Baseball Express
Baseball Express is a San Antonio-based e-commerce retailer, founded in 1990, specializing in baseball and softball equipment for individual players and organized teams. As part of the Team Express family of brands, it operates a Shopify-powered storefront plus a dedicated team sales channel.
- Company typePrivate
- Founded1990
- HeadquartersSan Antonio, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Baseball Express does
Baseball Express is a private, San Antonio-based e-commerce retailer founded in 1990 that sells baseball and softball equipment directly to consumers. The company serves individual players across the full youth-to-adult age range (tee ball through travel/adult), competitive high school and college athletes needing league-compliant gear, and organized teams and leagues procuring uniforms and equipment in bulk. It operates within the Team Express family of four related brands that also includes Softball.com, Team Express, and TE Training Center & Pro Shop, enabling it to address different segments of the diamond-sports market under shared ownership.
The product catalog spans bats, fielder's gloves, batting gear, catcher's gear, bags, uniforms, performance apparel, footwear, and balls and field equipment, organized via deep faceted navigation (by brand, certification type such as BBCOR/USSSA/USA/Junior Big Barrel/Tee Ball, bat drop, model year 2024–2027, and fielding position). The storefront is built on Shopify with a broad set of payment options including Shop Pay, Apple Pay, Google Pay, Venmo, and major card networks. The company's most differentiated content asset is its Bat Ratings System, in which in-house testers evaluate bats hands-on and publish ratings to support purchase decisions — a content layer distinct from broad-line sporting goods competitors. A complementary content channel (Baseball Insider blog) covers MLB prospects, College World Series, and equipment education, supported by organic social presence on Facebook, X/Twitter, Instagram, YouTube, and TikTok.
Commercially, Baseball Express runs a direct-to-consumer model with one-time unit pricing, a free-shipping threshold of $99, and a price ladder from sub-$10 clearance items to ~$500 premium bats. Team and league purchasing is served through a separate, dedicated channel — Team Sales (teamexpress.com) — for bulk orders. The company also markets a private-label sub-brand, Team Express, including themed apparel such as a USA 250th Anniversary Collection, supporting margin capture and bundle economics.
Baseball Express firmographics
Firmographics- Name
- Baseball Express
- Website
- https://baseballexpress.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Baseball Express is a San Antonio-based e-commerce retailer, founded in 1990, specializing in baseball and softball equipment for individual players and organized teams. As part of the Team Express family of brands, it operates a Shopify-powered storefront plus a dedicated team sales channel.
- Ownership category
- akta.pro rank
Baseball Express industry classification
Industry- Product category
- Sporting Goods Retail (Baseball & Softball Equipment)
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Baseball & Softball Equipment Retail (CRAMAEAA)
- akta.pro secondary industry
- Team Sports Equipment & Apparel Distribution (CRAOAJAA)
Keywords
Where Baseball Express is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Baseball Express business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Revenue generated from direct sale of baseball and softball equipment including bats, gloves, apparel, footwear, catcher's gear, bags, and accessories. Transaction-based one-time purchases with free shipping threshold on orders over $99.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-item pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Baseball Express product offering
Product offeringCore offering
Baseball Express is an online specialty retailer selling baseball and softball equipment directly to consumers through its Shopify-powered e-commerce storefront. The catalog spans bats, fielder's gloves, batting and catcher's gear, bags, uniforms, performance apparel, footwear, balls, and accessories from brands such as Rawlings, Easton, Louisville Slugger, DeMarini, Wilson, and Adidas, complemented by a separate Team Sales channel for bulk orders.
Product overview
Baseball Express is an e-commerce retailer specializing in baseball and softball equipment. The platform offers a comprehensive product portfolio organized by category: Baseball Bats (Rawlings, Easton, Louisville Slugger, DeMarini, Soldier Sports, Axe, Warstic, Tucci) with BBCOR, USSSA, USA, Junior Big Barrel, and Tee Ball certifications across multiple drop weights and model years; Baseball Fielder's Gloves (Rawlings, Easton, Wilson) including Heart of the Hide, ColorSync, Pro Preferred, A2K, and A2000 series organized by position; Batting Gear including helmets, gloves, protective equipment and accessories; Catcher's Gear (All-Star, Rawlings, Easton); Bags and Equipment; Uniforms; Performance Apparel and Outerwear; Footwear; and Balls. The company operates under the Team Express family of brands alongside Softball.com, Team Express, and TE Training Center. The site is powered by Shopify with payment processing through Visa, Mastercard, American Express, PayPal, Shop Pay, Apple Pay, Google Pay, Venmo, and Discover.
Differentiator
Problem solved
Functional benefit
Products and services
- Baseball Bats Baseball bats spanning BBCOR, USSSA, USA, Junior Big Barrel, and Tee Ball certifications in multiple drop weights and model years, sold to players from youth through adult competitive levels and sourced from leading manufacturers including Rawlings, Easton, Louisville Slugger, DeMarini, Soldier Sports, Axe, Warstic, and Tucci.
- Baseball Fielder's Gloves Fielder's gloves from Rawlings, Easton, and Wilson including Heart of the Hide, ColorSync 9.0, Pro Preferred, A2K, and A2000 series, organized by position (Infield, Outfield, Pitcher, Catcher, First Base) for players seeking position-specific fits.
- Batting Gear Complete batting equipment including batting helmets from Rawlings, Easton, and EvoShield, adult and youth batting gloves, protective gear (leg guards, elbow guards, mouthguards, face masks), and accessories (grips and tar, batting aids, batting tees) for hitters at all levels.
- Catcher's Gear Catcher's equipment from All-Star, Rawlings, and Easton including complete catcher's sets, chest protectors, leg guards, masks and helmets, and catcher's mitts, sold to catchers at youth, high school, college, and adult levels.
- Bags Equipment bags from Easton, Rawlings, Adidas, Louisville Slugger, and BowNet including backpacks, bat packs, duffle bags, catcher's bags, and wheeled bags for transporting baseball gear.
- Uniforms Baseball uniforms including tops, pants, belts, and socks for both individual players and team orders coordinated through the dedicated Team Sales channel at teamexpress.com.
- Performance Apparel and Outerwear Performance tops and shorts, outerwear including jackets and hoodies, and lifestyle apparel including tops, shorts, pants, socks, and lifestyle footwear, providing training and off-field wear for baseball players and fans.
- Footwear Baseball footwear for men, boys, women, and girls including metal cleats, molded cleats, turf shoes, and slides from brands such as New Balance and Nike, sold for field play and casual wear.
- Balls and Equipment Official league baseballs, practice and training balls, ball buckets, fencing/screens, field equipment, throwing aids, stadium chairs, scorebooks, sunglasses, and sports medicine products for players, coaches, and field operators.
- Gift Cards Electronic gift cards for Baseball Express available in variable denominations, redeemable online at baseballexpress.com and used by consumers as gifts for baseball and softball players.
Companies that use Baseball Express
Customer profileSegments4 records
Ideal customer profiles2 records
Baseball Express technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Baseball Express partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Baseball Express competitors and assessment
Company assessmentDirect peers
- JustBallGloves.com: Online specialty retailer focused on baseball and softball gloves and equipment. Directly competes with Baseball Express in the same baseball/softball equipment vertical with similar DTC e-commerce model and curated brand selection.
- BaseballSavings.com: Long-running online baseball equipment retailer offering bats, gloves, apparel, and accessories. Comparable in vertical specialization, customer base (youth through adult players), and DTC e-commerce go-to-market.
- Epic Sports: Specialty team sports and baseball/softball equipment retailer with strong team sales and custom uniform offerings. Highly comparable given its team sales B2B division and similar product mix to Baseball Express.
Broad incumbents
- DICK'S Sporting Goods: Largest US sporting goods retailer with extensive baseball equipment assortment across physical stores and online. Competes with Baseball Express on selection and convenience but lacks vertical specialization.
- Academy Sports + Outdoors: Multi-category sporting goods and outdoor retailer with broad baseball equipment assortment. Competes across price-sensitive and team-purchase segments but does not specialize in baseball/softball.
- Amazon: Dominant general e-commerce platform carrying the same baseball/softball brands as Baseball Express with Prime shipping and competitive pricing. Sets baseline customer expectations for assortment, price, and fulfillment speed.
Emerging players
- Rawlings: Leading baseball equipment manufacturer increasingly selling direct-to-consumer. Represents both a key supplier and a growing brand-direct competitor that can offer exclusive product lines.
- Easton: Major baseball and softball equipment brand (bats, gloves, bags, batting gear) operating brand-direct e-commerce. Functions as both a supplier to Baseball Express and a direct competitor in DTC channels.
- Louisville Slugger: Iconic baseball bat brand with direct online sales of bats, gloves, and wood products. Comparable as both a carried brand and a brand-direct competitor with deep baseball heritage.
- Wilson Sporting Goods: Major sporting goods manufacturer with strong baseball glove and equipment line (A2K, A2000). Operates brand-direct e-commerce overlapping with Baseball Express's glove and equipment categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Baseball Express social profiles
Digital presenceBaseball Express financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baseball Express leadership team
Management profileNumber of profiles
Baseball Express funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baseball Express M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baseball Express
What does Baseball Express do?
Baseball Express is an online specialty retailer selling baseball and softball equipment directly to consumers through its Shopify-powered e-commerce storefront. The catalog spans bats, fielder's gloves, batting and catcher's gear, bags, uniforms, performance apparel, footwear, balls, and accessories from brands such as Rawlings, Easton, Louisville Slugger, DeMarini, Wilson, and Adidas, complemented by a separate Team Sales channel for bulk orders.
Is Baseball Express a public or private company?
Baseball Express is a private company. It is classified as unknown and is currently operating.
When was Baseball Express founded?
Baseball Express was founded in 1990. It employs 11 to 50 people.
Where is Baseball Express based?
Baseball Express is headquartered in San Antonio, United States, in the North America region.
How does Baseball Express make money?
One revenue line is on record: product Sales.
Who are Baseball Express's main competitors?
Direct peers on record are JustBallGloves.com, BaseballSavings.com and Epic Sports. Broad incumbents are DICK'S Sporting Goods, Academy Sports + Outdoors and Amazon. Emerging players are Rawlings, Easton, Louisville Slugger and Wilson Sporting Goods.
Does Baseball Express have an API?
No public API is recorded for Baseball Express.
What industry is Baseball Express in?
Baseball Express's product category is Sporting Goods Retail (Baseball & Softball Equipment). Its primary akta.pro industry code is CRAMAEAA, Baseball & Softball Equipment Retail, with a secondary code of CRAOAJAA, Team Sports Equipment & Apparel Distribution. Its NAICS code is 45911 and its SIC code is 3949.