ANP

What ANP does

ANP (Algemeen Nederlands Persbureau) is the Netherlands' national news agency, founded in 1934 and headquartered in Den Haag, privately held by Talpa Network (controlled by John de Mol) through Supervisory Board representation. The company operates as the foundational independent news source for Dutch journalism, distributing fact-checked news, radio bulletins, photography, video, and the ANP Agenda to approximately 95% of Dutch media organizations and to all Dutch government ministries under a five-year agreement. The product portfolio is organized around two core platforms: ANP Nieuws (real-time news feeds, the ANP App, and agenda services) and ANP Beeld/ANP Foto (a 90+ million image library, video journals, and editorial photography), with a commercial layer delivered through ANP Connect (rebranded from ANP Business in June 2026) for press release distribution, expert communication, media monitoring (ANP 360+), media analysis, data visualization, and the ANP Politieke Monitor.

The underlying technology stack centers on an AI-powered image search system trained on ANP's proprietary 90+ million image archive, supporting person recognition, object and color detection, visual feature filtering, and automatic Dutch-language keyword assignment across both its own images and those of approximately 150 international partner agencies (including EPA, AP, and AFP). ANP also operates a copyright enforcement program, ANP Fair Licensing, delivered with technology partner PixRay, and is ISO/IEC 27001 certified (DEKRA) for information security. The business model is a mix of recurring subscriptions (newswire and agenda feeds to media and government, ANP 360+ monitoring, government five-year contract), transaction-based services (press release distribution through ANP Persbericht versturen and PR Newswire, per-image photography licensing at €3–€27 per image), professional services (custom photography, video production, writing, and workshops), and consumer e-commerce for photo products through its own store and bol.com.

ANP has grown its commercial scope over 2022–2026 via the launch of Nationale Beeldbank (September 2022, a low-cost Dutch stock photo marketplace), AI archive search (April 2023), the ANP Politieke Monitor (March 2024, with Haagse Feiten), and the rebrand of ANP Business to ANP Connect (June 2026), alongside the appointment of Sander Stallinga as Commercial Director in May 2026. Day-to-day leadership is split between General Directors Martha Riemsma and Martijn Bennis, with Bas van Beek as Director of Photography, and an independent Supervisory Board chaired by Pim Schmitz (Talpa Network) with Barry Masclee (Talpa Network) and Jacques Kuyf (independent) as members.

Name

ANP

Legal name

B.V. Algemeen Nederlands Persbureau ANP

Website

https://anp.nl

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

251–500 employees

Short description

ANP is the Dutch national news agency, founded 1934, distributing fact-checked news, radio bulletins, and a 90+ million-image archive to roughly 95% of Dutch media, the Dutch government, and enterprises via subscription and per-transaction services.

Ownership category

akta.pro rank

Product category

News Wire Services

NAICS

Broadcasting and Content Providers (516), Commercial Photography (541922), Public Relations Agencies (54182)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

News Agencies & Wire Services (General & Specialized) (MPAJADAE)

akta.pro secondary industry

Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE)

Keywords

• News wire services
• Press release distribution
• Stock photography licensing
• Media monitoring services
• PR communication platform

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. News Feed Subscriptions: Subscription-based distribution of fact-checked news to media organizations, government, and businesses. Includes radio bulletins, written news articles, and access to ANP Agenda.
2. Photography and Image Licensing: Licensing of photography and video from ANP's own photographers and international partners. Revenue generated per image download or through subscription access to the ANP Foto beeldbank.
3. Press Release Distribution: Distribution of client press releases to Dutch and international media. Clients can send directly to relevant journalists or to 95% of Dutch media en masse. ANP Connect platform provides PR campaign management.
4. Media Monitoring and Analytics: ANP 360+ provides media monitoring from multiple sources with relevant article alerts and analytics. ANP Politieke Monitor tracks legislative processes for political monitoring. Subscription-based services.
5. Content Production Services: Professional photography and video production services in the Netherlands and internationally. Custom content creation for organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

ANP (Algemeen Nederlands Persbureau) is the Netherlands' national news agency, producing and distributing hundreds of independent, fact-checked news items per day via subscription news feeds, a radio bulletin service, and the ANP Agenda events calendar used by 95% of Dutch media. Its ANP Foto brand licenses photography and video from a 90+ million image archive, while ANP Connect (rebranded from ANP Business in June 2026) sells PR platform services — press release distribution, expert communication, media monitoring (ANP 360+), political monitoring (ANP Politieke Monitor), data visualization, and custom photography/video production — to enterprises and government.

Product overview

ANP (Algemeen Nederlands Persbureau) is a Dutch news agency offering a platform-plus-modules portfolio organized around its core newswire product (ANP Nieuws) and image/video services (ANP Beeld/ANP Foto with 90+ million images). The enterprise tier is delivered through ANP Connect (rebranded from ANP Business in June 2026), which bundles press release distribution (ANP Persbericht versturen), expert communication (ANP Expertcommunicatie), media monitoring (ANP 360+, ANP Mediamonitoring), media analysis (ANP Media-analyse), data visualization (ANP Datavisualisatie), and political monitoring (ANP Politieke Monitor). Additional specialized services include the ANP Agenda (event calendar used by 95% of Dutch media), the ANP App (mobile news access), video production services (ANP Video in opdracht), photography services (ANP Foto in opdracht), and workshops. A sub-brand, the Nationale Beeldbank (launched 2022), provides low-cost Dutch stock photography. ANP also awards the Jos van Leeuwen Fotoprijs for news photography. AI is employed for image search and archive navigation at ANP Foto.

Differentiator

Problem solved

Functional benefit

Brands

• ANP 360+: Media monitoring service monitoring multiple sources from different media with relevant articles delivered via various channels
• ANP Nieuws
• ANP Foto
• ANP Agenda
• ANP Expert Support
• ANP Politieke Monitor
• ANP Beeldspraak
• ANP Inhaakagenda
• ANP360+ App

Products and services

• ANP Nieuws Real-time, fact-checked news articles and radio bulletins delivered daily to media clients; the foundational independent Dutch news wire.
• ANP Foto (ANP Beeld) Photography, video and illustration services including news photography, commissioned shoots, model-released imagery and a 90+ million image bank with AI-powered search; serves editorial, commercial and stock customers via anpfoto.nl.
• ANP Agenda Editorially checked events calendar used by 95% of Dutch media for daily news planning; provides 100+ new agenda items per day across domestic, foreign, sports, court, entertainment and economics categories.
• ANP 360+ SaaS-style media monitoring platform delivering relevant articles from multiple sources through a web portal, with mobile app access; covers licensed, public web and broadcast sources.
• ANP App Mobile application for Android and iOS giving access to current and archived ANP news content including articles and agenda items.
• ANP Connect Enterprise PR and communications platform (rebranded from ANP Business in June 2026) bundling content creation, press release distribution, expert communication, media monitoring, media analysis, political monitoring, data visualization, photography, video production, writing services and workshops for businesses and organizations.
• ANP Persbericht versturen (Press Release Distribution) Transactional press release distribution to 95% of Dutch media with options for targeted industry journalists or full mass distribution, including automatic quality checks and professional writing/editing support.
• ANP Politieke Monitor Political monitoring tool developed with Haagse Feiten that tracks Dutch legislative processes at national, provincial and municipal levels, including bills, amendments, parliamentary questions and votes, with links to underlying documents and involved persons.
• Nationale Beeldbank Dutch stock photography marketplace positioned as the Dutch alternative to Shutterstock with around 3,500 affiliated photographers, simple licensing for commercial and editorial use, and prices starting at €3 per photo (€9 premium, €27 model-released).
• ANP Fair Licensing ANP's copyright enforcement program, run by an in-house team in partnership with PixRay, to identify unauthorized use of ANP photographs and pursue proportional, reasonable licensing agreements.
• ANP Realtime Nieuws Real-time news feed access via the ANP app giving subscribers news faster than competitors, used by news media organizations.
• ANP Video in opdracht (Custom Video Production) Bespoke video production service for organizations: video press releases, international portraits, interviews and reportages produced by ANP's network.
• ANP Foto in opdracht (Custom Photography) Bespoke photography service offering portraits (including abroad), reportages and annual-report imagery produced by ANP photographers.
• ANP Videojournaals Pre-assembled 50-second news video journals ready for publication on news websites, broadcasting and narrowcasting platforms.
• ANP Internationaal Persbericht versturen (International Press Release Distribution) International press release distribution service, operated via ANP Connect's partnership with PR Newswire, enabling organizations to extend Dutch campaigns to global media.

Quantifiable outcome

• 95% of Dutch media rely on ANP news feeds
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• CanoncoreOthers · 14 February 2020Canon supplies professional photography equipment (cameras, lenses) to ANP photographers. ANP photographers were among the first in the Netherlands to receive the Canon EOS-1D Mark III. Canon also sponsors photography awards (e.g., Zilveren Camera).
• Rijksoverheid (Dutch Government)coreStrategic or Co-development Partner · 29 January 2020ANP and the Dutch Government (Rijksoverheid) signed a five-year agreement providing all Dutch ministries with access to ANP news feeds. The agreement was signed at the Ministry of General Affairs by Martijn Bennis (CEO ANP) and Erik den Hoedt (Director of Public Service and Communication). This is a strategic core partnership as it covers the entire Dutch government.
• Colorwood PhotominorOthersColorwood Photo delivers the Canon camera equipment to ANP photographers as part of the Canon-ANP equipment partnership.
• EPA (European Pressphoto Agency)coreTechnology or IntegrationEPA is one of approximately 150 international press agencies whose content is distributed through the ANP Foto image bank. ANP provides first access in the Netherlands to EPA's international news and stock photography.
• AP (Associated Press)coreTechnology or IntegrationAP is one of approximately 150 international press agencies whose content is distributed through the ANP Foto image bank. ANP provides first access in the Netherlands to AP's international news and stock photography.
• AFP (Agence France-Presse)coreTechnology or IntegrationAFP is one of approximately 150 international press agencies whose content is distributed through the ANP Foto image bank. ANP provides first access in the Netherlands to AFP's international news and stock photography.
• Hollandse HoogtecoreStrategic or Co-development PartnerHollandse Hoogte is ANP's main Dutch photo agency partner. Together they form ANP-Hollandse Hoogte, representing approximately 500 photographers and 100 agencies. They co-organize the Jos van Leeuwen Fotoprijs and share the ANP Foto image bank.
• bol.comminorChannel Partner/ Reseller/ DistributorANP photo books, including 'Eurovisiesongfestival: 65 jaar zingen', are available for sale through bol.com, extending ANP's consumer reach beyond its media-focused customer base.
• BENEDMO (Belgian-Dutch Media Cooperation)minorStrategic or Co-development PartnerBENEDMO is a Belgian-Dutch cooperation against disinformation launched in summer 2024. ANP is a partner alongside Beeld en Geluid, VRT NWS, and various other media organizations and universities from Flanders and the Netherlands. ANP contributes to fact-checking, education, and research in the fight against disinformation.
• Haagse FeitencoreStrategic or Co-development PartnerANP Business and Haagse Feiten launched the ANP Politieke Monitor to track political decision-making at national, provincial, and municipal levels. Haagse Feiten provides legislative monitoring tools while ANP provides its news and agenda services. This partnership extends ANP's business services into political intelligence.
• Beeld en GeluidminorStrategic or Co-development PartnerBeeld en Geluid (Netherlands Institute for Sound and Vision) is a partner in the BENEDMO cooperation against disinformation. ANP and Beeld en Geluid work together with other media organizations to combat disinformation.
• PR NewswireminorChannel Partner/ Reseller/ DistributorANP Connect has a partnership with PR Newswire to enable international press release distribution, allowing Dutch clients to reach global media through the combined ANP Connect and PR Newswire networks.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• PA Media: UK national news and photo agency operating a wire service plus media monitoring, PR distribution, and stock image business — directly comparable to ANP's product portfolio in a different national market.
• Deutsche Presse-Agentur (dpa): Germany's national wire service providing news, photos, video and media services to German-language outlets — the closest analogue to ANP by structure, scale, and product mix.
• Agence France-Presse (AFP): French national news agency with global wire, photo, video, and fact-checking operations — already one of ANP's ~150 international partners, and a direct competitor in international picture syndication.
• Belga: Belgian national news agency with newswire, photo bank, and monitoring services — a neighbouring national-market peer with very similar editorial and content-services model.
• ANSA: Italian national news agency supplying wire copy, photography, and video to Italian media — structurally analogous to ANP as a domestic newswire with image library operations.
• NTB (Norsk Telegrambyrå): Norwegian national news agency providing wire copy and photo services to Norwegian outlets — a small-market national newswire peer with similar business scope to ANP.
• Getty Images: Global stock photography and editorial image agency with a 90M+ image library — a direct comparand to ANP Foto and Nationale Beeldbank on the photography licensing side.

Broad incumbents

• Reuters / Thomson Reuters: Global wire service operating at significantly larger scale across news, photos, video, and financial data — overlaps with ANP in international photo syndication but with much broader geographic reach.
• Cision: Global PR distribution and media monitoring incumbent operating at much larger scale — competing with ANP Connect for enterprise PR/media intelligence spend across the Netherlands.

Emerging players

• Storyful: Newsroom content curation and social-media news verification unit of News Corp — overlaps with ANP's fact-checking and BENEDMO disinformation activities, but focused on UGC/social rather than wire reporting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/162463
• Instagraminstagram.com/anpconnect
• Xx.com/anp
• Facebookfacebook.com/anpvoordezakelijkemarkt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANP