Growth Engineering
Growth Engineering is a UK-based B2B SaaS company that sells the Impact Suite — a neuroscience-based enterprise learning ecosystem combining LMS, mobile, authoring, and adaptive AI — to corporate L&D departments worldwide, with named clients including L'Oreal, HP, Apple, Centrica, Victoria's Secret, Flight Centre, Caffè Nero, Moody's, De La Rue, and Carnival.
- Company typePrivate
- Founded2004
- HeadquartersWindsor, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Growth Engineering does
Growth Engineering is a UK-based B2B SaaS learning technology company founded in 2004, operating as Growth Engineering Technologies Limited (registered office 27 Old Gloucester Street, London, company number 14687857) and structured as a private limited company with no disclosed external institutional investors. The company is fully remote, certified as a B Corporation since 2022, and accredited to ISO 9001, ISO 27001, and ISO 42001, with GDPR compliance and Cyber Essentials.
The company sells the Impact Suite — a modular learning ecosystem built on its proprietary Neurogogy methodology (a fusion of neuroscience and pedagogy) — comprising four products: Growth Engineering LMS (an intelligent learning management system), Growth Engineering Learning App (a mobile-first daily-habit platform), Growth Engineering Authoring Tool (rapid content creation), and Zavmo AI (an adaptive AI engine for content creation and performance-gap identification). Core technical components include spaced repetition (using SM-2 and FSRS algorithms), gamification (XP, badges, leaderboards, contests), microlearning delivery, neural mapping visualisations, and Zavmo AI's adaptive algorithms that process multimodal uploads (PDFs, images, videos) without using customer content to train underlying models.
Revenue is generated through per-authorised-user SaaS subscriptions sold under multi-year terms (3-year initial term, auto-renewing 12-month Extended Terms, 120-day termination notice) with annual billing and quotes issued privately; an Authoring Tool free trial introduces a limited product-led motion. Go-to-market is enterprise field sales, led by an in-house Learning Science team that delivers personalised 30-minute live demonstrations to enterprise L&D buyers globally, supported by content marketing through 'The Lab' blog, a 25,000+ subscriber 'Lab Report' newsletter, and a research library of whitepapers and case studies. Named customers span consumer goods (L'Oreal), technology (HP, Apple), energy (Centrica), retail (Victoria's Secret, Caffè Nero), travel (Flight Centre, Carnival), and financial services / government (Moody's, De La Rue). Management is led by Juliette Denny (Founder, CEO & Ideologist in Chief) and Gary Gardner (Managing Director).
Growth Engineering firmographics
Firmographics- Name
- Growth Engineering
- Legal name
- Growth Engineering Technologies Limited
- Website
- https://growthengineering.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Growth Engineering is a UK-based B2B SaaS company that sells the Impact Suite — a neuroscience-based enterprise learning ecosystem combining LMS, mobile, authoring, and adaptive AI — to corporate L&D departments worldwide, with named clients including L'Oreal, HP, Apple, Centrica, Victoria's Secret, Flight Centre, Caffè Nero, Moody's, De La Rue, and Carnival.
- Ownership category
- akta.pro rank
Growth Engineering industry classification
Industry- Product category
- Corporate Learning Management Systems
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Learning Management (LMS) & Talent Development (BPACAPAG)
- akta.pro secondary industries
- Learning Technology & LMS/LXP Implementation (BPACANAH), Corporate Learning & Training Content Development (EDAGAKAC), LMS Analytics, Insights & Learning Record Stores (LRS) (EDAFAAAJ), LMS Commerce, Licensing & Monetization (eCommerce, Subscriptions, Seat Management) (EDAFAAAK)
Keywords
Where Growth Engineering is headquartered
LocationHeadquarters
- HQ city
- Windsor
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Growth Engineering business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (User Subscriptions): Growth Engineering Technologies Limited supplies its software as a service on subscription terms. Customers purchase User Subscriptions which entitle Authorised Users to access and use the Services and Documentation. The Supplier grants a non-exclusive, non-transferable right to permit Authorised Users to use the Services. Additional User Subscriptions can be purchased partway through the term, with fees prorated from the date of activation for the remainder of the term. The Initial Term is three years, automatically extending for 12-month Extended Terms unless terminated with 120 days' notice.
- Additional User Subscriptions: Customers may purchase additional User Subscriptions in excess of the number agreed upon. The Supplier confirms approval of the request, and the Customer pays the relevant fees within 30 days of the Supplier's invoice. If purchased partway through the Initial Term or any Extended Term, fees are prorated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | User Subscription model with per-authorised-user pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Growth Engineering product offering
Product offeringCore offering
Growth Engineering sells the Impact Suite, a SaaS learning ecosystem comprising a learning management system (LMS), a mobile learning app, a rapid authoring tool, and the Zavmo AI adaptive engine, all built on the company's proprietary Neurogogy methodology that combines neuroscience with learning theory. The platform targets enterprise L&D teams and uses spaced repetition, gamification, microlearning, and adaptive AI to deliver measurable improvements in learner engagement, knowledge retention, and business outcomes. Customers buy per-authorised-user subscriptions sold through direct enterprise sales with personalised demonstrations by the company's Learning Science team.
Product overview
Growth Engineering offers The Impact Suite, a modular learning ecosystem comprising four core products: Growth Engineering LMS (intelligent learning management system), Growth Engineering Learning App (mobile-first platform), Growth Engineering Authoring Tool (rapid content creation), and Zavmo AI (adaptive AI engine). All products are built on the company's proprietary Neurogogy methodology that integrates neuroscience with pedagogical best practices. The suite is designed to create brain-friendly learning experiences using gamification, spaced repetition, and adaptive algorithms to improve knowledge retention and learner engagement.
Differentiator
Problem solved
Functional benefit
Brands
- The Impact Suite: The world's first learning ecosystem engineered from neuroscience, combining LMS, Learning App, Authoring Tool, and Zavmo AI.
- Growth Engineering LMS
- Growth Engineering Learning App
- Growth Engineering Authoring Tool
- Zavmo AI
- Neurogogy
- The Lab
Products and services
- The Impact Suite A unified, neuroscience-powered learning ecosystem for enterprise L&D teams that combines an LMS, mobile Learning App, rapid Authoring Tool, and Zavmo AI under a single subscription, built on the company's Neurogogy methodology.
- Growth Engineering LMS An intelligent learning management system built on neuroscience principles that delivers knowledge that sticks through gamification, spaced repetition, and neural mapping of learner progress.
- Growth Engineering Learning App A mobile-first learning platform that uses cognitive triggers, Clubs, social feeds, and notifications to turn learning into a daily habit for employees.
- Growth Engineering Authoring Tool A rapid authoring tool that empowers anyone to build high-impact training content quickly, with built-in game templates and gamification settings.
- Zavmo AI
Quantifiable outcome
- 22+ min average daily active use per learner
- +6 more outcomes
Companies that use Growth Engineering
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Growth Engineering technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature7 records
Growth Engineering partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- EcologiminorGrowth Engineering partners with Ecologi for climate action. The company is a climate-positive workforce through Ecologi, funding verified climate projects worldwide. The partnership has funded 119+ climate projects, planted 24,000+ trees, and reduced 730+ tonnes of carbon. Emissions are measured annually through the Ecologi platform.
- Tech ZerocoreGrowth Engineering is a member of Tech Zero, a coalition of UK tech companies united to tackle the climate crisis. As a member, the company is committed to achieving net zero emissions by 2030 and participates in the Tech Zero working group to support sector-wide decarbonisation.
- SME Climate HubcoreAs a member of the SME Climate Hub, Growth Engineering is recognised by the United Nations Race to Zero campaign. The company has pledged to achieve net zero emissions by 2030 through the SME Climate Hub framework.
- United Nations Global CompactminorGrowth Engineering has committed to the UN Global Compact principles as part of its environmental governance and sustainability programme.
- AWS (Amazon Web Services)coreGrowth Engineering's cloud hosting is via AWS, which uses renewable-energy-powered data centres. This infrastructure partnership supports the company's sustainability commitments and operational reliability.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Growth Engineering competitors and assessment
Company assessmentDirect peers
- Axonify: Gamified microlearning platform focused on frontline engagement, spaced repetition and knowledge retention driving business outcomes - directly aligned with Growth Engineering's engagement-and-retention thesis.
- 360Learning: Collaborative enterprise learning platform combining LMS and authoring for corporate upskilling, targeting the same L&D decision-makers with a suite approach.
- SC Training (formerly EdApp): Mobile-first microlearning and gamified authoring platform for workforce training, closely mirroring Growth Engineering's Learning App and Authoring Tool.
Broad incumbents
- Docebo: Scaled enterprise LMS/LXP with AI-powered learning; competes for the same corporate L&D buyers but as a broader, larger platform.
- Absorb LMS: Enterprise/mid-market LMS with AI features serving corporate learning globally, overlapping on core LMS delivery to similar buyers.
- Cornerstone OnDemand: Large talent-development and LMS suite for enterprises; a broad incumbent competing for the same corporate L&D budgets.
Regional players
- Learning Pool: UK-based enterprise learning platform and content provider serving corporate and public-sector L&D, operating in the same home market and category.
- Thrive Learning: UK learning experience platform combining LMS, LXP and content for enterprise engagement, a direct home-market competitor to Growth Engineering.
Emerging players
- Area9 Lyceum: Adaptive learning platform grounded in learning science and personalization, comparable to Growth Engineering's neuroscience/adaptive-AI positioning.
- Attensi: Gamified simulation-based corporate training vendor driving behavior change and measurable performance uplift, overlapping on gamification and outcomes focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Growth Engineering social profiles
Digital presenceGrowth Engineering compliance and trust
Trust signalCompliance10 records
Growth Engineering financial estimates
Financial estimateRevenue estimate
Valuation estimate
Growth Engineering leadership team
Management profileNumber of profiles
Profiles2 records
Growth Engineering funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Growth Engineering M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Growth Engineering
What does Growth Engineering do?
Growth Engineering sells the Impact Suite, a SaaS learning ecosystem comprising a learning management system (LMS), a mobile learning app, a rapid authoring tool, and the Zavmo AI adaptive engine, all built on the company's proprietary Neurogogy methodology that combines neuroscience with learning theory. The platform targets enterprise L&D teams and uses spaced repetition, gamification, microlearning, and adaptive AI to deliver measurable improvements in learner engagement, knowledge retention, and business outcomes. Customers buy per-authorised-user subscriptions sold through direct enterprise sales with personalised demonstrations by the company's Learning Science team.
Is Growth Engineering a public or private company?
Growth Engineering is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Growth Engineering founded?
Growth Engineering was founded in 2004. It employs 1 to 10 people.
Where is Growth Engineering based?
Growth Engineering is headquartered in Windsor, United Kingdom, in the Europe region.
How does Growth Engineering make money?
Two revenue lines are on record. SaaS Subscription (User Subscriptions) is the primary driver. The others are additional User Subscriptions.
Who are Growth Engineering's main competitors?
Direct peers on record are Axonify, 360Learning and SC Training (formerly EdApp). Broad incumbents are Docebo, Absorb LMS and Cornerstone OnDemand. Regional players are Learning Pool and Thrive Learning. Emerging players are Area9 Lyceum and Attensi.
Does Growth Engineering have an API?
No public API is recorded for Growth Engineering.
What industry is Growth Engineering in?
Growth Engineering's product category is Corporate Learning Management Systems. Its primary akta.pro industry code is BPACAPAG, Learning Management (LMS) & Talent Development, with a secondary code of BPACANAH, Learning Technology & LMS/LXP Implementation. Its NAICS code is 513210 and its SIC code is 7372.