AddSearch
AddSearch is a Finnish enterprise Search-as-a-Service SaaS company providing website and in-app search infrastructure, combining keyword search with OpenAI-powered AI Answers, to 1,800+ customers across ecommerce, education, government, and manufacturing verticals worldwide.
- Company typePrivate
- Founded2013
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AddSearch does
AddSearch is a Finnish enterprise Search-as-a-Service company founded in 2013 and headquartered in Helsinki/Espoo, providing website and in-app search infrastructure to 1,800+ customers across ecommerce, higher education, government, BFSI, and manufacturing. The platform combines a traditional keyword search engine with an OpenAI-powered AI Answers layer that grounds generative responses in each customer's indexed content, with a roadmap extending into multi-turn AI Conversations and a unified AddSearch Experience platform.
The technical stack pairs conventional lexical indexing with proprietary Progressive Ranking and a retrieval-augmented generation pipeline designed to reduce hallucination by constraining model outputs to the customer's own corpus. AddSearch Reports SOC 2 Type II, GDPR compliance, and PCI DSS alignment as enterprise-readiness controls, and distributes via native integrations (WordPress plugin, Shopify app) plus an agency and reseller partner network.
Commercially, AddSearch operates a tiered SaaS model starting at $119/month for Keyword Search, $700/month for AI Answers, with custom enterprise pricing for AI Conversations and the Experience platform, served through a hybrid self-serve/PLG plus sales-assisted motion. The company was acquired by saas.group in June 2023 and operates with 11–50 employees under CEO Helena Rebane.
AddSearch firmographics
Firmographics- Name
- AddSearch
- Legal name
- AddSearch Oy
- Website
- https://addsearch.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AddSearch is a Finnish enterprise Search-as-a-Service SaaS company providing website and in-app search infrastructure, combining keyword search with OpenAI-powered AI Answers, to 1,800+ customers across ecommerce, education, government, and manufacturing verticals worldwide.
- Ownership category
- akta.pro rank
AddSearch industry classification
Industry- Product category
- Enterprise Site Search
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Search, Indexing & Content Discovery (HDAEAGAH)
- akta.pro secondary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where AddSearch is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
AddSearch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Keyword Search): Tiered subscription plans for keyword search functionality, starting at $119/month billed annually. Includes faceted search, ranking management, filters, synonyms, and analytics. Higher tiers include SLA guarantees and priority support.
- AI Answers Subscription: Single-question instant answers plan at $700/month. Includes customizable tone of voice, source transparency, content governance controls, answer logs, and advanced analytics.
- AI Conversations (Custom Pricing): Contextual multi-turn conversation capabilities with follow-ups and advanced analytics. Priced on a custom basis depending on usage and enterprise requirements.
- AddSearch Experience (Unified Platform): Combined Keyword Search + AI Answers + AI Conversations in one integrated platform. Custom pricing; includes dedicated implementation support and full brand customization.
- Partner Revenue Share: 20% recurring commission for affiliate partners who refer new customers. Solution partners benefit from enhanced service value and project margins through integrated search solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Keyword Search - Powerful search with precise filtering and ranking control, starting at $119/month billed annually. |
| Subscription | Monthly | AI Answers - Instant answers grounded in your content at $700/month. |
| Subscription | Multi-year contract | AI Conversations - Context-aware multi-step conversations with custom pricing. |
| Subscription | Multi-year contract | AddSearch Experience - Unified platform combining all features with custom pricing. |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels11 records
AddSearch product offering
Product offeringCore offering
AddSearch provides an AI-powered site search and conversational content discovery platform delivered as a cloud-based SaaS. The platform unifies Keyword Search (typo-tolerant, faceted search with progressive ML ranking and auto-synonyms), AI Answers (instant generative answers grounded exclusively in the customer's indexed content with source citations), and AI Conversations (multi-turn contextual dialogue) into a single AddSearch Experience. It is offered via self-serve trial, WordPress/Shopify plugins, API/SDKs, and direct enterprise sales for ecommerce, education, BFSI, government, and enterprise customers.
Product overview
AddSearch is an AI-powered site search and content discovery platform offered as a unified platform-plus-modules architecture. The core AddSearch Experience Platform combines Keyword Search (AI-powered search with progressive ranking and typo-tolerance), AI Answers (instant generative answers from indexed content), and AI Conversations (conversational search with follow-up capability) into a single experience. Additional modules include Analytics (search performance insights), Security (SOC 2 compliant infrastructure), AddSearch Recommend (product recommendations), and Frequently Bought Together (bundle recommendations). The platform provides native integrations for major CMS platforms (WordPress, Shopify, HubSpot, Wix, Webflow, WooCommerce, etc.) and developer tools including a Search UI Library (JavaScript) and REST API.
Differentiator
Problem solved
Functional benefit
Products and services
- AddSearch Experience Platform Core unified platform combining Keyword Search, AI Answers, and AI Conversations into a single fluid discovery experience for enterprise websites, with custom pricing and dedicated implementation.
- Keyword Search AI-powered keyword search with typo tolerance, autocomplete, faceted/scoped search, ranking management, filters, synonyms, Progressive Ranking ML, and support for PDFs, blog posts, knowledge base articles, and videos.
- AI Answers Generative AI module delivering instant, single-question answers grounded exclusively in the customer's indexed content with full source citations and customizable tone of voice; priced at $700/month.
- AI Conversations Multi-turn conversational AI search that maintains context across follow-up questions and transitions seamlessly into traditional keyword search results; custom enterprise pricing.
- Search Analytics Search analytics dashboard tracking top queries, no-hit keywords, CTR, user behavior, trends, and content gaps, with integrations to Google Analytics, Adobe Analytics, and Matomo.
- AddSearch Security Enterprise security capabilities including SOC 2 Type II certification, TLS 1.2, AES-256 encryption, SSO, role-based access controls, GDPR/PCI DSS compliance, and secure indexing behind firewalls.
- AddSearch Recommend Personalized product recommendation widget for upselling and content discovery, configurable as global or product-specific widget.
- Frequently Bought Together Recommendation widget suggesting complementary products based on purchase patterns, with data upload and configuration in the AddSearch Dashboard.
- Search UI Library Framework-agnostic JavaScript UI component library available on npm and GitHub for building fast, mobile-friendly, cross-browser compatible search interfaces.
- WordPress Plugin Native WordPress plugin enabling zero-code installation of AddSearch with support for block themes, custom widget sizing, and light/dark themes.
- Shopify App Native Shopify application for intelligent product search and filtering with metafield indexing, product variant support, 16-language support, personalization, and overlay widget configurations.
Quantifiable outcome
- 1.8x more traffic-to-customer conversions
- +5 more outcomes
Companies that use AddSearch
Customer profileNamed customers26 records
Segments7 records
Ideal customer profiles4 records
AddSearch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability8 records
Feature13 records
AddSearch partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- OpenAIcoreOpenAI provides the AI models powering AddSearch's Auto Synonyms feature and AI-driven search capabilities. AddSearch leverages OpenAI's large language models within its proprietary platform architecture to deliver contextually accurate, conversational responses grounded in customer content.
- WordPresscoreNative WordPress plugin available in the official WordPress Plugin Directory, enabling zero-code search installation for WordPress websites. Supports WordPress block themes, multiple languages, and search widget customization.
- ShopifycoreNative Shopify app (AddSearch Intelligent Search & Filter) available in the Shopify App Store. Supports Shopify metafields, tags, product types, personalization, and WooCommerce. Indexes Shopify product data for AI-powered product search and filtering.
- Digital Agencies and Developers (Solution Partners)minorDigital agencies, web developers, and MarTech integrators implement AddSearch for their clients. Partners receive full implementation support, technical assistance, exclusive access to new features, and 20% recurring commission on referred customers.
- Affiliate PartnersminorBusiness owners, digital marketers, and web developers can earn 20% recurring commission by referring AddSearch to peers or subscribing themselves. Partners receive promotional materials, banners, and guidebooks.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
AddSearch competitors and assessment
Company assessmentDirect peers
- Algolia: Algolia is the largest pure-play site search-as-a-service vendor, offering AI-powered search and discovery APIs and SDKs to developers and enterprises. AddSearch was explicitly benchmarked against Algolia by a financial services customer, and both target the same ecommerce/enterprise search RFPs with similar hybrid keyword + AI architecture.
- Coveo: Coveo is an AI-powered enterprise search and relevance platform serving commerce, service, and workplace use cases, with native connectors and source-citation grounded AI answers. AddSearch's AI Answers is a direct functional competitor to Coveo's relevance/generative capabilities, and a financial services customer replaced Coveo (at Nintex) for AddSearch.
- Swiftype (Elastic): Swiftype, now part of Elastic, is a hosted site search platform explicitly designed for website content with developer and end-user dashboards. Like AddSearch, it offers SaaS site search with relevance tuning, and was named in the same competitor shortlist by the financial services customer.
- Cludo: Cludo is a SaaS site search and content discovery platform focused on enterprise websites with AI-driven personalization and analytics. AddSearch was directly benchmarked against Cludo by a financial services customer, indicating direct overlap on the enterprise site search RFP market.
- Klevu: Klevu is an AI-powered ecommerce search and merchandising platform offering keyword search, NLP, and personalized product discovery for Shopify, BigCommerce, and Magento stores. It targets the same ecommerce product-discovery use case as AddSearch's Shopify app and Product Search modules.
- HawkSearch: HawkSearch is a SaaS site search and merchandising platform widely deployed on ecommerce sites powered by AI-driven recommendations and faceted search. HawkSearch was named by a financial services customer as one of the vendors AddSearch competed against, confirming direct overlap.
- SearchNode: SearchNode is an AI-powered site search platform focused on ecommerce, with personalization and analytics features that compete with AddSearch's ecommerce modules. It was named on the same financial services competitor shortlist against AddSearch.
Broad incumbents
- Elastic (Elasticsearch / Elastic Cloud): Elastic is a broad incumbent in enterprise search, observability, and security, with Elasticsearch-based site search and GenAI relevance tooling. AddSearch was directly compared against Elastic by a financial services buyer; Elastic is a much larger, publicly traded incumbent with broader portfolio reach.
- Bloomreach: Bloomreach is an established digital experience platform combining CDP, ecommerce personalization, and AI-powered site/product search for enterprise retail and B2B. It overlaps with AddSearch's ecommerce segment and discovery capabilities but operates a broader suite.
Emerging players
- Constructor.io: Constructor is an AI-first personalization and search platform for ecommerce and B2B marketplaces, leveraging behavioral data and LLMs to deliver ranked results and product recommendations. It competes with AddSearch Recommend and AI Answers in AI-driven product discovery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AddSearch social profiles
Digital presenceAddSearch compliance and trust
Trust signalCompliance3 records
AddSearch financial estimates
Financial estimateRevenue estimate
Valuation estimate
AddSearch leadership team
Management profileNumber of profiles
Profiles4 records
AddSearch funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AddSearch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AddSearch
What does AddSearch do?
AddSearch provides an AI-powered site search and conversational content discovery platform delivered as a cloud-based SaaS. The platform unifies Keyword Search (typo-tolerant, faceted search with progressive ML ranking and auto-synonyms), AI Answers (instant generative answers grounded exclusively in the customer's indexed content with source citations), and AI Conversations (multi-turn contextual dialogue) into a single AddSearch Experience. It is offered via self-serve trial, WordPress/Shopify plugins, API/SDKs, and direct enterprise sales for ecommerce, education, BFSI, government, and enterprise customers.
Is AddSearch a public or private company?
AddSearch is a private company. It is classified as corporate owned and is currently operating.
When was AddSearch founded?
AddSearch was founded in 2013. It employs 11 to 50 people.
Where is AddSearch based?
AddSearch is headquartered in Helsinki, Finland, in the Europe region.
How does AddSearch make money?
Five revenue lines are on record. SaaS Subscription (Keyword Search) is the primary driver. The others are AI Answers Subscription, AI Conversations (Custom Pricing), addSearch Experience (Unified Platform) and partner Revenue Share.
Who are AddSearch's main competitors?
Direct peers on record are Algolia, Coveo, Swiftype (Elastic), Cludo, Klevu, HawkSearch and SearchNode. Broad incumbents are Elastic (Elasticsearch / Elastic Cloud) and Bloomreach. Constructor.io is listed as an emerging player.
Does AddSearch have an API?
Yes. The AddSearch REST API provides access to request data from the index, update data in the index, and add data to the index. The current API version is v1. Client bindings available include JavaScript (npm package: addsearch-js-client) for use in web browsers or Node.js, and a Search UI library (npm package: addsearch-search-ui) for creating fast, mobile-friendly, cross-browser compatible search solutions. Developer documentation is at www.addsearch.com/docs/api.
What industry is AddSearch in?
AddSearch's product category is Enterprise Site Search. Its primary akta.pro industry code is HDAEAGAH, Enterprise Search, Indexing & Content Discovery, with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 5132 and its SIC code is 7372.