Cherish
Cherish UK is a family-owned North West England care provider delivering home care, supported living, specialist, reablement, rapid response, and children's residential services to approximately 800 staff across seven offices, funded through local authority, NHS, and private-pay channels.
- Company typePrivate
- Founded2005
- HeadquartersLancaster, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Cherish does
Cherish UK Limited is a family-owned care and support services provider founded in 2005 by Wendy Watson and headquartered in Blackpool, operating across seven offices in the North West of England (Lancashire, Blackpool, Warrington, Wigan, Rochdale, Blackburn, Trafford). The company employs approximately 800 staff and delivers a coordinated portfolio of seven integrated service lines: Home Care Services (domiciliary visits), Supported Living (for adults with disabilities, CQC Outstanding), Specialist Care (dementia, Parkinson's, cancer, palliative), Reablement Care (post-hospital recovery up to six weeks), Rapid Response and Overnight Care (24/7 two-hour response), Children's Homes (Ofsted-registered, therapeutically-informed under the Secure Base model), and an internal Digital Care Planning platform with a client-facing app for care plan and medication visibility.
Revenue is generated through three primary streams: local authority commissioned care delivered under Service Level Agreements, NHS Continuing Healthcare (including Personal Health Budgets), and self-funded private care. Pricing is not publicly disclosed and is offered on a monthly subscription or pay-as-you-go basis, with reablement services free at point of use to eligible individuals. The go-to-market is sales-led, relying on direct engagement with families via website enquiry and phone, alongside formal commissioning relationships with North West councils and NHS bodies. Cherish has achieved CQC Outstanding for Supported Living on three consecutive inspections and maintains Good ratings elsewhere, supported by structured leadership development programmes (Future Leaders 2023, Branch Leadership 2024). The wholly-owned Cherish Life Foundation charity shop provides paid work experience to supported living clients, reflecting the family's values-led operating approach.
Cherish firmographics
Firmographics- Name
- Cherish
- Legal name
- Cherish UK Limited
- Website
- https://cherishuk.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cherish UK is a family-owned North West England care provider delivering home care, supported living, specialist, reablement, rapid response, and children's residential services to approximately 800 staff across seven offices, funded through local authority, NHS, and private-pay channels.
- Ownership category
- akta.pro rank
Cherish industry classification
Industry- Product category
- Home Care Services
- NAICS
- Other Residential Care Facilities (623990), Other Residential Care Facilities (62399), Child and Youth Services (624110), Other Individual and Family Services (624190)
- SIC
- Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050), Services-Child Day Care Services (8351)
- akta.pro primary industry
- Respite Hospice Care (Short-Term Relief) (HSABAFAD)
- akta.pro secondary industries
- Hospice & Palliative Respite Care (HSABAGAG), Respite Care for Families of Children with Disabilities (HSAAAIAL)
Keywords
Where Cherish is headquartered
LocationHeadquarters
- HQ city
- Lancaster
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Cherish business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Local Authority Funded Care: Care services commissioned and funded by local councils across the North West region. Services are provided in accordance with Service Level Agreements with councils, ensuring clients are seen within agreed timeframes.
- NHS Continuing Healthcare: Fully funded care for individuals qualifying for NHS Personal Health Budgets (PHBs), providing healthcare support in the home.
- Self-Funded Private Care: Individuals pay for care using liquid assets or financial products such as equity release. Reablement services are not means-tested and are free to eligible individuals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Affordable home care services |
| Subscription | Pay-as-you-go | Reablement Care (short-term, up to 6 weeks) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Cherish product offering
Product offeringCore offering
Cherish UK is a family-owned care and support organisation that delivers home care visits, supported living, specialist clinical care, reablement, rapid response/overnight care, and Ofsted-registered children's residential care across the North West of England. Services are commissioned by local councils and NHS bodies as well as purchased privately by individuals and families, and are coordinated through approximately 800 employees and seven regional offices.
Product overview
Cherish UK is a family-owned care and support organisation founded in 2005, providing a coordinated portfolio of home-based care services across the North West of England. The offering consists of seven integrated service lines: Home Care Services (domiciliary visits), Supported Living (for adults with disabilities), Specialist Care (clinical conditions), Reablement Care (post-hospital recovery), Rapid Response & Overnight Care (urgent 24/7 support), Children's Homes (residential childcare), and Digital Care Planning (internal management platform). Services are delivered through multiple local offices and cover Lancashire, Blackpool, Warrington, Wigan, Rochdale, Blackburn, and Trafford regions. The company employs approximately 800 staff and maintains CQC Good/Outstanding ratings.
Differentiator
Problem solved
Functional benefit
Brands
- Cherish Life Foundation: A charity initiative providing paid employment opportunities to individuals with learning disabilities through a retail charity shop, reinvesting all funds directly into client benefits
Products and services
- Home Care Services Domiciliary home care service providing visits designed to help clients maintain independence in their own homes. Includes personal care, medication support, meal preparation, companionship and help with household tasks. Delivered to private individuals and council/NHS-commissioned clients across the North West.
- Supported Living Person-centred care and support service for adults with disabilities, helping them live independently and as part of their communities. CQC Outstanding-rated division.
- Specialist Care Specialist home care for complex clinical conditions including dementia, Alzheimer's, Parkinson's, cancer, palliative care, and catheter and stoma care. Aimed at individuals requiring higher-acuity support at home.
- Reablement Care Short-term intensive care service (typically up to six weeks) helping people regain skills and confidence after illness, hospital admission, or a fall. Focused on re-learning daily activities such as cooking and washing rather than doing things for clients. Not means-tested and free to eligible individuals.
- Rapid Response & Overnight Care 24/7 urgent care service providing response within two hours for older adults or those with complex health needs. Includes hospital discharge support and end-of-life care.
- Children's Homes Ofsted-registered residential children's homes providing therapeutically-informed care for looked after children with complex needs, using the Secure Base model. Includes care, clinical and educational support tailored to each child, across multiple named homes (Heatherway, Aspire, Brooks, Highwood, Maple, Oak).
Quantifiable outcome
- 97% of clients would recommend Cherish
- +2 more outcomes
Companies that use Cherish
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Cherish technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Cherish partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Cherish Life FoundationminorCharity shop at 14 Brown Street, Leigh staffed by workers with learning disabilities who are clients of Cherish's Supported Living programme. Provides valuable paid work experience for developing employability skills and confidence.
- Local Councils (North West)coreCherish works closely with multiple councils across the North West region as a commissioned care provider. Services are delivered in accordance with Service Level Agreements, ensuring clients are seen within agreed timeframes. The company has established relationships with councils for home care, supported living, and children's services.
- NHS BodiescoreCherish partners with NHS bodies to provide healthcare services including NHS Continuing Healthcare, hospital discharge support, and rapid response care. The company accepts Personal Health Budgets (PHBs) enabling individuals to have more choices and control over their healthcare.
- Therapists and Clinical ExpertscoreQualified therapists work alongside Cherish to promote therapeutic practice and ensure staff are confident using therapeutic approaches. Staff are trained to work within the Secure Base framework for children's care.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Cherish competitors and assessment
Company assessmentBroad incumbents
- Agincare: Family-owned UK care provider offering home care, supported living, and live-in care across the South and Midlands. Comparable multi-service model and family-owned heritage, though larger and geographically broader than Cherish.
- National Care Group: UK provider of residential, supported living, and home care services for adults with complex needs, operating across multiple regions. Comparable multi-service model at larger scale with PE backing.
Direct peers
- Helping Hands Home Care: One of the UK's largest dedicated home care providers offering personal care, dementia support, and respite services. Direct competitor in the domiciliary care segment with overlapping CQC-regulated service mix.
- Home Instead Senior Care UK: UK franchised home care network focused on companionship, personal care, and dementia support for older adults. Direct peer in the home care segment with similar relationship-led, non-franchise-light operating ethos.
- Bluebird Care: UK franchised home care provider offering personal care, live-in care, and specialist support across multiple regions. Direct competitor in domiciliary care with similar local-branch operating model.
- Voyage Care: Major UK provider of supported living and residential care for adults with learning disabilities, autism, and acquired brain injuries. Strong overlap with Cherish's Supported Living division and Outstanding-rated service quality.
- Hft (Home Farm Trust): UK charity supporting people with learning disabilities through supported living, residential, and home care services. Direct overlap with Cherish's Supported Living for adults with disabilities and life-skills development focus.
- Dimensions UK: UK charity providing person-centred support for adults with learning disabilities and autism, including supported living and residential services. Direct peer to Cherish's Supported Living division.
- Caremark: UK franchised home care provider offering personal care, dementia support, and reablement services. Direct competitor in domiciliary care with multi-region branch network comparable to Cherish's footprint.
Emerging players
- Cera Care: Tech-enabled UK home care provider using a digital platform for matching, scheduling, and family visibility. Comparable home care services but differentiated by technology-first positioning and rapid scale via acquisitions.
Market position
Strengths6 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
Cherish social profiles
Digital presenceCherish compliance and trust
Trust signalCompliance3 records
Cherish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cherish leadership team
Management profileNumber of profiles
Profiles9 records
Cherish subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cherish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cherish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cherish
What does Cherish do?
Cherish UK is a family-owned care and support organisation that delivers home care visits, supported living, specialist clinical care, reablement, rapid response/overnight care, and Ofsted-registered children's residential care across the North West of England. Services are commissioned by local councils and NHS bodies as well as purchased privately by individuals and families, and are coordinated through approximately 800 employees and seven regional offices.
Is Cherish a public or private company?
Cherish is a private company. It is classified as family owned and is currently operating.
When was Cherish founded?
Cherish was founded in 2005. It employs 101 to 250 people.
Where is Cherish based?
Cherish is headquartered in Lancaster, United Kingdom, in the Europe region.
How does Cherish make money?
Three revenue lines are on record. Local Authority Funded Care is the primary driver. The others are NHS Continuing Healthcare and self-Funded Private Care.
Who are Cherish's main competitors?
Broad incumbents on record are Agincare and National Care Group. Direct peers are Helping Hands Home Care, Home Instead Senior Care UK, Bluebird Care, Voyage Care, Hft (Home Farm Trust), Dimensions UK and Caremark. Cera Care is listed as an emerging player.
Does Cherish have an API?
No public API is recorded for Cherish.
What industry is Cherish in?
Cherish's product category is Home Care Services. Its primary akta.pro industry code is HSABAFAD, Respite Hospice Care (Short-Term Relief), with a secondary code of HSABAGAG, Hospice & Palliative Respite Care. Its NAICS code is 623990 and its SIC code is 8082.