Awarepoint
Awarepoint is a private San Diego-based healthcare technology company that provides workflow automation, tracking solutions, and real-time location systems to acute care hospitals in the United States.
- Company typePrivate
- Founded2012
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Awarepoint does
Awarepoint is a privately held, for-profit healthcare technology company founded in 2002 and headquartered in San Diego, California. The company develops workflow automation, tracking solutions, and real-time location systems (RTLS) targeted at the acute care hospital marketplace, with a stated employee headcount of 51-100. Its publicly listed website is awarepoint.com.
Between 2006 and 2012, Awarepoint completed eight disclosed venture funding rounds totaling approximately $82.3 million, drawing capital from a syndicate that includes Avalon Ventures, Cardinal Partners, Heritage Group, Icon Ventures, Kleiner Perkins, New Leaf Venture Partners, Top Tier Capital Partners, and Venrock. The largest single round, a $27 million Series 3 financing led by Kleiner Perkins in August 2011, was followed in 2012 by a $14 million round. In April 2011, Awarepoint extended its product footprint through the acquisition of Patient Care Technology Systems, a move consistent with a strategy of broadening beyond pure location tracking into hospital clinical workflow software. Detailed product, technology, and customer information specific to Awarepoint is not available in the supplied data; much of the input block describes CenTrak, an apparently distinct healthcare RTLS vendor, and has not been used to characterize Awarepoint.
Awarepoint firmographics
Firmographics- Name
- Awarepoint
- Legal name
- CenTrak, Inc.
- Website
- https://awarepoint.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Awarepoint is a private San Diego-based healthcare technology company that provides workflow automation, tracking solutions, and real-time location systems to acute care hospitals in the United States.
- Ownership category
- akta.pro rank
Awarepoint industry classification
Industry- Product category
- Healthcare Real-Time Location Systems (RTLS)
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Aggregation, Interoperability & APIs for RPM (FHIR/IoMT Gateways) (HLACAFAO)
- akta.pro secondary industry
- Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)
Keywords
Where Awarepoint is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Awarepoint business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- RTLS Hardware and Software Solutions: Sale and deployment of IoT networks, devices, tags, sensors, and associated software platforms for healthcare facility tracking and monitoring. Includes implementation services, consulting, and ongoing support.
- Software and Support Services: Ongoing software subscriptions, firmware upgrades, maintenance releases, and technical support services. Products backed by 7-year warranty with 24/7 technical support.
- Professional Services: Clinical Excellence Consulting, implementation services, training, and success management to support healthcare facility deployments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Healthcare Solutions - Custom pricing based on facility requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Awarepoint product offering
Product offeringCore offering
Awarepoint provides Real-Time Location Systems (RTLS) and workflow automation for acute care hospitals and healthcare facilities. The offering combines IoT-based hardware (wearables, sensors, tags) with software platforms for asset tracking, patient and staff safety, clinical workflow, infection control, patient experience, and environmental monitoring. Enterprise deployments include Clinical Excellence Consulting, implementation services, and ongoing success management backed by a 7-year warranty and 24/7 support.
Differentiator
Problem solved
Functional benefit
Brands
- TruView: Senior living safety and experience solution
- Elpas Series
- Connect Pulse
Products and services
- Enterprise Location Services Comprehensive RTLS platform for tracking people and assets across healthcare facilities with real-time location and status monitoring capabilities, supporting equipment tracking, logistics automation, PAR-level management, and preventive maintenance scheduling.
- Connect Pulse™
Quantifiable outcome
- Over $10 million in benefit delivered to Atrium Health Wake Forest Baptist
- +9 more outcomes
Companies that use Awarepoint
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles2 records
Awarepoint technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Awarepoint partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, support and minor.
- Electronic Medical Records (EMR) SystemscoreCenTrak integrates with leading EMR systems to enable seamless data exchange and enhanced operational workflows across healthcare facilities.
- CMMS (Computerized Maintenance Management Systems)coreIntegration with CMMS platforms enables automated workflow such as preventive maintenance scheduling and asset lifecycle management.
- Nurse Call SystemscoreIntegration with Nurse Call platforms enables workflow automation and clinical communication improvements.
- Patient Engagement PlatformssupportIntegrations with Patient Engagement platforms display staff presence and enhance patient experience solutions.
- Halma plc (Parent Company)minorCenTrak is a company under Halma plc, a global group of life-saving technology companies. Referenced in Modern Slavery Act statement.
Scale indicators3 records
Recent moves5 records
Expansion highlights2 records
Awarepoint competitors and assessment
Company assessmentDirect peers
- TeleTracking Technologies: TeleTracking is a long-standing healthcare operations platform focused on patient flow, capacity management, and asset tracking for hospitals — overlapping significantly with Awarepoint's workflow automation and RTLS-based asset management offerings.
- HID Global (Bluvision / HID Location Services): HID Global provides BLE-based RTLS and location services for healthcare and industrial customers, including asset tracking and condition monitoring — competing with Awarepoint on IoT infrastructure, tags, and location software for hospital use cases.
- Sonitor Technologies: Sonitor provides ultrasound-based indoor positioning and RTLS solutions purpose-built for healthcare, with focus on clinical-grade accuracy for asset and patient tracking — a direct technology competitor to Awarepoint in the hospital RTLS market.
- Securitas Healthcare (formerly Stanley Healthcare): Securitas Healthcare is one of the largest healthcare RTLS and patient safety solution providers, offering AeroScout-based location services across asset tracking, patient flow, staff duress, and infant protection — directly overlapping Awarepoint's core offerings for hospitals and senior living.
- CenTrak: CenTrak is a healthcare-focused real-time location systems company offering clinical-grade RTLS for asset tracking, patient/staff safety, workflow, and infection control in hospitals — the closest direct competitor to Awarepoint, serving the same acute-care customer base with overlapping IoT-based location technology.
- Midmark RTLS (formerly Versus Technology): Midmark's RTLS business (acquired from Versus Technology) delivers location-based patient flow, asset tracking, and clinical workflow solutions for hospitals and clinics — directly comparable to Awarepoint in customer base, use cases, and delivery model.
Broad incumbents
- Zebra Technologies: Zebra Technologies offers enterprise location solutions including passive RFID, BLE, and ultra-wideband RTLS as part of a broad portfolio spanning barcode, mobile computing, and printing — competing with Awarepoint in healthcare asset tracking while serving many other verticals at much greater scale.
- GE Healthcare: GE Healthcare provides hospital operations, asset management, and patient monitoring solutions at global scale across a much broader portfolio (imaging, monitoring, analytics) — overlapping with Awarepoint on hospital workflow and asset visibility but as one offering among many.
- Hillrom (Baxter International): Hillrom, now part of Baxter, offers connected hospital solutions including patient monitoring, nurse communication, and asset tracking — adjacent and partially overlapping with Awarepoint's RTLS and workflow portfolio within a much larger medical device franchise.
Emerging players
- Intelligent Locations: Intelligent Locations is a smaller healthcare RTLS vendor focused on patient flow and asset tracking for hospitals and senior living, with a narrower footprint than Awarepoint but overlapping in use cases and target customer segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Awarepoint social profiles
Digital presenceAwarepoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Awarepoint leadership team
Management profileNumber of profiles
Awarepoint subsidiaries and ownership
Company hierarchySubsidiaries1 record
Awarepoint funding detail
Funding detailFunding overview
Funding rounds8 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Awarepoint M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Awarepoint
What does Awarepoint do?
Awarepoint provides Real-Time Location Systems (RTLS) and workflow automation for acute care hospitals and healthcare facilities. The offering combines IoT-based hardware (wearables, sensors, tags) with software platforms for asset tracking, patient and staff safety, clinical workflow, infection control, patient experience, and environmental monitoring. Enterprise deployments include Clinical Excellence Consulting, implementation services, and ongoing success management backed by a 7-year warranty and 24/7 support.
Is Awarepoint a public or private company?
Awarepoint is a private company. It is classified as venture growth investor backed and is currently operating.
When was Awarepoint founded?
Awarepoint was founded in 2012. It employs 51 to 100 people.
Where is Awarepoint based?
Awarepoint is headquartered in San Diego, United States, in the North America region.
How does Awarepoint make money?
Three revenue lines are on record. RTLS Hardware and Software Solutions are the primary driver. The others are software and Support Services and professional Services.
Who are Awarepoint's main competitors?
Direct peers on record are TeleTracking Technologies, HID Global (Bluvision / HID Location Services), Sonitor Technologies, Securitas Healthcare (formerly Stanley Healthcare), CenTrak and Midmark RTLS (formerly Versus Technology). Broad incumbents are Zebra Technologies, GE Healthcare and Hillrom (Baxter International). Intelligent Locations is listed as an emerging player.
Does Awarepoint have an API?
No public API is recorded for Awarepoint.
What industry is Awarepoint in?
Awarepoint's product category is Healthcare Real-Time Location Systems (RTLS). Its primary akta.pro industry code is HLACAFAO, Data Aggregation, Interoperability & APIs for RPM (FHIR/IoMT Gateways), with a secondary code of HLACAEAJ, Adherence, Reminders & Engagement Automation (Medication/Follow-up). Its NAICS code is 54151 and its SIC code is 7370.