Sleep Health Foundation

What Sleep Health Foundation does

Sleep Health Foundation is an Australian health promotion charity (ABN 91 138 737 854) that delivers evidence-based sleep health education, advocacy, and research facilitation, primarily to the Australian public. Its core output is a content-driven platform built on Webflow, centred on an A-Z factsheet library covering sleep disorders (insomnia, sleep apnoea, narcolepsy, parasomnias, restless legs syndrome, circadian rhythm disorders, disorders of hypersomnolence) and sleep topics (hygiene, parenting, ageing, shift work, mental health, technology), distributed under a Creative Commons CC BY-NC-ND 4.0 licence for non-commercial use. Around this core sit complementary programs including a "Book a Speaker" service, a CPAP Directory, industry Codes of Practice (Hospital Sleep Care, CPAP Suppliers), free educational events, lived-experience content (Sleep Stories), a primary care resource hub (Sleep Central), a dementia-focused toolkit (CogSleep), policy reports such as "Sleep: A core pillar of health" (October 2023), and a Lived Experience Advisory Partners ("Community Voice") program.

The foundation's revenue model combines individual membership (AUD $75 per annum + GST), charitable donations, branded merchandise sales (booklets, brochures, apparel, accessories), and corporate sponsorship from a small set of named partners including ResMed, Philips, Ecosa, and FESS. Distribution is primarily domestic Australia via a self-serve website, organic social channels (Instagram, Facebook, LinkedIn, X, YouTube), email newsletters (Personal and Professional subscriptions), and a nationwide network of expert speakers delivering in-person and online engagements to workplaces, schools, and community groups. The organisation is registered and headquartered at 552 Victoria Street, North Melbourne VIC 3051, operates with 1–10 employees, and is led by Executive Director Louisa Smith. The website Terms & Conditions state the information is intended for residents of Australia.

Name

Sleep Health Foundation

Legal name

Sleep Health Foundation

Website

https://sleephealthfoundation.org.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Sleep Health Foundation is an Australian registered health promotion charity that delivers evidence-based sleep health education, advocacy, industry codes of practice, and research facilitation to the Australian public, healthcare professionals, employers, and educators via factsheets, events, and a nationwide speaker network.

Ownership category

akta.pro rank

Product category

Sleep Health Education and Advocacy

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sleep Medicine Clinic (HLAKANAB)

Keywords

• Sleep health education
• Health promotion charity
• Sleep factsheets library
• Sleep disorder advocacy
• Sleep wellness programs

Headquarters

HQ city

Balwyn North

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations: Charitable donations accepted as a registered health promotion charity (ABN 91 138 737 854).
2. Individual Membership Fees: Annual individual membership at $75 per annum (+GST), recurring annual billing.
3. Merchandise Sales: Sales of branded merchandise including booklets, brochures, apparel, and accessories through the foundation's storefront.
4. Corporate Sponsorship and Partnerships: Financial and in-kind support from corporate partners such as ResMed, Philips, Ecosa, and FESS for sleep health awareness initiatives.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sleep Health Foundation is an Australian health promotion charity that distributes evidence-based sleep health education through a comprehensive online factsheet library (covering sleep disorders and sleep topics such as hygiene, parenting, ageing, shift work, and technology), and delivers supporting programs including speaker engagements, educational events, newsletters, codes of practice for hospitals and CPAP suppliers, a CPAP directory, special sleep reports, and research facilitation services. Content is offered free for non-commercial use under a Creative Commons CC BY-NC-ND 4.0 licence, supported by individual membership, donations, merchandise sales, and corporate sponsorship.

Product overview

The Sleep Health Foundation's offering is a unified, content-driven platform-plus-programs architecture rather than a traditional SaaS product. Its core is the Sleep Health Foundation Factsheets A-Z Library, a two-track knowledge base (Sleep Disorders and Sleep Topics) of evidence-based factsheets distributed under a Creative Commons CC BY-NC-ND 4.0 licence. Around this core sit several complementary programs: Sleep Spotlight and Sleep Stories (content and lived-experience initiatives), Newsletters (Personal and Professional subscriptions), Book a Speaker (a tailored workplace/school presentation service), Educational Sleep Events (regular free virtual events), and the Sleep Central primary care resources hub. Industry-facing modules include the Code of Practice for Sleep Care in Hospitals, the Code of Practice for CPAP Suppliers, the CPAP Directory, Research Facilitation through the Industry Research and Collaboration Committee, and Special Sleep Reports (such as the "Sleep: A core pillar of health" policy evidence review). Health-promo tools include the Dementia and Sleep Toolkit (CogSleep), the Lived Experience Advisory Partners (Community Voice) program, an annual Membership Program (AUD $75 + GST per year), an online merchandise shop, and News & Blog / Annual Reports. Together these make up the foundation's charitable health-promotion portfolio in Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Sleep Health Foundation Factsheets (A-Z Library) An online library of evidence-based factsheets organised across Sleep Disorders (insomnia, sleep apnoea, narcolepsy, restless legs, parasomnias, etc.) and Sleep Topics (hygiene, mental health, technology, parenting, ageing, shift work). Each factsheet is freely downloadable as a PDF under a CC BY-NC-ND 4.0 licence for non-commercial use, with commercial use requiring permission.
• Membership Program An individual membership programme priced at AUD $75 per annum (+GST) that offers committee participation, paid workshop presenting, research project advertising, job vacancy advertising, and media spokesperson opportunities to members.
• Book a Speaker service A booking service that organises Sleep Health Foundation speakers to deliver tailored presentations on chosen sleep topics to workplaces, schools, community groups, government, and business organisations, delivered in-person or online.
• Newsletters (Personal and Professional) Subscription newsletters that share upcoming sleep health events, information, and research with members of the public and health professionals, with separate Personal and Professional audience segments.
• Educational Sleep Events Regular free virtual events hosted by the Sleep Health Foundation to deliver evidence-based sleep education to the community and health professionals.
• Code of Practice for Sleep Care in Hospitals An industry code of practice developed to help hospitals become more sleep-friendly, covering issues such as noise, lighting, and activity scheduling on wards.
• Code of Practice for CPAP Suppliers An industry code of practice setting standards for suppliers of Continuous Positive Airway Pressure (CPAP) equipment and related services.
• CPAP Directory A directory resource to help consumers find CPAP suppliers and related sleep apnoea services.
• Research Facilitation (Industry Research and Collaboration Committee) A research facilitation service that connects world-class sleep researchers with organisations needing research support or consulting, helping disseminate sleep research to inform policy.
• Special Sleep Reports Special reports on sleep health topics, including policy evidence reviews such as 'Sleep: A core pillar of health and wellbeing' (October 2023) that inform policy-level outcomes and individual sleep tips.
• Sleep Stories A lived-experience content program featuring real stories from people with sleep disorders to raise community awareness and reduce stigma.
• Sleep Central (Primary Care resources) A primary-care resource hub (hosted at sleepcentral.org.au) that supports GPs and primary-care clinicians with sleep health information and patient education tools.
• Dementia and Sleep Toolkit (CogSleep) The 'CogSleep: Harnessing Sleep' booklet, a downloadable toolkit that helps clinicians and carers address sleep issues in people living with dementia.
• Lived Experience Advisory Partners (Community Voice) A community advisory program that brings together people with lived experience of sleep disorders to inform Sleep Health Foundation advocacy, content, and resources.
• Sleep Health Foundation Online Shop / Merchandise Online purchasing channel for Sleep Health Foundation merchandise including booklets, brochures, apparel, and personal accessories, offered under Australian Consumer Law with GST-inclusive pricing.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• ResMedflagshipGTM or Marketing PartnerResMed is a global leader in sleep apnea and CPAP therapy products. Listed as a partner of Sleep Health Foundation on the homepage, indicating a GTM/sponsorship relationship supporting sleep health awareness and education.
• PhilipsflagshipGTM or Marketing PartnerPhilips is a major sleep and respiratory care brand. Listed as a partner of Sleep Health Foundation on the homepage, supporting co-branded sleep health promotion and resource amplification.
• EcosacoreGTM or Marketing PartnerEcosa is an Australian mattress and sleep products brand. Listed as a partner of Sleep Health Foundation on the homepage, indicating a sponsorship/GTM relationship for sleep health education.
• FESScoreGTM or Marketing PartnerFESS is a nasal care product brand. Listed as a partner of Sleep Health Foundation on the homepage, indicating a sponsorship/GTM relationship supporting sleep and nasal health education.
• Hypersomnolence AustraliaminorOthersSleep Health Foundation is a member/affiliated with Hypersomnolence Australia, an advocacy organisation for people with hypersomnolence conditions, indicating a community/advocacy alliance.
• Narcolepsy & Overwhelming Daytime Sleepiness Society (NODSS)minorOthersSleep Health Foundation is a member/affiliated with NODSS, a narcolepsy and daytime sleepiness advocacy organisation, indicating a community/advocacy alliance.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Calm: For-profit digital sleep and meditation platform competing for the same consumer mindshare; represents the venture-backed, digital-first model that could outpace the foundation on content distribution and consumer engagement.

Broad incumbents

• Cancer Council Australia: Peak Australian cancer-control charity operating a similar donation/membership/research-advocacy model with multi-stream funding; illustrates the scale and category leadership that an established Australian health charity can achieve.
• Heart Foundation (Australia): Larger Australian health promotion charity with an analogous operating model (charity status, corporate partnerships, public education campaigns, policy advocacy) — a useful benchmark for scaling, fundraising, and brand-building maturity.
• Mental Health Foundation Australia: Adjacent Australian mental health promotion charity with overlapping audiences (employers, educators, general public) and similar content/advocacy operating model; relevant given the foundation's 'Mental Health and Sleep' spotlight initiative.
• Diabetes Australia: National diabetes advocacy and education charity; comparable in operating model (memberships, donations, corporate sponsorship, public factsheets, policy work) within the broader Australian health-promotion charity landscape.

Direct peers

• National Sleep Foundation: The pre-eminent US sleep health advocacy charity; operates a comparable education, advocacy, and research-facilitation model including factsheets, consumer sleep guides, and corporate sponsorship — the most direct international analogue to Sleep Health Foundation.
• Australasian Sleep Association: The peak professional body for sleep clinicians and researchers in Australia and New Zealand; shares the foundation's audience (healthcare professionals, researchers) and overlapping advocacy/research mandate, though it is clinician-led rather than consumer-facing.
• Sleep Disorders Australia: Australian patient-advocacy organisation for people with sleep disorders; overlaps directly with Sleep Health Foundation on patient education, factsheets, and community support, and is a peer in the same domestic category.
• American Academy of Sleep Medicine: US professional society for sleep medicine; comparable in setting clinical standards, producing patient education content, and shaping sleep health policy — a more institutional analogue in a larger market.

Regional players

• British Sleep Society: UK professional society for sleep researchers and clinicians; offers comparable education and research-facilitation activities in a different geography, useful as a structural benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SHFAustralia
• YouTubeyoutube.com/@sleephealthfoundation8125
• Facebookfacebook.com/SleepHealthFoundation
• LinkedInlinkedin.com/company/sleep-health-foundation
• Instagraminstagram.com/sleephealthfoundation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sleep Health Foundation