Youngevity
Youngevity is a privately held multi-level marketing company that sells nutritional supplements, wellness, beauty, food, and household products through its e-commerce site and a global independent distributor network, serving health-conscious consumers across the US, Canada, and international markets.
- Company typePrivate
- Founded1997
- HeadquartersChula Vista, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Youngevity does
Youngevity International Corporation is a privately held, multi-level marketing company founded in 1997 and headquartered in Chula Vista, California, with an additional regional office in Pleasant Grove, Utah. The company sells nutritional supplements, health and wellness products, beauty and personal care items, food and beverage products, essential oils, and household goods through a dual-channel model: a direct-to-consumer e-commerce storefront at youngevity.com (shipping to the US, Canada, and other international markets) and a global network of independent distributors enrolled via tiered membership kits (Business Starter, Business Essentials, Business Builder). Revenue is generated through one-time product purchases, recurring Autoship subscriptions with reward points, and distributor enrollment fees, with all Autoship orders shipped via standard shipping to support predictable recurring volume.
The product portfolio is unusually broad for a single MLM operator, anchored by the 90 For Life foundational nutrition philosophy and organized across multiple sub-brands including Life Force, FX Products, Proline, YFast, TruAura (skincare and beauty), Beyond Organic, Sunset Gourmet, Tazza Di Vita, Hemp FX (CBD), YGY Easy Eats, Bloomin Minerals, Nano Balance, and the more recently launched 3.0 Rise & Restore advanced nutrition line. Targeted offerings extend into weight management (Keto 90, Rev 90, Wellness 90, GLP-1 30 Day System), women's health (HOPE menopause support), sleep (Beyond Sleep System), and Healthy Body Paks organized by health concern. Beyond consumables, the company operates ancillary subsidiaries in photography (YPhoto, Anthology, Heritage Makers) and financial/merchant services (FMA Services) for distributors.
Youngevity's go-to-market relies on community-driven distribution: the company maintains an Athletic Advisory Board featuring former NBA, WNBA, and NFL athletes for endorsements, runs conventions and recognition events (Top Achievers Club, Live the Life You Want 2026), and operates a promotions portal with distributor incentive programs (300 Club, Winback). The company has no public stock listing, no disclosed institutional investment, and no evidence of material funding rounds in the source material; it is owned independently, with the 2016 acquisition of Legacy for Life representing the most recent documented inorganic move. The company is privately held with 251-500 employees, and there is no publicly disclosed revenue figure.
Youngevity firmographics
Firmographics- Name
- Youngevity
- Legal name
- Youngevity International Corporation
- Website
- https://youngevity.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Youngevity is a privately held multi-level marketing company that sells nutritional supplements, wellness, beauty, food, and household products through its e-commerce site and a global independent distributor network, serving health-conscious consumers across the US, Canada, and international markets.
- Ownership category
- akta.pro rank
Where Youngevity is headquartered
LocationHeadquarters
- HQ city
- Chula Vista
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Youngevity business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Product Sales: Revenue generated from direct product sales to consumers and distributors through e-commerce website and distributor channels. Products span health supplements, nutrition, beauty, home care, food & beverage categories.
- Autoship Subscriptions: Recurring revenue through Autoship program where customers set up automatic recurring orders. All Autoship orders use standard shipping. This creates predictable, recurring revenue streams.
- Distributor Enrollment: Revenue from enrolling new distributors through distributor kits and membership fees. The company offers Business Starter, Business Essentials, and Business Builder distributor kits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Retail pricing with wholesale/discount options for preferred customers and distributors |
| One time/ perpetual license | Pay-as-you-go | Distributor Enrollment Kits |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Youngevity product offering
Product offeringCore offering
Youngevity is a privately held direct-selling (MLM) company that develops, brands, and distributes a multi-category portfolio of nutritional supplements, health and wellness products, skincare and beauty items, essential oils, food and beverage products, and household goods. Products are sold to end consumers through the Youngevity e-commerce website and through a global network of independent distributors who purchase enrollment kits and earn through the company's compensation plan.
Product overview
Youngevity is a multi-level marketing company offering a comprehensive health and wellness product portfolio through a network marketing business model. The core product offerings include the 90 For Life™ foundational nutrition system, supplemented by specialized product lines including Life Force, FX Products, Proline, and Healthy Body Paks (organized by health concerns like Anti Aging, Athletic, Blood Sugar, Bone & Joint, Brain & Heart, Digestion, and Weight Loss). Additional product categories span Home & Family (household cleaning, pet care, garden products like Bloomin Minerals), Food & Beverage (beverages, shakes, YGY Easy Eats, Sunset Gourmet spices, essential oils), Spa & Beauty (TruAura skincare and makeup), and specialized offerings including Hemp FX, 3.0 Rise & Restore advanced nutrition, and photo services. The company operates through distributor membership programs with Autoship subscription services.
Differentiator
Problem solved
Functional benefit
Brands
- 90 For Life: Foundational product category providing essential nutrients for optimal health and wellness
- YFast
- Life Force
- FX Products
- Proline
- TruAura
- Hemp FX
- Beyond Organic
- Sunset Gourmet
- FreeLife
- L'Dara
- Bloomin Minerals
- Anthology
- Heritage Makers
- Nano Balance
- 3.0 Rise & Restore
- YGY Easy Eats
- Tazza Di Vita
- Super Greens
Products and services
- 90 For Life
- Healthy Body Paks Targeted nutritional packs organized by health concern (Core, Anti Aging, Athletic, Blood Sugar, Bone & Joint, Brain & Heart, Digestion, Weight Loss), sold to consumers seeking condition-specific supplementation.
- Life Force Comprehensive nutrition line covering daily wellness, sports nutrition, weight management, and value packs, marketed to active and health-conscious consumers.
- FX Products Sub-brand offering core nutrition, targeted nutrition, and weight management products to consumers.
- Proline Nutrition sub-brand providing core and targeted nutrition products to consumers.
- TruAura Skincare, body care, treatment, hair care, and beauty tools product line sold to consumers seeking natural personal care.
- Hemp FX Hemp-based product line delivering health benefits of hemp-derived cannabinoid oil in Soothe, Relax, and Uplift formulas, sold to consumers seeking CBD wellness products.
- YGY Easy Eats Food product line featuring spice blend packets and meal solutions, sold to consumers seeking convenient, health-oriented meal preparation.
- Sunset Gourmet Gourmet food sub-brand offering breads, soups, condiments, spices, desserts, and meal planning solutions to consumers.
- Tazza Di Vita Café Ganoderma Instant coffee product infused with 9 beneficial mushrooms (including Ganoderma) for added health benefits, sold to health-oriented consumers.
- Essential Oils Essential oil product line including blends, single oils, kits, relaxation and therapeutic oils, carrier oils, diffusers, and roller bottles, sold to consumers seeking aromatherapy and wellness products.
- 3.0 Rise & 3.0 Restore Dual-system advanced nutrition products marketed as Youngevity's most advanced nutrition offering, based on 30+ years of nutritional research.
- GLP-1 30 Day System Natural GLP-1 boosting nutrition system designed to help reduce cravings and support weight management, sold to consumers pursuing weight loss goals.
- Nano Balance Tincture High antioxidant tincture delivering nutrients that support health at the cellular level, sold to consumers seeking targeted antioxidant support.
- HOPE Nutritional support system for menopause management, sold to women seeking natural hormone and symptom support.
- Beyond Sleep System Sleep support system delivering options for quality sleep, sold to consumers experiencing sleep difficulties.
- Youngevity Super Greens Superfood greens powder made with organic fruits, vegetables, probiotics, and digestive enzymes, formulated for digestive and immune support with a highly alkaline composition; sold at $64.99 retail for the 255G canister.
- Bloomin Minerals 100% natural humate soil conditioner and plant food containing up to 76 organically-bound earth elements, sold to consumers for garden and lawn care (2.5 lbs at $25.99, 4.5 lbs at $33.99, 40 lbs at $99.99).
- Distributor Membership Kits Tiered enrollment kits (Business Starter, Business Essentials, Business Builder) that allow individuals to become independent Youngevity distributors with access to back-office tools, training, and the compensation plan.
- Autoship Subscription Program Automatic recurring-order subscription service for product replenishment, providing customers with reward points and standard shipping on all Autoship orders.
- FMA Services Financial, merchant, and business support services provided to Youngevity distributors through a wholly owned subsidiary.
- YPhoto Photo printing and memory preservation service for consumers, operated as a wholly owned Youngevity subsidiary.
- Heritage Makers Memory preservation and storytelling service for consumers and families, offered as a Youngevity-aligned service brand.
Companies that use Youngevity
Customer profileSegments3 records
Ideal customer profiles2 records
Youngevity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Youngevity partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Athletic Advisory Board MembersminorYoungevity has established an Athletic Advisory Board featuring professional athletes including Mike Glenn (former NBA), Theo Ratliff (former NBA), DeLisha Jones (WNBA), Drew Pearson (former NFL), and others who provide product endorsements and wellness expertise.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Youngevity competitors and assessment
Company assessmentDirect peers
- Herbalife Nutrition: Global nutrition MLM selling meal replacement shakes, supplements, and weight management products through independent distributors — the largest direct peer in nutritional network marketing with overlapping sports nutrition, weight management, and meal replacement categories.
- Amway: Direct-selling giant with Nutrilite nutrition brand and eSpring home products sold via global MLM distributor network — directly comparable multi-category nutrition + household MLM model with global scale.
- USANA Health Sciences: MLM-based nutritional supplement company selling vitamins and personalized nutrition through independent distributors and direct online channels — overlapping product mix (multivitamins, targeted nutrition) and dual-channel DTC + distributor model.
- Nu Skin Enterprises: Direct-selling company combining nutritional supplements (Pharmanex) with personal care products through a global MLM distributor network — comparable multi-category supplements + beauty + global MLM distribution.
- Nature's Sunshine Products: Herbal and nutritional supplement company using both MLM and direct sales channels — closely overlapping botanical supplements portfolio and hybrid DTC + distributor distribution model.
- Mannatech: MLM nutritional supplement company selling glyconutrition and wellness products through independent associates — comparable size and MLM-only distribution with overlapping nutritional health positioning.
- LifeVantage: MLM supplement company built around Protandim/Nrf2 activation and TrueScience skincare — directly comparable in scale, MLM distribution, and supplements + skincare category overlap.
- Shaklee: Long-established MLM nutrition, beauty, and home care company using independent distributors plus online sales — comparable multi-category nutrition + household + MLM distribution heritage.
- doTERRA: MLM essential oils and wellness company with overlapping essential oils product category and comparable MLM distributor-driven go-to-market model.
- Jeunesse Global: MLM wellness company selling anti-aging supplements, skincare, and nutrition through a global distributor network — comparable size, anti-aging and wellness positioning, and network-marketing distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Youngevity social profiles
Digital presenceYoungevity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Youngevity leadership team
Management profileNumber of profiles
Profiles9 records
Youngevity subsidiaries and ownership
Company hierarchySubsidiaries3 records
Youngevity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Youngevity M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Youngevity
What does Youngevity do?
Youngevity is a privately held direct-selling (MLM) company that develops, brands, and distributes a multi-category portfolio of nutritional supplements, health and wellness products, skincare and beauty items, essential oils, food and beverage products, and household goods. Products are sold to end consumers through the Youngevity e-commerce website and through a global network of independent distributors who purchase enrollment kits and earn through the company's compensation plan.
Is Youngevity a public or private company?
Youngevity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Youngevity founded?
Youngevity was founded in 1997. It employs 251 to 500 people.
Where is Youngevity based?
Youngevity is headquartered in Chula Vista, United States, in the North America region.
How does Youngevity make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are autoship Subscriptions and distributor Enrollment.
Who are Youngevity's main competitors?
Direct peers on record are Herbalife Nutrition, Amway, USANA Health Sciences, Nu Skin Enterprises, Nature's Sunshine Products, Mannatech, LifeVantage, Shaklee, doTERRA and Jeunesse Global.
Does Youngevity have an API?
No public API is recorded for Youngevity.