Bouygues Immobilier

What Bouygues Immobilier does

Bouygues Immobilier is a French real estate developer and wholly-owned subsidiary of Bouygues SA, operating across the full real estate value chain in France and select international markets (Poland, Morocco, Portugal). Founded in 1956 (the company celebrated its 70th anniversary in January 2026, contradicting the firmographic 1982 date), the company reported €1,388M in revenue and €1,348M in reservations for 2025, with 971 full-time employees. Its portfolio spans five business lines: residential housing under the 'Cœur de Vie' brand, commercial real estate under the 'Le Bureau Généreux' approach, sustainable urban development through its UrbanEra unit, property management and coworking services, and heritage rehabilitation via its Nouveau Siècle subsidiary. The company also operates regional property-development subsidiaries SLC (Lyon, acquired 2004), Urbis Réalisations (Toulouse, acquired 2008), Urbiparc (Grenoble, acquired 2010), and Maisons Eléka for entry-level individual housing.

The company's offerings are built around sustainable construction technologies and certified environmental performance. These include Building Information Management (BIM), the Aquapod™ greywater reuse system developed with SAUR (up to 45% reduction in potable water consumption), integrated sustainable stormwater management (GDIEP), low-carbon 0% clinker cement from Hoffmann Green Cement Technologies, and the first ATEx in France for StoVentec ventilated cladding on wood-frame buildings. Branded products include Green Office® (positive-energy offices, first launched at Meudon in 2010), IKSSO (wood-frame residential at Bordeaux), and a registered sub-brand portfolio (UrbanEra, Cœur de Vie, Le Bureau Généreux, Nouveau Siècle, IKSSO, Solid'R). The company has 53 projects engaged, labeled, or under BiodiverCity® audit since 2014 and holds HQE, BREEAM (first international 'Outstanding' at Spring/Nanterre, 90% score), BBCA, BBC Effinergie, BEPOS, and Monument Historique certifications.

Bouygues Immobilier generates revenue primarily through one-time property development sales and forward-commitment contracts (VEFA and BEFA) targeting residential buyers, institutional investors, corporations, and government entities. The go-to-market combines direct sales via a network of regional agencies across France with dedicated commercial teams for enterprise clients, plus digital customer platforms (Salesforce CRM in place since 2018). Named customers span diversified industries: Bouygues Telecom (Technopôle de Meudon-la-Forêt, 57,000 m²), Microsoft France (EOS headquarters), Publicis Groupe (Le Spallis), CNP Assurances (Green Office Quartz), La Banque Postale (Paris HQ, 23,000 m²), Compass Group France, Axima/Equans, Groupe Bayard (Kalifornia), CDC Habitat, MAIF Habitats et Inclusion, Brilhac Immobilier (Inkoo, €60M), and government body SOLIDEO Alpes 2030. In February 2026, Bouygues Group announced a restructuring consolidating Bouygues Immobilier into a unified Construction Division alongside Colas and Bouygues Construction, signalling tighter strategic integration with the parent group.

Name

Bouygues Immobilier

Legal name

Bouygues Immobilier

Website

https://bouygues-immobilier-corporate.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Bouygues Immobilier is a French real estate developer (Bouygues SA subsidiary) delivering residential, commercial, urban, and heritage projects across France, Poland, Morocco, and Portugal, with €1,388M revenue in 2025 and a focus on sustainable, low-carbon construction.

Ownership category

akta.pro rank

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Development and Sales: Core revenue from development and sale of residential and commercial properties. Revenue primarily from property reservations and sales to end buyers, investors, and institutional clients. Bouygues Immobilier reported €1,388M revenue in 2025 with €1,348M in reservations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Bouygues Immobilier is a French real estate developer that conceives, builds, and sells residential housing (under the 'Cœur de Vie' signature), commercial office and hotel real estate (under 'Le Bureau Généreux'), and mixed-use sustainable urban districts (via its UrbanEra brand), with operations across France, Poland, Morocco, and Portugal. It also operates property management, coworking, and managed-residence services, and runs a heritage-rehabilitation subsidiary (Nouveau Siècle), generating €1,388M revenue in 2025.

Product overview

Bouygues Immobilier operates as a diversified real estate developer with four core business lines: Logement (residential housing under 'Cœur de Vie' brand), Immobilier d'entreprise (commercial real estate under 'Le Bureau Généreux' approach), UrbanEra (sustainable urban development), and Exploitation et services (property management and co-working). The company also operates through subsidiary Nouveau Siècle for heritage rehabilitation projects. Key branded products include Green Office® (energy-positive commercial buildings) and IKSSO (innovative wood-frame residential). Technology solutions include Aquapod™ (water recycling with SAUR) and Building Information Management (BIM) innovations. Projects span from housing and offices to eco-districts like Canebiers-Villette and mixed-use Olympic village developments.

Differentiator

Problem solved

Functional benefit

Brands

• Cœur de Vie: New signature for housing/property offerings
• Le Bureau Généreux
• UrbanEra
• Nouveau Siècle
• GreenOffice
• Rehagreen

Products and services

• Logement (Cœur de Vie) - Residential Property Development Residential property development of housing complexes and individual homes for buyers across France, sold under the 'Cœur de Vie' signature brand. Covers social housing, mid-range family housing, and upscale residences, with all new programs certified BBC Effinergie and many targeting BiodiverCity® certification.
• Immobilier d'Entreprise (Le Bureau Généreux) - Commercial Real Estate Development Commercial property development of office buildings and hotels for corporate clients and institutional investors under the 'Le Bureau Généreux' signature, emphasizing generous spaces, environmental quality, and certifications such as HQE, BREEAM, and BEPOS Effinergie. Notable projects include Green Office® Meudon, Spring, and Quartz.
• UrbanEra - Sustainable Urban Development Urban developer specializing in the design and construction of mixed-use sustainable neighborhoods combining residential, commercial, and public spaces. Flagship projects include Canebiers-Villette (Cagnes-sur-Mer, 485 housing units) and Village Olympique des Aravis for the 2030 Winter Olympics.
• Exploitation et Services - Property Management & Services Property management and building services offering including managed residences, coworking spaces, and operational services for office buildings, delivered in partnership with operators such as Colonies.
• Nouveau Siècle - Heritage Rehabilitation

Quantifiable outcome

• 53 projects labeled or certified BiodiverCity® since 2014
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and major.

• Hoffmann Green Cement TechnologiescoreTechnology or Integration · 18 June 2026Extension of collaboration until December 2027 for low-carbon cement solutions. Hoffmann provides 0% clinker cement for Bouygues Immobilier projects, enabling significant carbon reduction. H-UKR 0% clinker cement became world's first to receive Technical Assessment for superstructure applications in January 2026.
• ColoniescoreStrategic or Co-development Partner · 18 June 2026Furnished residence operator partnership for Résidence Nanto development in Saint-Louis near Basel. Colonies operates 97 furnished private units through BEFA agreement. Continuing existing partnership for managed residence concept.
• Ampère Gestion (CDC Habitat / MAIF Habitats et Inclusion)coreStrategic or Co-development Partner · 18 June 2026VEFA agreement for Résidence Nanto where Ampère Gestion acquires the asset on behalf of MAIF Habitats et Inclusion. Partnership for furnished private units in Saint-Louis development.
• SAURcoreTechnology or Integration · 9 January 2025Aquapod™ gray water reuse solution developed with SAUR for recycling water in short circuit. Enables up to 45% reduction in potable water consumption. Implemented in Bussy-Saint-Georges residential project.
• StocoreTechnology or Integration · 23 November 2023ATEx obtained for StoVentec ventilated cladding system with rendered finish on wood frame buildings. First ATEx in France for this application. Validated for 3 years, applicable to all non-bearing wood frame facades.
• AlstommajorStrategic or Co-development Partner · 11 January 2011Joint venture EMBIX created 50/50 with Alstom (and ETDE) for energy management services in eco-districts. Combines Bouygues Immobilier's real estate expertise with Alstom's energy production and grid expertise for smart grid solutions.
• UrbiparcmajorStrategic or Co-development Partner · 27 January 2010Acquisition of Urbiparc, Grenoble-based developer specialized in high-performance energy tertiary parks. Michel Ferrier remained as president. Reinforced Bouygues Immobilier's position in activity tertiary parks market.
• Petitdidier PriouxcoreImplementation/ SI/ Consulting PartnerArchitecture firm partner for Village Olympique des Aravis project at Saint-Jean-de-Sixt alongside Arcane Architectes, C+Pos environment bureau, and ADP Concepteur/Atelier LJN landscape architects.
• Arcane ArchitectescoreImplementation/ SI/ Consulting PartnerArchitecture firm partner for Village Olympique des Aravis project at Saint-Jean-de-Sixt.

Scale indicators6 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• Icade: French real estate company (subsidiary of Caisse des Dépôts) developing offices, housing, and healthcare properties; comparable in commercial real estate (Bureau Généreux competitor) and in mixed-use urban projects.
• Altarea (Altarea Cogedim): French mixed developer combining residential (Cogedim), commercial real estate, and retail asset management; directly comparable in residential and commercial segments and in institutional buyer engagement.
• Eiffage Immobilier: Real estate subsidiary of Eiffage Group, active in residential housing, serviced residences, and commercial property in France; closely comparable in structure (group subsidiary), product offering, and customer mix.
• Nexity: France's largest integrated real estate developer across residential, commercial, and services; directly comparable in business model, customer base (institutional buyers, VEFA retail, municipalities), and product offering (housing, offices, urban regeneration) — both compete head-to-head in Cœur de Ville and Green Office-style segments.
• Vinci Immobilier: Real estate development arm of the Vinci Group, operating in residential, serviced residences, and commercial real estate in France; comparable as a group-backed full-service developer competing in the same Cœur de Vie / Le Bureau Généreux-style segments.
• Kaufman & Broad: French homebuilder focused on individual houses, apartments, and managed residences; directly comparable as a French residential for-sale developer serving similar retail and institutional buyers through VEFA contracts.

Broad incumbents

• Unibail-Rodamco-Westfield: Global commercial real estate operator focused on large retail and office assets; relevant broad incumbent for commercial segments though operates primarily as investor/asset manager.
• Gecina: Major French REIT focused on premium office and residential real estate in Paris; competes in the commercial office segment and ESG-certified building space, but is primarily an investor/operator rather than a developer.

Emerging players

• Groupe Cardinal: Independent French real estate developer operating in residential, commercial and hospitality segments in Lyon and broader France; comparable in heritage-led, mixed-use and commercial office development.
• SPIE Batignolles: French construction and real estate group active in property development and urban regeneration projects; comparable in mixed-use sustainable neighborhood projects under the UrbanEra style.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bouygues_immo
• YouTubeyoutube.com/user/BouyguesImmobilier
• Facebookfacebook.com/bouygues.immobilier
• LinkedInlinkedin.com/company/bouygues-immobilier
• Instagraminstagram.com/bouygues_immo

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bouygues Immobilier