SHD AG

Name

SHD AG

Legal name

SHD Solutions GmbH

Website

https://www.shd.de/

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

SHD AG is a German vendor of integrated ERP, planning, and financial software exclusively for furniture and kitchen retailers, serving 8,000+ companies and 100,000+ users through 10 European and international subsidiaries.

Ownership category

akta.pro rank

Product category

Vertical ERP Software for Furniture and Kitchen Retail

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Virtual Storage Systems Planning (Product Selection & Layout) (HSAFALAH)

Keywords

• Furniture retail software
• Kitchen planning software
• Enterprise resource planning
• Merchandise management systems
• Retail IT solutions

Headquarters

HQ city

Andernach

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Licenses and Subscriptions: SHD generates revenue through proprietary ERP, planning, and management software solutions sold to furniture and kitchen retailers. Software includes SHD ECORO, KPS.MAX, SHD perfacto, and related modules offered as licenses or subscriptions.
2. Cloud and Managed Services: SHD Performance Cloud provides infrastructure services with dynamic scaling, automated backups, and managed services, generating recurring cloud service revenue.
3. Training and Seminars: Professional training services including KPS.MAX seminars offered in-person (Andernach, Teltow) and online, generating one-time fees per participant.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SHD AG sells an integrated software ecosystem for the furniture and kitchen retail industry, centered on the SHD ECORO ERP system (inventory, warehouse, POS, e-commerce, CRM) and the KPS.MAX planning and visualization suite for kitchen, bathroom and living-space design. These are complemented by SHD perfacto financial accounting, SHD perforce time tracking and workforce scheduling, SHD Performance Cloud infrastructure, security and managed services, and the hey.kitchen assembly marketplace platform. The offering is delivered as licensed/subscribed software plus recurring cloud and managed-service revenue to furniture retailers and adjacent service companies.

Product overview

SHD AG offers a comprehensive, integrated software ecosystem for the furniture and kitchen retail industry, consisting of multiple interconnected product lines. The core platform is SHD ECORO, a modern ERP system providing inventory management (Warenwirtschaft), warehouse organization (Lagerorganisation), POS/point-of-sale (Kassen), groupware (Groupware), e-commerce, and CRM capabilities. Complementing the ERP suite are KPS.MAX and its variants (KPS.MAX protect, KPS.MAX web, KPS HQ-Konfiguratoren) - professional planning and visualization software for kitchen, bathroom, and living space design. Financial management is handled through SHD perfacto (accounting) and SHD perforce (time tracking and workforce scheduling). The hey.kitchen platform provides software-supported kitchen and furniture assembly coordination. Cloud infrastructure is delivered via SHD Performance Cloud, with additional security services (SHD Security Suite), managed services, and IT consulting. All products are designed to work together within a unified system world, with EDI integration enabling automated order processing. The company serves over 8,000 businesses and 100,000 users globally, with a focus on the German-speaking furniture and kitchen retail market.

Differentiator

Problem solved

Functional benefit

Brands

• SHD ECORO: ERP/wareneinkauf system for retail companies of all sizes, including warehouse organization, POS, e-commerce, CRM, and groupware modules.
• KPS.MAX
• SHD perfacto
• SHD perforce
• SHD Performance Cloud
• SHD Connect
• hey.kitchen
• SHD MHS
• Cogito Retail

Products and services

• SHD ECORO Modern ERP system serving as the central platform for furniture retail companies, supporting processes, resource planning, and internal operations including inventory management, warehouse organization, POS, e-commerce, CRM and groupware.
• MHS (Möbelhandelssystem) Established inventory management system for furniture retail offering comprehensive merchandise and retail operations management functionality.
• Cogito Retail Retail management system offered as a distinct brand within the SHD portfolio, providing furniture-trade ERP functionality preserved as a separate product line.
• KPS.MAX Professional planning software for kitchen, bathroom and living-space design enabling retailers to create, visualise and configure furniture layouts with full commercial processing; includes the AI Presenter for automated scene design and variant creation.
• KPS.MAX web Browser-based KPS.MAX planning tool for online planning sessions that integrates with in-store KPS.MAX installations, enabling seamless data transfer as part of an omnichannel retail strategy.
• KPS HQ-Konfiguratoren Headquarters configurators for centralised management of product configurations across multiple retail locations within the KPS.MAX ecosystem.
• SHD perfacto Financial accounting module within the SHD product ecosystem for finance management, with networked accounting and personnel management referenced by customers like Möbel Knappstein.
• SHD perforce (Time tracking and Workforce scheduling) Modern and versatile time-tracking module combined with workforce scheduling (Personaleinsatzplanung) that optimises working hours across departments based on planned sales, order numbers and visitor frequency.
• hey.kitchen Software-supported online platform for kitchen and furniture assembly that connects retailers offering furniture with fitters delivering and installing it, with specialised software for kitchen logistics and mounting operations.
• SHD Performance Cloud Managed cloud infrastructure providing virtual servers with dynamic scaling, automated replication and backup, modern encryption, firewalls, Identity and Access Management and continuous monitoring, operated in certified German data centres.
• SHD Security Suite Security solutions bundle including Key Controls Infrastructure, Key Controls Standard of Security, Network Scan and Device Scan services for IT security assessment and protection.
• Managed Services IT management services where SHD takes over operations, maintenance, monitoring, updates and backups on behalf of customers, relieving internal IT departments.
• IT Consulting Professional IT consulting services covering technology strategy, implementation and optimisation for the SHD product ecosystem and broader IT environments.
• Produktdaten (Product Data Management) Product data management services for the kitchen and furniture industry, providing planning logic and data; SHD is active in all industry committees dealing with data and data exchange for these trades.

Quantifiable outcome

• Three quarters (75%) of German-speaking TOP-30 furniture retail companies use SHD
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationPlatinum Partner at SHD Forum 2026. SHD offers Microsoft Office 365 and Microsoft Azure as cloud services, demonstrating deep integration with Microsoft's technology ecosystem.
• ALSOcoreChannel Partner/ Reseller/ DistributorPlatinum Partner at SHD Forum 2026. ALSO is a technology distributor that may serve as a channel partner for SHD's software and cloud solutions.
• DiomexcoreTechnology or IntegrationPlatinum Partner at SHD Forum 2026. Provider of XcalibuR system referenced in SHD's technology offerings.
• Integrated WorldscoreTechnology or IntegrationPlatinum Partner at SHD Forum 2026. Technology integration partner for retail solutions.
• InterSystemscoreTechnology or IntegrationPlatinum Partner at SHD Forum 2026. Provider of data platform technology potentially used in SHD's integrated system architecture.
• BEGROSminorStrategic or Co-development PartnerFurniture retail purchasing and marketing association. Möbel Biller, a SHD customer, is a member of BEGROS, indicating ecosystem presence in the furniture retail sector.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Microcad Software: Microcad supplies kitchen and bedroom design/CAD software primarily to the UK independent retail market. It overlaps with SHD's UK planning business (ArtiCAD/Generalsoft) on the design/visualization layer, though it is smaller and lacks SHD's full ERP stack.
• Roomle: Roomle is an Austrian 3D room-planning and product-configuration platform used by furniture and home-furnishing brands and retailers. It is comparable to KPS.MAX web as a web-native planning/configurator and represents the kind of modern, API-first challenger SHD must defend against in omnichannel planning.

Direct peers

• Compusoft Group: Compusoft provides CAD, ERP, and visualization software for the kitchen, bathroom and furniture (KBB) industry across Europe. It is a direct peer to SHD because it targets the same vertical (kitchen/furniture retail) with overlapping product categories (design/visualization + ERP) and similar geographic footprint.
• IMOS AG: IMOS AG is a German specialist software vendor for the furniture and woodworking industry, offering CAD/CAM and ERP-adjacent solutions. It is directly comparable to SHD because it serves the same German-speaking furniture manufacturing and retail customer base with deep, industry-specific software stacks.
• Winner Software: Winner Software is a Dutch provider of kitchen and interior design/ERP solutions with strong penetration in Benelux. It is a direct competitor to SHD's Simar subsidiary, serving the same kitchen retail customer segment with overlapping ERP + planning software capabilities.
• 2020 Design Group (2020 Spaces): 2020 provides kitchen, bathroom, and interior design software with integrated ERP workflows for retailers and manufacturers globally. It competes head-on with SHD's KPS.MAX planning suite and adjacent ERP/visualization offering, especially in the English-speaking markets SHD reaches via ArtiCAD and Generalsoft.

Regional players

• Maticad (independent peer reference): Maticad is an Italian interior design software specialist (ceramics, bathroom, kitchen) that is now part of SHD via Tesy Software. As a regional peer, it illustrates the category of country-specific planning software players that SHD either acquires or competes against in Italy and southern Europe.

Broad incumbents

• Oracle NetSuite: NetSuite is a leading cloud ERP suite used by growing European retailers and direct-to-consumer brands. It is a broad incumbent peer relevant to SHD because expanding furniture retailers or D2C challengers may choose NetSuite over a vertical stack like SHD when they outgrow mid-market tools.
• SAP SE: SAP is the dominant generalist ERP incumbent in European retail and manufacturing with S/4HANA Cloud and industry-specific solutions. It is a broad incumbent peer to SHD because larger furniture retailers evaluate SAP as an alternative to SHD's vertical ERP stack for finance, HR, and supply chain.
• Microsoft (Dynamics 365): Microsoft Dynamics 365 Business Central is a major mid-market ERP/CRM competitor in European retail and is also a strategic technology partner of SHD (Office 365, Azure). Its embedded Copilot AI and partner ecosystem make it the most credible horizontal threat to SHD's mid-market furniture/kitchen retail base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInde.linkedin.com/company/shd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHD AG