Irving Tissue
Irving Consumer Products is a Canadian manufacturer of premium tissue (Royale, Scotties) and baby diapers, operating as one of North America's leading private label tissue suppliers and the sole domestic diaper manufacturer in Canada.
- Company typePrivate
- Founded1988
- HeadquartersDieppe, Canada
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Irving Tissue does
Irving Consumer Products, branded in firmographic data as Irving Tissue, is a Canadian manufacturer of premium tissue and personal care products headquartered in Dieppe, New Brunswick, and operating as part of the J.D. Irving conglomerate. The company was founded in 1988 and employs 501-1,000 people across tissue and diaper operations. Its product portfolio spans two business models: national and licensed brands (Royale tissue and Royale Diapers, and Scotties facial tissue under license from Kimberly-Clark Worldwide), and a substantial private label business supplying Light Dry Crepe (LDC) and ThruAir Dry (TAD) paper products to major North American retailers. Irving Personal Care extends the franchise into baby diapers and training pants, where it holds the position of the only domestic manufacturer in Canada.
Production is anchored in LDC and TAD paper manufacturing technologies, with TAD enabling premium-grade softness and bulk and LDC supporting cost-efficient volume production. The company emphasizes a vertically integrated seed-to-shelf chain of custody for sustainability and quality assurance, which functions as both a procurement discipline and a marketing narrative. Distribution is multi-channel: private label and branded products move through traditional retail and grocery, while Royale.ca and Scottiesfacial.com provide a direct-to-consumer storefront for brand engagement and incremental sales.
Revenue mechanics rest on three streams — private label manufacturing contracts with major retailers, sales of branded tissue and diaper products (own and licensed) through retail and DTC, and Canadian diaper manufacturing under Irving Personal Care. Pricing is not publicly disclosed. The competitive position is reinforced by manufacturing scale, the Canadian diaper monopoly, advanced paper-making technology, and the distribution and capital backing of the broader Irving group. Markets served span Canada and the United States under a North American operating footprint.
Irving Tissue firmographics
Firmographics- Name
- Irving Tissue
- Legal name
- Irving Consumer Products Limited
- Website
- https://irvingtissue.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Irving Consumer Products is a Canadian manufacturer of premium tissue (Royale, Scotties) and baby diapers, operating as one of North America's leading private label tissue suppliers and the sole domestic diaper manufacturer in Canada.
- Ownership category
- akta.pro rank
Irving Tissue industry classification
Industry- Product category
- Tissue and Personal Care Manufacturing
- SIC
- Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA)
- akta.pro secondary industries
- Paper Towels & Tissue Dispensers (Consumer/At-home) (CRAJAFAH), Paper Handkerchiefs & Pocket Tissues (CRAJAFAG)
Keywords
Where Irving Tissue is headquartered
LocationHeadquarters
- HQ city
- Dieppe
- HQ country
- Canada
- HQ region
- North America
Markets served
Irving Tissue business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Private Label Manufacturing: Irving Consumer Products is one of North America's leading suppliers of private label or store brand LDC and TAD paper products, supplying major retailers with store-brand tissue products
- National Brand Sales (Royale, Scotties): Sale of branded tissue and personal care products through retail channels and direct-to-consumer websites
- Irving Personal Care (Diaper Manufacturing): Manufacturing and sale of baby diapers and training pants under the Royale brand and potentially as private label; Irving Personal Care is the only manufacturer of baby diapers and training pants in Canada
Go-to-market motion2 records
Distribution channels3 records
Marketing channels1 record
Irving Tissue product offering
Product offeringCore offering
Irving Consumer Products manufactures premium tissue and personal care products, operating through two distinct channels: national consumer brands (Royale tissue, Royale Diapers, and Scotties facial tissue) and private label/store brand Light Dry Crepe (LDC) and ThruAir Dry (TAD) paper products supplied to major retailers. Through Irving Personal Care, the company is also the only domestic manufacturer of baby diapers and training pants in Canada.
Product overview
Irving Consumer Products is a leading manufacturer of premium quality tissue and diaper products, operating through two business models: national brands (Royale tissue, Royale Diapers, Scotties facial tissue) and private label/store brand products. The company is one of North America's leading suppliers of private label Light Dry Crepe (LDC) and ThruAir Dry (TAD) paper products. Additionally, Irving Personal Care is the only manufacturer of baby diapers and training pants in Canada, rounding out a portfolio that spans tissue and personal care categories.
Differentiator
Problem solved
Functional benefit
Brands
- Royale: Premium tissue and diaper brand including Royale tissue, Royale facial tissue, and Royale Premium Diapers
- Scotties
- Irving Personal Care
- Private Label
Products and services
- Royale Tissue Premium facial tissue, bath tissue, and paper products marketed under the Royale quality brand, sold through retail stores and the Royale.ca direct-to-consumer website.
- Royale Diapers Baby diapers and training pants sold under the Royale brand, representing the company's expansion from tissue into personal care products for parents and caregivers.
- Scotties Facial Tissue Facial tissue product line produced and sold under license from Kimberly-Clark Worldwide, Inc. in Canada through traditional retail and the Scottiesfacial.com website.
- Private Label Tissue (LDC and TAD) Light Dry Crepe (LDC) and ThruAir Dry (TAD) paper products manufactured as private label or store brand tissue for major North American retail chains, positioning Irving as one of North America's leading private label suppliers.
- Irving Personal Care Baby Diapers and Training Pants Canadian-manufactured baby diapers and training pants produced by the Irving Personal Care division, which is the only manufacturer of these products in Canada, serving both branded (Royale) and private label retail channels.
Companies that use Irving Tissue
Customer profileSegments3 records
Ideal customer profiles2 records
Irving Tissue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Irving Tissue partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kimberly-Clark Worldwide, Inc.minorIrving Consumer Products holds a license to use the Scotties trademark from Kimberly-Clark Worldwide, Inc. This licensing arrangement allows Irving to produce and sell Scotties branded facial tissue products in Canada.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Irving Tissue competitors and assessment
Company assessmentDirect peers
- Kruger Inc. Kruger Products is a Canadian tissue and personal care manufacturer with a similarly broad portfolio of branded (Cashmere, Scotties in Canada, Purex) and private label products, and is among the closest North American competitors to Irving Tissue on both private label supply and branded tissue.
- Cascades Inc. Cascades is a Canadian-based manufacturer of tissue, hygiene, and specialty paper products with a meaningful North American private label tissue business (TAD-based products), competing with Irving Tissue in the same private label channel and across similar customer sets.
- Sofidel S.p.A. Sofidel is an Italy-based tissue manufacturer strongly oriented to private label and AFH (away-from-home) tissue supply across Europe and North America, competing directly with Irving Tissue for retailer private label contracts and using similar TAD-based premium production.
- Ontex Group NV: Ontex is a European-led manufacturer specializing in private label baby diapers, feminine hygiene, and adult incontinence — directly comparable to Irving Personal Care's diaper manufacturing business and private label personal care positioning.
Broad incumbents
- Kimberly-Clark Corporation: Kimberly-Clark owns Kleenex, Scotties, and a global tissue/hygiene portfolio and is the licensor of the Scotties brand used by Irving Tissue under trademark license. It competes across branded and private label tissue globally and represents both a partner and a top-tier competitive incumbent.
- Procter & Gamble (P&G): P&G manufactures Charmin, Bounty, and Puffs — among the most recognized branded tissue products in North America — and competes against Irving Tissue in the branded facial and bathroom tissue segments while also supplying private label volumes from its global tissue base.
- Georgia-Pacific LLC: Georgia-Pacific is one of the largest North American tissue manufacturers, producing Brawny, Angel Soft, and Quilted Northern, and a major private label supplier — directly comparable to Irving Tissue on private label scale and TAD/LDC converting capability.
- Essity AB: Essity is a global hygiene and health company with a tissue business (Tork, Tempo, Lotus) and competing private label and branded tissue offerings across consumer and professional channels, overlapping significantly with Irving Tissue's tissue and personal care portfolio.
Emerging players
- First Quality Enterprises: First Quality is a U.S.-based manufacturer of private label baby diapers, feminine hygiene, and adult incontinence under its First Quality Baby Care business — directly comparable to Irving Personal Care in the private label diaper category and an active competitor for North American private label contracts.
Regional players
- WEPA Industrie Holding GmbH: WEPA is a European family-owned tissue manufacturer with a strong private label focus and growing North American footprint, comparable to Irving Tissue's private label tissue business but operating primarily in European geographies today.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Irving Tissue social profiles
Digital presenceIrving Tissue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Irving Tissue leadership team
Management profileNumber of profiles
Irving Tissue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Irving Tissue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Irving Tissue
What does Irving Tissue do?
Irving Consumer Products manufactures premium tissue and personal care products, operating through two distinct channels: national consumer brands (Royale tissue, Royale Diapers, and Scotties facial tissue) and private label/store brand Light Dry Crepe (LDC) and ThruAir Dry (TAD) paper products supplied to major retailers. Through Irving Personal Care, the company is also the only domestic manufacturer of baby diapers and training pants in Canada.
When was Irving Tissue founded?
Irving Tissue was founded in 1988. It employs 501 to 1,000 people.
Where is Irving Tissue based?
Irving Tissue is headquartered in Dieppe, Canada, in the North America region.
How does Irving Tissue make money?
Three revenue lines are on record. Private Label Manufacturing is the primary driver. The others are national Brand Sales (Royale, Scotties) and irving Personal Care (Diaper Manufacturing).
Who are Irving Tissue's main competitors?
Direct peers on record are Kruger Inc., Cascades Inc., Sofidel S.p.A. and Ontex Group NV. Broad incumbents are Kimberly-Clark Corporation, Procter & Gamble (P&G), Georgia-Pacific LLC and Essity AB. First Quality Enterprises is listed as an emerging player. WEPA Industrie Holding GmbH is listed as a regional player.
Does Irving Tissue have an API?
No public API is recorded for Irving Tissue.
What industry is Irving Tissue in?
Irving Tissue's product category is Tissue and Personal Care Manufacturing. Its primary akta.pro industry code is IMAMAGAA, Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins), with a secondary code of CRAJAFAH, Paper Towels & Tissue Dispensers (Consumer/At-home). Its SIC code is 5110.