ARET video and audio engineering
- Company typePrivate
- Founded1976
- HeadquartersZibido San Giacomo, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ARET video and audio engineering does
ARET video and audio engineering s.r.l. is an Italian privately held broadcast systems integrator founded in Milan in 1976, now headquartered in Zibido San Giacomo (MI). The company designs, coachbuilds, and integrates custom Outside Broadcast (OB) vehicles — large, small/medium, military/command, DSNG, and radio configurations — as well as TV and radio production studios, Master Control Rooms, and IP broadcast infrastructures. Its technical stack combines 12G-SDI UHD/HDR video workflows, AES67/SMPTE 2110 IP audio networking, Lawo VSM broadcast control, and Ross Video Ultrix routing/processing, with sister company ARET Coachworx providing in-house mechanical coachwork, FRP fabrication, climate-adapted insulation, and the Box-over-Box expansion design — the only broadcast integrator with this vertical integration.
The company serves national and regional broadcasters, OB production companies, government/military entities, and radio networks across more than 45 countries in Europe, the Middle East, Africa, Southeast Asia, and the Americas. Named clients include RAI, Vatican Media, Abu Dhabi Media, Alamiya Media (25-unit fleet), NVP, Sharjah TV, and Cinevideo. Revenue is generated through project-based turnkey contracts covering design, coachbuilding, integration, commissioning, training, and after-sales support, supplemented by equipment distribution as an authorized reseller for 20+ broadcast brands (Ross Video, Lawo, Sony, Harmonic, Vizrt, EVS, Riedel, Grass Valley, DTC, Genelec). Go-to-market is direct enterprise sales led by President/CEO Umberto Asti and VP of Sales Alessandro Asti, with international exhibitions (IBC, CABSAT, NAB, FOMEX, MIR) as the primary demand-generation channel. The firm is family-controlled, with no disclosed external funding, and currently employs 11–50 staff.
ARET video and audio engineering firmographics
Firmographics- Name
- ARET video and audio engineering
- Legal name
- ARET video and audio engineering s.r.l.
- Website
- https://aret-engineering.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ARET video and audio engineering industry classification
Industry- Product category
- Outside Broadcast Vehicles
- NAICS
- Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220), Motion Picture and Sound Recording Industries (512)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)
- akta.pro secondary industries
- Production Vehicles & Transportation (Trucks, Trailers, Drivers) (MPADAFAD), Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber) (MPAHAKAD)
Keywords
Where ARET video and audio engineering is headquartered
LocationHeadquarters
- HQ city
- Zibido San Giacomo
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
ARET video and audio engineering business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom OB Van Design, Build & Integration: ARET designs, coachbuilds, and integrates custom Outside Broadcast vehicles for broadcasters and media companies. Revenue is earned through project-based contracts covering consultancy, structural/mechanical design, coachbuilding, system integration, commissioning, training, and after-sales support. ARET delivers large, medium, small, military/command, DSNG, and radio OB vans.
- TV/Radio Studio Design & Integration: Design and realization of TV and Radio production studios, Master Control Rooms, IP infrastructures, news studios, post-production facilities, and playout automation. Revenue is project-based, turnkey.
- Equipment Distribution & Resale: ARET is an authorized distributor and official partner of over 20 broadcast brands in Italy and abroad. Revenue is generated through equipment sales, distribution margins, and brand partnership agreements. Distributed brands include Ross Video, Lawo, Sony, Harmonic, Vizrt, EVS, Riedel, Grass Valley, and others.
- Consulting, Training & After-Sales Support: ARET offers consulting, commissioning, training, and ongoing after-sales support as part of its service portfolio. Training can be booked via the website, indicating a service-based revenue component.
- Demo and Rental Solutions: ARET provides demo equipment and rental solutions for broadcast gear, and maintains a pre-owned OB van sales/rental program.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
ARET video and audio engineering product offering
Product offeringCore offering
ARET video and audio engineering designs, manufactures and integrates Outside Broadcast (OB) vans, DSNG vans, radio OB vans, and fixed TV/radio studios for broadcasters, production companies, sports federations and military/government clients. The company combines in-house coachbuilding (ARET Coachworx) with multi-vendor broadcast systems integration across 20+ leading brands, delivering turnkey mobile and fixed broadcast facilities.
Product overview
ARET video and audio engineering is a turnkey broadcast systems integrator offering a comprehensive portfolio of products and services. The core offerings include custom-built OB (Outside Broadcast) Vans available in various sizes (Large, Small/Medium, Military/Command, DSNG, Radio), TV/Radio Studios with Master Control Rooms and IP Infrastructures, and Equipment Distribution through partnerships with over 20 broadcast brands. Services include consulting, design, commissioning, training, and after-sales support. ARET distinguishes itself through its in-house coachbuilding capability via subsidiary ARET Coachworx, which handles mechanical design, A/C, hydraulics, electrical systems, and internal fitting for OB vans. Demo equipment and rental solutions are also available, along with pre-owned OB vans.
Differentiator
Problem solved
Functional benefit
Brands
- ARET Coachworx: Sister company dedicated to coachwork and mechanical works for OB Vans, featuring the Box-over-Box design.
Products and services
- Large OB Vans Full-size outside broadcast vans built for large-scale live event and sports production, integrating multi-camera UHD workflows, vision mixing, audio mixing, and IP broadcast infrastructure in expandable coachbuilt bodies.
- Small and Medium OB Vans Compact and mid-sized outside broadcast vans designed for news gathering, smaller live events, and regional productions, offering scalable broadcast capability in a smaller vehicle footprint.
- Military and Command OB Vans Hardened outside broadcast and command vehicles tailored for defense and government clients, providing mobile command, control and communications capabilities for field operations.
- DSNG Vans Digital Satellite News Gathering vans equipped for satellite uplink and on-location news production, enabling broadcasters to transmit live reports from remote locations.
- Radio OB Vans Mobile radio production vans engineered for on-location radio broadcasting, supporting outside broadcasts of music, sports commentary, and live radio events.
- TV Studios Fixed television studio design, integration and build services for broadcasters and production houses, delivering turnkey studio infrastructure with broadcast systems integration.
- Radio Studios Fixed radio studio design and integration services for broadcasters, including on-air studios, production rooms and associated broadcast equipment.
- Equipment Distribution Distribution of broadcast and audio/video equipment from over 20 partner brands including Ross Video, Lawo, Sony, JVC Kenwood, Densitron, Riedel, IHSE, Vizrt Group, Ikegami, Evertz, EVS and Grass Valley, supplying broadcasters across multiple territories.
- Demo and Rental Equipment Short-term rental and demonstration of broadcast equipment, allowing clients to trial systems prior to purchase or to cover temporary production needs.
- Pre-owned OB Vans Resale of refurbished pre-owned outside broadcast vans, providing a lower-cost entry point for broadcasters seeking production-ready vehicles.
- ARET Coachworx (Coachbuilding) In-house coachbuilding subsidiary providing specialist vehicle body manufacturing and integration, supporting ARET's OB van production with custom coachbuilt vehicle bodies.
Quantifiable outcome
- 7 major projects delivered in 2 months (Novecember 2025) across Europe, Africa, and Middle East
- +3 more outcomes
Companies that use ARET video and audio engineering
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
ARET video and audio engineering technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
ARET video and audio engineering partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- HarmoniccoreARET partnered with Harmonic as an official reseller in Italy, bringing Harmonic's video streaming and broadcast infrastructure solutions (cloud-native playout, video production workflows) to the Italian market. The partnership followed a successful joint broadcast project in Africa that earned the 2024 Broadcast Sales Achievement Award, and ARET now distributes Harmonic's full portfolio to Italian broadcasters.
- Ross VideoflagshipARET is a long-standing Ross Video partner and became the first EMEA Certified openTruck Systems Integrator in 2016. ARET integrates Ross Video products including Ultrix routing/processing platforms with Acuity blades, Carbonite Ultra processing engines, Acuity switcher panels, openGear Gator UHD, Xpression graphics, MIRA replay servers, and V__pro8 video processors across its OB vans and studio projects.
- LawoflagshipLawo is a key technology partner for ARET, providing IP-based audio mixing consoles (mc2 series: mc2 56, mc2 36, mc256), VSM (Virtual Studio Manager) broadcast control and monitoring systems, A_UHD Core audio engines, and V__pro8 video processing toolkits. Lawo products are integrated across ARET's OB vans and studio projects, and ARET has been recognized in multiple Lawo co-marketing initiatives.
- SonycoreSony is listed among the 20+ distributed brands and is a key equipment partner. ARET integrates Sony broadcast cameras (HDC-3500U, PXW Z450) and professional monitors (PVM-X1800 4K reference monitors, professional flat screen displays) across OB van projects.
- DTC Domo Broadcast (Domo Tactical Communications)coreARET is the authorized equipment distributor of DTC Domo Broadcast in Italy and abroad. DTC provides wireless broadcast solutions including the AEON-TX 4K/UHD wireless HEVC transmitter used for live 4K over RF broadcasts (e.g., Premier League Arsenal vs Manchester United match at Emirates Stadium, December 2017).
- VizrtcoreVizrt provides real-time 4K graphics production systems integrated by ARET into OB vans. Listed among distributed brand partners.
- GeneleccoreGenelec provided the 8331 point source monitors from 'The Ones' series for ARET's first-in-world OB van featuring the new Genelec 8331. ARET has also integrated Genelec SAM 5.1 surround sound systems and GLM calibration software for acoustic optimization in OB vans.
- EVScoreEVS provides replay servers (XT VIA UHD SloMo servers) integrated by ARET into high-end OB vans. Listed among distributed brands.
- RiedelcoreRiedel provides intercom systems integrated by ARET into OB vans and studio projects. Listed among distributed brands.
- Grass ValleycoreGrass Valley provides broadcast cameras (LDX-86 WorldCam systems) integrated by ARET into OB vans. Listed among distributed brands.
- AEV BroadcastminorAEV Broadcast is a member of 'Broadcast Made in Italy,' a consortium of four Italian broadcast manufacturers and integrators (including ARET, AEV, ETERE, and TEM Telecomunicazioni) that jointly exhibit at international trade shows to promote Italian broadcast excellence.
- ETEREminorETERE Pte Ltd is a member of 'Broadcast Made in Italy,' a consortium of four Italian broadcast manufacturers and integrators promoting Italian broadcast solutions at exhibitions worldwide.
- TEM Telecomunicazioni Elettroniche MilanominorTEM Telecomunicazioni Elettroniche Milano S.r.l. is a member of 'Broadcast Made in Italy,' a consortium of four Italian broadcast manufacturers and integrators promoting Italian broadcast solutions at exhibitions worldwide.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
ARET video and audio engineering competitors and assessment
Company assessmentDirect peers
- Broadcast Solutions GmbH: Germany-based systems integrator specializing in OB vans and broadcast infrastructure, with similar turnkey delivery model to ARET. Direct competitor in European and EMEA tenders for custom OB van builds and studio integrations.
- Ross Video: ARET's flagship technology partner and first openTruck certifier; Ross Video also operates an internal systems integration arm and sells openTruck reference designs. ARET integrates Ross Ultrix, Carbonite, and openGear into its OB vans, making Ross both a partner and competitive threat on integration.
- EVS Broadcast Equipment: Provider of replay, live production, and content management solutions integrated into high-end OB vans. ARET is an EVS distribution partner; EVS solutions are deeply embedded in flagship ARET builds (e.g., Alamiya OB20). Overlap exists on live sports production workflows.
- Cinevideo: Italian broadcast production company and ARET customer that operates its own fleet of OB vans (Waves12G). Comparable in geography and product/service offering to ARET's Italian OB van customers, with both firms operating in the Italian live broadcast ecosystem.
- dB Broadcast: UK-based systems integrator specializing in OB trucks, master control rooms, and broadcast infrastructure. Comparable to ARET in scale, project-based turnkey delivery, and broadcaster customer profile across European markets.
- Megahertz Broadcast: UK systems integrator designing and building OB vans, satellite vehicles, and broadcast studios. Directly comparable in product offering, customer segment (broadcasters, government), and turnkey integration model to ARET.
Broad incumbents
- NEP Group: Global leader in outside broadcast services with the largest OB fleet worldwide. Competes with ARET for major broadcaster fleet contracts and provides in-house production services using its own vans in many of the same markets.
- Euro Media Group (EMG): Major European OB services and systems integration group, with strong regional presence in France, Germany, UK, and Benelux. Competes with ARET in European broadcaster tenders and provides managed OB production services.
- Sony Professional Solutions Europe: Operates a professional broadcast systems integration arm that designs and builds OB vans and studios, with Sony cameras and monitors at the core. Direct competitor in premium IP/UHD OB van tenders; ARET is also a Sony distribution partner.
- Grass Valley (Belden): Major broadcast infrastructure vendor and systems integrator supplying cameras, switchers, and routers into OB vans. Competes with ARET on switcher/router technology choices and on full integration projects using Grass Valley reference designs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
ARET video and audio engineering social profiles
Digital presenceARET video and audio engineering compliance and trust
Trust signalCompliance2 records
ARET video and audio engineering financial estimates
Financial estimateRevenue estimate
Valuation estimate
ARET video and audio engineering leadership team
Management profileNumber of profiles
Profiles6 records
ARET video and audio engineering subsidiaries and ownership
Company hierarchySubsidiaries1 record
ARET video and audio engineering funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ARET video and audio engineering M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ARET video and audio engineering
What does ARET video and audio engineering do?
ARET video and audio engineering designs, manufactures and integrates Outside Broadcast (OB) vans, DSNG vans, radio OB vans, and fixed TV/radio studios for broadcasters, production companies, sports federations and military/government clients. The company combines in-house coachbuilding (ARET Coachworx) with multi-vendor broadcast systems integration across 20+ leading brands, delivering turnkey mobile and fixed broadcast facilities.
Is ARET video and audio engineering a public or private company?
ARET video and audio engineering is a private company. It is classified as family owned and is currently operating.
When was ARET video and audio engineering founded?
ARET video and audio engineering was founded in 1976. It employs 11 to 50 people.
Where is ARET video and audio engineering based?
ARET video and audio engineering is headquartered in Zibido San Giacomo, Italy, in the Europe region.
How does ARET video and audio engineering make money?
Five revenue lines are on record. Custom OB Van Design, Build & Integration is the primary driver. The others are TV/Radio Studio Design & Integration, equipment Distribution & Resale, consulting, Training & After-Sales Support and demo and Rental Solutions.
Who are ARET video and audio engineering's main competitors?
Direct peers on record are Broadcast Solutions GmbH, Ross Video, EVS Broadcast Equipment, Cinevideo, dB Broadcast and Megahertz Broadcast. Broad incumbents are NEP Group, Euro Media Group (EMG), Sony Professional Solutions Europe and Grass Valley (Belden).
Does ARET video and audio engineering have an API?
No public API is recorded for ARET video and audio engineering.
What industry is ARET video and audio engineering in?
ARET video and audio engineering's product category is Outside Broadcast Vehicles. Its primary akta.pro industry code is MPAHAKAE, Live Production Switching & Routing (Vision Mixers, Routers), with a secondary code of MPADAFAD, Production Vehicles & Transportation (Trucks, Trailers, Drivers). Its NAICS code is 334220 and its SIC code is 3663.