Amscreen
Amscreen is a UK-based digital outdoor signage manufacturer founded in 1992 and headquartered in Bolton. The private company produces digital display hardware for out-of-home advertising applications and operates with 51-100 employees under CEO Simon Sugar.
- Company typePrivate
- Founded1992
- HeadquartersBolton, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Amscreen does
Amscreen is a digital outdoor signage manufacturer founded in 1992 and headquartered in Bolton, United Kingdom. The company is a privately held for-profit business employing 51-100 people and is led by Chief Executive Officer Simon Sugar. Per its firmographic profile, Amscreen manufactures digital display hardware used in out-of-home advertising and commercial signage applications; the company's specific product catalogue, underlying technology stack, customer base, and pricing model are not disclosed in the available source material.
The company operates a single UK location in Bolton, with no international offices, regional offices, or additional geographies identified in the input. No revenue mix, go-to-market motion, customer segments, distribution channels, marketing channels, or sales metrics are disclosed for Amscreen directly. The leadership section confirms Simon Sugar as CEO without a transition date, prior-role history, or other executive disclosures.
Material data limitations apply to this profile. Most aggregated input content describes two unrelated entities: Amshold (Lord Alan Sugar's UK property company), which reported £14.1 million pre-tax profit and £23.8 million net assets for the year ending June 2025; and Bauer Media Outdoor, a UK outdoor advertising media owner with 33,000+ sites and a partnership network spanning UK councils, ASDA, and British Land. These financials, the 33,000+ site footprint, and the partnership network cannot be attributed to Amscreen. As a result, Amscreen-specific conclusions on financial trajectory, customer concentration, moat depth, and AI capability are necessarily limited to inferences from basic firmographic data.
Amscreen firmographics
Firmographics- Name
- Amscreen
- Legal name
- Amshold
- Website
- https://amscreen.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Amscreen is a UK-based digital outdoor signage manufacturer founded in 1992 and headquartered in Bolton. The private company produces digital display hardware for out-of-home advertising applications and operates with 51-100 employees under CEO Simon Sugar.
- Ownership category
- akta.pro rank
Amscreen industry classification
Industry- Product category
- Digital Signage Hardware
- NAICS
- Sign Manufacturing (33995)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663)
- akta.pro primary industry
- Digital Signage & Commercial Displays (HDACADAL)
Keywords
Where Amscreen is headquartered
LocationHeadquarters
- HQ city
- Bolton
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Amscreen business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Amscreen product offering
Product offeringCore offering
Amscreen is a digital outdoor signage manufacturer that produces digital display screens used for out-of-home (OOH) advertising. The company designs and manufactures digital signage hardware deployed across outdoor advertising networks for media owners and advertisers. Founded in 1992 and headquartered in Bolton, United Kingdom, Amscreen operates as a private for-profit business with 51-100 employees.
Product overview
No product and service information for Amscreen was found in the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Outdoor Signage Displays
Companies that use Amscreen
Customer profileIdeal customer profiles1 record
Amscreen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amscreen partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Transport for West MidlandscoreBauer Media Outdoor works with Transport for West Midlands to provide public infrastructure and advertising opportunities.
- Sunderland City CouncilcoreBauer Media Outdoor collaborates with Sunderland City Council for public infrastructure delivery.
- Leeds City CouncilcoreBauer Media Outdoor partners with Leeds City Council for community infrastructure projects.
- Cardiff CouncilcoreBauer Media Outdoor works with Cardiff Council to deliver public infrastructure and advertising services.
- Glasgow City CouncilcoreBauer Media Outdoor partners with Glasgow City Council for public infrastructure delivery.
- Brighton CouncilcoreBauer Media Outdoor collaborates with Brighton Council for advertising and infrastructure projects.
- Bristol City CouncilcoreBauer Media Outdoor works with Bristol City Council to provide public infrastructure services.
- British LandcoreBauer Media Outdoor partners with British Land as a commercial landlord for advertising opportunities.
- ASDAcoreBauer Media Outdoor has a partnership with ASDA, offering ASDA Live advertising format in supermarket environments.
- Tower Hamlets CouncilcoreBauer Media Outdoor works with Tower Hamlets Council for public infrastructure delivery.
- Kastner LondonminorBauer Media Outdoor UK teamed up with Kastner London to run ANDYSMANCLUB World Cup Out of Home campaign focused on suicide prevention.
- ANDYSMANCLUBminorBauer Media Outdoor UK partnered with ANDYSMANCLUB for a World Cup-linked Out of Home campaign highlighting male suicide prevention.
Scale indicators3 records
Recent moves1 record
Amscreen competitors and assessment
Company assessmentBroad incumbents
- JCDecaux: JCDecaux is the world's largest outdoor advertising company operating street furniture and digital signage networks. As primarily a media owner with in-house display requirements, it sits adjacent to Amscreen's manufacturing focus while competing for the same end-customer budgets.
- Clear Channel Outdoor: Clear Channel Outdoor operates one of the world's largest outdoor advertising networks with significant digital billboard deployments, competing in the same end-market as Amscreen though primarily as a media owner rather than a hardware manufacturer.
Direct peers
- Sharp Electronics: Sharp produces commercial displays and interactive signage solutions for retail, corporate, and education markets, serving similar end customers as Amscreen with comparable large-format hardware.
- AOpen: AOpen manufactures digital signage media players and commercial display hardware for retail, transportation, and QSR markets, serving the same customer base and use cases as Amscreen's digital signage solutions.
- Broadsign: Broadsign provides digital signage software and DOOH network management platforms that complement or compete with Amscreen's hardware, particularly for programmatic out-of-home advertising networks.
- STRATACACHE: STRATACACHE delivers digital signage hardware, software, and analytics solutions for retail and enterprise, offering comparable end-to-end signage deployments that overlap with Amscreen's market.
- Samsung Electronics: Samsung is a global leader in commercial display manufacturing through its SMART Signage product lines, directly competing with Amscreen in digital signage hardware for retail, outdoor, and public-space applications.
- NEC Display Solutions: NEC Display Solutions specializes in commercial-grade LCD displays, large-format screens, and video walls for digital signage, competing head-to-head with Amscreen in retail, transportation, and corporate environments.
- Sony Professional Displays: Sony's Professional Displays division produces B2B displays and digital signage solutions, competing with Amscreen in high-end retail, transportation, and corporate digital signage deployments.
- LG Electronics: LG Electronics manufactures commercial displays and digital signage solutions via its Business Solutions division, competing directly with Amscreen in retail, transportation, and outdoor digital signage deployments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
Amscreen social profiles
Digital presenceAmscreen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amscreen leadership team
Management profileNumber of profiles
Profiles1 record
Amscreen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amscreen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amscreen
What does Amscreen do?
Amscreen is a digital outdoor signage manufacturer that produces digital display screens used for out-of-home (OOH) advertising. The company designs and manufactures digital signage hardware deployed across outdoor advertising networks for media owners and advertisers. Founded in 1992 and headquartered in Bolton, United Kingdom, Amscreen operates as a private for-profit business with 51-100 employees.
Is Amscreen a public or private company?
Amscreen is a private company. It is classified as family owned and is currently operating.
When was Amscreen founded?
Amscreen was founded in 1992. It employs 51 to 100 people.
Where is Amscreen based?
Amscreen is headquartered in Bolton, United Kingdom, in the Europe region.
Who are Amscreen's main competitors?
Broad incumbents on record are JCDecaux and Clear Channel Outdoor. Direct peers are Sharp Electronics, AOpen, Broadsign, STRATACACHE, Samsung Electronics, NEC Display Solutions, Sony Professional Displays and LG Electronics.
Does Amscreen have an API?
No public API is recorded for Amscreen.
What industry is Amscreen in?
Amscreen's product category is Digital Signage Hardware. Its primary akta.pro industry code is HDACADAL, Digital Signage & Commercial Displays. Its NAICS code is 33995 and its SIC code is 3663.