Tele-Rad
Tele-Rad is a privately held Michigan-based Motorola Solutions Platinum Channel Partner founded in 1947, providing integrated two-way radio, video surveillance, and safety technology solutions to government, education, and industrial customers across Michigan from five regional offices.
- Company typePrivate
- Founded1947
- HeadquartersHolland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Tele-Rad does
Tele-Rad is a Michigan-based, privately held communications and integrated safety technology provider founded in 1947 and headquartered in Holland, MI. The company operates as a Motorola Solutions Platinum Channel Partner, Service Elite Specialist, and Ecosystem Solutions Partner, distributing and servicing the full Motorola Safety Reimagined ecosystem. Core offerings include MOTOTRBO two-way radios (ION, R7, R5, Curve), Motorola P25 public safety radios, WAVE PTX broadband push-to-talk, Minitor fire pagers, Avigilon video surveillance (Appearance Search, Facial Recognition, Focus of Attention), access control, body-worn and in-car cameras, license plate recognition, BDA/DAS signal-boosting infrastructure, Getac rugged computers, Semtech AirLink routers, PRISM P25 fire-station alerting, and HALO environmental sensors. The company also provides professional services including installation, programming, vehicle upfitting, training, FCC licensing, and cybersecurity for public-safety ecosystems.
Tele-Rad generates revenue through five streams: hardware resale (radios, cameras, infrastructure), professional services (installation, configuration, programming, vehicle upfitting, training, FCC licensing), short-term equipment rentals (daily/weekly/monthly), recurring subscriptions (e.g., TLK series from $35/radio/month, Orchestrate workflow software), and volume contract sales through Michigan's REMC SAVE program for K-12 schools. The customer mix is vertically segmented across government/public safety, education, manufacturing, hospitality, utilities, agriculture, construction, and property management, with government/public safety and education as primary segments. Distribution is exclusively direct field sales from five Michigan offices (Holland, Grand Rapids, Traverse City, Benton Harbor, Marquette County), supported by owned-and-operated wide-area radio infrastructure (West Michigan MOTOTRBO Capacity Plus Multi-Site system) that enables ready-made coverage for municipal and event customers. All sales are quote-based with no e-commerce channel.
Tele-Rad firmographics
Firmographics- Name
- Tele-Rad
- Legal name
- Tele-Rad, Inc.
- Website
- https://tele-rad.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tele-Rad is a privately held Michigan-based Motorola Solutions Platinum Channel Partner founded in 1947, providing integrated two-way radio, video surveillance, and safety technology solutions to government, education, and industrial customers across Michigan from five regional offices.
- Ownership category
- akta.pro rank
Tele-Rad industry classification
Industry- Product category
- Public Safety Communications and Security Integration
- NAICS
- Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220), Electronic and Precision Equipment Repair and Maintenance (8112)
- SIC
- Radiotelephone Communications (4812), Communications Services, Nec (4899)
- akta.pro primary industry
- Safety Compliance & Risk Management (DOT/OSHA/EHS) (TLAEANAF)
- akta.pro secondary industry
- Incident Detection, Claims & Evidence Management (TLAEANAE)
Keywords
Where Tele-Rad is headquartered
LocationHeadquarters
- HQ city
- Holland
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Tele-Rad business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales: Sales of Motorola two-way radios, accessories, video surveillance equipment, access control systems, and related technology products. Includes portable radios, mobile radios, repeaters, rugged computers, and emergency vehicle equipment.
- Professional Services: Installation, configuration, programming, maintenance, repair, and vehicle upfitting services. Also includes system engineering, project management, and FCC licensing assistance.
- Equipment Rentals: Short-term rental of two-way radios with daily, weekly, and monthly pricing options. Includes accessories, batteries, chargers, and repeater rentals. FCC licensing handled for customers.
- Subscription Services: Monthly subscription model for two-way radios (e.g., TLK series starting at $35/radio/month) and software services including Orchestrate workflow integration platform.
- REMC SAVE Contract Sales: Volume contract sales through REMC SAVE program for Michigan schools, offering competitive bid-free pricing compliant with Michigan Revised School Code.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | TLK Series Monthly Subscription |
| Usage-based | Pay-as-you-go | Radio Rental - Daily, Weekly, Monthly Options |
| Usage-based | Pay-as-you-go | Wide Area Radio Rental with Repeater |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Tele-Rad product offering
Product offeringCore offering
Tele-Rad sells, installs, and services Motorola Solutions two-way radio systems, Avigilon video surveillance and access control, body-worn and in-car cameras, license plate recognition, BDA/DAS in-building coverage, rugged computing, and complementary safety/security technology for government, public safety, education, manufacturing, utilities, hospitality, and other Michigan organizations. The company delivers end-to-end professional services including system engineering, FCC licensing, programming, installation, vehicle upfitting, training, maintenance, and short-term radio rentals.
Product overview
Tele-Rad is a Michigan-based provider of integrated safety and communication technology solutions, operating as a Motorola Solutions Service Elite Specialist and Ecosystem Solutions Partner. Their product portfolio centers on the Motorola Solutions Safety Reimagined ecosystem that unifies voice, video, data, and analytics. Core offerings include MOTOTRBO two-way radios (MOTOTRBO ION, R7, R5, Curve), Motorola P25 public safety radios, WAVE PTX broadband push-to-talk, and Minitor fire pagers. Security solutions encompass Avigilon video surveillance with Appearance Search and Facial Recognition, access control systems, License Plate Recognition (L5M, L5F, L6Q), body-worn cameras (VB400, V300), and in-car cameras (M500). Supporting infrastructure includes BDA/DAS signal boosters, Semtech AirLink routers, Getac rugged tablets, and PRISM P25 siren controllers. Add-on modules include HALO environmental sensors, Orchestrate workflow software, CommandCentral Aware, and Critical Connect bridge solutions. Professional services cover vehicle upfitting, cybersecurity, FCC licensing, training, and system engineering.
Differentiator
Problem solved
Functional benefit
Products and services
- MOTOTRBO Two-Way Radios
Quantifiable outcome
- Signal improvement up to 90% with DAS systems
- +4 more outcomes
Companies that use Tele-Rad
Customer profileNamed customers9 records
Segments10 records
Ideal customer profiles4 records
Tele-Rad technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
Tele-Rad partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, secondary and minor.
- Motorola SolutionscoreTele-Rad is a Platinum Channel Partner, Service Elite Specialist, and Ecosystem Solutions Partner for Motorola Solutions. They are authorized to sell, install, and service the complete Motorola Solutions ecosystem including MOTOTRBO radios, P25 public safety radios, WAVE PTX, and related infrastructure. This is the company's primary vendor relationship.
- AvigiloncoreTele-Rad partners with Avigilon (Motorola Solutions company) for video surveillance, access control, and AI-powered security analytics including Appearance Search, Focus of Attention, and self-learning video analytics. Avigilon products are integrated into Tele-Rad's Safety Reimagined ecosystem offerings.
- PRISM IPXsecondaryTele-Rad partners with PRISM for P25 fire station alerting solutions. PRISM provides critical message management systems including the FSA P25 alerting platform for transitioning from analog to digital alerting systems.
- Semtech (formerly Sierra Wireless)secondaryTele-Rad partners with Semtech for Airlink Pro Router Solutions providing connectivity for video surveillance, firefighting, and public safety applications. Routers create Vehicle Area Networks (VAN) and enable real-time communication with command centers.
- GetacsecondaryTele-Rad partners with Getac for rugged computers and tablets trusted by Michigan State Police and other public safety agencies. Getac devices are designed rugged from the inside out for demanding environments.
- Graphix Signs & EmbroideryminorPartnership with Graphix Signs & Embroidery for emergency vehicle upfitting services. Graphix offers uniforms and related products for public safety agencies.
- REMC Association of MichigancoreTele-Rad is a REMC SAVE vendor, allowing Michigan schools to purchase communication and safety technology products without bid processes. The REMC SAVE program has saved Michigan schools over $1.4 billion since 1990.
- SoundOff SignalsecondaryVehicle upfitting partner for bluePRINT Sync technology enabling synchronized emergency vehicle lighting patterns for improved visibility and reduced driver distraction.
- HavissecondaryVehicle upfitting partner for emergency vehicle equipment including computer mounts, consoles, and related mounting solutions.
- Code3, Federal Signal, WhelensecondaryEmergency vehicle equipment manufacturers for lights, sirens, speakers, and related safety equipment installed during vehicle upfitting.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Tele-Rad competitors and assessment
Company assessmentEmerging players
- Zetron: Zetron builds mission-critical command-and-control, dispatch console, and integrated communications solutions for public-safety and transportation customers—overlapping with Tele-Rad's dispatch console and public-safety communications work in adjacent product categories.
Others
- Avigilon (a Motorola Solutions company): Avigilon is the video-surveillance and access-control brand Tele-Rad resells and integrates; relevant as a key technology partner and as a peer for the video/AI analytics portion of Tele-Rad's Safety Reimagined ecosystem.
Direct peers
- Mobile Communications America (MCA): MCA is a leading Motorola Solutions channel partner delivering two-way radio, in-vehicle technology, and integrated security solutions to enterprise and public-safety markets, with a similar products-and-services mix and partner-led go-to-market.
- Day Wireless Systems: Day Wireless Systems is a long-standing Motorola Solutions dealer and service provider offering two-way radios, wireless voice/data, and public-safety communications across the western U.S. and beyond—structurally similar to Tele-Rad as a regional Motorola-aligned integrator.
- BearCom: BearCom is one of the largest Motorola Solutions channel partners in North America, providing two-way radios, video surveillance, and integrated safety technology to public-safety, education, and enterprise customers across multiple U.S. regions—directly comparable in business model to Tele-Rad at a larger scale.
- Wireless Inc. Wireless Inc. is a Motorola Solutions channel partner delivering two-way radio sales, rentals, and service plus integrated security solutions to public-safety and enterprise customers in the Upper Midwest.
- Procom Group / RACOM: Procom (a Motorola Solutions channel partner) specializes in mission-critical communications, P25 radio systems, and integrated safety technology for public safety, utilities, and industry—comparable to Tele-Rad in vertical mix and ecosystem positioning.
- ComSource Communications: ComSource is a Motorola Solutions partner providing two-way radios, video surveillance, BDA/DAS, and public-safety communications across Michigan and the Midwest—directly overlapping with Tele-Rad's geographic and product footprint.
Broad incumbents
- Motorola Solutions: Motorola Solutions is the underlying OEM across Tele-Rad's core product portfolio (MOTOTRBO, P25, Avigilon, WAVE PTX). It defines the channel economics, partner tiers, and product roadmap that Tele-Rad's business depends on, and increasingly sells direct to large public-safety accounts.
- L3Harris Technologies: L3Harris is a major competitor to Motorola Solutions in P25 public-safety radios and mission-critical communications infrastructure, with an established channel through system integrators—relevant as the principal alternative OEM competing for the same public-safety and government contracts Tele-Rad pursues.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Tele-Rad social profiles
Digital presenceTele-Rad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tele-Rad leadership team
Management profileNumber of profiles
Tele-Rad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tele-Rad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tele-Rad
What does Tele-Rad do?
Tele-Rad sells, installs, and services Motorola Solutions two-way radio systems, Avigilon video surveillance and access control, body-worn and in-car cameras, license plate recognition, BDA/DAS in-building coverage, rugged computing, and complementary safety/security technology for government, public safety, education, manufacturing, utilities, hospitality, and other Michigan organizations. The company delivers end-to-end professional services including system engineering, FCC licensing, programming, installation, vehicle upfitting, training, maintenance, and short-term radio rentals.
Is Tele-Rad a public or private company?
Tele-Rad is a private company. It is classified as unknown and is currently operating.
When was Tele-Rad founded?
Tele-Rad was founded in 1947. It employs 11 to 50 people.
Where is Tele-Rad based?
Tele-Rad is headquartered in Holland, United States, in the North America region.
How does Tele-Rad make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are professional Services, equipment Rentals, subscription Services and REMC SAVE Contract Sales.
Who are Tele-Rad's main competitors?
Zetron is listed as an emerging player. Avigilon (a Motorola Solutions company) is listed as an others. Direct peers are Mobile Communications America (MCA), Day Wireless Systems, BearCom, Wireless Inc., Procom Group / RACOM and ComSource Communications. Broad incumbents are Motorola Solutions and L3Harris Technologies.
Does Tele-Rad have an API?
No public API is recorded for Tele-Rad.
What industry is Tele-Rad in?
Tele-Rad's product category is Public Safety Communications and Security Integration. Its primary akta.pro industry code is TLAEANAF, Safety Compliance & Risk Management (DOT/OSHA/EHS), with a secondary code of TLAEANAE, Incident Detection, Claims & Evidence Management. Its NAICS code is 334220 and its SIC code is 4812.