TotalEnergies Pro Cycling Team

What TotalEnergies Pro Cycling Team does

TotalEnergies Pro Cycling Team is a French UCI ProTeam-level professional road cycling organization, founded in 2000 by Jean-René Bernaudeau and managed by SA Vendée Cyclisme. The team is based in Essarts-en-Bocage (Vendée, Pays de la Loire) and competes at the highest tiers of professional road cycling, including UCI ProSeries events, WorldTour races, French National Championships, and Grand Tours — most notably the Tour de France, which the team has entered 27 times. The squad relies on a 37-person core staff plus riders, and distinguishes itself through a vertically integrated development pyramid anchored by the Vendée U amateur team (Vendée is the only French département operating this youth-to-professional pyramid) and a community of 36 clubs with more than 2,100 members.

The team does not produce a software product or technology platform; its core offering is professional cycling competition. Technical operations are built around a multi-vendor equipment and technology stack including CUBE bikes (from 2026), Garmin training/navigation devices, Bioracer aerodynamic apparel, 4KAAD XCvision mirror-lens eyewear (from 2026), HJC helmets, SelleItalia saddles, NEWMEN wheels, and a 19-vehicle KINTO/Toyota fleet for race logistics.

The business model is sponsorship-driven rather than transactional. TotalEnergies SE has been the title sponsor since 2019 (following three seasons under Direct Énergie), with the partnership set to conclude at the end of 2026 after seven seasons. More than 20 secondary partners (CUBE, Garmin, Bioracer, 4KAAD, NEWMEN, KINTO, HJC, SelleItalia, ADM Value, Vendée Département, Ultimum Sport, St-Yorre, Finish Line, Devred, YpoCamp, K-EDGE, JOLT, QM Sport Care, N'Go Shoes, VEKTA, 226ERS, and the Les Amis du Manoir local business club) provide equipment, services, and cash sponsorship. Merchandise is monetized through a Bioracer-operated e-shop. The team has recorded 130+ partnership victories since 2000, with 13 wins and 65 podiums in 2025 and 2 wins and 14 podiums in the 2026 season to date.

Name

TotalEnergies Pro Cycling Team

Legal name

TotalEnergies SE

Website

https://teamtotalenergies.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

TotalEnergies Pro Cycling Team is a French UCI ProTeam operating since 2000, competing in professional road cycling including the Tour de France, funded by a title sponsor (TotalEnergies, ending 2026) and 20+ secondary partners, with a Vendée-region talent development pipeline.

Ownership category

akta.pro rank

Product category

Professional Sports / Cycling Team

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industries

Professional Tour & Circuit Operators (MPAKADAA), Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

Keywords

• Professional cycling team
• UCI ProSeries racing
• Cycling team sponsorship
• Athlete development program
• Cycling merchandise retail

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels2 records

Marketing channels8 records

Core offering

TotalEnergies Pro Cycling Team is a French UCI ProTeam that fields professional road cyclists in UCI ProSeries races, WorldTour events, and Grand Tours such as the Tour de France, Paris-Roubaix, and Tour of Flanders. The organization also runs an athlete development pipeline through its Vendée U amateur feeder team and operates an official merchandise storefront via Bioracer for fans of the team.

Product overview

TotalEnergies Pro Cycling Team is a professional cycling sports organization (UCI ProTeam) based in Vendée, France. The team competes in professional road cycling races including UCI WorldTour events such as the Tour de France, Paris-Roubaix, and other major classics. The organization does not offer a software product or technology platform; its core offering is professional cycling competition and the associated athlete development, race participation, and team management. The team's operations are supported by equipment and mobility sponsors (CUBE bikes, Garmin devices, Bioracer apparel, 4KAAD eyewear, KINTO vehicles, and others) who supply gear for team operations. An e-shop partnership with Bioracer offers fan merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Cycling Race Participation Fielding professional road cyclists in UCI ProSeries races, WorldTour events, Grand Tours (Tour de France), Paris-Roubaix, Tour of Flanders, and other major classics for global broadcast audiences and event organizers.
• Vendée U Athlete Development Program

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• TotalEnergiesflagshipStrategic or Co-development PartnerTotalEnergies is the main title sponsor of the team. After seven seasons (partnership began in 2019, following three seasons under Direct Energie), TotalEnergies and SA Vendée Cyclisme have mutually agreed to end their partnership at the end of 2026 season. With more than 130 victories since team creation in 2000.
• Vendée DépartementcoreStrategic or Co-development PartnerThe Vendée département has supported Jean-René Bernaudeau's pro team since the 2000s. Vendée is the only French département to develop a unique cycling pyramid concept supporting athletes from youth through professional levels. Competitive cycling in Vendée comprises 36 clubs, more than 2,100 members, and over 300 cycling events annually.
• CUBEcoreTechnology or IntegrationBeginning with the 2026 racing season, CUBE and Team TotalEnergies form a new partnership. Every rider from UCI ProTeam to development squads will train and compete on CUBE bikes. Rider feedback informs product development. CUBE is a German brand established in 1993 with over 1,000 workers, available in more than 70 countries.
• ADM ValueminorStrategic or Co-development PartnerPartners for more than ten years, ADM Value and TotalEnergies have forged an alliance supporting Vendée U team for Tour du Maroc. ADM Value assists TotalEnergies in sales development and customer services. In 2021 the group reported revenue of €140 million with 6,500 employees at 17 service centers.
• BioracercoreTechnology or IntegrationTeam TotalEnergies equipped with Bioracer's cutting-edge cycling apparel including aerodynamic skinsuits and temperature-regulating jerseys. Partnership founded on shared vision prioritizing innovation and respect for cycling heritage.
• GarmincoreTechnology or IntegrationGarmin provides cycling computers, smartwatches, rearview radar, Tacx smart trainers, scales and heart rate monitors for training, navigation and tracking features. Plus bottle cages and water bottles.
• NEWMENcoreTechnology or IntegrationGerman engineering combined with French racing spirit. NEWMEN develops, tests, and improves bike wheels. Partnership aligns with TotalEnergies spirit to push the sport forward.
• 4KAAD Sports EyewearcoreTechnology or IntegrationFrom 2026 season, 4KAAD becomes exclusive eyewear supplier. XCvision mirror lens technology enhances contrast, reduces glare, and adapts to changing light. Born in Scandinavia, focused on design serving performance.
• KINTOcoreTechnology or IntegrationMobility partner providing 19 Toyota vehicles including 4 Corolla TS hybrid, 12 RAV4 hybrid, 2 Proace verso and 1 Proace for the 2025 season. Fleet adapted to team needs for equipment transport, assistance, and race monitoring.
• SelleItaliacoreTechnology or IntegrationItalian saddle manufacturer established in 1897 near Milan. SelleItalia supplies saddles to Team TotalEnergies for professional road cycling competition.
• HJCcoreTechnology or IntegrationHelmet manufacturer since 1971, distributing in 70 countries with 20% share of European motorbike helmet market. World's leading manufacturer for over 17 years. Develops high performance cycling helmets.
• Devred 1902minorChannel Partner/ Reseller/ DistributorMen's clothing shop in La Roche/Yon providing team kit for riders and staff. Located in Vendée cycling region.
• YpoCampminorStrategic or Co-development PartnerDistribution network for recreational vehicles with 28 dealerships in France and Spain. Vendée dealership provides team with camping-car during Tour de France for rider relaxation and recovery.
• Club Partenaires Vendée Cyclisme (Les Amis du Manoir)minorStrategic or Co-development PartnerPartners' club created in 2014, renamed Les Amis du Manoir. Counts around twenty local businesses from various sectors sharing Team TotalEnergies values. Network in full development phase seeking expansion.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Uno-X Mobility: Norwegian UCI ProTeam sponsored by Uno-X (energy/mobility company). Comparable as a non-French ProTeam with energy-sector title sponsor; provides a useful peer for evaluating title-sponsor transition scenarios similar to what TotalEnergies faces after 2026.
• Groupama-FDJ: French UCI WorldTeam sponsored by Groupama, a French insurance company. Operates with similar structural features: French sponsor, French-rooted team identity, and access to a national talent pool, making it the most direct comparable for sponsorship-model and operational benchmarking.
• Israel-Premier Tech: UCI ProTeam with multi-sector sponsorship (tech, Israel). Comparable in tier, international race calendar scope, and the challenge of building competitive depth with a ProTeam budget.
• Tudor Pro Cycling Team: Swiss UCI ProTeam sponsored by Tudor (watch brand). Comparable as a non-WorldTeam ProTeam with single-title corporate sponsor navigating the second tier of professional cycling with similar budget constraints.
• Cofidis: French UCI ProTeam historically sponsored by Crédit Mutuel. One of the longest-standing French professional cycling teams with similar title-sponsor-dependent model, providing a long-term benchmark for sponsorship durability in French pro cycling.
• Arkéa-B&B Hotels: French UCI ProTeam/WorldTeam with French corporate sponsorship (Arkéa banking group, B&B Hotels). Operates in the same tier/category as Team TotalEnergies and provides a directly comparable benchmark for ProTeam economics and French sponsorship patterns.
• AG2R Citroën Team: French UCI WorldTeam with corporate title sponsorship (AG2R La Mondiale, Citroën). Competes in the same WorldTour/ProSeries calendar as Team TotalEnergies and serves as a comparable for French corporate-sponsored professional cycling operations.

Emerging players

• Q36.5 Pro Cycling Team: Swiss UCI ProTeam sponsored by Q36.5 (cycling apparel brand). Comparable as a newer ProTeam leveraging brand-equipment integration rather than energy/corporate title sponsor, representing an alternative sponsorship model.

Others

• Vendée U: Elite amateur development team feeding into Team TotalEnergies, part of the SA Vendée Cyclisme pyramid. Not a commercial peer but directly comparable as the feeder/development structure that produces talent for the ProTeam.
• SA Vendée Cyclisme: The managing entity/parent organization that operates Team TotalEnergies and the Vendée cycling pyramid. Relevant as the legal/operational structure through which the ProTeam is governed and through which sponsorship transitions will be negotiated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TeamTotalEnrg
• YouTubeyoutube.com/channel/UC2fDRrhZe0cg_ugurpiRjgQ
• Facebookfacebook.com/teamtotalenergies
• LinkedInlinkedin.com/company/teamtotalenergies
• Instagraminstagram.com/teamtotalenergies
• TikToktiktok.com/@teamtotalenergies?

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TotalEnergies Pro Cycling Team