Mixfit

What Mixfit does

Mixfit Inc. is a Boston-based personalized nutrition technology company founded by Reza Zanjani that has built an integrated hardware-software system for real-time, AI-driven nutrient delivery. The core platform comprises the Mixfit V2, a Bluetooth-enabled countertop dispenser that blends proprietary Corepack nutrient pods (delivering 22-24 micronutrients plus vegan protein) with water, controlled through a companion mobile app. The MINA AI nutrition assistant ingests user profile data, real-time biometric signals from native integrations with Apple Health, Google Health, Garmin, Fitbit, Wahoo, Polar, and Strava, and computer-vision-based meal photos to generate daily personalized nutrient formulations. A separate MINA PRO Platform extends the same engine to B2B users including registered dietitians, performance coaches, and medical practitioners for real-time client monitoring.

The company monetizes through a razor-and-blade model: a one-time $180 Mixfit V2 Dispenser Bundle purchase followed by a $49/month recurring subscription for nutrient refills, with family plans supporting up to five users. Distribution is direct-to-consumer via the company's own e-commerce storefront (ecomixfit.com) under a product-led growth motion, supplemented by athlete endorsements (notably a partnership with UCI WorldTour team Team DSM) and event-based brand building anchored by its CES 2019 launch. The company maintains a secondary presence in Lausanne, Switzerland to support European operations.

Mixfit operates as a privately held, founder-led company with no disclosed institutional funding (the only recorded transactions are a $0 MassChallenge accelerator participation in 2017 and a $0 DSM milestone in 2018). It is not currently known to be operating in an active equity-funded growth mode based on the available data, and there is no public information about revenue, subscriber counts, or capital structure.

Name

Mixfit

Legal name

Mixfit Inc.

Website

https://gomixfit.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Mixfit Inc. is a Boston-based personalized nutrition company that sells a Bluetooth-connected dispenser paired with its MINA AI assistant to deliver real-time, individualized nutrient beverages to health-conscious consumers and athletes via a $180 device plus $49/month subscription model.

Ownership category

akta.pro rank

Product category

Personalized Nutrition Devices

NAICS

Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)

akta.pro secondary industries

Multivitamins & Daily Packs (CRADAGAC), Sports & Isotonic Drink Production (AFAFAFAB), Powdered & Instant Beverage Mix Manufacturing (Drink Mixes) (AFAFABAL)

Keywords

• Personalized nutrition
• Smart nutrition device
• AI nutrition assistant
• Nutrient delivery system
• Wearable health integration

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Device Sales: One-time sales of the Mixfit V2 Dispenser Bundle at $180, providing the physical hardware that enables nutrient delivery.
2. Nutrient Subscription: Recurring monthly subscription at $49/month for nutrient refills and personalized formula delivery. Supports family plans with up to 5 users.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mixfit sells a real-time personalized nutrition delivery system consisting of the Mixfit V2 Bluetooth-connected countertop dispenser, the MINA AI nutrition assistant, and proprietary Corepack nutrient pods (with optional Flavor Pods). The MINA AI synthesizes user profiles, wearable data, and food intake (including image-based logging) to dispense customized beverages containing 22-24 essential micronutrients and vegan protein. A separate MINA PRO platform enables nutrition professionals and sports organizations to monitor and manage client/athlete nutrition.

Product overview

Mixfit offers a personalized nutrition platform combining hardware and AI software. The core system comprises the Mixfit V2 internet-connected dispenser and the MINA AI-powered nutrition assistant, which analyzes personal health profiles, real-time wearable data, and dietary logs to generate customized nutrient formulations delivered through the dispenser. Corepack nutrient pods provide 22-24 micronutrients and vegan protein, enhanced with optional Flavor Pods. The ecosystem also includes the MINA App for consumer mobile access and the MINA PRO Platform for professional B2B users including dietitians and coaches. The Starter Pack bundles the hardware with initial supplies for new customers.

Differentiator

Problem solved

Functional benefit

Brands

• MINA: AI-powered Intelligent Nutrition Assistant that analyzes user data, food intake, and wearable tech to create personalized nutrient drinks. MINA serves as the core technology platform powering the Mixfit system.

Products and services

• Mixfit V2 Dispenser (Bundle with prepaid subscription) Internet-connected Bluetooth smart dispenser that prepares personalized nutrient beverages by blending proprietary Corepack nutrient pods with water, controlled via the MINA mobile app. Sold as a bundle with prepaid subscription for $180 one-time hardware cost plus $49/month nutrient refills; targeted at health-conscious consumers, athletes, and households (family plans up to 5 people).
• Corepack Nutrient Pods Proprietary single-serve nutrient pods that slot into the Mixfit V2 dispenser, delivering 22-24 essential micronutrients and vegan protein in concentrated form. Sold on a recurring subscription basis ($49/month) to Mixfit V2 owners for daily personalized nutrient beverages.
• Flavor Pods Flavor add-on pods available in varieties such as Citrus Kick and In Bloom that slot into the Mixfit V2 dispenser to enhance the taste of personalized nutrient beverages. Sold as optional add-on consumables to Mixfit V2 subscribers.
• MINA PRO Platform B2B professional platform that enables registered dietitians, nutritionists, performance coaches, and medical practitioners to monitor and manage client nutrition in real time using MINA's AI-driven analytics. Designed for credentialed professionals managing multiple clients, including sports performance teams.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature4 records

Partnerships

One partnership is on record.

• DSM (formerly Team Sunweb)flagshipStrategic or Co-development Partner · 1 January 2019Partnership with Team DSM (formerly Team Sunweb), a professional UCI WorldTour cycling team. Team DSM cyclists including Jasha Sütterlin use Mixfit's personalized nutrition technology for real-time nutrient delivery during training and competition. This partnership provides high-profile athlete validation and real-world performance testing in elite sports conditions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Viome: Viome sells personalized nutrition recommendations and supplements based on gut microbiome and blood analysis — a direct competitor in AI-driven personalized nutrition, though Mixfit differentiates with real-time wearable-driven delivery via hardware rather than microbiome testing.
• Athletic Greens (AG1): AG1 is a daily nutritional beverage powder subscription targeted at athletes and health-conscious consumers — highly comparable to Mixfit's daily nutrient drink concept, though AG1 is a fixed-formula powder vs. Mixfit's dynamically personalized liquid.
• Care/of: Care/of offers personalized daily vitamin packs based on a health questionnaire — directly comparable as a subscription personalized supplement brand, though without Mixfit's hardware dispenser, real-time wearable data inputs, or in-beverage nutrient delivery.
• Hum Nutrition: Hum Nutrition is a personalized beauty-from-within vitamin subscription brand — comparable as a DTC personalized supplement company, though Hum focuses on beauty/wellness targeting rather than performance/sports nutrition and lacks Mixfit's AI/hardware layer.
• Persona Nutrition: Persona Nutrition provides personalized vitamin packs based on a health assessment, similar to Care/of — directly comparable to Mixfit's vitamin personalization layer, though Mixfit layers in real-time AI adjustment and beverage delivery.
• Ritual: Ritual is a leading DTC essential vitamins and supplements brand — broadly comparable as a personalized/premium supplement subscription, but without Mixfit's dynamic AI personalization, hardware component, or wearable integrations.
• Rootine: Rootine offers personalized micronutrient packs based on DNA, blood, and lifestyle data — comparable to Mixfit on the personalized-vitamin axis, though Rootine uses DNA testing rather than continuous wearable streams and pill packs rather than beverages.

Others

• Nutrigenomix: Nutrigenomix offers genetic testing-based personalized nutrition recommendations for healthcare practitioners — adjacent to Mixfit in the personalization-of-nutrition category, but operates as a B2B clinical/genetic testing service rather than a consumer hardware-and-supplement brand.

Emerging players

• DayTwo: DayTwo provides personalized nutrition recommendations based on gut microbiome analysis — adjacent to Mixfit's AI-driven personalization concept, but focused on blood sugar control via meal recommendations rather than nutrient supplementation.
• Baze: Baze provides personalized supplement subscriptions backed by at-home blood nutrient testing — comparable personalization approach with a different data input modality (blood testing vs. wearables), and an overlapping target customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gomixfit
• Facebookfacebook.com/gomixfit
• LinkedInlinkedin.com/company/mixfitnutri
• Instagraminstagram.com/gomixfit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mixfit