MonkeySports, Inc.
MonkeySports is a multi-brand specialty sporting goods retailer founded in 1999, operating 12 superstores across the US, Canada, and Sweden plus sport-specific e-commerce sites, selling hockey, baseball/softball, and lacrosse equipment and offering in-store services such as 3D skate fitting and equipment customization.
- Company typePrivate
- Founded1999
- HeadquartersAllen, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What MonkeySports, Inc. does
MonkeySports, Inc. is a privately held specialty sporting goods retailer founded in 1999 and headquartered in Allen, Texas. The company sells hockey, baseball/softball, and lacrosse equipment and apparel through a multi-brand platform comprising six sub-brands — HockeyMonkey, GoalieMonkey, BaseballMonkey, LacrosseMonkey, MonkeySports Team Sales, and MonkeySports Europe — each with a dedicated e-commerce site alongside 12 physical superstores across the United States (nine locations), Canada (Montreal), and Sweden (Södertälje and Malmö). Its primary customers are individual athletes and families across the three sports, supplemented by a B2B Team Sales division serving youth, amateur, and recreational organizations with bulk equipment and jersey customization.
The company operates a hybrid retail-and-services model that combines product resale with in-store technical and customization services. Differentiating service capabilities include 3D foot scanning using systems from CCM and True for skate fitting, ProSharp Custom Radius skate profiling, automated skate sharpening and repair, glove break-in steaming and relacing, lacrosse head stringing (using mesh from ECD, Stringking, and Jimalax), and jersey lettering and numbering via heat press. The Derry, NH flagship features an indoor synthetic slapshot rink allowing customers to test equipment before purchase. These services create a higher-touch retail experience than general sporting goods chains and address specialized equipment-fitting pain points, particularly for goaltenders.
Revenue mechanics are predominantly transactional point-of-sale retail across physical superstores and branded websites, with a complementary professional-services revenue stream from in-store fitting, sharpening, and customization work, plus small-team bulk orders via Team Sales. Pricing is not publicly disclosed; the company does not appear to operate a subscription or recurring-contract model. Marketing channels include its owned e-commerce properties, in-store customer service and fittings, vendor days and events, and team/organization partnerships. The company has executed a measured, multi-decade physical expansion (Norwood, MA in 2011; Derry, NH in 2013; North Andover, MA planned for October 2025) and cross-border expansion into Canada and Sweden without disclosed M&A, funding rounds, or institutional ownership.
MonkeySports, Inc. firmographics
Firmographics- Name
- MonkeySports, Inc.
- Legal name
- Monkey Sports, Inc.
- Website
- https://monkeysports.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MonkeySports is a multi-brand specialty sporting goods retailer founded in 1999, operating 12 superstores across the US, Canada, and Sweden plus sport-specific e-commerce sites, selling hockey, baseball/softball, and lacrosse equipment and offering in-store services such as 3D skate fitting and equipment customization.
- Ownership category
- akta.pro rank
MonkeySports, Inc. industry classification
Industry- Product category
- Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (459110), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Team Sports Equipment & Uniforms Retail (CRAMABAE)
- akta.pro secondary industries
- Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE), Lacrosse Equipment Retail (CRAMAEAF), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)
Keywords
Where MonkeySports, Inc. is headquartered
LocationHeadquarters
- HQ city
- Allen
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
MonkeySports, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Revenue generated from direct sales of hockey, baseball/softball, and lacrosse equipment and apparel through physical retail stores and e-commerce websites including HockeyMonkey.com, GoalieMonkey.com, BaseballMonkey.com, and LacrosseMonkey.com.
- In-Store Services: Services including skate sharpening and repair, 3D skate fitting, glove steaming and repair, lacrosse head stringing, jersey lettering and numbering, and ProSharp skate profiling.
- Team Sales: Bulk equipment sales and customization services for sports teams and organizations, including team jerseys, gear procurement, and color customization for goalie equipment.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MonkeySports, Inc. product offering
Product offeringCore offering
MonkeySports, Inc. is a specialty sporting goods retailer that sells hockey, baseball/softball, and lacrosse equipment and apparel through 12 physical superstores in the US, Canada, and Sweden, plus a family of branded e-commerce websites (HockeyMonkey, GoalieMonkey, BaseballMonkey, LacrosseMonkey). The company offers in-store services including skate sharpening and repair, 3D foot scanning for skate fitting, ProSharp skate profiling, glove steaming and repair, lacrosse head stringing, and jersey lettering, alongside a dedicated Team Sales division for organizational buyers.
Product overview
MonkeySports, Inc. operates a multi-brand retail platform consisting of six specialized sub-brands (HockeyMonkey, GoalieMonkey, BaseballMonkey, LacrosseMonkey, MonkeySports Team Sales, and MonkeySports Europe) serving the hockey, baseball/softball, and lacrosse equipment markets. The company operates physical superstore locations across the United States and Canada, offering both in-store and online shopping experiences. The portfolio is organized around sport-specific expertise with distinct branded storefronts for each sport, while the Team Sales division serves organizational buyers. Core service differentiators include in-store technology services (3D foot scanning, ProSharp skate profiling) and equipment customization services (glove steaming, lacrosse head stringing, jersey personalization). The company was founded in 1999 and operates as a specialty sporting goods retailer.
Differentiator
Problem solved
Functional benefit
Brands
- HockeyMonkey: Online and retail brand specializing in hockey equipment, with separate sites for US (hockeymonkey.com) and Canada (hockeymonkey.ca)
- GoalieMonkey
- BaseballMonkey
- LacrosseMonkey
- MonkeySports Team Sales
- MonkeySports Europe
Products and services
- HockeyMonkey Specialty retail storefront and sub-brand for hockey equipment including skates, sticks, protective gear, and apparel for ice and roller hockey players of all skill levels, sold via HockeyMonkey.com, HockeyMonkey.ca, and MonkeySports superstores.
- GoalieMonkey Specialty goaltending equipment storefront and sub-brand offering goalie pads, gloves, blockers, masks, and custom goalie gear for hockey goaltenders, sold via GoalieMonkey.com and MonkeySports superstores.
- BaseballMonkey Retail storefront and sub-brand for baseball and softball equipment including bats, gloves, cleats, protective gear, and training equipment, sold via BaseballMonkey.com and MonkeySports superstores.
- LacrosseMonkey Specialty lacrosse equipment storefront and sub-brand offering sticks, heads, protective gear, cleats, and stringing services, sold via LacrosseMonkey.com and MonkeySports superstores.
- MonkeySports Team Sales B2B service providing team and organization equipment procurement, custom jersey lettering and numbering, and team gear packages for hockey, baseball, and lacrosse teams and organizations.
- Skate Sharpening & Repair In-store skate service offering blade sharpening, holder mounting, rivet replacement, and skate maintenance using automated sharpening equipment at MonkeySports superstores.
- 3D Skate Fitting / 3D Foot Scanning Technology-driven in-store fitting service using 3D scanning from CCM and True to analyze foot shape and recommend optimal skate fit, capturing detail from standing or seated positions.
- ProSharp Skate Profiling Custom in-store skate blade profiling service (offered at North Andover) that customizes the blade profile to maximize agility, speed, or stability based on a player's style of play.
- Glove Repair & Steaming In-store glove maintenance service including relacing, repair, and break-in steaming for baseball/softball gloves and hockey goalie equipment.
- Lacrosse Head Stringing In-store custom lacrosse head stringing service providing traditional and standard pocket patterns using mesh and accessories from ECD, Stringking, and Jimalax.
- Jersey Lettering & Numbering In-store heat press personalization service for jerseys including name and number application, available via Team Sales for tackle twill and sublimation.
Companies that use MonkeySports, Inc.
Customer profileSegments4 records
Ideal customer profiles4 records
MonkeySports, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MonkeySports, Inc. partnerships and signals
Strategic signalScale indicators2 records
Recent moves9 records
Expansion highlights5 records
MonkeySports, Inc. competitors and assessment
Company assessmentDirect peers
- Hockey Giant: Hockey Giant is a hockey-focused online and physical retailer carrying equipment from major brands with skate sharpening services—a direct competitor to HockeyMonkey in the equipment and skate-service category.
- Pure Hockey: Pure Hockey is the largest US hockey specialty retailer, operating substantially more stores than MonkeySports with broad hockey equipment, apparel, and skate services. It is the most directly comparable peer for HockeyMonkey and GoalieMonkey and represents the primary competitive threat in hockey specialty.
- Baseball Express: Baseball Express is a baseball/softball specialty retailer with strong team sales and bulk order capabilities—directly comparable to MonkeySports' BaseballMonkey brand and Team Sales division for B2B and consumer baseball equipment.
- Perani's Hockey World: Perani's Hockey World is a multi-location hockey specialty retailer in the Northeast US offering equipment, skate sharpening, and team sales—overlapping directly with MonkeySports' Norwood, North Andover, and Derry superstores.
- Lacrosse Unlimited: Lacrosse Unlimited is a multi-store US lacrosse specialty retailer offering heads, sticks, stringing services, and team sales—directly comparable to MonkeySports' LacrosseMonkey brand and stringing service offering.
Regional players
- Play It Again Sports: Play It Again Sports is a US/Canadian franchise-based used and new sporting goods retailer. While adjacent rather than direct, it competes for budget-conscious youth hockey, baseball, and lacrosse equipment buyers in markets overlapping MonkeySports' footprint.
Broad incumbents
- Eastbay: Eastbay is an online multi-sport footwear and equipment retailer (part of Foot Locker) carrying hockey, baseball, and lacrosse gear. It competes with MonkeySports' e-commerce sites on selection and pricing rather than fitting services or specialty expertise.
- Academy Sports + Outdoors: Academy Sports is a multi-category sporting goods and outdoor retailer in the southern US carrying hockey, baseball, and lacrosse equipment. It is a broad incumbent that pressures MonkeySports on price and assortment across the Texas and California store footprint.
- DICK'S Sporting Goods: DICK'S Sporting Goods is the largest US sporting goods retailer, carrying hockey, baseball, and lacrosse equipment alongside a much broader assortment. It is a broad incumbent that competes with MonkeySports on selection, price, and convenience rather than specialty expertise.
- Scheels: Scheels is a large US sporting goods chain with destination superstores offering equipment, in-store experiences, and service across many sports including hockey. It competes with MonkeySports on the experiential superstore format and team sales capability.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
MonkeySports, Inc. social profiles
Digital presenceMonkeySports, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
MonkeySports, Inc. leadership team
Management profileNumber of profiles
MonkeySports, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MonkeySports, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MonkeySports, Inc.
What does MonkeySports, Inc. do?
MonkeySports, Inc. is a specialty sporting goods retailer that sells hockey, baseball/softball, and lacrosse equipment and apparel through 12 physical superstores in the US, Canada, and Sweden, plus a family of branded e-commerce websites (HockeyMonkey, GoalieMonkey, BaseballMonkey, LacrosseMonkey). The company offers in-store services including skate sharpening and repair, 3D foot scanning for skate fitting, ProSharp skate profiling, glove steaming and repair, lacrosse head stringing, and jersey lettering, alongside a dedicated Team Sales division for organizational buyers.
Is MonkeySports, Inc. a public or private company?
MonkeySports, Inc. is a private company. It is classified as unknown and is currently operating.
When was MonkeySports, Inc. founded?
MonkeySports, Inc. was founded in 1999. It employs 101 to 250 people.
Where is MonkeySports, Inc. based?
MonkeySports, Inc. is headquartered in Allen, United States, in the North America region.
How does MonkeySports, Inc. make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are in-Store Services and team Sales.
Who are MonkeySports, Inc.'s main competitors?
Direct peers on record are Hockey Giant, Pure Hockey, Baseball Express, Perani's Hockey World and Lacrosse Unlimited. Play It Again Sports is listed as a regional player. Broad incumbents are Eastbay, Academy Sports + Outdoors, DICK'S Sporting Goods and Scheels.
Does MonkeySports, Inc. have an API?
No public API is recorded for MonkeySports, Inc..
What industry is MonkeySports, Inc. in?
MonkeySports, Inc.'s product category is Sporting Goods Retail. Its primary akta.pro industry code is CRAMABAE, Team Sports Equipment & Uniforms Retail, with a secondary code of CRAMAEAE, Ice Hockey & Field Hockey Equipment Retail. Its NAICS code is 459110 and its SIC code is 3949.