Truelio

What Truelio does

Truelio is a full-service brand experience solutions partner headquartered in Norcross, Georgia (Atlanta metro area), founded in 2003 as Dynamic Marketing Solutions (DMS) and rebranded to Truelio in October 2022. The firm delivers integrated brand strategy, creative design, digital marketing, web and mobile development, corporate event management, gamification, and technology engineering to enterprise and mid-market clients across financial services (Barclays, Citi, Chase), airlines (United Airlines), telecom (AT&T), healthcare/pharma (AmerisourceBergen), building products, and customer experience verticals. Its offerings are packaged through the BX Services Suite, which bundles six service modules — Culture + People, Branding + Creative, Digital + Interactive, Corporate Events + Training, Technology + Engineering, and Intel + Insights — and is underpinned by Paradigm, a proprietary brand development system using behavioral science and archetypal theory, plus technology platforms including an Event Management Portal, Microlearning Mobile App, and Text Messaging Platform. TruelioCX, a November 2024 division, focuses on customer experience and contact center providers.

The company operates a professional services model with project-based and retainer engagements and quote-based pricing. It merged with Yye Software in December 2023, absorbing in-house web/mobile/desktop engineering capabilities. Truelio has achieved SOC 2 Type 1 (July 2024) and SOC 2 Type 2 (June 2025) compliance, has been Great Place To Work Certified for three consecutive years (2023-2025), and was ranked 26th on Fortune Media and Great Place To Work's 2024 Best Workplaces in Advertising & Marketing list. The firm is privately held as Truelio, LLC, with no disclosed institutional investors; growth appears internally funded and merger-driven rather than venture-backed.

Name

Truelio

Legal name

Truelio, LLC

Website

https://truelio.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Truelio is a Norcross, Georgia-based brand experience agency founded in 2003, serving enterprise and mid-market clients with integrated branding, digital marketing, technology, and event solutions through its BX Services Suite and proprietary Paradigm methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Professional Services: Truelio generates revenue through project-based professional services including brand strategy, creative design, digital marketing, web development, mobile app development, and technology solutions. Revenue is derived from retainer agreements, project fees, and ongoing service engagements with enterprise clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Truelio is a full-service brand experience agency that delivers integrated brand strategy, creative design, digital marketing, web and mobile development, gamification, event management, and corporate training services through its BX Services Suite. The firm primarily serves enterprise and mid-market clients across financial services, airlines, building materials, healthcare, and foodservice industries, combining its proprietary Paradigm culture-based brand development methodology with proprietary event and microlearning technology platforms.

Product overview

Truelio is a premier brand experience solutions partner offering integrated creative, branding, digital marketing, and technology development services through its BX Services Suite platform. The BX Services Suite provides a holistic marketing approach combining Culture + People, Branding + Creative, Digital + Interactive, Corporate Events + Training, Technology + Engineering, and Intel + Insights services into a unified solution. Truelio operates a specialized division called TruelioCX dedicated to customer experience and contact center providers. The company also offers proprietary technology platforms including an Event Management Portal, Microlearning Mobile App, and Text Messaging Platform, all supported by the company's Paradigm methodology—a science-based brand transformation system using behavioral science and archetypal theory. Truelio also provides Gamification Experiences as a key service offering.

Differentiator

Problem solved

Functional benefit

Brands

• TruelioCX: A division dedicated to delivering tailored marketing, brand and business development solutions to customer experience (CX) and contact center providers.
• BX Services Suite
• Paradigm

Products and services

• BX Services Suite An integrated brand experience services suite that combines culture development, branding and creative, digital and interactive marketing, corporate events and training, technology and engineering, and analytics/insights into a single holistic solution for enterprise clients. Founded on Truelio's use of art, science, and technology.
• TruelioCX A dedicated division delivering tailored brand experience and marketing solutions to customer experience and contact center providers, including business development, consultative services, sales enablement, CRM management, and RFP response consulting.
• Paradigm Brand Development System

Quantifiable outcome

• 317% increase in product purchase volume for airline co-brand gamification program
• +9 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• Yye SoftwarecoreStrategic or Co-development Partner · 6 December 2023Merger with Yye Software, a Georgia-based software application development company specializing in web, mobile and desktop technology solutions. Yye had served as a strategic partner for Truelio for over a decade providing custom mobile and web application expertise. The merger integrated both companies' cultures and capabilities, enhancing Truelio's ability to deliver software solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• R/GA: R/GA is an integrated brand experience and technology agency combining creative, consulting, and product/engineering capabilities for enterprise clients. It mirrors Truelio's positioning as a brand-plus-tech hybrid rather than a pure creative shop.
• Huge: Huge is a brand experience agency operating at the intersection of strategy, design, marketing, and technology for enterprise customers. Its integrated "brand experience" focus and digital-first delivery model align directly with Truelio's BX Services Suite positioning.
• Hero Digital: Hero Digital is a customer experience and digital transformation agency that combines strategy, creative, technology, and data to deliver end-to-end brand experience engagements — closely paralleling Truelio's holistic services and enterprise client base.
• Bounteous: Bounteous is a digital experience agency delivering strategy, creative, analytics, and technology solutions to enterprise clients. Its co-delivery model across digital marketing and engineering matches Truelio's merged creative-plus-engineering offering.
• Momentum Worldwide: Momentum Worldwide is a brand experience agency specializing in experiential marketing, sponsorships, and brand activation. Its brand experience focus and event-driven capabilities overlap directly with Truelio's Corporate Events + Training and gamification services.
• EP+Co: EP+Co is an integrated brand experience agency offering brand strategy, creative, content, and digital marketing to enterprise clients. Its mid-sized, multi-disciplinary model and focus on integrated campaigns mirror Truelio's BX Services Suite structure.
• Sparks: Sparks is a brand experience and event marketing agency combining creative design, gamification, and proprietary event technology — directly comparable to Truelio's event management portal, microlearning mobile app, and gamification experiences offerings.
• The Marketing Arm: The Marketing Arm is a brand experience and sports marketing agency combining creative, sponsorship activation, and loyalty programs for enterprise clients. Its focus on enterprise loyalty and brand activation is closely aligned with Truelio's gamification and incentive work.

Broad incumbents

• Accenture Song: Accenture Song is the global creative, brand experience, and technology arm of Accenture serving the largest enterprise customers worldwide. It competes with Truelio on integrated brand-and-tech RFPs but at vastly greater scale and global footprint.
• Deloitte Digital: Deloitte Digital combines management consulting, creative, and technology to deliver customer and brand transformations for Fortune 500 clients. It is a broader incumbent competing for the same enterprise transformation mandates Truelio targets.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TruelioAgency
• YouTubeyoutube.com/@TruelioAgency/videos
• Facebookfacebook.com/TruelioAgency
• LinkedInlinkedin.com/company/truelio
• Instagraminstagram.com/truelioagency

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truelio