Uniforms & More
Uniforms & More is a privately held specialty retailer founded in 2005 that sells healthcare uniforms, occupational footwear, and medical accessories to nursing professionals, healthcare students, and regional institutions across northeastern Indiana via e-commerce, three retail showrooms, and dedicated institutional partner portals.
- Company typePrivate
- Founded2005
- HeadquartersFort Wayne, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Uniforms & More does
Uniforms & More is a privately held specialty retailer founded in 2005 that supplies healthcare uniforms, occupational footwear, and medical accessories. The company serves three customer groups: individual healthcare professionals (its primary segment), healthcare and nursing students, and healthcare institutions requiring bulk or standardized procurement. Its assortment centers on nursing scrubs, occupational footwear, compression socks, and accessories such as stethoscopes, blood-pressure cuffs, bags, and diagnostic instruments, distributed under both proprietary categorization and a portfolio of third-party brands including Cherokee, Koi, HH Works, Dansko, Alegria, Klogs, Skechers Work, Dickies, Med Couture, Wink, and Nursemates.
The company operates a hybrid omnichannel model. Its WooCommerce e-commerce storefront on WordPress handles direct-to-consumer mail orders, supported by free shipping on apparel orders over $125 and flat $10 shoe shipping. Three physical retail showrooms in W. Jefferson, Dupont, and Huntington serve northeastern Indiana walk-in customers. Eight dedicated partner portals extend the platform into institutional procurement for Community Health Network, Henry Community Health, Stillwater Hospice, Peabody RC, and four university programs (Huntington Nursing, Huntington Animal Health, Manchester Nursing, Trine). The company also offers custom embroidery and silk-screen services through a partnered business (uandmembroidery.com) and runs on-site scrub shows for institutional customers.
Revenue is generated entirely through one-time product sales at unit-level pricing, with no subscription or recurring component. Pricing spans roughly $5.95 (disposable accessories) to $150+ (premium Dansko footwear), with average order values likely below the $125 free-shipping threshold. The company is owned and operated by founders Amy Shriner (Founding Owner and Vice President) and David Shriner (Founding Owner and President), with no disclosed external funding, parent company, or executive team beyond the founders. Its operations are regionally concentrated in Indiana with no international footprint.
Uniforms & More firmographics
Firmographics- Name
- Uniforms & More
- Legal name
- Uniforms & More
- Website
- https://uniformsandmor.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Uniforms & More is a privately held specialty retailer founded in 2005 that sells healthcare uniforms, occupational footwear, and medical accessories to nursing professionals, healthcare students, and regional institutions across northeastern Indiana via e-commerce, three retail showrooms, and dedicated institutional partner portals.
- Ownership category
- akta.pro rank
Uniforms & More industry classification
Industry- Product category
- Medical Uniforms Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (4582)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Medical & Healthcare Uniforms (Scrubs, Lab Coats) (CRAAALAF)
- akta.pro secondary industry
- Uniforms & Workwear Specialty Department Stores (CRAGAGAH)
Keywords
Where Uniforms & More is headquartered
LocationHeadquarters
- HQ city
- Fort Wayne
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Uniforms & More business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: One-time product sales through e-commerce website and physical retail locations. Products include nursing scrubs, medical accessories, footwear, and related healthcare apparel. No subscription or recurring revenue model identified.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with volume-based free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Uniforms & More product offering
Product offeringCore offering
Uniforms & More is a specialty retailer of healthcare uniforms, scrubs, occupational footwear, compression socks, and medical accessories, operating both physical stores in Indiana and an online storefront. The company sells apparel and footwear from multiple brands (e.g., Cherokee, Koi, Dansko, Alegria, Klogs, Skechers Work) and offers in-house embroidery and silk screen personalization for institutional buyers.
Product overview
Uniforms & More operates as an e-commerce retail platform powered by WooCommerce, specializing in medical uniforms and healthcare professional apparel. The product portfolio centers on nursing scrubs (tops, pants, jackets, maternity wear) and occupational footwear, complemented by medical accessories including compression socks, bags, diagnostic tools, and identification products. The company distributes multiple sub-brands across apparel and footwear categories, including Cherokee, HH Works, Koi Scrubs, Nursemates, Dansko, Alegria, Klogs, Purple Label, Infinity, Anywear/The ZONE, Skechers Work, Dickies, Wink, Med Couture, and STRIDE. Additional offerings include gift certificates and custom embroidery services. Products are primarily sourced from established healthcare apparel manufacturers and sold through branded product pages with size/color variants.
Differentiator
Problem solved
Functional benefit
Products and services
- Nursing Scrubs Core retail offering of medical scrubs across multiple brands (Cherokee, HH Works, Koi, Nursemates, Infinity, Dickies, Wink, Med Couture, Purple Label), in extended sizes, fits, colors, and styles for individual healthcare professionals and students.
- Occupational Footwear Healthcare and service-industry shoes and clogs (Dansko, Alegria, Klogs, Anywear, Skechers Work, STRIDE) designed for clinical and long-shift wear.
- Compression Socks Compression socks including the Nursemates brand, sold for healthcare workers who spend long hours on their feet.
- Medical Accessories Healthcare accessories such as badge reels, ID holders, stethoscopes, blood pressure cuffs, nursing bags, and related clinical items sold alongside apparel.
- Lab Coats and Polos Professional lab coats and polo shirts for clinical, lab, and pharmacy roles.
- Gift Certificates Gift cards/certificates redeemable across the retail assortment of scrubs, shoes, accessories, and other merchandise.
- Embroidery and Silk Screen Personalization In-house embroidery and silk screen services used to personalize scrubs, polos, lab coats, and other apparel — particularly for institutional buyers seeking branded uniforms.
- On-Site Scrub Shows Pop-up retail events held at institutional client sites (hospitals, nursing schools, hospices) that bring the retail assortment to staff and students for convenient on-location purchasing.
- Institutional Partner Portals Dedicated online storefronts for partner institutions (e.g., Community Health Network, Henry Community Health, Huntington University Nursing, Manchester University Nursing, Peabody RC, Stillwater Hospice, Trine University) that streamline uniform ordering for staff and students.
Companies that use Uniforms & More
Customer profileSegments3 records
Ideal customer profiles2 records
Uniforms & More technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Uniforms & More partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Community Health NetworkcoreHealthcare network with dedicated partner portal on Uniforms & More website for streamlined uniform procurement by staff members.
- Henry Community HealthcoreRegional healthcare provider with dedicated partner portal on Uniforms & More website enabling staff uniform purchases.
- Huntington University NursingminorUniversity nursing program with dedicated portal for student uniform and equipment procurement.
- Huntington University Animal HealthminorUniversity animal health/veterinary program with dedicated portal for student uniform procurement.
- Manchester University NursingminorUniversity nursing program with dedicated portal for student uniform and equipment procurement.
- Peabody RCminorPartner organization with dedicated portal for uniform procurement.
- Stillwater HospiceminorHospice care organization with dedicated partner portal for staff uniform purchases.
- Trine UniversityminorUniversity with dedicated portal for student and staff uniform procurement, particularly for healthcare programs.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Uniforms & More competitors and assessment
Company assessmentDirect peers
- Scrubs & Beyond: Multi-brand healthcare uniform and footwear retailer carrying Cherokee, Grey's Anatomy, Koi, and Dansko with both e-commerce and brick-and-mortar stores. Directly comparable in product mix, target customer, and brand portfolio to Uniforms & More, though operating at larger scale.
- Uniform Advantage: Specialty retailer of medical scrubs, lab coats, nursing shoes, and accessories with owned-brand and third-party labels. Competes head-to-head with Uniforms & More on assortment breadth, footwear selection, and institutional uniform programs.
- AllHeart: Healthcare apparel and accessories e-commerce retailer (Henry Schein subsidiary) offering scrubs, nursing shoes, stethoscopes, and medical instruments. Highly comparable catalog, customer base, and access to institutional healthcare buyers via Henry Schein's distribution.
- Pulse Uniform: Online healthcare uniform retailer specializing in scrubs, lab coats, and nursing shoes with multi-brand assortment. Closely comparable e-commerce-led model and customer base to Uniforms & More.
Emerging players
- FIGS: Premium direct-to-consumer scrubs brand targeting the same healthcare professional customer base with a modern, digitally native experience. Represents the DTC disruption threat to traditional multi-brand retailers like Uniforms & More.
- Jaanuu: Premium DTC scrubs and medical apparel brand competing for the same nurse and healthcare professional segment with fashion-forward designs. Comparable buyer persona but differentiated go-to-market compared with Uniforms & More's multi-brand specialty model.
- Medelita: Premium medical apparel brand specializing in lab coats, scrubs, and clinician apparel. Comparable target customer (physicians, NPs, healthcare professionals) but premium positioning versus Uniforms & More's broader assortment approach.
Others
- Cherokee Uniforms (Vera Bradley subsidiary): Manufacturer of healthcare scrubs and uniforms sold wholesale to retailers including Uniforms & More. Comparable as a core supplier brand whose wholesale partnerships shape Uniforms & More's merchandising and margin profile.
Broad incumbents
- Dickies Medical: Major workwear brand (Williamson-Dickie) with a dedicated medical/scrubs line carried by Uniforms & More. Comparable as a broad incumbent whose mass distribution and pricing power set baseline competition for specialty healthcare uniform retailers.
Regional players
- Life Uniform (Life Workwear): Specialty healthcare uniform retailer with physical store footprint and institutional accounts. Comparable in store-based distribution model to Uniforms & More, though historically concentrated in different geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Uniforms & More social profiles
Digital presenceUniforms & More financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uniforms & More leadership team
Management profileNumber of profiles
Profiles2 records
Uniforms & More funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uniforms & More M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uniforms & More
What does Uniforms & More do?
Uniforms & More is a specialty retailer of healthcare uniforms, scrubs, occupational footwear, compression socks, and medical accessories, operating both physical stores in Indiana and an online storefront. The company sells apparel and footwear from multiple brands (e.g., Cherokee, Koi, Dansko, Alegria, Klogs, Skechers Work) and offers in-house embroidery and silk screen personalization for institutional buyers.
Is Uniforms & More a public or private company?
Uniforms & More is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Uniforms & More founded?
Uniforms & More was founded in 2005. It employs 1 to 10 people.
Where is Uniforms & More based?
Uniforms & More is headquartered in Fort Wayne, United States, in the North America region.
How does Uniforms & More make money?
One revenue line is on record: retail Product Sales.
Who are Uniforms & More's main competitors?
Direct peers on record are Scrubs & Beyond, Uniform Advantage, AllHeart and Pulse Uniform. Emerging players are FIGS, Jaanuu and Medelita. Cherokee Uniforms (Vera Bradley subsidiary) is listed as an others. Dickies Medical is listed as a broad incumbent. Life Uniform (Life Workwear) is listed as a regional player.
Does Uniforms & More have an API?
No public API is recorded for Uniforms & More.
What industry is Uniforms & More in?
Uniforms & More's product category is Medical Uniforms Retail. Its primary akta.pro industry code is CRAAALAF, Medical & Healthcare Uniforms (Scrubs, Lab Coats), with a secondary code of CRAGAGAH, Uniforms & Workwear Specialty Department Stores. Its NAICS code is 45811 and its SIC code is 5600.