Shoreline Venture Management

What Shoreline Venture Management does

Shoreline Venture Management LLC is a private venture capital firm founded in 1998 and headquartered in San Francisco, California. The firm invests at the intersection of data and technology in the enterprise and healthcare sectors, with check sizes ranging from $250,000 (initial) to $8 million over a portfolio company's financing cycles. Shoreline has managed three fund vintages (SVP I, SVP II, SVP III) and operates a Co-Invest Fund that enables Limited Partners to participate in later growth rounds of portfolio companies, deepening capital alignment between GPs, LPs, and founders.

Shoreline's investment strategy emphasizes agility over scale: the firm sources deals through founder relationships and an active network of venture partners and advisors rather than relying on fund size. Its geographic focus spans Western North America — from San Diego to Vancouver — leveraging a cross-border US-Canada network to access deals and business development opportunities beyond the Bay Area. Key investment areas include enterprise software, mobile, cloud and application management, big data and analytics, security, healthcare IT, and diagnostics.

The firm generates revenue through management fees on its three venture funds and carried interest on successful portfolio exits. Notable outcomes include Aryx Therapeutics (IPO, 2007), Health Hero Network (acquired by Bosch, 2007), Layer 7 Technologies (acquired by CA Technologies), and DBM Cloud Systems (acquired by Nasuni in 2022). The firm is led by co-founders Peter Craddock and Bob Spears and operates with a small team of venture partners, a CFO, and business development staff — a structure the firm uses as a deliberate differentiation against larger mega-funds.

Name

Shoreline Venture Management

Legal name

Shoreline Venture Management LLC

Website

http://www.shorelineventures.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Shoreline Venture Management is a San Francisco-based venture capital firm investing early-stage capital in enterprise software, cloud, data analytics, security, and healthcare IT startups across Western North America, with check sizes of $250,000 to $8 million.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fund Management: Shoreline generates returns through carried interest on successful portfolio exits and management fees from their venture funds (SVP I, SVP II, SVP III). They also offer a Co-Invest Fund allowing Limited Partner investors to participate in later growth round stages of portfolio companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Shoreline Venture Management is a venture capital firm that invests early in seed and Series A technology companies in Western North America, deploying initial investments ranging from $250,000 to $8 million across a company's financing cycles. The firm provides operational guidance, business development support, and management team building assistance to portfolio companies in enterprise software, mobile, cloud/application management, big data/data analytics, security, healthcare IT, and diagnostics. It manages the SVP I, SVP II, and SVP III venture funds plus a Co-Invest Fund for Limited Partners to participate in later growth rounds.

Product overview

Shoreline Venture Management is a venture capital firm focused on investing in early-stage tech startups. The firm does not offer technology products or services; rather, it provides investment capital, operational guidance, and business development support to portfolio companies. Key investment areas include enterprise software, mobile, cloud/application management, big data/data analytics, security, healthcare IT, and diagnostics.

Differentiator

Problem solved

Functional benefit

Products and services

• Shoreline Venture Partner Fund I (SVP I) First vintage venture capital fund managed by Shoreline Venture Management, making early-stage equity investments in technology startups in Western North America at the intersection of data and technology in Enterprise and Healthcare.
• Shoreline Venture Partner Fund II (SVP II) Second vintage venture capital fund managed by Shoreline Venture Management, focused on early-stage investments in enterprise software, healthcare IT, mobile, cloud, and security startups.
• Shoreline Venture Partner Fund III (SVP III) Third vintage venture capital fund managed by Shoreline Venture Management, continuing early-stage investments in enterprise software, mobile, cloud/application management, big data/data analytics, security, healthcare IT, and diagnostics.
• Co-Invest Fund Co-Invest Fund allowing Shoreline Limited Partner investors to participate in later growth round stages of portfolio companies, providing additional deployment options, shortened duration, and improved economics for investors while extending portfolio company capital access.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Pure StoragecoreTechnology or IntegrationDBM Cloud Systems joined Pure Storage's Technical Alliance Partner (TAP) program. DBM's Advanced Intelligent Replication Engine (AIRE) is available for Pure Storage customers to rapidly replicate and migrate petabyte-scale data directly to Pure Storage FlashBlade from virtually any object storage platform including AWS, Oracle, Microsoft and Google.
• Merlin InternationalminorChannel Partner/ Reseller/ DistributorMerlin International entered into a Reseller Agreement to provide Alacritech's line of Network File System (NFS) acceleration products to the U.S. Federal Government market.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Crosslink Capital: Early-stage venture capital firm based in the San Francisco Bay Area investing across enterprise software, networking, and digital media. Directly comparable to Shoreline given similar seed/Series A check size, regional Western US focus, and long operating history (founded 1989).
• Voyager Capital: Pacific Northwest (Seattle) venture capital firm with early-stage enterprise software and technology focus. Comparable to Shoreline on geography (Western North America), stage (seed/Series A), and sector concentration.
• Pelion Venture Partners: Early-stage venture capital firm focused on enterprise software, cloud infrastructure, and healthcare IT. Highly comparable to Shoreline in fund size, stage focus (seed/Series A), sector overlap, and emphasis on operational support beyond capital.
• Inovia Capital: Canadian venture capital firm investing in early-stage technology companies across North America. Closely comparable to Shoreline's cross-border US-Canada model, sector focus on enterprise software, and seed-to-Series A check sizes.
• Foundry Group: Boulder-based early-stage venture capital firm investing in enterprise software, cloud, and emerging technology categories. Comparable to Shoreline in stage, sector mix (enterprise software/cloud), and small-team operational support model.
• Real Ventures: Canadian early-stage venture capital firm focused on enterprise, deep tech, and healthcare. Comparable to Shoreline on cross-border positioning in the US-Canada market and early-stage tech/healthcare emphasis.
• Avalon Ventures: San Diego-based early-stage venture capital firm focused on technology and life sciences. Comparable to Shoreline on Western North America geographic footprint, seed-to-Series A investing approach, and enterprise/healthcare dual-vertical focus.
• Madrona Venture Group: Seattle-based early-stage venture capital firm focused on cloud, enterprise software, and AI. Comparable geographic (Western North America, Pacific Northwest emphasis) and sector (enterprise/cloud) overlap with Shoreline.

Broad incumbents

• Norwest Venture Partners: Late-stage venture and growth equity firm with broad enterprise software and healthcare technology investing. Considered a broad incumbent given its substantial scale and multi-stage, multi-sector approach compared to Shoreline's small early-stage focus.
• NEA (New Enterprise Associates): One of the largest US venture capital firms investing across enterprise software, healthcare IT, and technology broadly. Broad incumbent comparable on sector coverage, but operates at materially larger fund sizes than Shoreline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/shoreline-venture-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments11 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoreline Venture Management