Too Corporation

What Too Corporation does

Too Corporation (株式会社Too) is a Japanese IT and creative tools trading company (shosha) founded in 1919 and headquartered in Minato, Tokyo. The company distributes, implements, and supports hardware, software, and cloud services for design, publishing, printing, video editing, and enterprise IT environments. Its core product portfolio spans Apple hardware (Mac, iPad, Vision Pro) as Japan's first Apple Authorized Enterprise Reseller (AAER), Adobe Creative Cloud (Platinum Reseller), Autodesk (Gold Partner), Box cloud content management (Gold Partner with 800+ deployments), Miro collaborative whiteboarding (Premier Partner), Zoom video conferencing, and network security and printing hardware from vendors including Fortinet, Canon, FUJIFILM, OKI, and EPSON. Too extends this product base with proprietary value-added services, most notably 'Anshin MDM' (Apple device management using Jamf/Iru), 'Anshin Pack' Mac lifecycle support, Box implementation and migration services, and digital proofing tools (Proof Checker PRO, Fault Finder Pro).

The company serves three primary customer verticals: design and creative industry (design studios, advertising agencies, video production, game developers, publishers), enterprise businesses deploying Apple devices and cloud productivity tools, and educational institutions from K-12 through higher education. It generates revenue through a mix of one-time hardware and software license sales, recurring cloud subscriptions (Box, Miro, Adobe Creative Cloud, Zoom), professional services (deployment, MDM management, training, repair), and design materials/retail through subsidiaries including Too Marker Products (COPIC markers), TOOLS INT'L, and the Tools shop retail chain. Distribution combines direct enterprise and education field sales teams across seven Japanese regional offices, an e-commerce storefront (netshop.too.com), three physical Tools retail shops, and event-driven demand generation through 150+ annual seminars and exhibitions.

The Too Holdings Corporation parent owns multiple wholly-owned subsidiaries spanning software distribution, design materials manufacturing, retail, digital marketplace (NFT), and international operations in the USA, China, and New Zealand. The group generated 34.3 billion JPY in revenue with 473 employees as of its February 2026 profile. Ownership is private and founder/management-controlled under President Gota Ishii (石井剛太), with no disclosed external private equity or venture capital investment.

Name

Too Corporation

Legal name

Too Corporation

Website

https://too.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Too Corporation is a Japanese IT and creative tools trading company that distributes, deploys, and supports Apple hardware, Adobe and Autodesk software, and cloud platforms (Box, Miro, Zoom) for design studios, enterprises, and educational institutions across Japan, generating 34.3 billion JPY annually.

Ownership category

akta.pro rank

Product category

IT and Creative Tools Distribution

NAICS

Computer and Electronic Product Manufacturing (334), Computer and Peripheral Equipment Manufacturing (3341), Software Publishers (5132), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Miscellaneous Publishing (2741), Papers & Allied Products (2600), Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

IT & AV Hardware Procurement (Computers, Displays, Projectors, Interactive Panels) (EDAEAIAD)

akta.pro secondary industries

Project, Program & Product Management (EDAGANAE), Corporate Leadership & Management (EDAGANAA), Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)

Keywords

• Apple enterprise reseller
• Creative software distribution
• Device lifecycle management
• Cloud collaboration platforms
• IT infrastructure services

Headquarters

HQ city

Minato

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Hardware & Software): Too generates revenue through the sale of computers (Apple Mac, iPad), office equipment, peripherals, printers, and software licenses. The company acts as a value-added reseller for major brands including Apple, Adobe, Autodesk, and other enterprise software vendors, earning margins on product sales.
2. Cloud Services & Subscriptions: Revenue from cloud-based services including Box (cloud content management), Miro (collaboration platform), Zoom, Dropbox, and Adobe Creative Cloud subscriptions. These provide recurring revenue through annual or monthly subscription billing.
3. Technical Services & Support: Revenue from technical support services including device kitting, installation, on-site support, MDM management, and repair services. Also includes training services for enterprise and education customers.
4. Design Materials & Supplies: Development, manufacture, and sale of design materials including COPIC markers (through Too Marker Products), art supplies, and printing consumables. Revenue from retail store operations (Tools shops) and wholesale distribution.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Too Corporation distributes and implements IT and creative tools—including Apple hardware, Adobe Creative Cloud, Autodesk, and cloud collaboration platforms (Box, Miro)—for creative professionals, enterprises, and educational institutions in Japan. The company bundles products with deployment, MDM management, training, and ongoing technical support through a nationwide direct sales network. It also manufactures and sells design materials including COPIC markers through its group companies.

Product overview

Too Corporation operates as a comprehensive technology solutions provider serving the design, creative, enterprise, and education sectors in Japan. The company offers a multi-category product portfolio centered on Apple hardware (Mac, iPad, Vision Pro), Adobe Creative Cloud software, device management solutions (Jamf, Iru, Okta), and cloud collaboration platforms (Box, Miro, Zoom, Brushup). The core offering is complemented by professional creative tools (Autodesk, Blackmagic Design), network security (FortiGate, TiFRONT), and office printing solutions (Canon, FUJIFILM, OKI, EPSON). Too differentiates through bundled services including device procurement, MDM deployment, installation, training, and ongoing technical support, enabling customers to deploy complete working environments rather than individual products. The company serves as a value-added reseller and systems integrator, with proprietary services like Proof Checker PRO and Fault Finder Pro for print production quality control.

Differentiator

Problem solved

Functional benefit

Brands

• 出水虎々 (Izumi Coco): Official 3D VTuber mascot character of Too Corporation, introduced as the company's guardian deity for over 104 years.

Products and services

• Apple Enterprise Products (Mac, iPad, Vision Pro) Apple computing devices and accessories for enterprise and education markets. Too is an Apple Authorized Enterprise Reseller (AAER) providing device procurement, deployment, and ongoing management.
• Adobe Creative Cloud Comprehensive creative software suite including Photoshop, Illustrator, InDesign, Premiere Pro, and other Adobe applications for design, video, and web professionals.
• Box Cloud Content Management Cloud content management platform enabling secure file sharing, collaboration, and workflow automation. Offers unlimited storage, version control, and AI-powered document management.
• Miro Collaborative Whiteboard AI-powered collaborative whiteboard platform for visual collaboration, brainstorming, and project planning. Features unlimited canvas, real-time collaboration, and 150+ templates.
• Autodesk Products Design and engineering software including AutoCAD, Maya, 3ds Max, and Fusion 360 for CAD, 3D modeling, animation, and product design.
• Jamf MDM Solution Apple device management (MDM) solution for enterprises and education; provides automated device configuration, inventory management, and security enforcement for Mac and iPad.
• Too Installation and Support Services Implementation, configuration, deployment, training, and ongoing technical support services for all product categories. Includes device setup, MDM enrollment, network configuration, and user training.
• Iru MDM Solution Mobile device management (MDM) solution for Apple devices; supports zero-touch enrollment and comprehensive device management for organizations.
• COPIC Markers and Design Materials Professional illustration markers, art supplies, modeling materials, and printing consumables manufactured by Too Marker Products Inc. and sold through retail stores and wholesale channels.
• Too Digital Marketplace NFT marketplace service for creators, artists, and companies to establish new economic zones using blockchain technology.

Quantifiable outcome

• 800+ companies supported with Box deployment
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability7 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Apple Inc. (Apple Authorized Enterprise Reseller)coreChannel Partner/ Reseller/ Distributor · 1 May 2022Too is an Apple Authorized Enterprise Reseller (AAER) - the first in Japan since 2022. The partnership enables Too to provide comprehensive Apple device deployment, management, and support services for enterprise and education customers. Too also holds Apple Authorized Service Provider status for device repairs.
• Adobe Inc.coreChannel Partner/ Reseller/ DistributorToo is an Adobe Platinum Reseller, distributing Adobe Creative Cloud, Adobe Stock, and other Adobe software products to creative professionals and enterprise customers in Japan.
• JamfcoreTechnology or IntegrationJamf is a key MDM (Mobile Device Management) partner for Too, providing Apple device management software used in Too's 'Anshin MDM' service offering for enterprise and education customers.
• Autodesk, Inc.coreChannel Partner/ Reseller/ DistributorToo is an Autodesk Gold Partner, distributing CG, CAD, and video production software including 3ds Max, Maya, and Fusion 360 to creative and engineering customers.
• Box, Inc.coreChannel Partner/ Reseller/ DistributorToo is a Box Gold Partner with over 10 years of experience and 800+ company deployments. Provides Box implementation, migration, and ongoing operational support services.
• Miro (Miro-Japan Godo Kaisha)coreChannel Partner/ Reseller/ DistributorToo is Miro's Premier Partner - the highest tier. Provides Miro collaboration platform sales, implementation support, workshops, and Japanese-language support.
• Zoom Video CommunicationsminorChannel Partner/ Reseller/ DistributorToo distributes Zoom enterprise video conferencing and webinar solutions as part of its cloud services portfolio.
• Blackmagic DesignminorChannel Partner/ Reseller/ DistributorToo distributes Blackmagic Design video production equipment including switchers, cameras, and DaVinci Resolve software for video production workflows.
• Too Marker Products Inc. (COPIC)coreOthersGroup company specializing in COPIC marker production, import, and sales - a leading brand in professional illustration markers. Also produces industrial modeling materials.
• TOOLS INT'L CorporationcoreOthersGroup company specializing in modeling materials and devices for the automobile design market, developing and manufacturing products for industrial design applications.
• SOFTWARE Too CORPORATIONcoreOthersGroup company distributing domestic and imported cutting-edge graphic software and hardware, complementing Too's main business.
• G-Too CorporationcoreOthersGroup wholesale company supporting retail store sales with expertise in design and art supply field. Handles HR and labor administration for group companies.
• Too Digital Marketplace Inc.minorOthersGroup company focused on creating new economic zones for creators, artists, and companies using NFT technology.
• bonnyColArt co.,Ltd.minorOthersGroup company dealing with art materials and design goods.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Connection (PC Connection): US-based IT VAR serving enterprise, education, and government customers with hardware, software, and cloud services. Directly comparable to Too's multi-segment IT distribution and value-added reseller model, including dedicated education sales motions.
• Macnica Holdings: Japanese IT distributor and trading company with a focus on semiconductors, network equipment, and enterprise IT services. Comparable to Too as a Japanese VAR/distributor serving enterprise and design/engineering customers, though Macnica's portfolio is more skewed toward components and network infrastructure.
• Otsuka Corporation: Japan's largest IT reseller (shosha), distributing hardware, software, and cloud services with deep enterprise and SMB reach. Closely comparable business model to Too as a multi-vendor IT VAR serving Japanese businesses, though at significantly larger scale (~¥1 trillion+ revenue).
• Daiwabo Information System: Japanese IT distribution company (part of Daiwabo Holdings) specializing in PC, server, software, and peripherals distribution to SMBs and enterprise. Closely comparable IT VAR model to Too's, particularly for hardware and software license distribution in Japan.
• CDW Corporation: Leading US-based multi-brand IT VAR serving enterprise, education, and government customers with hardware, software, and services. Directly comparable business model to Too as a value-added IT reseller across enterprise and education verticals, though operating at vastly larger scale.
• SHI International: Large US-based IT VAR and systems integrator offering hardware, software, cloud, and managed services across enterprise, public sector, and education. Highly comparable to Too's full-stack IT distribution and services model.
• Insight Enterprises: Global IT VAR providing hardware, software, and services to enterprise and mid-market customers. Comparable to Too's IT distribution and managed services model, with similar focus on multi-vendor solutions and lifecycle services.

Regional players

• Carahsoft Technology: US government IT VAR specializing in cloud, security, and infrastructure software distribution to federal, state, and local agencies. Comparable to Too's role as a multi-vendor VAR, though focused exclusively on the US public sector vertical.

Broad incumbents

• SCSK Corporation: Major Japanese IT services company providing system integration, IT management, and distribution services. Overlaps with Too in IT distribution and managed services but operates at much larger scale with broader system integration capabilities.
• Fuji Soft: Japanese embedded software and IT services firm providing system integration, software development, and IT product distribution. Comparable to Too in enterprise IT distribution and services, particularly in manufacturing and design verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/toocurate
• YouTubeyoutube.com/@coco_izumi_too
• LinkedInlinkedin.com/company/too-corporation-americas

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Too Corporation