healthcare provider in the region.
- JahezpremierOfficial Premier Partner of Six Flags Qiddiya City. Jahez is a Saudi Arabian food delivery and restaurant platform.
- PepsiCopremierOfficial Premier Partner of Six Flags Qiddiya City. PepsiCo provides beverage products for the park.
- SaudiapremierOfficial Premier Partner of Six Flags Qiddiya City. Saudia is Saudi Arabia's national airline, which may help attract international tourists.
- stcpremierOfficial Premier Partner offering a 60% discount on Six Flags Summer Pass for stc customers. stc is Saudi Arabia's largest telecommunications company.
- TawuniyapremierOfficial Premier Partner of Six Flags Qiddiya City. Tawuniya is a major insurance company in Saudi Arabia.
- HeinzofficialOfficial Partner providing food products for the park.
- Red BullofficialOfficial Partner of Six Flags Qiddiya City.
- UberofficialOfficial Partner providing transportation services.
- HPofficial providerOfficial Provider of technology solutions for the park.
- Qiddiya Investment Company (QIC)coreParent entity that announced the SAR 3.75 billion contract in December 2021 to build Six Flags Qiddiya City. QIC is developing Qiddiya City as part of Saudi Vision 2030.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Six Flags Qiddiya City competitors and assessment
Company assessmentDirect peers
- Six Flags Entertainment Corp: U.S. publicly traded theme park operator (NYSE: SIX) and the brand licensor/operating partner of Six Flags Qiddiya City. Directly comparable because it owns the underlying brand, ride IP, and operational playbook being deployed at the Saudi park.
- Cedar Fair Entertainment: Operates a portfolio of regional theme parks across the U.S. and Canada (Cedar Point, Knott's Berry Farm, Canada's Wonderland). Comparable as a direct peer whose parks are widely known for record-breaking roller coasters, similar to Six Flags Qiddiya City's positioning.
- SeaWorld Entertainment: U.S. theme park operator running multiple regional destination parks (SeaWorld, Busch Gardens, Sesame Place). Comparable as a direct peer operating multi-ride regional/destination parks under a single brand portfolio with thrill-ride marketing focus.
Broad incumbents
- Walt Disney Parks and Resorts: Global destination theme park leader. Comparable as a broad incumbent operating a portfolio of large-scale, multi-attraction parks with record-setting rides and integrated hotels/retail — the same destination-park model Six Flags Qiddiya City is pursuing.
- Merlin Entertainments: Global operator of LEGOLAND, Madame Tussauds, and other branded attractions across multiple regions. Comparable as a broad incumbent that licenses and operates destination attractions globally, including in the Middle East, with a similar model of branded themed experiences.
- Universal Destinations & Experiences: Operates Universal Studios parks globally (Orlando, Hollywood, Japan, Beijing, Epic Universe). Comparable as a broad incumbent in the destination theme park segment with world-record rides and themed lands, directly competing for international tourist demand.
Regional players
- Ferrari World Abu Dhabi: Destination theme park on Yas Island, Abu Dhabi, home to Formula Rossa (world's fastest roller coaster). Comparable as a regional peer in the GCC destination park market with a record-breaking ride identity and a similar target demographic of thrill-seeking tourists.
- IMG Worlds of Adventure: Indoor theme park in Dubai, UAE featuring Marvel, Cartoon Network, and Lost Valley themed zones. Comparable as a regional player operating a large-scale multi-themed destination park in the GCC that competes with Six Flags Qiddiya City for regional and international tourist demand.
- LEGOLAND Dubai: Theme park and water park complex in Dubai Parks and Resorts targeting families. Comparable as a regional GCC destination park with on-site dining and retail, competing for the family segment of the regional and inbound tourist market.
- Warner Bros. World Abu Dhabi: Fully enclosed theme park on Yas Island featuring DC, Looney Tunes, and Hanna-Barbera themed lands. Comparable as a regional GCC destination park competing for international tourist visits and family entertainment spend in the broader Middle East leisure market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Six Flags Qiddiya City social profiles
Digital presenceSix Flags Qiddiya City financial estimates
Financial estimateRevenue estimate
Valuation estimate
Six Flags Qiddiya City leadership team
Management profileNumber of profiles
Six Flags Qiddiya City funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Six Flags Qiddiya City M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Six Flags Qiddiya City
What does Six Flags Qiddiya City do?
Six Flags Qiddiya City operates a single physical theme park located in Qiddiya City near Riyadh, Saudi Arabia, featuring 28 rides and attractions across six themed lands. The park's flagship assets are five record-breaking roller coasters and thrill rides (Falcons Flight, Sirocco Tower, Iron Rattler, Spitfire, Gyrospin), supported by on-site dining outlets, retail shopping, seasonal events, and the related Aquarabia water park destination within the broader Qiddiya City entertainment development.
Is Six Flags Qiddiya City a public or private company?
Six Flags Qiddiya City is a private company. It is classified as state government owned and is currently operating.
When was Six Flags Qiddiya City founded?
Six Flags Qiddiya City was founded in 2021.
How does Six Flags Qiddiya City make money?
Four revenue lines are on record. Ticket and Pass Sales are the primary driver. The others are dining, shopping and special Events.
Who are Six Flags Qiddiya City's main competitors?
Direct peers on record are Six Flags Entertainment Corp, Cedar Fair Entertainment and SeaWorld Entertainment. Broad incumbents are Walt Disney Parks and Resorts, Merlin Entertainments and Universal Destinations & Experiences. Regional players are Ferrari World Abu Dhabi, IMG Worlds of Adventure, LEGOLAND Dubai and Warner Bros. World Abu Dhabi.
Does Six Flags Qiddiya City have an API?
No public API is recorded for Six Flags Qiddiya City.
What industry is Six Flags Qiddiya City in?
Six Flags Qiddiya City's product category is Theme Park Entertainment. Its primary akta.pro industry code is THAJAEAA, Destination Theme Parks (Large-Scale, Multi-Attraction Parks), with a secondary code of THAAAAAA, Amusement Parks & Theme Parks. Its NAICS code is 713110 and its SIC code is 7900.