Kapture CRM
Kapture CRM is an India-based enterprise SaaS provider of AgentOS, an AI-powered agentic customer experience platform serving 1,000+ enterprises across 60+ countries in BFSI, Retail, Travel, Energy & Utilities, and Digital Native verticals with integrated voice, chat, email, and social AI agents.
- Company typePrivate
- Founded2014
- HeadquartersBangalore, India
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Kapture CRM does
Kapture CRM (operating commercially as Kapture CX) is a Bangalore, India-headquartered enterprise SaaS company founded in 2014 that builds an AI-powered customer experience platform centered on its AgentOS agentic operating system. The platform serves 1,000+ enterprises across 60+ countries, with field-sales presence in the United States and India. It targets five primary verticals: BFSI (banking, lending, insurance, payments, wealth management), Retail (e-commerce, Q-commerce, grocery, lifestyle), Travel & Hospitality (airlines, cruise lines, OTAs), Digital Native businesses, and Energy & Utilities.
The technical core is AgentOS, composed of four integrated modules: VITOS (no-code AI agent builder for voice, chat, email, and social), COMMAND (human oversight, approval routing, and live override), CALIBRATE (SLA logging, automatic quality scoring, and coaching), and PULSE (operational intelligence with natural-language querying and automated recommendation execution). Supporting capabilities include RAG-based generative AI, NLP for intent and sentiment, autonomous multi-step workflow execution, and an Observability Platform for agent monitoring. The product surface extends beyond customer-facing CX into an Employee Experience Platform (Workspaces, Service Desk, AI agents for HR and IT workflows). Integration ecosystem comprises 1,000+ pre-built connectors spanning Salesforce, SAP, and homegrown systems, with open APIs, a developer portal at dev.kapture.cx, and listings on Google Cloud Marketplace and mobile app stores.
The business model is quote-based annual SaaS subscription sold via direct enterprise field sales, with demo-driven conversion. Headcount of 501-1,000 employees supports engineering, sales, and customer success functions. Named customers include Wow Skin Science, Lifecell, and ViJohn. The company is privately held with no disclosed funding rounds or revenue figures in the available data.
Kapture CRM firmographics
Firmographics- Name
- Kapture CRM
- Legal name
- Kapture CX
- Website
- https://kapturecrm.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Kapture CRM is an India-based enterprise SaaS provider of AgentOS, an AI-powered agentic customer experience platform serving 1,000+ enterprises across 60+ countries in BFSI, Retail, Travel, Energy & Utilities, and Digital Native verticals with integrated voice, chat, email, and social AI agents.
- Ownership category
- akta.pro rank
Kapture CRM industry classification
Industry- Product category
- Customer Experience Management Software
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Customer Service, Support & Contact Center CRM (HDAEAFAC)
- akta.pro secondary industries
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Kapture CRM is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Kapture CRM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Cloud-based AI-powered CX platform delivered as subscription service. Pricing not publicly disclosed - quote-based enterprise pricing model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription with AI agent capabilities |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Kapture CRM product offering
Product offeringCore offering
Kapture CRM provides an AI-powered customer experience platform centered on AgentOS, an agentic operating system that combines AI agents with human oversight for enterprise execution across customer support, sales, finance, HR, and IT functions. The platform delivers omnichannel ticketing, voice and chat AI agents, automated quality audits, and operational intelligence, integrated with 1,000+ enterprise tools. It is sold to enterprises in BFSI, Retail, Travel, Digital Native, and Energy & Utilities verticals across 60+ countries.
Product overview
Kapture CRM operates as a modular AI-powered customer experience platform built around its AgentOS (Agentic Operating System). The platform combines AI agents with human intelligence for enterprise execution across CX, Sales, Finance, HR, IT, and Operations functions. The core AgentOS comprises four integrated modules: VITOS (no-code AI agent builder for voice, chat, email, and social), COMMAND (human oversight and control layer), CALIBRATE (quality monitoring and auditing), and PULSE (operational intelligence and analytics). Supporting products span Self-Serve capabilities, Agent Suite (ticketing and analytics), Voice AI Experience Center, Employee Experience Platform, Conversational Intelligence, and AI-powered Quality Audits. The platform integrates with 1,000+ enterprise tools including Salesforce and SAP, deploys in weeks, and serves 1,000+ enterprises across 60+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- AgentOS: AI-powered agentic operating system bringing AI agents and human intelligence together for enterprise execution
- Vitos
- Command
- Calibrate
- Pulse
Products and services
- Kapture AgentOS AI-powered agentic operating system for the enterprise that combines AI agents with human intelligence for execution across CX, sales, finance, HR, IT, and operations. Includes four integrated modules: VITOS (no-code agent builder), COMMAND (human oversight), CALIBRATE (quality auditing), and PULSE (operational intelligence).
- Agent Suite
Quantifiable outcome
- Faster resolution across customer service operations
- +9 more outcomes
Companies that use Kapture CRM
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Kapture CRM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature7 records
Kapture CRM partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Kapture CRM competitors and assessment
Company assessmentDirect peers
- Five9: Cloud contact center as a service provider with AI/automation features for enterprise customer service. Comparable to Kapture's contact center software with similar target enterprise buyers.
- Freshworks (Freshdesk): Indian-origin SaaS company offering Freshdesk as a customer support/ticketing platform with AI capabilities. Direct competitor in the enterprise CRM/support space with similar target verticals and subscription SaaS model.
- Talkdesk: Cloud contact center platform with AI agent capabilities serving enterprise customers across financial services, retail, and travel. Direct competitor with comparable GTM motion targeting similar verticals.
- Zendesk: Global leader in customer service and engagement software with AI agents and ticketing. Directly competes with Kapture in CX/contact center SaaS, particularly for enterprise customers across BFSI, Retail, and Travel verticals.
- NICE (CXone): Enterprise CCaaS platform with AI-driven customer service automation. Comparable to Kapture in targeting large enterprises in BFSI and complex verticals with sophisticated routing and AI agent capabilities.
- Genesys: Enterprise contact center platform with AI-powered agent and workforce engagement capabilities. Direct competitor in omnichannel CX, particularly for BFSI and large enterprise customers needing compliance-grade solutions.
- Intercom: AI-first customer service platform with Fin AI agent. Competes directly with Kapture in the AI agent category for customer support, though more focused on digital-native/SMB segments than enterprise verticals.
Broad incumbents
- Salesforce (Service Cloud): Dominant CRM incumbent with Service Cloud offering Einstein AI agents for customer service. Kapture explicitly integrates with Salesforce rather than competing head-on, but Service Cloud is the primary alternative for enterprise CX buyers.
- HubSpot (Service Hub): Broader CRM platform with Service Hub offering ticketing and AI features. Adjacent competitor, primarily competing for mid-market deals while Kapture focuses on large enterprise.
Emerging players
- Sierra / Decagon: Emerging AI agent platforms specifically built for enterprise customer service automation. Emerging players targeting the same agentic AI opportunity that Kapture's AgentOS addresses, focused on AI-native rather than legacy-bolted-on approaches.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kapture CRM social profiles
Digital presenceKapture CRM compliance and trust
Trust signalCompliance1 record
Kapture CRM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kapture CRM leadership team
Management profileNumber of profiles
Profiles2 records
Kapture CRM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kapture CRM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kapture CRM
What does Kapture CRM do?
Kapture CRM provides an AI-powered customer experience platform centered on AgentOS, an agentic operating system that combines AI agents with human oversight for enterprise execution across customer support, sales, finance, HR, and IT functions. The platform delivers omnichannel ticketing, voice and chat AI agents, automated quality audits, and operational intelligence, integrated with 1,000+ enterprise tools. It is sold to enterprises in BFSI, Retail, Travel, Digital Native, and Energy & Utilities verticals across 60+ countries.
Is Kapture CRM a public or private company?
Kapture CRM is a private company. It is classified as unknown and is currently operating.
When was Kapture CRM founded?
Kapture CRM was founded in 2014. It employs 501 to 1,000 people.
Where is Kapture CRM based?
Kapture CRM is headquartered in Bangalore, India, in the Asia region.
How does Kapture CRM make money?
One revenue line is on record: saaS Platform Subscription.
Who are Kapture CRM's main competitors?
Direct peers on record are Five9, Freshworks (Freshdesk), Talkdesk, Zendesk, NICE (CXone), Genesys and Intercom. Broad incumbents are Salesforce (Service Cloud) and HubSpot (Service Hub). Sierra / Decagon is listed as an emerging player.
Does Kapture CRM have an API?
Yes. Open APIs for integration with everything else; whether on Salesforce, SAP, or homegrown CRM systems. API enables partners and developers to build on top of Kapture and connect workflows. Developer documentation is at dev.kapture.cx/kapture-api.
What industry is Kapture CRM in?
Kapture CRM's product category is Customer Experience Management Software. Its primary akta.pro industry code is HDAEAFAC, Customer Service, Support & Contact Center CRM, with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 513210 and its SIC code is 7372.