What Proxis does

Proxis is a privately held Brazilian business process outsourcing company headquartered in São Paulo that delivers omnichannel customer experience and contact center services to enterprise clients across pharmaceutical, healthcare, automotive, electronics, education, financial services, and telecommunications verticals. The company operates through three wholly-owned subsidiaries: ProxisMED (specialized healthcare SAC, patient support programs, telemedicine, and chronic disease management), Vivix (telesales and lead generation under the 'Atende e Vende' methodology), and MakeITSimple (CRM implementation and integration, including Zendesk deployments). Its core technology stack unifies phone, WhatsApp, social media, chat, and email interactions through an omnichannel platform branded SAC 4.0, layered with AI-powered chatbots, intelligent triage, NLP for text and voice, and predictive analytics for proactive customer journey management.

Proxis monetizes primarily through professional services and managed services contracts priced on a custom, quote-based basis tied to transaction volume, service scope, and team size. The go-to-market combines direct enterprise field sales for large corporations with inside sales for mid-market and startup clients. The company differentiates via its proprietary 'Resolvedores' (problem solvers) talent model, vertical specialization (notably in regulated pharmaceuticals and healthcare), and 25+ years of operating history with marquee enterprise clients including Novartis, Pfizer, Abbott, AstraZeneca, Sandoz, Harley-Davidson, Casio, and Atlas Schindler. Proxis employs between 251 and 500 people, operates exclusively within Brazil, and is led by founder and CEO Jimmy Cygler, who originally established the first postgraduate chair in Database Marketing in Brazil at ESPM before founding the company in 1998.

Name

Proxis

Legal name

Proxis

Website

https://proxis.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Contact Center Outsourcing

SIC

Services-Facilities Support Management Services (8744), Services-Prepackaged Software (7372)

akta.pro primary industry

General Customer Service (Order/Account/Inquiries) (BPAAABAA)

akta.pro secondary industry

Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB)

Keywords

• Contact center outsourcing
• Customer experience management
• Omnichannel customer service
• Telesales lead generation
• Healthcare patient support

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Contact Center Outsourcing (BPO): Full outsourcing of customer service, sales, and support operations for enterprises. Proxis provides trained 'Resolvedores' (problem solvers) who handle customer interactions across all channels. Revenue generated through service contracts based on transaction volume, service scope, and team size.
2. Healthcare Services (ProxisMED): Specialized healthcare customer journey management including SAC, SIC, PSP (Patient Support Programs), e-Rep, Relationship Programs, and Telemedicine services for pharmaceutical companies, hospitals, and clinics.
3. Sales and Lead Generation (Vivix): Telemarketing and sales services focused on lead generation and sales closure for client businesses, operating under the 'Nós vendemos vendas' (We sell sales) model.
4. CRM and Technology Services: Through MakeITSimple partner, provides CRM system integration and customization services using platforms like Zendesk for omnichannel customer relationship management.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Proxis provides omnichannel contact center and business process outsourcing (BPO) services that combine customer service ("Atende") with sales generation ("Vende") across telephone, WhatsApp, social media, chat, and email channels. Through its subsidiaries ProxisMED (healthcare customer journey), Vivix (telesales and lead generation), and MakeITSimple (CRM integration), the company delivers specialized solutions for enterprises across pharmaceutical, healthcare, automotive, financial, and corporate sectors in Brazil.

Product overview

Proxis operates as a comprehensive customer relationship and experience management company offering integrated contact center services through multiple specialized divisions. The core Proxis Contact Center provides omnichannel customer service (phone, WhatsApp, social media, chat, email) supported by AI-powered chatbots and CRM integration. The portfolio includes ProxisMED (healthcare-focused SAC, telemedicine, and patient support programs), Vivix (specialized telesales and lead generation), and MakeITSimple (CRM implementation and relationship management). The ecosystem is unified through SAC 4.0 technology platform, omnichannel integration philosophy ('anywhere, anytime, anyhow'), and a 'Resolvedores' (problem solvers) human team model. Services span B2B and B2B2C customer segments across automotive, pharmaceutical, financial, and corporate sectors.

Differentiator

Problem solved

Functional benefit

Brands

• ProxisMED: Specialized in omnichannel personalized customer service for healthcare sector including hospitals, clinics, pharmaceuticals, offering SAC, SIC, PSP, e-Rep, Relationship Programs and Telemedicine services.
• Vivix
• MakeITSimple

Products and services

• Proxis Contact Center Full-service contact center and call center outsourcing providing omnichannel customer service across telephone, WhatsApp, social media, chat, and email for enterprise clients. Combines human 'Resolvedores' with AI automation for customer experience management.
• ProxisMED Healthcare-focused customer journey management services for hospitals, clinics, pharmaceutical companies, and health plans, including SAC, SIC, PSP (Patient Support Programs), e-Rep, relationship programs, and telemedicine.
• Vivix Telesales and lead generation service delivering qualified leads and closing sales for client businesses through outbound and inbound telemarketing channels.
• MakeITSimple CRM systems integration and implementation service using modern technologies and data science to enable omnichannel relationship journeys for client businesses.
• SAC 4.0 Customer service platform incorporating automation, AI, and technology (SAC 4.0) for enhanced omnichannel customer experience management, integrating phone, WhatsApp, social media, chat, and email with shared customer data.
• Telemedicine Platform Telemedicine service providing remote medical consultations via video and voice calls, including electronic prescriptions, exam reporting, and integration with chronic disease management programs for healthcare providers and patients.
• Programa de Suporte ao Paciente (PSP) Patient support programs that develop personalized health strategies, monitor chronic disease patients, and promote treatment adherence and health awareness for pharmaceutical companies and healthcare providers.

Quantifiable outcome

• Reduced Customer Effort Score (CES) through omnichannel integration and intelligent automation
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• ProxisMEDcoreStrategic or Co-development PartnerHealthcare-focused subsidiary of Proxis specializing in omnichannel customer service for healthcare companies including hospitals, clinics, and pharmaceutical companies. Offers services including SAC, SIC, PSP, e-Rep, Relationship Programs, and Telemedicine. Operates as an integrated part of the Proxis group with shared technology platform.
• VivixcoreStrategic or Co-development PartnerSales-focused subsidiary specializing in telemarketing and sales services. Operates under the 'Nós vendemos vendas' (We sell sales) philosophy, providing lead generation and sales closure services for client businesses. Part of the integrated Proxis service offering combining customer service with sales generation.
• MakeITSimplecoreTechnology or IntegrationCRM integration and implementation specialist partner. MakeITSimple integrates and implements custom CRM systems, from simple to complex configurations, using modern technologies, techniques, and data science. They enable omnichannel relationship journeys and deploy Zendesk CRM platforms. Teams consist of 'Resolvedores' focused on results and customer solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• TaskUs:

Direct peers

• Teleperformance: Global leader in outsourced customer experience management with deep Brazilian/Latin American roots. Directly competes with Proxis in omnichannel BPO for large enterprise and pharma clients across Brazil and the broader region.
• Foundever: Global CX outsourcing provider (formerly Sitel/IBEX) with large Latin American delivery footprint. Directly comparable omnichannel BPO, sales, and customer support services targeting enterprise clients.
• Concentrix: Global customer experience and BPO provider with significant Brazil and nearshore delivery operations. Competes with Proxis for enterprise CX outsourcing contracts across pharma, financial services, and tech verticals.
• Majorel: Global CX and BPO provider (now part of Concentrix) with strong presence across Latin America. Competes directly with Proxis in contact center outsourcing, sales, and digital CX services for large enterprises.
• TTEC (TeleTech): Global CX technology and services company offering omnichannel contact center outsourcing and AI-enabled customer engagement. Comparable in offering mix to Proxis's core BPO plus automation play.
• Atento: Major Latin America-headquartered BPO/contact center operator serving telecom, retail, and financial services. Directly comparable to Proxis in CRM outsourcing, sales, and customer support across Brazil and LatAm.
• Alorica: Privately-held global CX outsourcing provider with nearshore delivery in Latin America. Comparable to Proxis in digital-first customer service, sales, and technical support offerings for enterprise clients.

Broad incumbents

• Genesys: Global leader in cloud-based contact center platform (CCaaS) technology that Proxis itself integrates (via MakeITSimple/Zendesk). Comparable as an adjacent ecosystem player whose AI-driven CX platform threatens to disintermediate traditional BPO labor models.

Regional players

• Surtech: Brazilian contact center and BPO provider offering multichannel customer service and sales support. Comparable to Proxis as a domestic Brazilian competitor focused on enterprise clients across multiple verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/proxis.cx
• LinkedInlinkedin.com/company/proxis
• Instagraminstagram.com/proxis.cx
• Xx.com/proxis_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proxis