InfoPay

What InfoPay does

InfoPay is a Boston-based private data technology company founded in 2007 that aggregates over 10.5 billion public records from thousands of federal, state, county, and municipal sources into a unified platform. It operates a multi-brand portfolio including IDStrong (identity protection), GoodCar (vehicle history), PropertyChecker (property records), CourtCaseFinder (court records), Sentinex (dark web monitoring), EntityCheck (business verification), and the recently acquired HomeScore (AI-enabled home analysis). The platform serves both consumers seeking self-serve access to people search, property, vehicle, and court records, and business customers including auto dealers, real estate professionals, legal researchers, and compliance teams who integrate via APIs or B2B portals. Core technology is the proprietary data aggregation layer connecting records spanning vehicles, property, court filings, business entities, and professional licensing, augmented by AI-powered summarization and explanation features added across brands.

The company monetizes through a mix of per-report fees (GoodCar pricing starts at $1 per report with no subscriptions or minimums), B2B API access with usage-based billing, and subscription or usage revenue from consumer brands like IDStrong, PropertyChecker, CourtCaseFinder, and Sentinex. Distribution is primarily product-led growth via direct website access and mobile apps, supplemented by an affiliate program, content marketing, and industry event presence at conferences such as Web Summit, NAR NXT, and NADA Show. The company is led by founder and CEO Levon Gasparian and operates with over 100 team members distributed globally across eight time zones, with compliance certifications including FCRA, GLBA, DPPA, NMVTIS, and state Data Broker registrations supporting its data services positioning.

Name

InfoPay

Legal name

InfoPay, Inc.

Website

https://infopay.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

InfoPay is a Boston-based private data technology company that aggregates over 10.5 billion public records into a multi-brand platform serving consumers and businesses with property, vehicle, court, identity, and business verification reports via websites, mobile apps, and APIs.

Ownership category

akta.pro rank

Product category

Public Records Data Intelligence Platform

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)

akta.pro secondary industries

Data Cleansing, Standardization & De-duplication (BPAAAKAE), Data Entry & Form Processing (Manual Keying, Validation) (BPAAAKAC), Data & Analytics Platforms (Data Warehousing, Lakes, Streaming) (HDABAAAF)

Keywords

• Public records data
• Vehicle history reports
• Property data platform
• Identity protection services
• Business entity verification

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Per-Report Fees: Usage-based model where customers pay per report generated. GoodCar specifically offers pricing starting as low as $1 per report with no monthly minimums, no subscriptions, and no recurring fees.
2. B2B API Access: API-based access for businesses including dealerships, DMS, CRM, inventory management, and appraisal systems with usage-based pricing.
3. Multi-Brand Consumer Subscription/Usage: Network of data-driven consumer brands including IDStrong (identity protection), PropertyChecker (property reports), CourtCaseFinder (court records), and Sentinex (dark web monitoring) generating revenue through usage or subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

InfoPay operates a proprietary data aggregation platform that connects billions of public records from thousands of federal, state, county, and municipal sources into unified reports. The company delivers consumer and business information services through a network of sub-brands covering vehicle history, property records, court records, identity protection, dark web monitoring, and business entity verification.

Product overview

InfoPay operates as a multi-brand data technology platform offering consumer and business information services across property, vehicle, court records, identity protection, and business verification. The portfolio consists of six distinct sub-brands: PropertyChecker (property research), GoodCar (vehicle history reports), CourtCaseFinder (court records), IDStrong (identity protection), Sentinex (business cybersecurity), and EntityCheck (business verification). The company also acquired HomeScore's AI-enabled home analysis product to power a future AI-enabled home-buying platform. All brands leverage InfoPay's proprietary data infrastructure with over 10.5 billion searchable records to deliver unified, actionable intelligence to consumers and businesses.

Differentiator

Problem solved

Functional benefit

Brands

• IDStrong: Identity protection service including personal information removal from data brokers, dark web monitoring, and credit profile alerts.
• GoodCar
• PropertyChecker
• CourtCaseFinder
• Sentinex
• EntityCheck

Products and services

• IDStrong Identity protection service that removes personal information from the web and data brokers, provides alerts for identity exposure on the dark web, and monitors credit profiles for suspicious inquiries, new loans, and credit-related changes. Targets individual consumers concerned about identity theft.
• GoodCar Vehicle history report provider offering VIN-based reports including title records, accident history, vehicle specs, pricing, ownership history, service records, title brands, recall notices, and crash test ratings. Delivers data through modern APIs for dealerships, DMS, CRM, inventory management, and appraisal systems. Targets consumers and automotive businesses.
• PropertyChecker Property research platform providing comprehensive information including property values, current and past owners, loans, permits, deed records, property details, tax information, zoning data, and flood-risk insights. Serves home buyers, real estate professionals, and investors.
• CourtCaseFinder Resource for accessing court records nationwide from municipal, county, state, and federal courts, including civil and criminal cases, court dockets, case summaries, and downloadable court documents. Targets legal professionals, researchers, and consumers.
• Sentinex Business-focused dark web monitoring and cybersecurity protection service ensuring business-critical assets remain safe from data breaches, fraud, and unauthorized access. Targets businesses needing cyber threat monitoring.
• EntityCheck Business entity verification platform that helps businesses verify company legitimacy, uncover red flags, and assess reputational risk through comprehensive business data checks including registrations, ownership details, public filings, and corporate background information. Targets businesses conducting due diligence and compliance workflows.
• HomeScore AI-Enabled Home Analysis AI-enabled property analysis product that translates complex property data including inspection details, financial implications, environmental risks, and long-term cost considerations into clear, digestible, and actionable insights. Designed to help home buyers and real estate professionals interpret property information.

Quantifiable outcome

• Over 11 million customers served since 2007
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Spokeo: Spokeo aggregates public records into people-search and background-check reports for consumers, overlapping directly with InfoPay's people search and skip-tracing capabilities across its brand portfolio.
• TruthFinder: TruthFinder delivers people-search and public-records reports on a subscription basis, competing with InfoPay's people-search and background-check offerings with a similar consumer-first product positioning.
• Carfax: Carfax is the dominant provider of vehicle history reports built from official state title and DMV records, directly comparable to InfoPay's GoodCar brand in VIN-level automotive data for both consumers and dealerships.
• BeenVerified: BeenVerified is a subscription-based public records and people-search platform offering background, property, and vehicle reports, closely mirroring InfoPay's multi-brand consumer data subscription model.
• Aura: Aura is a consumer identity protection and digital security platform offering dark web monitoring and credit alerts, directly competing with InfoPay's IDStrong and Sentinex brands.
• Whitepages: Whitepages offers people search, reverse phone lookup, and background checks powered by aggregated public records, making it a direct horizontal competitor to InfoPay's consumer public-records brands.
• Intelius: Intelius provides people search, background checks, and public records reports to consumers and businesses, directly comparable to InfoPay's skip-tracing and identity-related data services.

Broad incumbents

• LexisNexis Risk Solutions: LexisNexis operates one of the world's largest commercial public records and risk-data aggregators serving legal, insurance, and government clients, serving as the broad incumbent against which InfoPay's enterprise data ambitions are benchmarked.
• CoreLogic: CoreLogic is the leading property data and analytics platform serving mortgage, real estate, and insurance professionals, comparable to InfoPay's PropertyChecker brand but operating at significantly greater scale and enterprise depth.
• TransUnion: TransUnion is a major consumer credit bureau with adjacent public-records, identity, and risk data products serving both consumers and enterprises, comparable in category scope but vastly larger in scale and regulatory footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/infopay
• Facebookfacebook.com/265831173738
• LinkedInlinkedin.com/company/infopay
• Instagraminstagram.com/infopayinc

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InfoPay