This Is Digital
This Is Digital is a Manchester-based digital performance solutions agency founded in 2018 that delivers integrated SEO, PPC, paid social, CRO/UX, programmatic display, and marketplace services to UK enterprise brands across retail, sports, healthcare, and consumer verticals.
- Company typePrivate
- Founded2018
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What This Is Digital does
This Is Digital is a private, founder-led digital performance solutions agency incorporated as This Is Digital Limited in England, UK, and headquartered at Conavon Court, 12 Blackfriars Street, Manchester, M3 5BQ. Founded in 2018 by Andy Mitchell, the firm operates a single integrated service offering organised around 12 interconnected digital channels: Digital Strategy, Paid Search (PPC), Paid Social, CRO/UX, SEO, Content Strategy, Digital PR, Data & Analytics, Email/eCRM, Affiliate Marketing, AI-powered Programmatic Display, and Marketplaces (Amazon, eBay, AliExpress, Airbnb). Underpinning infrastructure includes Google Tag Manager, Google Analytics, Adobe Analytics, OneTrust and Cookiebot integrations for GDPR-compliant consent management, plus Facebook Ads and LinkedIn Ads for paid social execution.
The business generates revenue through professional services retainers and project-based engagements, delivered via a fully flexible model that combines consultancy, channel management, training, agency audits, and in-housing support on month-to-month terms. GTM is consultative and enterprise-oriented: a senior team with decades of experience at major UK network agencies (MediaCom, iProspect, DigitasLBi, McCann Manchester) sells directly to UK-based enterprise brands across eCommerce, retail, sports, healthcare, fragrance, transportation, gaming and software. The agency reports managing £45m+ in annual client digital spend with a 92% client retention rate.
Customer evidence spans roughly 20 named logos including Leicester City FC (Premier League), American Golf, Ryman, Harley Medical Group, The Fragrance Shop, Footasylum, Brittany Ferries, Beauty Bay, Royal Mint, Stannah, Cadogan Clinic, Henri Lloyd and Midea. Public case studies claim outcomes such as 1907% year-over-year revenue growth (Leicester City FC), 271% visibility lift (Ryman), 86% SEO visibility increase (American Golf), 120% conversion-rate improvement (Harley Medical Group), and 202% share-of-voice growth (The Fragrance Shop). The firm employs 50+ digital experts, has no disclosed external funding or institutional investors, and operates without a parent company.
This Is Digital firmographics
Firmographics- Name
- This Is Digital
- Legal name
- This is Digital Limited
- Website
- https://thisisdigital.co.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- This Is Digital is a Manchester-based digital performance solutions agency founded in 2018 that delivers integrated SEO, PPC, paid social, CRO/UX, programmatic display, and marketplace services to UK enterprise brands across retail, sports, healthcare, and consumer verticals.
- Ownership category
- akta.pro rank
This Is Digital industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Digital Strategy & Transformation (BPAHAEAA)
- akta.pro secondary industries
- Digital PR & Social Media Communications (MPAAADAJ), Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where This Is Digital is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
This Is Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Services: Professional services revenue through retainer and project-based engagements covering digital strategy, channel management, consultancy, and training. Services include SEO, Paid Search, Paid Social, CRO/UX, Email, Affiliate Marketing, Programmatic Display, Digital PR, Content Strategy, Data & Analytics, and Marketplaces.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
This Is Digital product offering
Product offeringCore offering
This Is Digital is a digital performance solutions agency that delivers a fully integrated suite of digital marketing services to UK enterprise clients, including digital strategy, paid search, paid social, SEO, CRO/UX, content strategy, digital PR, email/eCRM, affiliate marketing, AI-powered programmatic display, marketplace strategy, and data & analytics. Services are delivered under flexible retainer or project-based engagements with consultative model, channel management, training, agency audits, and in-housing support options.
Product overview
This Is Digital is a Digital Performance Solutions agency based in Manchester, UK, founded in 2018. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Their portfolio consists of 12 interconnected digital marketing services designed to work together holistically: Digital Strategy (foundational consultancy), Paid Search (PPC), Paid Social, CRO/UX (Conversion Rate Optimisation and User Experience Design), SEO (Technical, On-Page, and Off-Site), Content Strategy, Digital PR, Data & Analytics (underpinning all services), Email Marketing (eCRM), Affiliate Marketing, Programmatic Display (AI-powered), and Marketplaces. The Data & Analytics service acts as the foundation across all offerings, with CRO/UX incorporating biometric design capabilities and Programmatic Display leveraging AI for ad optimization. Services are delivered through flexible consultative approaches, channel management, training, agency audits, and in-housing support, with over £45m+ annual digital spend managed successfully across their 50+ digital experts.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Strategy Commercially-focused digital strategies defining the role of digital against business objectives and audience insights, ensuring marketing channels and platforms deliver against client KPIs.
- Paid Search (PPC) Tailored paid media campaigns across paid search, shopping, display ads, native ads and Amazon Ads, managed with industry-specific knowledge and refined optimisation skill sets.
- Paid Social Performance-focused paid social advertising on Facebook Ads and LinkedIn Ads with granular audience targeting, remarketing and end-to-end tracking.
- CRO/UX Conversion Rate Optimisation and User Experience services focused on increasing average order value, enhancing lead quality, improving client retention and incorporating biometric UX design and usability lab research.
- SEO Search Engine Optimisation covering Technical SEO (website crawlability), On-Page SEO (relevance and indexing), Off-Site SEO and link building (authority and trust signals), Content SEO and site migrations.
- Content Strategy Bespoke content strategies aligned to each stage of the buyer journey, identifying content formats for different platforms under cohesive overarching goals.
- Digital PR Digital PR and link acquisition tactics including brand mentions, backlinks and strategic outreach to journalists, influencers and bloggers to build brand authority and trust.
- Data & Analytics Data and analytics services measuring every touchpoint in the user journey through Google Tag Manager, Google Analytics, Adobe Analytics, data platform management, ad serving and CMP integration for GDPR compliance.
- Email Marketing Email and eCRM campaigns using technology partners, audience and database segmentation, and user journey insights to investigate past behaviour patterns and customer preferences.
- Affiliate Marketing Affiliate marketing campaigns providing sustainable lead generation through network partner selection, campaign integration, launch support, optimisation, segmentation and attribution measurement.
- Programmatic Display AI-powered programmatic display advertising using real-time bidding across multiple publishers and formats for multi-channel targeting.
- Marketplaces Digital marketplace strategy services helping brands establish presence on B2B, B2C, C2C and Se2C marketplaces including Amazon, eBay, Airbnb and AliExpress.
Quantifiable outcome
- 86% SEO visibility increase for European golf retailer
- +4 more outcomes
Companies that use This Is Digital
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
This Is Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature3 records
This Is Digital partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights5 records
This Is Digital competitors and assessment
Company assessmentDirect peers
- Brainlabs: UK-headquartered digital performance marketing agency offering paid search, programmatic, SEO and CRO services with proprietary tech and a similar enterprise client base; direct competitor for performance marketing mandates in the UK market.
- Croud: Digital marketing agency built around a global 'on-demand' talent model, serving enterprise clients across paid media, SEO, content and programmatic; competes directly for the same mid-market and enterprise performance marketing briefs.
- Tug (Audience Mode): Manchester-anchored digital marketing agency offering SEO, paid media, content and analytics services to enterprise clients; directly comparable on geography, service mix and target buyer profile.
- Koozai: UK digital marketing agency covering SEO, PPC, content and digital PR with a similar mid-market and enterprise focus; overlaps significantly on service mix and UK geography.
- Ascend: Performance marketing agency offering paid search, paid social, programmatic, SEO and analytics with an enterprise focus; directly comparable service portfolio and UK client base.
- Prohibition: Leeds-based digital marketing agency spanning SEO, PPC, content, digital PR and data; comparable UK mid-market positioning and integrated service offering.
- Custard: B2B and B2C digital marketing agency covering SEO, paid media, content and web design with a UK enterprise client base; overlaps with This is Digital on core performance channels.
- Search Laboratory: UK digital marketing agency with international reach across paid search, SEO, programmatic and analytics; competes for the same performance-led enterprise briefs.
Broad incumbents
- Dentsu: Global advertising and media services network encompassing media, creative, programmatic and SEO across Dentsu Media, Merkle and iProspect; broader portfolio, but directly competes for enterprise performance marketing mandates.
- Hakuhodo (incumbent) / GroupM agency network: WPP's GroupM network of media agencies (Mindshare, MediaCom, Wavemaker) provides scaled paid media, programmatic and SEO services to enterprise clients globally; represents a large incumbent competitor against which This is Digital positions itself.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
This Is Digital social profiles
Digital presenceThis Is Digital compliance and trust
Trust signalCompliance2 records
This Is Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
This Is Digital leadership team
Management profileNumber of profiles
Profiles1 record
This Is Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
This Is Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about This Is Digital
What does This Is Digital do?
This Is Digital is a digital performance solutions agency that delivers a fully integrated suite of digital marketing services to UK enterprise clients, including digital strategy, paid search, paid social, SEO, CRO/UX, content strategy, digital PR, email/eCRM, affiliate marketing, AI-powered programmatic display, marketplace strategy, and data & analytics. Services are delivered under flexible retainer or project-based engagements with consultative model, channel management, training, agency audits, and in-housing support options.
Is This Is Digital a public or private company?
This Is Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was This Is Digital founded?
This Is Digital was founded in 2018. It employs 11 to 50 people.
Where is This Is Digital based?
This Is Digital is headquartered in Manchester, United Kingdom, in the Europe region.
How does This Is Digital make money?
One revenue line is on record: digital Marketing Services.
Who are This Is Digital's main competitors?
Direct peers on record are Brainlabs, Croud, Tug (Audience Mode), Koozai, Ascend, Prohibition, Custard and Search Laboratory. Broad incumbents are Dentsu and Hakuhodo (incumbent) / GroupM agency network.
Does This Is Digital have an API?
No public API is recorded for This Is Digital.
What industry is This Is Digital in?
This Is Digital's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAHAEAA, Digital Strategy & Transformation, with a secondary code of MPAAADAJ, Digital PR & Social Media Communications. Its NAICS code is 541810 and its SIC code is 7311.