MediaHuman
MediaHuman US, Inc. is a privately held desktop software developer that builds freemium multimedia applications — primarily YouTube downloading, audio/video conversion, and media library management — for macOS, Windows, and Linux, serving individual consumers globally through nine localized storefronts and a one-time-license pricing model.
- Company typePrivate
- Founded2010
- HeadquartersOmsk, Russia
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What MediaHuman does
MediaHuman US, Inc. is a privately held multimedia software developer founded in 2010 and operationally headquartered in Omsk, Russian Federation, with the legal entity registered in the United States. The company builds a suite of eight desktop applications for macOS, Windows, and Linux centered on media downloading, format conversion, and personal library management. Its flagship products — YouTube to MP3 Converter and Video Downloader — handle extraction of audio and video from YouTube and an expanding list of alternative platforms (Bilibili, Rutube, Rumble, BitChute, Reddit). Supporting applications include Audio Converter, Video Converter, Lyrics Finder, mTube (an ad-free YouTube viewer), iScream (a Mac voice recorder), and Collagerator (a photo collage tool). Native ARM64 builds are maintained for Apple Silicon (M1–M5), and Linux distribution is handled through Ubuntu/Debian repositories, AppImage, and Flatpak packages.
The underlying technology stack is conventional desktop multimedia processing rather than AI-driven: codec-based audio/video transcoding, ID3 metadata scraping and embedding, cover art retrieval, clipboard and playlist monitoring, and direct export into iTunes/Music.app libraries. There are no disclosed APIs, SDKs, or third-party integrations beyond iTunes/Music.app, and no AI/ML capabilities are evident in the product portfolio.
MediaHuman monetizes through a freemium, product-led-growth model. Most applications are freeware; three paid products (YouTube to MP3 Converter, Video Downloader at $29.99; Video Converter at $19.99) are sold as one-time perpetual licenses with no subscription. Payment processing is outsourced to FastSpring, Paddle, and PayPal. The company serves individual consumers globally through its website and nine localized storefronts (English, French, German, Italian, Spanish, Russian, Turkish, Portuguese, Japanese), and reports more than 300,000 monthly active users. There is no enterprise tier, no B2B channel, no outside funding, and headcount sits in the 1–10 range — characteristics consistent with a bootstrapped, cash-flowing lifestyle software business rather than a venture-backed growth company.
MediaHuman firmographics
Firmographics- Name
- MediaHuman
- Legal name
- MediaHuman US, Inc.
- Website
- https://mediahuman.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MediaHuman US, Inc. is a privately held desktop software developer that builds freemium multimedia applications — primarily YouTube downloading, audio/video conversion, and media library management — for macOS, Windows, and Linux, serving individual consumers globally through nine localized storefronts and a one-time-license pricing model.
- Ownership category
- akta.pro rank
MediaHuman industry classification
Industry- Product category
- Multimedia Software
- NAICS
- Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD)
Keywords
Where MediaHuman is headquartered
LocationHeadquarters
- HQ city
- Omsk
- HQ country
- Russia
- HQ region
- Europe
Markets served
MediaHuman business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- One-time License Sales: Products sold as one-time purchases with lifetime license. Free versions available with optional paid upgrades for advanced features.
- Freemium Model: Products offered as free downloads with optional paid premium versions. Core functionality free; advanced features require purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | YouTube to MP3 Converter - Free tier |
| One time/ perpetual license | Pay-as-you-go | YouTube to MP3 Converter - Paid |
| Freemium | Pay-as-you-go | Video Downloader - Free |
| One time/ perpetual license | Pay-as-you-go | Video Downloader - Paid |
| Freemium | Pay-as-you-go | Audio Converter - Free |
| One time/ perpetual license | Pay-as-you-go | Video Converter - Paid |
| Freemium | Pay-as-you-go | Lyrics Finder - Free |
| Freemium | Pay-as-you-go | mTube - Free |
| Freemium | Pay-as-you-go | iScream - Free |
| Freemium | Pay-as-you-go | Collagerator - Free |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
MediaHuman product offering
Product offeringCore offering
MediaHuman develops and sells a suite of multimedia desktop applications for macOS, Windows, and Linux that enable users to download, convert, and manage audio and video content. The portfolio includes eight applications centered on YouTube video/audio downloading, media format conversion, lyrics lookup, ad-free YouTube viewing, voice recording, and photo collage creation, offered primarily as freeware with optional paid premium versions.
Product overview
MediaHuman offers a suite of eight multimedia desktop applications for macOS, Windows, and Linux. The core products center on media downloading and conversion: YouTube to MP3 Converter (free with paid tier) and Video Downloader handle YouTube content extraction; Audio Converter and Video Converter provide format conversion; Lyrics Finder adds metadata to music collections; and mTube provides ad-free YouTube viewing. The portfolio also includes iScream (voice recording) and Collagerator (photo collage creation). Most products are freeware with select premium versions priced at $19.99-$29.99. The company serves over 300,000 monthly users with no subscription model.
Differentiator
Problem solved
Functional benefit
Brands
- YouTube to MP3 Converter: Desktop application for converting YouTube videos to MP3 audio format
- Video Downloader
- Audio Converter
- Lyrics Finder
- Video Converter
- mTube
- iScream
- Collagerator
Products and services
- YouTube to MP3 Converter Desktop application that downloads YouTube videos and converts them to MP3 audio format, supporting playlist downloads, automatic tagging, cover art editing, and iTunes export. Available as a free version with an optional $29.99 paid version for advanced features. Targeted at individual users who want to extract audio from YouTube videos.
- Video Downloader Desktop application for downloading and converting YouTube videos for offline viewing, supporting various video formats and quality options. Free version available with optional paid premium version.
- Audio Converter Freeware audio converter supporting multiple audio formats, enabling conversion between formats including MP3, AAC, OGG, and more. Targeted at individual users managing audio files.
- Video Converter Desktop video converter application that makes video format conversion easier. Available for $19.99 as a paid version.
- Lyrics Finder Free application that automatically searches and adds lyrics to tracks in the user's music collection. Targeted at individual users who want to enrich their music libraries with metadata.
- mTube Stand-alone YouTube player for macOS and Windows that allows watching YouTube videos without ads, comments, or browser. Features built-in search and related video display. Free to use.
- iScream
Companies that use MediaHuman
Customer profileSegments1 record
Ideal customer profiles1 record
MediaHuman technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
MediaHuman partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- FastSpringminorPayment processor for handling software purchase transactions. FastSpring processes billing and payment collection on behalf of MediaHuman for software licenses.
- PaddleminorInvoice and billing service provider for software purchase processing. Handles payment collection and invoicing for MediaHuman products.
- PayPalminorPayment processing partner enabling PayPal as a payment option for software purchases through MediaHuman's checkout.
- Google AdSenseminorAdvertising partner providing contextual advertisements on MediaHuman's website.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
MediaHuman competitors and assessment
Company assessmentEmerging players
- yt-dlp: Open-source command-line fork of youtube-dl that downloads video/audio from YouTube and many other sites. Not a commercial product but a credible free alternative that constrains MediaHuman's paid-conversion economics.
- VideoProc (Digiarty): All-in-one consumer video processing utility (download, convert, record, edit) with growing cross-platform reach — a more recent commercial competitor to MediaHuman's bundled multimedia approach.
Direct peers
- Any Video Converter (Anvsoft): Any Video Converter Pro and Free are desktop tools for downloading and converting online video/audio — same product category, freemium pricing, and individual-consumer targeting as MediaHuman.
- HandBrake: Open-source cross-platform video transcoder widely used as a free alternative for video format conversion. Directly comparable core functionality to MediaHuman's Video Converter and Audio Converter on macOS/Windows/Linux.
- YTD Video Downloader (GreenTree Applications): YTD Video Downloader and YTD Converter are consumer-facing freemium utilities that download and convert YouTube and other online video — directly comparable in functionality, pricing model, and audience.
- WinXDVD (Digiarty): WinX Video Converter and WinX YouTube Downloader are paid desktop utilities for downloading online video and converting formats — directly overlapping consumer functionality and platform coverage with MediaHuman.
- Freemake: Freemake Video Downloader and Video Converter are freemium Windows utilities for downloading online video and converting formats — overlapping product set and consumer target market with MediaHuman.
- iSkysoft (iTube Studio): iSkysoft iTube Studio and Video Converter Ultimate are consumer-grade utilities for downloading and converting online video/audio — comparable feature set, freemium model, and consumer audience.
- 4K Downloader: Direct competitor offering 4K Video Downloader, 4K YouTube to MP3, and 4K Video Converter — almost identical consumer use cases (YouTube downloading/conversion) and freemium-with-paid-tier model targeting individual consumers.
Broad incumbents
- Wondershare (UniConverter): Wondershare UniConverter is a larger, well-funded multimedia suite covering video download, conversion, compression, and editing. Comparable consumer use case but with broader portfolio and heavier marketing spend than MediaHuman.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MediaHuman social profiles
Digital presenceMediaHuman financial estimates
Financial estimateRevenue estimate
Valuation estimate
MediaHuman leadership team
Management profileNumber of profiles
MediaHuman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MediaHuman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MediaHuman
What does MediaHuman do?
MediaHuman develops and sells a suite of multimedia desktop applications for macOS, Windows, and Linux that enable users to download, convert, and manage audio and video content. The portfolio includes eight applications centered on YouTube video/audio downloading, media format conversion, lyrics lookup, ad-free YouTube viewing, voice recording, and photo collage creation, offered primarily as freeware with optional paid premium versions.
Is MediaHuman a public or private company?
MediaHuman is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MediaHuman founded?
MediaHuman was founded in 2010. It employs 1 to 10 people.
Where is MediaHuman based?
MediaHuman is headquartered in Omsk, Russia, in the Europe region.
How does MediaHuman make money?
Two revenue lines are on record. One-time License Sales are the primary driver. The others are freemium Model.
Who are MediaHuman's main competitors?
Emerging players on record are yt-dlp and VideoProc (Digiarty). Direct peers are Any Video Converter (Anvsoft), HandBrake, YTD Video Downloader (GreenTree Applications), WinXDVD (Digiarty), Freemake, iSkysoft (iTube Studio) and 4K Downloader. Wondershare (UniConverter) is listed as a broad incumbent.
Does MediaHuman have an API?
No public API is recorded for MediaHuman.
What industry is MediaHuman in?
MediaHuman's product category is Multimedia Software. Its primary akta.pro industry code is MPACABAD, Video Creation, Editing & Publishing Tools (Creator Software). Its NAICS code is 512 and its SIC code is 7372.