Muriya

What Muriya does

Muriya Tourism Development is Oman's largest private integrated real estate and tourism developer, operating as a joint venture between Orascom Development Holding (70%) and Oman Tourism Development Company OMRAN (30%). Established around 2005-2006 and headquartered in Muscat, Muriya builds and operates fully-integrated destination communities combining freehold residential property, internationally-branded hotels, marinas, leisure infrastructure, and commercial leasing within Oman's Integrated Tourism Complex (ITC) regulatory framework. Its two flagship destinations are Hawana Salalah on the south coast (covering 15 million sqm at Salalah Beach, with a 117-berth superyacht marina, Oman's first aqua park at 65,600 sqm, and hotels including the 422-room Salalah Rotana Resort and 577-room Fanar Hotel & Residences) and Jebel Sifah near Muscat (with a marina, Troon-managed golf course designed by Peter Harradine, and the 67-room Sifawy Boutique Hotel).

The company operates an asset-heavy platform model underpinned by $750 million of cumulative investment, 1,200 operating hotel rooms across five properties, two under-development international-brand hotels (Club Med 398 rooms; Mövenpick 391 rooms), a Four Seasons development at Jebel Sifah (200 rooms + 70 villas), comprehensive self-built infrastructure (1,275m of breakwaters, desalination, substations, sewage and drainage networks), and proprietary destination amenities. Revenue is generated across six streams: hotel operations (managed services revenue), freehold property sales (one-time licence to Omani nationals and foreign buyers who receive tax-free ownership and residency entitlements), commercial leasing, property management subscriptions, marina berthing and ancillary services, and aqua park admissions.

Muriya serves a diversified customer base spanning international hotel operators and resort brands (Rotana, Fanar, Club Med, Mövenpick, Four Seasons, Sifawy, Juweira, Souly Lodge), foreign property investors and expatriates seeking ITC freehold ownership with residency, Omani SMEs and entrepreneurs leasing commercial space, and tourists visiting the integrated destinations. Its go-to-market combines direct-to-consumer real estate sales, enterprise field sales to international hotel brands, and SME channel leasing, supported by a corporate website, downloadable press kits in English and Arabic, a CSR programme (the 3Ms: Maharati, Mahali, Musharakati), and partnerships with water-sports operators, dive centres, and community organisations such as the Omani Women Association Muscat.

Name

Muriya

Legal name

Muriya Tourism Development

Website

https://muriya.om

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Muriya is Oman's largest private integrated real estate and tourism developer, building and operating destination communities that combine freehold residential property, internationally-branded hotels, marinas, aqua parks, and commercial leasing for foreign investors, hotel operators, SMEs, and tourists.

Ownership category

akta.pro rank

Product category

Integrated Tourism Development

NAICS

Traveler Accommodation (7211), Accommodation (721), Golf Courses and Country Clubs (71391)

SIC

Hotels & Motels (7011), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industry

Eco-Boutique & Sustainable Lifestyle Hotels (THAGADAE)

Keywords

• Integrated tourism development
• Real estate development
• Hospitality services
• Marina operations
• Freehold property sales

Headquarters

HQ city

Muscat

HQ country

Oman

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Operations: Revenue from operating hotel rooms across partnered international brands including Rotana (422 rooms), Fanar (577 rooms), Juweira (82 rooms), Souly Lodge (21 huts), and developing properties with Club Med (398 rooms) and Mövenpick (391 rooms). Muriya launched close to 1,000 rooms in five years across Hawana Salalah and Jebel Sifah.
2. Freehold Property Sales: Sale of freehold residential properties (townhouses, twin villas, villas, duplexes, apartments) to both Omani nationals and foreign residents. Foreign buyers benefit from tax-free status and residency entitlements in Integrated Tourism Complexes.
3. Commercial Leasing: Leasing of commercial spaces including retail shops, clinics, day care centres, launderettes, supermarkets, restaurants, dive shops, and other services within developments to SMEs and entrepreneurs.
4. Property Management Services: Comprehensive property management services including maintenance, landscaping, security services, connectivity, and pest control for homeowners in Muriya communities.
5. Marina Berthing Services: Revenue from wet and dry berthing services for yachts up to 60m, fuel sales, metered electricity and water, and slip way services at Hawana Salalah and Jebel Sifah marinas.
6. Aqua Park Admissions: Entry fees and visitor revenue from Hawana Salalah Aqua Park capable of accommodating 1,500 people daily with 12 slides, wave pool, family pool, and food court.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Muriya develops and operates integrated tourism destinations in Oman, building mixed-use communities that combine hotels, freehold residential properties, marinas, an aqua park, and a golf course. Its two flagship destinations, Hawana Salalah and Jebel Sifah, are developed through a joint venture with international hotel brand operators and sold or leased to individuals, tourists, SMEs, and hospitality tenants.

Product overview

Muriya is Oman’s largest and most diversified private integrated real estate and tourism developer operating as a platform that builds complete sustainable towns and destinations. The company's product portfolio comprises two primary integrated destinations (Hawana Salalah and Jebel Sifah), five operating hotels (Salalah Rotana Resort, Fanar Hotel & Residences, Juweira Boutique Hotel, Souly Lodge, Sifawy Boutique Hotel) with additional properties under development (Club Med, Movenpick, Four Seasons), two superyacht marinas, one aqua park (Hawana Salalah Aqua Park), one golf course (Jebel Sifah Golf Course), freehold residential properties in both destinations, leasing services for commercial and residential spaces, property management, and construction services. The integrated tourism complexes offer hotels, retail, residential property, leisure options, and dining within master-planned communities with 75% of land dedicated to open spaces.

Differentiator

Problem solved

Functional benefit

Brands

• Hawana Salalah: Major integrated tourism destination in Salalah featuring hotels, marina, aqua park, residential properties, and leisure facilities.
• Jebel Sifah
• Salalah Rotana Resort
• Fanar Hotel & Residences
• Juweira Boutique Hotel
• Souly Lodge
• Sifawy Boutique Hotel
• Hawana Salalah Aqua Park

Products and services

• Hawana Salalah Flagship integrated tourism destination in Salalah, Oman, featuring a superyacht marina, aqua park, multiple hotels, freehold residential properties, dining venues, activities, and shops. Curving around the marina and inland lagoons, it offers multiple hotel options and diverse leisure activities targeting international tourists, property investors, and residents.
• Jebel Sifah Integrated tourism destination near Muscat (less than 40 minutes away) featuring a marina, golf course, boutique hotel, freehold residential properties, dining, activities, and shops. Offers waterfront living and diverse recreational options for residents, tourists, and investors.
• Salalah Rotana Resort Five-star resort with 422 guestrooms and suites along the Indian Ocean shoreline within Hawana Salalah, featuring Omani-inspired architecture, private beach, spa, fitness and wellness club, four restaurants, meeting and conference rooms, ballroom, tennis courts, and kids club. Operated under partnership with Rotana Hotels.
• Fanar Hotel & Residences Five-star beachfront hotel and leisure development with 577 guestrooms at Hawana Salalah, featuring contemporary Arabian design, private beaches, meeting rooms, spa, three pools and jacuzzis, tennis court, beach sports facilities, tour operator, and bookshop.
• Juweira Boutique Hotel Four-star boutique hotel with 82 guestrooms, suites and apartments on the marina promenade within Hawana Salalah, embodying a chic Oriental feel. Features beach access, two swimming pools, health and wellness centre, outdoor jacuzzi, children's pool, and business centre.
• Souly Lodge Sustainably built hospitality option featuring 21 ocean-front, handcrafted wooden and palm frond luxury huts situated on a serene sandy beach within Hawana Salalah. Each hut includes modern amenities, with on-site restaurant and tours/excursions.
• Sifawy Boutique Hotel Four-star resort in Jebel Sifah with 67 tastefully decorated rooms, suites and residences, each with a private balcony. Main entertainment hub offering world-class restaurants, cafes, boutique shops and night-life activities, plus swimming pool, outdoor jacuzzi, spa and fitness centre, and conference facilities.
• Hawana Salalah Marina Superyacht marina on the south coast of Oman with 117 wet berths and 100 dry berths for yachts up to 60m, 3.15m depth LAT, metered electricity and water, fuel berth with petrol and diesel, floating pontoons, and 24/7 security. The only superyacht haven on the south coast of Oman.
• Jebel Sifah Marina State-of-the-art marina with 84 wet berths including 31 for superyachts, plus 115 additional dry berths for yachts up to 60m. Located less than 40 minutes from Muscat, VHF channel 73, offering access to Oman's coastline, fishing, and sailing.
• Hawana Salalah Aqua Park Oman's first aqua park spanning 65,600 sqm with 12 slides, wave pool, family pool, toddlers' aqua play area, pool-front seating areas, and dedicated food court. Capable of accommodating 1,500 people daily.
• Jebel Sifah Golf Course Nine-hole par 36 seaside golf course designed by Peter Harradine, Harradine Golf's first-ever seaside course. Can be played as a varied 18-hole par 72 course using second pin flags. Managed by Troon with ocean views, natural wadis, and strategic greenside bunkers.
• Freehold Properties - Hawana Salalah Luxury two, three and four-bedroom villas and various apartments around the Hawana Salalah marina. Low-density strategy means only 25% of land is developed. Foreign residents benefit from tax-free status and residency entitlement in Oman's Integrated Tourism Complexes (ITCs).
• Freehold Properties - Jebel Sifah One, two and three-bedroom apartments and luxurious villas at Jebel Sifah designed by world-class architects with a variety of floorplans. Offers marina, ocean, mountain or golf views with private havens and a low-density strategy. Foreign residents benefit from tax-free status and residency entitlements in Oman.
• Leasing Services Commercial and residential leasing services at Hawana Salalah and Jebel Sifah. Commercial offerings include clinics, day care centres, launderettes, supermarkets, restaurants and dive shops. Residential options include various sizes of villas and apartments finished to the highest standards with spacious terraces. Targets SMEs and entrepreneurs.
• Property Management First-class property management services ensuring homes and communities across Muriya developments are maintained to the highest standards. Services include maintenance, landscaping, security services, connectivity, and pest control.

Quantifiable outcome

• 1,200 operating hotel rooms launched in 6 years
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Orascom Development Holding (ODH)coreStrategic or Co-development Partner70% shareholders in Muriya, bringing more than 30 years of experience in developing destinations and towns in the Middle East and Europe. Established in 1989 by Egyptian entrepreneur Samih Sawiris. Dual listing on SIX Swiss Exchange and EGX. Internationally acclaimed builder of fully-integrated towns.
• Oman Tourism Development Company (OMRAN)coreStrategic or Co-development Partner30% shareholders providing local expertise and support. OMRAN drives investment, growth and development of tourism and property sector in Oman. Established in 2005 in line with vision to strengthen and diversify the Omani economy. Master developer behind major tourism, heritage and urban developments throughout the Sultanate.
• Rotana HotelscoreStrategic or Co-development PartnerInternational hotel management partnership for Salalah Rotana Resort (422 rooms) and management of the property's operations, restaurants, spa, fitness, and conference facilities.
• Club MedflagshipStrategic or Co-development PartnerClub Med is developing its first Omani resort in Salalah with 398 rooms, various F&B options, pool and leisure facilities, nightclub, amphitheatre, Turkish bath and fitness centre along 480m of sea front. Known for high-end, all-inclusive offerings.
• Mövenpick Hotels & ResortsflagshipStrategic or Co-development PartnerMövenpick making its Omani debut in Salalah with 391 guestrooms along 450m of beach and romantic lagoon with water taxi, unique restaurants, meeting and conference facilities, leisure and spa offerings, and stylish bars.
• Four Seasons Hotels and ResortsflagshipStrategic or Co-development PartnerFour Seasons opening its first hotel in the Sultanate at Jebel Sifah with 200 guestrooms, 70 private villas, two specialty restaurants, banquet and meeting rooms, children's facilities, bar, and 660m of sea front. With 90 hotels in almost 37 countries, Four Seasons is the epitome of luxury service.
• Troon GolfcoreTechnology or IntegrationTroon Golf manages and operates the Jebel Sifah Golf Course. Internationally recognized luxury golf management experts ensuring world-class golfing experience at the nine-hole par 36 seaside course designed by Peter Harradine.
• Harradine Golf (Peter Harradine)coreStrategic or Co-development PartnerPeter Harradine designed the Jebel Sifah Golf Course - Harradine Golf's first ever seaside course. The course can be played as a varied 18-hole par 72 course by utilizing second pin flags.
• Adventure SportsminorChannel Partner/ Reseller/ DistributorLocal SME and water-sports provider at Hawana Salalah bringing unrivaled array of beach activities including sailing, kayaking, pedal boards, parasailing, jet skiing, wake-boarding, and entertaining rides.
• Extra DiversminorChannel Partner/ Reseller/ DistributorDive operator with five branches in Oman and 32 branches worldwide. Located alongside Hawana Salalah and Jebel Sifah marinas, providing expert knowledge, professional diver courses, dive masters and direct access to best dive spots.
• Omani Women Association Muscat (OWA)minorStrategic or Co-development PartnerMuriya collaborated with OWA to open a first-of-its-kind community centre in Sifah Village to enable and empower local people through development programmes, IT and vocational training, business training, social and cultural events, and 'Open Market' for local products.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Orascom Development Holding: Parent of Muriya (70% owner) and operator of comparable integrated destinations such as El Gouna (Egypt), Andermatt (Switzerland), and Luštica Bay (Montenegro). Operates the same hotel-and-residential mixed-use destination model and is the most direct peer given its ownership stake and shared platform economics.
• Aldar Properties: Abu Dhabi-listed master developer of integrated, mixed-use communities (Yas Island, Saadiyat, Al Reem) combining residential, retail, hospitality, and leisure. Similar mix of freehold property sales, hotel partnerships, and tourism-anchored master planning within a neighboring GCC market.
• Red Sea Global: Saudi-backed developer of the Red Sea giga-project, a luxury integrated tourism destination featuring hotels, residential, marinas, and leisure assets across 28,000 sq km of coastline. Closest regional competitor targeting the same HNW tourism and freehold-investor segment.
• AMAALA: Public Investment Fund (PIF) backed ultra-luxury tourism developer on Saudi Arabia's Red Sea coast, focused on wellness, residential, and branded residences. Overlaps directly with Muriya's high-end beach resort and freehold villa offerings.
• Qatari Diar: Qatar Investment Authority's real estate arm developing mixed-use, master-planned communities and hospitality assets. Comparable state-backed developer with tourism-oriented integrated destinations in the GCC.

Broad incumbents

• Emaar Properties: Dubai-listed developer of large-scale integrated destinations including Downtown Dubai, Dubai Hills Estate, and Dubai Creek Harbour. Operates an adjacent hospitality arm (Address Hotels) with a similar freehold-residential-plus-hospitality playbook at much larger scale.
• DAMAC Properties: Dubai-listed developer specializing in luxury, branded-residence real estate (DAMAC Hills, DAMAC Islands). Comparable target buyer (foreign HNW investors seeking lifestyle + residency) and similar freehold leasehold economics.
• NEOM Company: PIF-controlled Saudi mega-project developer including The Line, Trojena (ski resort), and Sindalah island resort. Competes indirectly for the same HNW leisure and residence demand that Muriya targets in Oman.

Others

• Troon Golf: Operator and manager of the Jebel Sifah Golf Course under Muriya, and one of the world's largest golf management companies managing luxury courses at integrated resorts globally. Adjacent ecosystem participant enabling Muriya's golf offering.

Regional players

• Tourism Development & Investment Company (TDIC): Abu Dhabi government tourism arm developing Saadiyat Island, Mirfa, and Al Dhafra with mixed-use cultural and beachfront tourism assets including branded hotels and freehold residences. Comparable state-linked tourism master developer in a neighboring UAE market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/muriya_oman

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muriya