Amscreen

What Amscreen does

Amscreen is a digital outdoor signage manufacturer founded in 1992 and headquartered in Bolton, United Kingdom. The company is a privately held for-profit business employing 51-100 people and is led by Chief Executive Officer Simon Sugar. Per its firmographic profile, Amscreen manufactures digital display hardware used in out-of-home advertising and commercial signage applications; the company's specific product catalogue, underlying technology stack, customer base, and pricing model are not disclosed in the available source material.

The company operates a single UK location in Bolton, with no international offices, regional offices, or additional geographies identified in the input. No revenue mix, go-to-market motion, customer segments, distribution channels, marketing channels, or sales metrics are disclosed for Amscreen directly. The leadership section confirms Simon Sugar as CEO without a transition date, prior-role history, or other executive disclosures.

Material data limitations apply to this profile. Most aggregated input content describes two unrelated entities: Amshold (Lord Alan Sugar's UK property company), which reported £14.1 million pre-tax profit and £23.8 million net assets for the year ending June 2025; and Bauer Media Outdoor, a UK outdoor advertising media owner with 33,000+ sites and a partnership network spanning UK councils, ASDA, and British Land. These financials, the 33,000+ site footprint, and the partnership network cannot be attributed to Amscreen. As a result, Amscreen-specific conclusions on financial trajectory, customer concentration, moat depth, and AI capability are necessarily limited to inferences from basic firmographic data.

Name

Amscreen

Legal name

Amshold

Website

https://amscreen.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Amscreen is a UK-based digital outdoor signage manufacturer founded in 1992 and headquartered in Bolton. The private company produces digital display hardware for out-of-home advertising applications and operates with 51-100 employees under CEO Simon Sugar.

Ownership category

akta.pro rank

Product category

Digital Signage Hardware

NAICS

Sign Manufacturing (33995)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Digital Signage & Commercial Displays (HDACADAL)

Keywords

• Digital outdoor signage
• Digital signage manufacturer
• Advertising display hardware
• Out of home screens
• DOOH displays

Headquarters

HQ city

Bolton

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Core offering

Amscreen is a digital outdoor signage manufacturer that produces digital display screens used for out-of-home (OOH) advertising. The company designs and manufactures digital signage hardware deployed across outdoor advertising networks for media owners and advertisers. Founded in 1992 and headquartered in Bolton, United Kingdom, Amscreen operates as a private for-profit business with 51-100 employees.

Product overview

No product and service information for Amscreen was found in the provided source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Outdoor Signage Displays

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Transport for West MidlandscoreStrategic or Co-development PartnerBauer Media Outdoor works with Transport for West Midlands to provide public infrastructure and advertising opportunities.
• Sunderland City CouncilcoreStrategic or Co-development PartnerBauer Media Outdoor collaborates with Sunderland City Council for public infrastructure delivery.
• Leeds City CouncilcoreStrategic or Co-development PartnerBauer Media Outdoor partners with Leeds City Council for community infrastructure projects.
• Cardiff CouncilcoreStrategic or Co-development PartnerBauer Media Outdoor works with Cardiff Council to deliver public infrastructure and advertising services.
• Glasgow City CouncilcoreStrategic or Co-development PartnerBauer Media Outdoor partners with Glasgow City Council for public infrastructure delivery.
• Brighton CouncilcoreStrategic or Co-development PartnerBauer Media Outdoor collaborates with Brighton Council for advertising and infrastructure projects.
• Bristol City CouncilcoreStrategic or Co-development PartnerBauer Media Outdoor works with Bristol City Council to provide public infrastructure services.
• British LandcoreStrategic or Co-development PartnerBauer Media Outdoor partners with British Land as a commercial landlord for advertising opportunities.
• ASDAcoreStrategic or Co-development PartnerBauer Media Outdoor has a partnership with ASDA, offering ASDA Live advertising format in supermarket environments.
• Tower Hamlets CouncilcoreStrategic or Co-development PartnerBauer Media Outdoor works with Tower Hamlets Council for public infrastructure delivery.
• Kastner LondonminorGTM or Marketing PartnerBauer Media Outdoor UK teamed up with Kastner London to run ANDYSMANCLUB World Cup Out of Home campaign focused on suicide prevention.
• ANDYSMANCLUBminorGTM or Marketing PartnerBauer Media Outdoor UK partnered with ANDYSMANCLUB for a World Cup-linked Out of Home campaign highlighting male suicide prevention.

Scale indicators3 records

Recent moves1 record

Broad incumbents

• JCDecaux: JCDecaux is the world's largest outdoor advertising company operating street furniture and digital signage networks. As primarily a media owner with in-house display requirements, it sits adjacent to Amscreen's manufacturing focus while competing for the same end-customer budgets.
• Clear Channel Outdoor: Clear Channel Outdoor operates one of the world's largest outdoor advertising networks with significant digital billboard deployments, competing in the same end-market as Amscreen though primarily as a media owner rather than a hardware manufacturer.

Direct peers

• Sharp Electronics: Sharp produces commercial displays and interactive signage solutions for retail, corporate, and education markets, serving similar end customers as Amscreen with comparable large-format hardware.
• AOpen: AOpen manufactures digital signage media players and commercial display hardware for retail, transportation, and QSR markets, serving the same customer base and use cases as Amscreen's digital signage solutions.
• Broadsign: Broadsign provides digital signage software and DOOH network management platforms that complement or compete with Amscreen's hardware, particularly for programmatic out-of-home advertising networks.
• STRATACACHE: STRATACACHE delivers digital signage hardware, software, and analytics solutions for retail and enterprise, offering comparable end-to-end signage deployments that overlap with Amscreen's market.
• Samsung Electronics: Samsung is a global leader in commercial display manufacturing through its SMART Signage product lines, directly competing with Amscreen in digital signage hardware for retail, outdoor, and public-space applications.
• NEC Display Solutions: NEC Display Solutions specializes in commercial-grade LCD displays, large-format screens, and video walls for digital signage, competing head-to-head with Amscreen in retail, transportation, and corporate environments.
• Sony Professional Displays: Sony's Professional Displays division produces B2B displays and digital signage solutions, competing with Amscreen in high-end retail, transportation, and corporate digital signage deployments.
• LG Electronics: LG Electronics manufactures commercial displays and digital signage solutions via its Business Solutions division, competing directly with Amscreen in retail, transportation, and outdoor digital signage deployments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/amscreen
• Facebookfacebook.com/amscreen
• LinkedInlinkedin.com/company/amscreen-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amscreen