What Senda does

Senda Athletics, Inc. is a US-incorporated, founder-led direct-to-consumer sports equipment and apparel company specializing in soccer and futsal gear. The company sells a catalog of approximately 107 products across soccer cleats (Senda Mendoza Elite FG, Senda Rosario Elite FG, Pampa Pro), futsal shoes (Ushuaia Pro 2.0, Ushuaia Club 2.0), turf shoes, soccer and futsal balls (Ouro Elite Pro FIFA Quality Pro, Bahia Pro, Volta Pro, Valor, Palmas, Vitoria), grip socks featuring proprietary Gravity Technology silicone-pad engineering, lifestyle apparel (t-shirts, hoodies, mesh shorts, hats), and accessories (ball bags, shoe bags, training vests, ball packs). It distinguishes itself through two structural claims: being the first and only Fair Trade Certified soccer cleat manufacturer globally, and proprietary Gravity Technology in grip socks that prevent foot slippage inside cleats.

The business runs on a Shopify-hosted e-commerce storefront as its primary channel, augmented by Amazon Buy With Prime across 11 SKUs, US soccer specialty retail partners accessible via a store locator, and a Custom Uniforms & Balls service for clubs and organizations. Monetization is purely unit-priced product sales ranging from $16.99 to $224.99, with no subscription, recurring, or marketplace-take-rate revenue streams. The company is privately held with no disclosed funding, no parent company, and a single named executive (Founder & CEO Santiago Halty). Marketing is community-driven across Instagram, TikTok, YouTube, and Facebook, layered with professional athlete endorsements including Cape Verde national team goalkeeper Vozinha at the FIFA World Cup, MLS players from Austin FC and Inter Miami, and the Canada and Colombia women's national teams. A Smile.io-powered Senda Club loyalty program and online futsal courses round out the ecosystem.

Customer segments are horizontal: amateur and professional soccer and futsal players seeking ethical, performance-grade gear, national-identity-oriented fans purchasing country flag merchandise, and soccer clubs procuring custom uniforms and equipment. The company operates across North America, Latin America, Europe, Africa, and Asia, anchored by the 29-country flag grip sock collection. The technology stack is intentionally lightweight: Shopify for commerce, Buy With Prime for fulfillment, Smile.io for retention, and proprietary physical product engineering in cleats, balls, and socks, with no disclosed AI/ML, data, or platform software capabilities.

Name

Senda

Legal name

Senda Athletics, Inc.

Website

https://sendaathletics.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Senda Athletics is a US-based direct-to-consumer soccer and futsal equipment brand selling Fair Trade Certified cleats, proprietary Gravity grip socks, FIFA Quality Pro balls, and apparel via Shopify, Amazon Prime, and specialty retail, serving amateur and professional players globally.

Ownership category

akta.pro rank

Product category

Soccer and Futsal Equipment

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992), Footwear Manufacturing (3162)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Soccer Equipment Retail (CRAMAEAC)

akta.pro secondary industries

Soccer/Football Footwear & Apparel Retail (CRAMACAC), Team Sports & On-Field Performance Apparel (CRAAAEAE), Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Soccer equipment
• Futsal gear
• Grip socks
• Soccer cleats
• Sports apparel

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Product Sales: Direct sales of soccer/futsal equipment including shoes, balls, grip socks, apparel, and accessories through e-commerce website and Amazon marketplace. One-time purchase model with unit pricing.
2. Custom Products: Custom team uniforms and custom soccer/futsal balls for clubs and organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Senda Athletics designs, manufactures, and sells soccer and futsal gear directly to consumers, including performance footwear (soccer cleats, futsal shoes, turf shoes), balls (soccer, futsal, freestyle, beach), grip socks built around proprietary Gravity Technology, apparel (t-shirts, hoodies, shorts, hats, parkas), and accessories. The company is the only Fair Trade Certified soccer cleat manufacturer in the world and also offers custom team uniforms and balls for clubs and organizations. Products are sold via its own Shopify e-commerce site, Amazon Prime, and US soccer specialty retail stores, reaching customers in 29+ countries.

Product overview

Senda Athletics is a direct-to-consumer sports equipment and apparel company specializing in soccer and futsal gear. The product portfolio includes four main categories: performance footwear (soccer cleats, futsal shoes, and turf shoes with flagship lines including Senda Mendoza™ Elite and Senda Rosario™ Elite), balls (soccer balls, futsal balls, freestyle balls, and beach balls including FIFA® Quality Pro certified Ouro Elite Pro), grip socks featuring proprietary Gravity Technology (including a Country Flag Collection with 29 countries), and lifestyle apparel (t-shirts, hoodies, shorts, hats). The company positions itself as the first and only Fair Trade Certified soccer cleats manufacturer, with all products emphasizing ethical production, fair wages, and community investment. Senda operates an e-commerce store with Amazon Prime integration and a loyalty rewards program called Senda Club.

Differentiator

Problem solved

Functional benefit

Brands

• Ouro Elite Pro: Premium FIFA Quality Pro certified professional soccer ball with 16-panel aerodynamic construction and Aero-Groove channels for stable, powerful flight path.
• Mendoza Elite
• Rosario Elite
• Gravity Grip Socks
• Bahia Pro

Products and services

• Senda Rosario Elite Firm Ground Soccer Cleats Premium soccer cleats designed for explosive acceleration and speed, featuring PEBAX outsole with diamond stud configuration, Gravity Grip Technology for enhanced ball contact, and Fair Trade Certification; built for the game's fastest moments with a lightweight, locked-in fit.
• Senda Mendoza Elite Firm Ground Soccer Cleats Premium soccer cleats designed for control, balance, and precision, featuring premium microfiber forefoot with targeted forefoot stitching for cleaner control and more accurate passing; built for players who shape the game with composed decisions.
• Senda Pampa Pro Soccer Cleats Professional-level soccer cleats designed for firm ground play with durable construction and performance-focused design.
• Senda Pampa Pro Turf Shoes Turf-specific soccer shoes designed for artificial turf surfaces with enhanced durability and traction.
• Senda Ushuaia Pro 2.0 Futsal Shoe Professional-level indoor futsal shoes with advanced cushioning and grip designed for optimal performance on indoor courts.
• Senda Ushuaia Club 2.0 Futsal Shoe Entry-level futsal shoes designed for training and recreational play with durable construction and comfortable fit.
• Senda Ushuaia Academy Turf Shoe Academy-level turf soccer shoes designed for players progressing to artificial turf surfaces with reliable traction and durability.
• Ouro Elite Pro Soccer Ball (FIFA Quality Pro) FIFA Quality Pro certified professional soccer ball engineered for elite-level match performance, featuring 16-panel aerodynamic construction, Aero-Groove channels, thermo-bonded seamless construction, and micro-textured grip for total precision and long-range accuracy.
• Volta Pro Soccer Ball Professional-level match soccer ball designed for competitive play with advanced construction for consistent performance.
• Valor Premium Match Soccer Ball Premium match soccer ball available in multiple colors (fuchsia, purple) for competitive play with consistent flight and durability.
• Amador Training Soccer Ball Training-grade soccer ball designed for practice and skill development with durable construction suitable for repeated use.
• Amador Mini Soccer Ball Mini-sized soccer ball for skill training, freestyle tricks, and recreational use.
• Street Freestyle Ball Freestyle soccer ball designed for street soccer and trick performances with durable construction for urban surfaces.
• Playa Beach Soccer Ball Official-size beach soccer ball designed for sand play with water-resistant construction and durability for beach conditions.
• Bahia Pro Futsal Ball Professional-level futsal ball with low bounce for maximum control in small-sided games, featuring dual-tone cover for exceptional grip, premium bladder for extended air retention, and thermo-bonded construction for durability.
• Palmas Premium Match Futsal Eco Ball Premium eco-friendly match futsal ball with sustainable construction and professional-grade performance characteristics.
• Vitoria Premium Match Futsal Ball Premium match futsal ball available in light blue color, designed for competitive futsal play with consistent bounce and flight characteristics.
• Rio Match Futsal Ball Match-grade futsal ball available in green color, designed for indoor court play with controlled bounce and durable construction.
• Belem Training Futsal Ball Training-grade futsal ball designed for practice sessions with durable construction and consistent performance characteristics.
• Gravity Pro Crew Length Grip Socks High-performance grip socks with Gravity Technology featuring strategically placed silicone pads to prevent slippage and keep feet locked in for better stability, control, and confidence; includes breathable materials and targeted compression for support and recovery.
• Gravity Pro Ankle Length Grip Socks Ankle-length version of Gravity grip socks with the same Gravity Technology silicone pads for foot stabilization and slip prevention during play.
• Country Flag Gravity Grip Socks Collection Grip socks featuring knitted country flag designs representing 29 countries including Argentina, USA, Cape Verde, Colombia, Panama, Mexico, Canada, Paraguay, England, Spain, France, Morocco, Brazil, Portugal, Korea, Ecuador, Czech Republic, Tunisia, Turkey, Uruguay, Venezuela, Chile, Jamaica, Haiti, Bolivia, Germany, Italy, and Bosnia and Herzegovina; combines Gravity Technology with national pride.
• Fútbol T-Shirt Premium cotton t-shirt with heavyweight 6oz 100% cotton fabric featuring tonal 'FÚTBOL' chest graphic connecting to the Latin roots of the game; designed for everyday comfort with breathable material and long-lasting structure.
• Pitch T-Shirt Lifestyle t-shirt featuring dynamic game-inspired back print with layered pitch lines reflecting movement and flow on the field; relaxed fit designed for comfort, movement, and easy styling.
• Grid T-Shirt Lifestyle t-shirt with grid pattern inspired by soccer field geometry; features high-definition print with bright color execution and relaxed fit for comfortable everyday wear.
• Senda T-Shirt Essential logo t-shirt with bold front Senda logo and premium cotton construction for a clean, confident look; high-definition logo print designed for durability and long-term use.
• Graffiti T-Shirt Women's lifestyle t-shirt featuring bold street-inspired front and back graphics with layered typography and movement inspired by urban culture and the game; premium cotton maintains fit and form over time.
• Graffiti Mesh Short Lightweight mesh shorts with Diamond Air Fine Mesh fabric that is breathable and moisture-wicking; features four-way stretch construction, extended drawstrings, two side pockets and back zip pocket; fully sublimated graffiti graphic inspired by street culture.
• Senda Fútbol Trucker Hat Classic trucker-style hat with cotton-twill front panels for soft comfort and structured look; features polyester mesh back for breathability and adjustable snapback closure, with raised embroidery for bold branding.
• Senda Athletics Club Hat Vintage-inspired hybrid fabric cap made from 50/50 polyester-cotton blend with classic colorway and fully embroidered logos; medium crown fit for balanced style and everyday comfort.
• Senda Striker Performance Hat Performance-focused athletic hat designed for active wear with moisture-wicking properties and comfortable fit during sports activities.
• Senda Club Hoodie Premium hoodie featuring Senda branding, designed for comfortable everyday wear and pre/post-game warmth.
• Fútbol Hoodie Lifestyle hoodie with fútbol-inspired design for comfortable off-field style and casual wear.
• Senda Parka Full-length parka jacket for cold weather protection, suitable for outdoor sports and everyday winter wear.
• Senda Ball Bag Durable ball bag designed to transport and protect soccer and futsal balls during travel and storage.
• Senda Shoe Bag Protective shoe bag for storing and carrying soccer cleats and futsal shoes, protecting gear during transport.
• Senda Training Vests Training vests designed for team drills and practice sessions, typically numbered or colored for team identification during training exercises.
• Custom Uniforms and Balls Service Custom team uniform and ball design and production service for soccer and futsal clubs, schools, and organizations, enabling branded team kits and bespoke ball production with Fair Trade Certified manufacturing.

Quantifiable outcome

• 100% efficiency in explosive cuts and sprints when feet are locked in place with Gravity Technology
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Joma: Spanish soccer specialist brand producing cleats, futsal shoes, balls, and team apparel with strong federation and club sponsorship presence. Directly comparable in soccer-specific product focus, mid-size brand scale, and team-customization revenue model.
• Diadora: Italian heritage soccer footwear brand offering cleats, balls, and apparel with a similar mid-size challenger positioning to Senda. Comparable in offering specialization in soccer/futsal equipment and serving the same amateur-to-professional player segments.
• Uhlsport: German soccer and team sports equipment manufacturer specializing in goalkeeper gloves, balls, and team apparel. Comparable in soccer-specific focus and team equipment offerings, though with a stronger goalkeeper heritage than Senda.

Broad incumbents

• New Balance: Athletic footwear incumbent with a growing soccer presence through the Tekela and Furon cleat lines plus team apparel. Comparable as a multi-category athletic brand with soccer specialty offerings alongside broader running and lifestyle lines.
• Puma: Major soccer footwear and apparel competitor with the Future, King, and Ultra cleat lines and partnerships with top players. Operates broadly across the same soccer equipment categories as Senda with significantly larger marketing and distribution.
• Adidas: Heritage soccer brand with the Predator, X, and Copa cleat lines and the official match ball of FIFA World Cup and UEFA competitions. Directly comparable in soccer cleats, balls, and team apparel, though vastly larger scale and broader portfolio.
• Kipsta (Decathlon): Decathlon's dedicated soccer/futsal brand offering cleats, balls, and team equipment at value price points. Comparable as a soccer-specialty offering within a larger sporting goods retailer, competing for similar amateur and youth players with broader retail reach.
• Nike: Global leader in athletic footwear and apparel with dominant soccer presence through the Mercurial, Phantom, and Tiempo cleat lines plus the official match ball of major leagues. Senda competes in the same soccer footwear and ball categories but as a specialized ethical alternative rather than a mass-market challenger.

Emerging players

• Athletic Propulsion Labs (APL): Premium performance athletic footwear brand with proprietary technology claims and DTC-led distribution. Comparable as a smaller-scale, technology-positioned footwear challenger operating primarily through direct-to-consumer channels, though in basketball/running rather than soccer.
• Castore: Premium sports apparel brand rapidly expanding in soccer through partnerships with clubs and national teams. Comparable as an emerging challenger brand in soccer apparel with athlete-driven marketing, though apparel-focused rather than equipment-focused like Senda.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SendaAthletics
• YouTubeyoutube.com/user/SendaAthletics
• Facebookfacebook.com/sendaathletics
• Instagraminstagram.com/sendaathletics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senda