CapitalRock
CapitalRock is a private SaaS company whose RightBRIDGE platform helps U.S. broker-dealers and financial advisors validate product recommendations and generate audit-ready documentation under Reg BI, PTE 2020-02, NAIC, and NY Reg 187.
- Company typePrivate
- Founded2007
- HeadquartersNorth Salt Lake, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CapitalRock does
CapitalROCK is a private SaaS company founded in 2007 and headquartered in North Salt Lake, Utah, that sells RightBRIDGE, a compliance operating system for broker-dealers and the financial professionals they supervise. The platform validates product recommendations across annuities, mutual funds, life insurance, and managed investments against Reg BI, PTE 2020-02, NAIC Best Interest Model #275, and NY Reg 187, generating automated ReasonText documentation for regulatory examinations. The product architecture combines a configurable rules-based engine with a generative AI module (RightBRIDGE+), data integrations with DTCC, Beacon Research, and the Retirement Learning Center, and modular sub-products (Product Profiler, Annuity Wizard, Investment Wizard, Life Insurance Wizard, Post-Transaction Monitoring, Compliance Dashboard, Annuity Book Management).
The business model is enterprise SaaS sold via direct field sales (demo-gated) and through OEM/integration channels with advisor technology platforms such as Advisor360°, Skience, MoneyGuidePro, and FireLight. Customers include more than fifty broker-dealer firms; named reference customers include MassMutual via the Advisor360° integration. The company is bootstrapped and founder-controlled (CEO John Hyde), with no disclosed external funding rounds. Quantified scale signals include 850,000+ cases processed over five years, $53B in annuity sales routed through the platform in 2025, and 100,000+ exchange forms auto-populated through integrations in 2025. RightBRIDGE holds two industry recognitions (BISA 2026 Technology and Innovation Award; COMPLYConnect 2023 Compliance Provider of the Year) supporting its positioning as a category-defining compliance vendor for U.S. broker-dealers.
CapitalRock firmographics
Firmographics- Name
- CapitalRock
- Legal name
- CapitalROCK, LLC
- Website
- https://capitalrock.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CapitalRock is a private SaaS company whose RightBRIDGE platform helps U.S. broker-dealers and financial advisors validate product recommendations and generate audit-ready documentation under Reg BI, PTE 2020-02, NAIC, and NY Reg 187.
- Ownership category
- akta.pro rank
CapitalRock industry classification
Industry- Product category
- Financial Services Compliance Software
- NAICS
- Portfolio Management and Investment Advice (523940), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Middle-Office Services (Trade Support, Reconciliation, Corporate Actions) (FSAAAMAC)
Keywords
Where CapitalRock is headquartered
LocationHeadquarters
- HQ city
- North Salt Lake
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CapitalRock business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- RightBRIDGE Platform Subscription: CapitalRock sells RightBRIDGE as a SaaS compliance platform to broker-dealers and financial institutions. Based on the enterprise sales motion (demo scheduling, company size fields), pricing appears to be subscription-based with enterprise contracts.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
CapitalRock product offering
Product offeringCore offering
CapitalROCK sells RightBRIDGE, a compliance operating system (SaaS) for broker-dealers and financial advisors that validates product recommendations and generates audit-ready ReasonText documentation against Reg BI, PTE 2020-02, NAIC Best Interest Model #275, and NY Reg 187 regulatory requirements. The platform combines a configurable rules-based engine with a generative AI module (RightBRIDGE+) and is delivered through purpose-built Wizards (Annuity, Investment, Life Insurance, Rollover, Product Profiler), pre- and post-transaction monitoring, an Annuity Book Management module, and a Compliance Dashboard.
Product overview
CapitalROCK's RightBRIDGE is a compliance operating system built as a platform-plus-modules architecture. The core RightBRIDGE platform provides rules-based validation and automated ReasonText documentation for regulatory compliance. Individual products include Product Profiler (rollover/account validation), Annuity Wizard (annuity selection and exchange), Investment Wizard (pre-trade compliance), and Life Insurance Wizard (insurance needs analysis). Additional modules extend the platform: RightBRIDGE+ (Generative AI), Post-Transaction Monitoring, Annuity Book Management, Compliance Dashboard, and Compliance Management tools. All modules share the unified rules engine and ReasonText documentation system.
Differentiator
Problem solved
Functional benefit
Brands
- RightBRIDGE: Compliance operating system that embeds compliance requirements into standard business operations. Validates recommendations and generates audit-ready ReasonText documentation.
- RightBRIDGE+
- Product Profiler
- Investment Wizard
- Life Insurance Wizard
- Annuity Wizard
- Compliance Dashboard
Products and services
- RightBRIDGE Compliance operating system that embeds regulatory requirements into standard business operations for broker-dealers and financial advisors, validating recommendations and generating audit-ready ReasonText documentation against Reg BI, PTE 2020-02, NAIC, and NY Reg 187.
- Product Profiler Advanced account type justification and rollover analysis tool that validates investment decisions meet best interest standards with comprehensive documentation, including Reasonably Available Alternatives and the Retirement Plan Fee Database.
- RightBRIDGE Annuity Wizard Pre-sales annuity solution that combines compliance automation with product selection tools for broker-dealers, validating annuity purchases and exchanges with built-in alternative comparisons and ReasonText.
- Investment Wizard Pre-trade compliance solution for platform, portfolio, and investment-level recommendations under Reg BI and PTE 2020-02, featuring dynamic questionnaires, suitability checks, and automated compliance documentation.
- Life Insurance Wizard Module that determines the optimal amount, mix, and type of life insurance for client situations through needs-based analysis and policy comparisons, with automated compliance documentation.
- RightBRIDGE+ Generative AI add-on module for RightBRIDGE that includes AI Notes Agent for case note analysis, Case Summary, Post-Transaction AI Summaries, and AI-Powered Document Reading, sandboxed within the platform.
- RightBRIDGE Annuity Book Management Module for unified in-force annuity oversight that turns scattered in-force annuity data into actionable supervision with configurable policy alerts, ReasonText audit trails, and one-click Annuity Wizard integration.
- Annuity Exchange Solution that streamlines 1035 exchange analysis with built-in NAIC, FINRA, and NY Reg 187 compliance checks, including tangible net benefit analysis and documentation.
- Post-Transaction Monitoring Post-transaction monitoring module that validates transactions to confirm consistency with pre-transaction requirements and post-transaction suitability, including concentration checks, licensing restrictions, age restrictions, and AML monitoring.
- Compliance Dashboard
Quantifiable outcome
- 15-minute average time saving per account
- +4 more outcomes
Companies that use CapitalRock
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
CapitalRock technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature9 records
CapitalRock partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Advisor360°coreAdvisor360° partnered with CapitalROCK's RightBRIDGE to create a unified workflow for account opening and case management. The integration connects Advisor360°'s AI-native operating system for financial advisors with RightBRIDGE's compliance validation and documentation capabilities, targeting MassMutual's network of financial professionals.
- SkiencecoreSkience added RightBRIDGE as a best interest validation system, integrating CapitalRock's compliance platform into Skience's financial services technology offering.
- MoneyGuideProcoreCapitalROCK and MoneyGuidePro partnered for Best Interest Process, integrating RightBRIDGE validation with MoneyGuidePro's financial planning tools.
- DTCCcoreDTCC provides inforce policy information through their PVF (Portfolio Valuation File) and IIEX API for RightBRIDGE Annuity Wizard, enabling one-click population of exchange forms with accurate policy data.
- Wagner Law GroupminorWagner Law Group provided legal opinions on RightBRIDGE's Form 5500 Fee Methodology and PTE 2020-02 functionality, providing regulatory validation for the platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
CapitalRock competitors and assessment
Company assessmentDirect peers
- Smarsh: Smarsh is a compliance and communications surveillance platform serving broker-dealers, banks, and insurers with archiving, supervision, and review tools. It directly overlaps with CapitalRock's compliance operating system in supervising advisor activity and best-interest documentation.
- RegEd: RegEd provides compliance training, tracking, and software solutions specifically for broker-dealers and financial services firms, including Reg BI and suitability workflows. CapitalRock competes head-to-head with RegEd's compliance validation offerings in the same broker-dealer channel.
- RIA in a Box: RIA in a Box provides compliance software for registered investment advisers and broker-dealers covering policies, training, and Reg BI workflows. It serves adjacent but overlapping compliance buyers with similar Reg BI validation capabilities.
- ComplySci: ComplySci (now part of Wolters Kluwer) provides compliance management software for personal trading, code of ethics, and regulatory reporting to broker-dealers and asset managers. It is a direct competitor in the compliance operating system category serving the same buyer.
Broad incumbents
- NICE Actimize: NICE Actimize is a large enterprise financial crime, compliance, and surveillance suite for broker-dealers and global banks. It competes with CapitalRock at the top end with broader AML, KYC, and trade surveillance capabilities beyond best-interest validation.
- Wolters Kluwer Compliance Solutions: Wolters Kluwer offers regulatory compliance software for broker-dealers, investment advisers, and banks, including suitability, KYC, and Reg BI tools. CapitalRock is a more specialized alternative to Wolters Kluwer's broader compliance portfolio.
- Orion Advisor Technology: Orion offers wealth management and compliance technology for RIAs and broker-dealers, including account opening, surveillance, and suitability workflows. It is a broader platform competitor with overlapping compliance validation features.
- FIS Compliance: FIS provides compliance, surveillance, and risk solutions as part of its large fintech stack for broker-dealers and wealth managers. It competes with CapitalRock by bundling compliance into broader trading and back-office platforms.
- Broadridge Financial Solutions: Broadridge provides trading, post-trade processing, and compliance solutions for broker-dealers and asset managers. Its compliance and Reg BI modules compete indirectly with CapitalRock at enterprise scale within larger bundled contracts.
- InvestCloud: InvestCloud provides a digital wealth management platform with embedded compliance, suitability, and account-opening capabilities for broker-dealers and wealth firms. It competes with CapitalRock at the platform-embedded distribution layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
CapitalRock social profiles
Digital presenceCapitalRock compliance and trust
Trust signalCompliance2 records
CapitalRock financial estimates
Financial estimateRevenue estimate
Valuation estimate
CapitalRock leadership team
Management profileNumber of profiles
Profiles1 record
CapitalRock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CapitalRock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CapitalRock
What does CapitalRock do?
CapitalROCK sells RightBRIDGE, a compliance operating system (SaaS) for broker-dealers and financial advisors that validates product recommendations and generates audit-ready ReasonText documentation against Reg BI, PTE 2020-02, NAIC Best Interest Model #275, and NY Reg 187 regulatory requirements. The platform combines a configurable rules-based engine with a generative AI module (RightBRIDGE+) and is delivered through purpose-built Wizards (Annuity, Investment, Life Insurance, Rollover, Product Profiler), pre- and post-transaction monitoring, an Annuity Book Management module, and a Compliance Dashboard.
Is CapitalRock a public or private company?
CapitalRock is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CapitalRock founded?
CapitalRock was founded in 2007. It employs 11 to 50 people.
Where is CapitalRock based?
CapitalRock is headquartered in North Salt Lake, United States, in the North America region.
How does CapitalRock make money?
One revenue line is on record: rightBRIDGE Platform Subscription.
Who are CapitalRock's main competitors?
Direct peers on record are Smarsh, RegEd, RIA in a Box and ComplySci. Broad incumbents are NICE Actimize, Wolters Kluwer Compliance Solutions, Orion Advisor Technology, FIS Compliance, Broadridge Financial Solutions and InvestCloud.
Does CapitalRock have an API?
Yes. RightBRIDGE Validation API enables programmatic access to product validation and compliance workflows. Allows integration of compliance validation into external systems and workflows. Developer documentation is at capitalrock.com.
What industry is CapitalRock in?
CapitalRock's product category is Financial Services Compliance Software. Its primary akta.pro industry code is FSAAAMAC, Middle-Office Services (Trade Support, Reconciliation, Corporate Actions). Its NAICS code is 523940 and its SIC code is 6282.