IDWise
IDWise is a London-based AI identity verification company founded in 2016 that provides document, facial biometric, e-KYC/AML, and proof-of-address verification across 13,000+ ID documents in 200+ countries, focused on enterprise clients in emerging markets.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What IDWise does
IDWise is a London-based, privately-held identity verification technology company founded in 2016. It provides AI-based identity verification (IDV) solutions primarily targeting enterprise customers in emerging markets, with a stated specialization in non-Latin-script identity documents that are historically underserved by Western-first vendors. The company markets a four-product suite: Document Verification, Facial Verification (with liveness detection), e-KYC/AML Compliance, and Proof of Address, all delivered through an API-first platform covering more than 13,000 identity document templates across 200+ countries. The platform supports multi-modal capture, including image, video, and NFC chip reading (eMRTD) for higher-assurance document verification.
The underlying technology is built on in-house artificial intelligence rather than third-party models, executing what the company describes as 50+ AI-based security checks per document across computer vision, biometric matching, and anomaly detection. IDWise holds ISO 27001 certification and operates within GDPR and UK ICO compliance frameworks, with stated alignment to NIST practices — credentials targeted at regulated enterprise buyers. The business model is enterprise-direct with usage-based API pricing, augmented by product-led-growth elements such as a Zapier no-code integration and a Product Hunt presence, suggesting a hybrid GTM intended to capture both anchor accounts and a long tail of smaller deployments.
IDWise firmographics
Firmographics- Name
- IDWise
- Legal name
- IDWise Ltd
- Website
- https://idwise.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IDWise is a London-based AI identity verification company founded in 2016 that provides document, facial biometric, e-KYC/AML, and proof-of-address verification across 13,000+ ID documents in 200+ countries, focused on enterprise clients in emerging markets.
- Ownership category
- akta.pro rank
IDWise industry classification
Industry- Product category
- Identity Verification Software
- NAICS
- Investigation and Personal Background Check Services (561611), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data, Evidence & Document Verification (IDV) for KYC (FSAMAMAN)
- akta.pro secondary industries
- Identity Verification & Digital ID (IDV, eIDAS, biometrics) (FSAGAFAA), Identity Verification (IDV) & Document Verification (FSAMALAE), Identity Verification & Proofing (IDV, KYC, Biometrics) (HDADAAAF), Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)
Keywords
Where IDWise is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
IDWise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Identity Verification Services: Subscription-based pricing with all-in pricing plans providing access to document verification, facial biometrics, AML screening, and proof of address verification. The company emphasizes transparent and competitive pricing with cost-effective solutions.
- Usage-Based Verification: Per-verification pricing model supporting high-volume enterprise clients with pricing based on verification volume
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | All-in pricing with free trial available |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
IDWise product offering
Product offeringCore offering
IDWise provides an AI-based, hyper-localized enterprise-grade identity verification suite for customer onboarding and KYC/AML compliance. The suite combines Identity Document Verification (government ID recognition, data extraction, forgery/MRZ/digital-manipulation checks across 13,000+ documents in 200+ countries), Facial Verification (face matching with active and passive liveness), e-KYC & AML Compliance (PEP/sanctions/adverse-media fuzzy-matching against real-time global watchlists), and Proof of Address, delivered via Mobile/Web SDKs, REST APIs and Webhooks with 5-minute integration.
Product overview
IDWise offers a unified AI-based identity verification suite comprising four core modules: Identity Document Verification for government ID validation, Facial Verification for biometric authentication, e-KYC & AML Compliance for anti-money laundering screening, and Proof of Address for address verification. The platform operates as an integrated solution where these modules work together within a single onboarding journey, enabling automated verification decisions within 10-15 seconds with 90%+ first-time pass rates.
Differentiator
Problem solved
Functional benefit
Products and services
- Identity Document Verification Government-issued ID document recognition, data extraction and validation product that performs up to 50 AI-based security checks (authenticity, MRZ scanning, digital manipulation detection) across 13,000+ documents in 200+ countries; designed for banks, fintechs and enterprises needing fast KYC onboarding.
- Facial Verification Face biometric product that matches the face on the ID document to a live selfie and confirms physical presence through active and passive liveness detection; built for regulated enterprises preventing impersonation and identity theft in remote onboarding.
- e-KYC & AML Compliance Solution AML compliance product performing instant fuzzy-matching against hundreds of global PEP, sanctions and adverse-media watchlists updated in real time, integrated into the onboarding journey for KYC and AML regulatory compliance.
- Proof of Address Automated product that captures and verifies end users' proof of address documents within the onboarding journey for fraud prevention and global regulatory compliance.
Quantifiable outcome
- 10-15 second end-to-end onboarding journey
- +3 more outcomes
Companies that use IDWise
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
IDWise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature5 records
IDWise partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
IDWise competitors and assessment
Company assessmentDirect peers
- Veriff: Veriff provides AI-driven identity verification with broad document coverage and biometric liveness detection, targeting financial services and mobility platforms. It competes with IDWise on document breadth, automation, and enterprise onboarding use cases.
- Onfido: Onfido is a global AI-based identity verification provider offering document verification, biometric verification, and AML/KYC screening to financial services and digital businesses. It is one of the most direct competitors to IDWise, with comparable product scope and enterprise customer base.
- Shufti Pro: Shufti Pro is an identity verification vendor with explicit emerging-markets focus and strong document coverage in non-Latin scripts. It is one of IDWise's closest peers by both product scope and target geographies.
- Sumsub: Sumsub provides identity verification, KYC/AML, and compliance tools with particularly strong coverage across emerging markets, LATAM, APAC, and MENA. It is a near-direct competitor to IDWise, especially in IDV for fintechs and crypto platforms.
- Trulioo: Trulioo provides global identity verification with a flagship emphasis on worldwide document and business verification coverage, including emerging markets. Its cross-border IDV positioning directly overlaps with IDWise's 200+ countries coverage narrative.
- iDenfy: iDenfy offers AI-powered identity verification, biometric authentication, and AML screening to fintech, crypto, and financial services clients. It competes with IDWise on enterprise IDV pricing, onboarding speed, and global coverage.
- Jumio: Jumio is a long-established enterprise IDV vendor offering document verification, biometric authentication, and AML screening to global financial institutions. It competes head-to-head with IDWise in KYC onboarding for banks and large fintechs.
- Persona: Persona offers a configurable identity verification platform with document, biometric, and database verification modules aimed at fintech, gig economy, and enterprise customers. It is a direct competitor on product breadth and developer/API-first integration model.
Broad incumbents
- Mitek Systems: Mitek is an established identity verification vendor specializing in mobile document capture, biometric verification, and fraud detection for financial institutions. It is a broad incumbent that overlaps with IDWise on document verification and KYC use cases.
- Onfido (now Entrust) / Entrust: Entrust is a broad identity, credentialing, and secure transactions incumbent that now encompasses IDV capabilities via Onfido and Datacard. It is comparable as a broader incumbent offering IDV among a wider portfolio of identity, payments, and PKI solutions to large enterprises and governments.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
IDWise social profiles
Digital presenceIDWise compliance and trust
Trust signalCompliance3 records
IDWise financial estimates
Financial estimateRevenue estimate
Valuation estimate
IDWise leadership team
Management profileNumber of profiles
IDWise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IDWise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IDWise
What does IDWise do?
IDWise provides an AI-based, hyper-localized enterprise-grade identity verification suite for customer onboarding and KYC/AML compliance. The suite combines Identity Document Verification (government ID recognition, data extraction, forgery/MRZ/digital-manipulation checks across 13,000+ documents in 200+ countries), Facial Verification (face matching with active and passive liveness), e-KYC & AML Compliance (PEP/sanctions/adverse-media fuzzy-matching against real-time global watchlists), and Proof of Address, delivered via Mobile/Web SDKs, REST APIs and Webhooks with 5-minute integration.
Is IDWise a public or private company?
IDWise is a private company. It is classified as unknown and is currently operating.
When was IDWise founded?
IDWise was founded in 2016. It employs 11 to 50 people.
Where is IDWise based?
IDWise is headquartered in London, United Kingdom, in the Europe region.
How does IDWise make money?
Two revenue lines are on record. Identity Verification Services are the primary driver. The others are usage-Based Verification.
Who are IDWise's main competitors?
Direct peers on record are Veriff, Onfido, Shufti Pro, Sumsub, Trulioo, iDenfy, Jumio and Persona. Broad incumbents are Mitek Systems and Onfido (now Entrust) / Entrust.
Does IDWise have an API?
Yes. IDWise offers APIs, Mobile and Web SDKs, and Webhooks for integration. The platform supports low-code/no-code integration options. Developers can access documentation at docs.idwise.com. Developer documentation is at docs.idwise.com/docs.
What industry is IDWise in?
IDWise's product category is Identity Verification Software. Its primary akta.pro industry code is FSAMAMAN, Data, Evidence & Document Verification (IDV) for KYC, with a secondary code of FSAGAFAA, Identity Verification & Digital ID (IDV, eIDAS, biometrics). Its NAICS code is 561611 and its SIC code is 7370.