What Amazing Marvin does

Amazing Marvin is a privately held Swiss software company (Amazing GmbH, headquartered in Zurich) that builds and sells a cross-platform personal productivity application targeted primarily at people with ADHD and chronic procrastinators. The product is a single subscription offering ("Marvin Pro") priced at $8 per month or $96 per year, bundling 100+ features including a proprietary progressive-focus methodology ("The Funnel"), Super Focus Mode with built-in focus music and Pomodoro timers, an Accountability Pledge feature where users wager real money on task deadlines, gamification via Kudos Points, eight-dimensional task attributes, native time tracking, and support for multiple productivity methodologies (Day Planning, GTD, Spontaneous, List-Based). The application is available across six platforms—Mac (Intel and Apple Silicon), Windows, Linux, iOS, Android, and web—with cloud sync via IBM Cloudant and account/auth storage on Google App Engine Datastore, and an open public API plus an open-source CLI on GitHub for extensibility.

The company operates a 1–10-person bootstrapped team led by founder Christina Willner, with no disclosed external funding. Distribution is product-led growth plus community-led acquisition: a 14-day free trial with no credit card requirement, organic content marketing through a productivity blog, active user communities on Discord, Reddit, and Facebook, an affiliate program paying 25% recurring commission, and App Store positioning as the "#1 to-do app for ADHD productivity." Revenue is supplemented by a workshops and courses line (e.g., Day-Planning Workshop) delivered via Zoom and Circle. Customer mix is entirely individual consumer/SMB; there is no enterprise or B2B sales motion.

At an estimated 5,000+ paid users and a small team, Amazing Marvin appears to be a profitable lifestyle/sustainable business rather than a venture-scale company. The moat is rooted in domain specialization for neurodivergent users, deep customization (300+ settings), and an authentic community, but it faces the strategic risk that competing productivity suites are increasingly embedding AI capabilities and that the absence of any disclosed AI roadmap limits the company's ability to defend share against AI-augmented incumbents like Notion, Todoist, and TickTick.

Name

Amazing Marvin

Legal name

Amazing GmbH

Website

https://amazingmarvin.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Amazing Marvin is a Swiss software company (Amazing GmbH, Zurich) that sells a cross-platform personal productivity subscription app designed primarily for individuals with ADHD and chronic procrastinators. The product bundles 100+ customizable features across Mac, Windows, Linux, iOS, Android, and web at $8/month.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription (Marvin Pro): Single subscription plan (Marvin Pro) providing full access to all 100+ features. Available as monthly ($8/month) or annual ($96/year, saving 33%) subscription. Auto-renews until cancelled. Also offered as a lifetime plan. No feature gates or upsells.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Amazing Marvin is a customizable cross-platform personal productivity application offering task management, day planning, time tracking, focus modes, and gamification features, designed primarily for individuals with ADHD and those prone to procrastination. It is delivered as a single all-inclusive subscription product (Marvin Pro) available across web, Mac, Windows, Linux, iOS, and Android.

Product overview

Amazing Marvin is a single, unified personal productivity application with 100+ built-in features designed primarily for people with ADHD and those who struggle with traditional task managers. The core app combines multiple methodologies (GTD, Pomodoro, Ivy Lee method) into a highly customizable system. Key integrated modules include: Super Focus Mode for distraction-free single-task work; The Funnel methodology for progressive task narrowing; Day Planning with capacity awareness; Time Tracking with system tray integration; Gamification via Kudos Points and rewards; and Task Attributes for eight-dimensional task properties. The app is available across six platforms (Mac, Windows, Linux, iOS, Android, Web) with seamless cloud sync. Add-on offerings include Productivity Workshops (live coaching courses) and a Developer API with CLI tool. The company also provides a Desktop Local API Server for offline users.

Differentiator

Problem solved

Functional benefit

Products and services

• Amazing Marvin (Core Productivity App) The main customizable personal productivity application for individuals, featuring 100+ built-in tools (Super Focus Mode, Task Jar, Spotlight, Day Planning, Pomodoro Timer, Time Tracking, The Funnel methodology) designed to help users with ADHD actually start, focus on, and complete tasks.
• Marvin Desktop Apps (Mac, Windows, Linux) Native desktop applications of the Marvin productivity suite, providing full feature parity with offline mode, automatic backups, and bundled local API server for users with cloud sync disabled.
• Marvin Mobile Apps (iOS and Android) Mobile versions of the Marvin productivity application, available on the App Store and Google Play Store, allowing users to manage tasks, projects, and time tracking on smartphones and tablets with full cross-device sync.
• Productivity Workshops & Courses Hands-on live coaching workshops offered by Amazing Marvin, including the Day-Planning Workshop, providing 7 days of live calls, community support via Circle, printable templates, and personalized feedback to teach users productivity methods.
• Marvin Public API and CLI Open-source developer tooling for Amazing Marvin, including a public API (documented on GitHub) supporting task creation, account info retrieval, and time tracking, plus an open-source command-line interface for scripting and terminal workflows.

Quantifiable outcome

• Knowledge workers are productive for approximately 3 hours per day on average; most productive 10% sustain about 6 hours. Marvin helps users plan realistic days based on these real productivity ranges.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature17 records

Partnerships

Five partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe handles all payment processing for Marvin subscriptions. Payment information is transmitted securely to Stripe. Amazing Marvin only retains zip code and country for tax purposes.
• Google App Engine DatastorecoreTechnology or IntegrationAccount information (user data, authentication) is stored on Google App Engine Datastore.
• IBM Cloudant DBaaScoreTechnology or IntegrationApp data (tasks, projects, user content) is stored on IBM Cloudant DBaaS for cloud sync across devices.
• IntercomcoreTechnology or IntegrationIntercom is used as the customer support platform, powering the help center and support messaging.
• Affiliate PartnersminorGTM or Marketing PartnerPartner program offering 25% recurring commission on referrals, forever. Targets productivity bloggers, YouTube creators, podcast hosts, newsletter writers, ADHD community leaders, and coaching platforms. Partners receive unique referral links and marketing materials.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Todoist: Flagship cross-platform task manager from Doist with natural-language input, projects, labels, and productivity views. Direct competitor to Marvin in personal task management, with significantly larger user base and venture backing.
• TickTick: Cross-platform task and habit manager combining to-dos, calendar, pomodoro, habit tracker, and Eisenhower matrix. Highly comparable to Marvin in scope, with broader market reach and a free tier.
• Things 3: Premium Apple-only task manager with strong GTD implementation, headings, projects, and areas. Comparable to Marvin on methodology depth and premium positioning; Marvin explicitly supports Things 3 import.
• OmniFocus: Pro-grade GTD task manager for Apple platforms with perspectives, defer dates, and review workflows. Marvin markets itself as "the most customizable GTD app on the market," positioning directly against OmniFocus.
• Sunsama: Daily planning-focused productivity tool that pulls tasks from multiple sources into a realistic, time-boxed daily plan. Marvin explicitly supports Sunsama import and overlaps on its Day Planning methodology and capacity-aware scheduling.

Emerging players

• Akiflow: Calendar- and keyboard-driven task manager unifying tasks from multiple inboxes into a time-blocked daily schedule. Comparable to Marvin's time-blocking and Spotlight workflow approaches, with stronger calendar integration.

Broad incumbents

• Asana: Broad work management platform with tasks, projects, timelines, and goals. Marvin supports Asana import, indicating real user migration; Asana overlaps on task management but is oriented toward team collaboration rather than personal ADHD productivity.
• ClickUp: All-in-one productivity platform bundling tasks, docs, whiteboards, goals, and time tracking. Marvin supports ClickUp import and competes with it on feature breadth, but ClickUp is venture-backed and team-oriented.
• Notion: Modular workspace combining docs, databases, and lightweight tasks. Highly relevant as an alternative productivity hub for power users who might otherwise choose Marvin's customizable workflows.
• Microsoft To Do: Free Microsoft task manager integrated with Outlook and Microsoft 365, offering lists, planning, and My Day. Marvin explicitly imports from Microsoft To Do, indicating real switching flow; its free, bundled positioning pressures Marvin's paid proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/amazinmarvin
• YouTubeyoutube.com/channel/UCuFZUeVqy1csYH7DvW--w6A
• Facebookfacebook.com/amazingmarvinapp
• Instagraminstagram.com/amazingmarvinapp
• LinkedInlinkedin.com/company/amazing-marvin

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazing Marvin