Cyberpower UK
CyberPowerPC UK is a Gateshead-based custom and prebuilt gaming PC manufacturer, founded in 1998, that assembles bespoke desktops, laptops, workstations, and AI systems for UK consumers, businesses, and educational institutions using premium components from NVIDIA, AMD, Intel, MSI, and Corsair, distributed via its own e-commerce site and major retailers including Argos, Amazon, Costco, AO.com, Very, and EE.
- Company typePrivate
- Founded1998
- HeadquartersGateshead, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cyberpower UK does
CyberPowerPC UK, legally NXPower (UK) Ltd and trading as CyberPowerPC UK, is a Gateshead-headquartered custom and prebuilt gaming PC manufacturer operating since 1998. Its core proposition is the assembly and sale of bespoke desktop gaming systems via an online configurator that lets customers select processors, graphics cards, memory, storage, cooling, and cases from premium third-party components — predominantly NVIDIA GeForce RTX (30, 40, and 50 series), AMD Ryzen and Radeon, and Intel Core/Core Ultra silicon, paired with Corsair, MSI, ASUS, and Gigabyte parts. The portfolio spans custom and prebuilt gaming desktops, gaming and professional laptops, workstations and AI workstations (including NVIDIA DGX SPARK), rackmount servers, console resales (PlayStation 5 family), handheld gaming (MSI Claw), peripherals, and supporting services such as custom laser engraving, custom water cooling (Hyper Liquid), and a liquid-cooling maintenance plan.
The business operates a direct-to-consumer e-commerce model on cyberpowersystem.co.uk, supplemented by multi-channel retail through Amazon UK, Argos, AO.com, Costco UK, Very.co.uk, and a partnership with EE for device sales, alongside a dedicated B2B and education sales channel for volume procurement. Pricing is unit-based across tiers from entry-level systems at roughly £500 to extreme enthusiast builds exceeding £5,000, with gaming laptops from £500 to £3,000+, console resale between £520 and £790, and a 0% APR finance option facilitated through Mitsubishi HC Capital UK PLC under CyberPowerPC UK's FCA credit-broker authorisation (FRN:671126). The company generates ancillary service revenue through warranty upgrades (Gold and Platinum tiers), its liquid-cooling service plan at £150 plus VAT, and customisation fees.
Customer segments are primarily individual gaming consumers, with secondary demand from business and education buyers, content creators, and AI/ML professionals. Geographic reach is concentrated on the UK mainland with European shipping available on request, and the company is FCA-regulated as a credit broker and WEEE-registered as a producer of electrical and electronic equipment (WEE/AF2223WZ). The business is privately held with no disclosed funding rounds, subsidiaries, parent ownership, or leadership changes in the available data, and its product differentiation rests on configurability, branded sub-ranges (VIVID, Hyper Liquid, iCUE, Hydro-X, Powered By MSI, MNML, Tracer), and a 5-year warranty backed by lifetime technical support.
Cyberpower UK firmographics
Firmographics- Name
- Cyberpower UK
- Legal name
- NXPower (UK) Ltd
- Website
- https://cyberpowersystem.co.uk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CyberPowerPC UK is a Gateshead-based custom and prebuilt gaming PC manufacturer, founded in 1998, that assembles bespoke desktops, laptops, workstations, and AI systems for UK consumers, businesses, and educational institutions using premium components from NVIDIA, AMD, Intel, MSI, and Corsair, distributed via its own e-commerce site and major retailers including Argos, Amazon, Costco, AO.com, Very, and EE.
- Ownership category
- akta.pro rank
Cyberpower UK industry classification
Industry- Product category
- Gaming PCs
- NAICS
- Electronics and Appliance Retailers (44921), Computer and Peripheral Equipment Manufacturing (3341)
- SIC
- Retail-Computer & Computer Software Stores (5734), Electronic Computers (3571)
- akta.pro primary industry
- Gaming PCs & Laptops (Prebuilt OEM/SIs) (MPAFAGAC)
- akta.pro secondary industries
- PC Gaming Computers & Peripherals Retail (CRACABAI), Gaming PCs (Desktops & Laptops) (HDACAAAH), Gaming Consoles (Home & Hybrid) (HDACANAA)
Keywords
Where Cyberpower UK is headquartered
LocationHeadquarters
- HQ city
- Gateshead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cyberpower UK business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Gaming PC Hardware Sales: Primary revenue stream from selling custom-built and pre-built gaming desktop PCs, gaming laptops, workstations, and servers. Revenue is generated through one-time hardware purchases with prices ranging from budget entry-level systems (£500+) to extreme high-end enthusiast builds (£5,000+). Includes sale of peripheral gaming equipment through the Gear Store.
- Console Sales: Revenue from selling gaming consoles including Sony PlayStation 5 (standard, digital edition, and Pro variants) as a retailer/reseller.
- Finance Services: The company offers 0% APR finance options through a partnership with Mitsubishi HC Capital UK PLC, acting as a credit broker to enable customers to spread the cost of purchases over time.
- Liquid Cooling Service Plan: Aftercare service for water-cooled systems including full inspection, cleaning, tubing replacement, liquid replacement, leak testing, and stress testing for £150 plus VAT.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level Gaming PCs from £500 |
| Unit Pricing | Pay-as-you-go | Mid-range Gaming PCs £800-£1,500 |
| Unit Pricing | Pay-as-you-go | High-end Gaming PCs £1,500-£3,000 |
| Unit Pricing | Pay-as-you-go | Extreme/Enthusiast PCs £3,000+ |
| Unit Pricing | Pay-as-you-go | Gaming Laptops from £500 |
| Unit Pricing | Pay-as-you-go | PlayStation 5 Consoles £520-£790 |
| Unit Pricing | Pay-as-you-go | Liquid Cooling Service Plan £150 + VAT |
| Unit Pricing | One time/ perpetual license | Warranty Upgrades |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Cyberpower UK product offering
Product offeringCore offering
Cyberpower UK (NXPower (UK) Ltd t/a CyberPowerPC UK) designs, assembles, and sells custom and prebuilt gaming desktop PCs, gaming laptops, workstations, AI workstations, and servers in the United Kingdom. Systems are configured by customers through an online configurator and assembled in the UK using premium third-party components (Intel, AMD, NVIDIA, MSI, Corsair), with sub-brands covering custom liquid cooling (Hyper Liquid, Hydro-X), coloured cases (VIVID), and Corsair iCUE-integrated builds. The company also resells gaming consoles such as the Sony PlayStation 5, gaming peripherals via a Gear Store, and offers related services including laser engraving, financing, and liquid cooling maintenance.
Product overview
CyberPowerPC UK is a custom and prebuilt gaming PC manufacturer offering a comprehensive portfolio of high-performance desktop computers, laptops, and gaming consoles. The core product lines include Custom Gaming PCs (bespoke builds with customer-selected components) and Prebuilt Gaming PCs (next-day delivery configurations). Specialized sub-brands include VIVID (coloured cases with RGB), Hyper Liquid (custom water cooling), Corsair iCue/HydroX (Corsair component integration), Powered By MSI (MSI ecosystem), Streaming PCs, Editing PCs, Mini PCs, Gaming Bundles, and Racing Simulators. The company also offers AI Workstations (including NVIDIA DGX SPARK), Servers (1U-4U rackmount), Gaming Laptops (MSI, ASUS, Acer, Gigabyte brands), Professional Laptops, PlayStation 5/Pro consoles, and Handheld Gaming (MSI Claw). Supporting services include a PC Configurator tool, PC Finder guided selection, Custom Laser Engraving personalization, Finance Options (0% APR), and Business/Education purchasing programs. The portfolio is distributed primarily through the UK website with additional retail availability via Amazon, AO.com, Argos, Costco, Very, and EE.
Differentiator
Problem solved
Functional benefit
Brands
- VIVID: Coloured case range featuring bold colours with flawless performance, marketed as a personalization option for gaming PCs.
- Hyper Liquid
- ICUE
- Hydro-X
- Tracer
- MNML
Products and services
- Custom Gaming PCs Bespoke high-performance gaming desktop computers built to customer specifications through an online configurator, using premium components from Intel, AMD, NVIDIA, MSI, and Corsair. Targeted at individual gamers and enthusiasts.
- Prebuilt Gaming PCs Ready-to-ship gaming desktop computers available in next-day delivery configurations built on Intel, AMD, or NVIDIA platforms.
- VIVID Gaming PCs
Companies that use Cyberpower UK
Customer profileSegments4 records
Ideal customer profiles3 records
Cyberpower UK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cyberpower UK partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and standard.
- NVIDIAcoreNVIDIA is a key technology partner providing GeForce RTX graphics processors (30, 40, and 50 series) for gaming PCs. Products are marketed with NVIDIA branding and featured in GPU-specific product categories.
- AMDcoreAMD provides Ryzen processors (5000, 7000, 8000, 9000 series) and Radeon graphics cards. Featured as a key processor partner with dedicated AMD gaming PC categories.
- IntelcoreIntel provides Core processors (12th, 13th, 14th gen) and Core Ultra series for gaming PCs and laptops. Dedicated Intel gaming PC hub and configurator pages.
- MSIcoreMSI provides motherboards, graphics cards, gaming laptops (Cyborg, Katana, Stealth series), and Mini PCs. 'Powered by MSI' partnership featuring MSI components for optimal compatibility.
- CorsaircoreCorsair provides memory (DDR4/DDR5), power supplies, cases, and cooling solutions including HydroX custom water cooling and iCUE RGB lighting integration.
- MicrosoftcoreMicrosoft partnership for Windows 11 operating system licensing on all gaming PCs. Featured Windows 11 branding and promotional banners on the website.
- ASUScoreASUS provides gaming laptops including ROG Zephyrus, ROG Strix SCAR, TUF Gaming, and V16 series. Multiple ASUS laptop categories and product pages.
- GigabytestandardGigabyte provides gaming laptops (Aero, Gaming A series) with dedicated product categories on the website.
- Amazon UKstandardAmazon UK is a marketplace channel partner selling CyberPowerPC gaming desktops through their platform for broader customer reach.
- AO.comstandardAO.com is a UK online retailer channel partner distributing CyberPowerPC gaming products.
- ArgosstandardArgos is a major UK retail chain partner selling CyberPowerPC gaming PCs both online and in physical stores.
- Costco UKstandardCostco UK warehouse club is a retail channel partner for CyberPowerPC gaming products.
- Very.co.ukstandardVery.co.uk online retailer is a channel partner distributing CyberPowerPC gaming products.
- EEstandardEE mobile network partnership for selling gaming PCs and laptops through their online store, targeting mobile customers seeking gaming hardware.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Cyberpower UK competitors and assessment
Company assessmentBroad incumbents
- Alienware: Dell-owned gaming hardware brand with overlapping premium gaming PCs, laptops, and consoles — broad incumbent competing at higher brand scale but with a more standardised (less bespoke) configuration model.
- Ebuyer: Large UK online IT retailer selling gaming PCs, components, and peripherals — broader incumbent whose gaming PC range competes for the same UK consumer segment, though less custom-configurator focused.
Direct peers
- Overclockers UK (OcUK): One of the longest-running UK custom gaming PC builders and system integrators, with overlapping high-end component focus, custom water cooling offerings, and direct-to-consumer e-commerce model.
- Novatech: UK-based custom PC, gaming, and workstation builder with long operating history and B2B/consumer split — overlaps with CyberPowerPC UK's HPC, workstation, and gaming desktop categories.
- Scan Computers: UK-based custom gaming PC specialist with similar configurator-driven model, premium component sourcing, and enthusiast customer base — directly competes with CyberPowerPC UK for the same UK buyer.
- iBuyPower: US custom gaming PC manufacturer and retailer with extensive configurator, sub-brands, and prebuilt lines — directly comparable business model and product breadth to CyberPowerPC UK.
- Origin PC: US-based custom gaming PC and workstation builder offering similar bespoke configurations with premium components — comparable SI/specialist model though operating in a different geography.
- Box.co.uk: UK e-commerce retailer of custom gaming PCs, components, and peripherals — competing directly for the same enthusiast and mainstream gaming buyer through a similar configurator-first experience.
- Chillblast: UK gaming and workstation PC builder offering bespoke configurations with strong warranty and after-sales support — competing head-to-head in the same enthusiast and pro-creator segments.
- PC Specialist: UK-based custom PC and laptop builder with extensive configurator, business/education programmes, and gaming-focused hardware — overlapping product breadth and target customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Cyberpower UK social profiles
Digital presenceCyberpower UK compliance and trust
Trust signalCompliance2 records
Cyberpower UK financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cyberpower UK leadership team
Management profileNumber of profiles
Cyberpower UK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cyberpower UK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cyberpower UK
What does Cyberpower UK do?
Cyberpower UK (NXPower (UK) Ltd t/a CyberPowerPC UK) designs, assembles, and sells custom and prebuilt gaming desktop PCs, gaming laptops, workstations, AI workstations, and servers in the United Kingdom. Systems are configured by customers through an online configurator and assembled in the UK using premium third-party components (Intel, AMD, NVIDIA, MSI, Corsair), with sub-brands covering custom liquid cooling (Hyper Liquid, Hydro-X), coloured cases (VIVID), and Corsair iCUE-integrated builds. The company also resells gaming consoles such as the Sony PlayStation 5, gaming peripherals via a Gear Store, and offers related services including laser engraving, financing, and liquid cooling maintenance.
Is Cyberpower UK a public or private company?
Cyberpower UK is a private company. It is classified as unknown and is currently operating.
When was Cyberpower UK founded?
Cyberpower UK was founded in 1998. It employs 11 to 50 people.
Where is Cyberpower UK based?
Cyberpower UK is headquartered in Gateshead, United Kingdom, in the Europe region.
How does Cyberpower UK make money?
Four revenue lines are on record. Gaming PC Hardware Sales are the primary driver. The others are console Sales, finance Services and liquid Cooling Service Plan.
Who are Cyberpower UK's main competitors?
Broad incumbents on record are Alienware and Ebuyer. Direct peers are Overclockers UK (OcUK), Novatech, Scan Computers, iBuyPower, Origin PC, Box.co.uk, Chillblast and PC Specialist.
Does Cyberpower UK have an API?
No public API is recorded for Cyberpower UK.
What industry is Cyberpower UK in?
Cyberpower UK's product category is Gaming PCs. Its primary akta.pro industry code is MPAFAGAC, Gaming PCs & Laptops (Prebuilt OEM/SIs), with a secondary code of CRACABAI, PC Gaming Computers & Peripherals Retail. Its NAICS code is 44921 and its SIC code is 5734.