Berkshire Hathaway HomeServices Midlands Real Estate

What Berkshire Hathaway HomeServices Midlands Real Estate does

Berkshire Hathaway HomeServices Midlands Real Estate is a regional real estate brokerage operating as an independently owned and operated franchisee of BHH Affiliates, LLC under the Berkshire Hathaway HomeServices brand (whose service marks are owned by Columbia Insurance Company, a Berkshire Hathaway affiliate). Founded in 2007 and headquartered at 2720 Devine Street in Columbia, South Carolina, the firm employs approximately 25 licensed real estate agents and serves the Midlands region of South Carolina, including Columbia, Aiken, Sumter, and surrounding markets. The customer base consists primarily of residential home buyers and sellers, with a secondary segment of commercial and investment property clients.

The company's core product is a property listings search platform built on BoldTrail technology, providing IDX-compliant listings across single family, condos, commercial, commercial lease, land, multi-family, and rentals. The platform integrates with three regional MLS systems (South Carolina CML Consolidated MLS, Aiken Board of Realtors MLS, and Sumter Board of Realtors MLS) for comprehensive listing syndication, and includes map-based property search powered by Leaflet.js and Google Maps, an automated home valuation tool aggregating ATTOM and Zillow data, and agent profile directories. Supporting integrations include Rental Beast for rental applications, Zillow virtual tours, and Google and Facebook for social login.

The business operates on a traditional commission-based brokerage model, earning transaction fees on residential and commercial property sales with rates negotiated per-transaction and split between listing and selling brokerages. A secondary rental services revenue stream is generated through rental listing and tenant placement facilitated by the Rental Beast integration. GTM is sales-led through licensed agent relationships, with marketing distributed across MLS syndication, the company website, and agent personal networks. The firm actively lists properties across price points ranging from entry-level to luxury (visible listings up to $7.5M).

Name

Berkshire Hathaway HomeServices Midlands Real Estate

Legal name

BHH Affiliates, LLC

Website

https://bhhsmidlands.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Berkshire Hathaway HomeServices Midlands Real Estate is a Columbia, South Carolina-based residential and commercial real estate brokerage franchise employing approximately 25 licensed agents to serve home buyers, sellers, and investors across the Midlands region including Columbia, Aiken, and Sumter.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Property listings search
• Buyer seller representation
• Real estate commissions

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional commission-based brokerage fees on residential and commercial property sales and purchases. Agents represent buyers and sellers in transactions with commission rates typically split between listing and selling agents' brokerages.
2. Rental Services: Rental property listing and tenant placement services, including integration with Rental Beast for application processing

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Berkshire Hathaway HomeServices Midlands Real Estate is a licensed real estate brokerage providing buyer and seller representation for residential, commercial, land, and rental property transactions across the Midlands region of South Carolina, including Columbia, Aiken, Sumter, and surrounding markets. Services are delivered through approximately 25 licensed agents operating from a Columbia headquarters and supported by a BoldTrail-powered IDX property search platform, automated home valuation tools, and MLS syndication across multiple regional listing boards.

Product overview

Berkshire Hathaway HomeServices Midlands Real Estate operates as a regional real estate brokerage serving Central and Southern South Carolina, offering a unified digital platform for property search and agent services. The core offering consists of a property listings search platform integrated with MLS data, supported by agent directory, home valuation tools, and map-based search functionality. The platform is powered by BoldTrail technology and provides IDX-compliant property listings across multiple property types including Single Family, Condos, Commercial, Land, Multi-Family, and Rentals.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Buyer and seller representation for residential property transactions including single-family homes, condos, luxury properties, waterfront estates, and historic homes across the Midlands region of South Carolina.
• Commercial and Land Real Estate Brokerage Brokerage services for commercial property sales, commercial leases, land sales, and multi-family investment property transactions in the Midlands South Carolina market.
• Rental Property Services Rental property listing and tenant placement services with Rental Beast integration for streamlined digital rental applications, soft credit checks, and one-time application fees valid for 30 days at participating properties.
• Home Valuation Service Seller valuation tool providing automated home price estimates from ATTOM and Zillow data alongside agent expertise, including buyer interest analytics and comparable property details to support pricing decisions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• South Carolina CML Consolidated Multiple ListingscoreTechnology or IntegrationPrimary MLS provider for Columbia and Midlands region properties, enabling listing syndication and data sharing across member brokerages
• Aiken Board of Realtors MLScoreTechnology or IntegrationRegional MLS covering Aiken and surrounding areas, providing listing data and market access for agents serving that market
• Sumter Board of Realtors MLScoreTechnology or IntegrationRegional MLS covering Sumter and surrounding areas for property listings and market data

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Coldwell Banker: National residential real estate franchise network with affiliated brokerages serving similar buyer/seller customers via commission-based representation. Highly comparable in business model, agent-led delivery, and franchise structure to BHHS Midlands.
• RE/MAX: Global franchise residential real estate brokerage operating through independently owned agent offices. Closely mirrors BHHS Midlands' franchise model, commission-based revenue, and agent-led residential transaction services.
• Century 21: International franchise real estate brand with independently owned brokerages providing residential and commercial transaction services. Directly comparable in franchise structure, residential focus, and agent-based GTM motion.
• Sotheby's International Realty: Luxury-leaning franchise brokerage competing in the same high-end and waterfront residential segments visible in BHHS Midlands' listings. Directly comparable in luxury positioning, premium commission-based representation, and franchise model.
• Better Homes and Gardens Real Estate: Franchise residential real estate brand with affiliated brokerages serving similar markets and customer segments. Highly comparable in franchise model, residential focus, and commission-based representation.
• Realty ONE Group: Unified franchise real estate brand with independently owned brokerages focused on residential representation. Directly comparable in franchise structure, residential focus, and commission-based agent-led service model.

Broad incumbents

• Keller Williams Realty: One of the largest US residential real estate franchise networks with a comparable agent-centric, commission-based model and market centers operating in the Midlands SC region. Comparable as a broader incumbent competing for the same agents and consumers.
• Compass: Technology-forward national residential brokerage competing for the same agents and listings, including in luxury segments. Comparable in residential brokerage focus but with a distinct proprietary tech platform and broader agent base.
• eXp Realty: Cloud-based, agent-centric brokerage with a national footprint and commission-based model. Comparable in residential brokerage focus and agent-led GTM, but differentiated by its cloud-delivered, lower-overhead model.

Emerging players

• Redfin: Tech-enabled residential brokerage operating in select US markets with a hybrid agent/digital model. Comparable as a residential competitor targeting the same buyer/seller customers, though with a distinct technology-forward proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkshire Hathaway HomeServices Midlands Real Estate