Dan Martell

What Dan Martell does

Dan Martell is the consumer-facing brand of Martell Growth Solutions Inc., a privately held, founder-owned coaching and media company headquartered in Kelowna, British Columbia, Canada. The company operates a multi-product ecosystem serving primarily SMB founders and entrepreneurs. The core offering is the Elite Coaching Program, a subscription-based group coaching engagement with a three-tier offer ladder of approximately $500, $1,000, and $10,000 per month, delivered through weekly group trainings, accountability calls, and a founder community; this is the primary revenue stream. Supporting products include two books (the Wall Street Journal bestseller 'Buy Back Your Time' and 'Software as a Science'), paid keynote speaking engagements, and the Martell Method weekly newsletter.

Adjacent to coaching, the company operates Martell Ventures, an AI-first venture studio launched in 2023 that co-founds AI software companies with experienced operators in exchange for equity, contributing capital, 350+ documented growth playbooks, an internal AI operating system, and distribution through Dan Martell's owned audience of 10M+ followers across YouTube, Instagram, TikTok, Facebook, LinkedIn, and X. Two non-revenue community arms — Kings Club (free youth mentorship for ages 13–22 in Kelowna, BC) and the Martell Legacy Foundation — extend the brand into youth development without monetization. The business is bootstrapped with no disclosed institutional funding, and founder Dan Martell retains full operational control.

Name

Dan Martell

Legal name

Martell Growth Solutions Inc.

Website

https://danmartell.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Moncton

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Elite Business Coaching: Premium coaching program for entrepreneurs. Customers pay for access to weekly group trainings, accountability calls, community, and Dan Martell's direct mentorship. Pricing is not publicly disclosed on the website; interested founders apply/message to enquire. This is the primary revenue driver.
2. Book Sales (Buy Back Your Time & Software as a Science): Dan Martell is a Wall Street Journal bestselling author of 'Buy Back Your Time' (Wall Street Journal bestseller). Also authored 'Software as a Science' for B2B SaaS founders. Books sold as one-time purchases through buybackyourtime.com and softwarebook.com.
3. Speaking / Keynote Fees: Dan Martell is a paid keynote speaker at major business events, including those hosted by Tony Robbins and John Maxwell. A speaking fee map exists with tiered pricing by event type and geography.
4. Martell Ventures (Venture Studio): Co-founds AI-first software companies with operator partners. Takes equity in co-founded ventures in exchange for capital, infrastructure, distribution (10M+ audience), and operational support. Also partners with a small number of already-tractioning AI-first SaaS companies at $100K MRR for investment.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Dan Martell is an executive coaching and media business targeting founders and CEOs ready to scale. The primary paid offering is the Elite Coaching Program, a subscription-tier coaching engagement delivering weekly group trainings, accountability calls, and direct mentorship. Complementary offerings include Martell Ventures (an AI-first venture studio that co-founds software companies in exchange for equity), books (Buy Back Your Time, Software as a Science), paid keynote speaking, and the free Kings Club youth mentorship program for ages 13-22 in Kelowna, BC.

Product overview

Dan Martell is a coaching and mentorship business offering multiple interconnected products and services for entrepreneurs at different stages. The core offerings include the Elite Coaching Program for established founders seeking to scale, Martell Ventures (an AI-first venture studio that co-founds AI software companies), and Kings Club (free youth mentorship for ages 13-22). Content products include the Wall Street Journal bestselling book 'Buy Back Your Time' and the 'Software as a Science' book for SaaS founders. The company also offers speaking engagements, a weekly newsletter (Martell Method), and maintains a blog with educational content on business topics. The Martell Legacy Foundation provides charitable youth mentorship support. The business model centers on coaching, content, community, and venture building.

Differentiator

Problem solved

Functional benefit

Products and services

• Elite Coaching Program Subscription-based executive coaching program for entrepreneurs and founders ready to scale their businesses. Provides strategies, frameworks, weekly group trainings, accountability calls, community access, and direct mentorship from Dan Martell. Tiered pricing at approximately $500/month DIY, $1,000/month core, and $10,000/month done-for-you.
• Martell Ventures Equity-based AI venture studio that co-founds new AI-driven software companies with experienced operators. Provides capital, AI infrastructure (AGENT framework, internal AI OS, voice-activated AI CTO), 350+ battle-tested growth playbooks, and distribution via a 10M+ audience network. Partners vetted through ventures.danmartell.com with $100K MRR minimum for existing AI-first SaaS companies.
• Kings Club Free monthly mentorship events for young adults ages 13-22 in Kelowna, BC. Held at the Kelowna Innovation Centre (limited to 100 spots), providing leadership development, business foundations, and community building. Funded by the Martell Legacy Foundation.
• Buy Back Your Time (Book) Wall Street Journal bestselling book providing the blueprint for scaling a business without burning out, focused on trading money for time, building systems, and reclaiming time freedom for entrepreneurs. Sold as a one-time purchase through buybackyourtime.com and Amazon.
• Software as a Science (Book) B2B SaaS founders guide to breaking through growth ceilings and scaling recurring revenue using proven playbooks and strategies. Sold as a one-time purchase through softwarebook.com.
• Speaking Engagements Paid keynote speaking and workshop facilitation at business conferences and corporate events. Featured at major events including those hosted by Tony Robbins and John Maxwell. Speaking fees follow a tiered map by event type and geography.

Quantifiable outcome

• Revenue increases of 60–500% within 2–12 months for coaching clients
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• Roddy Awad (Managing Partner, Martell Ventures)coreStrategic or Co-development PartnerRoddy Awad serves as Managing Partner of Martell Ventures. He has 20+ years in the industry, built and exited a software company, and manages the venture studio's operations including the team, cofounder hiring, and portfolio management.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alex Hormozi: Alex Hormozi operates Acquisition.com and a portfolio of business-coaching products (Hormozi AI, $100M Offers, $100M Leads) targeting the same founder/SMB buyer. His built-from-scratch $100M+ business, massive short-form social following, and premium tiered coaching mirror Dan Martell's GTM, pricing structure, and audience-led acquisition model.
• Tony Robbins: Tony Robbins is the largest business/peak-performance coaching brand globally, with paid events, books, seminars, and a personal development curriculum. He is the most direct peer to Dan Martell at the premium end of the founder/executive coaching category, sharing the speaking circuit and book-based content monetization.
• Grant Cardone: Grant Cardone runs a sales and business growth coaching empire (Cardone Training Technologies, 10X Movement, Cardone Capital) targeting entrepreneurs and sales professionals via social media content, premium programs, and live events — the same buyer, channels, and monetization model as Dan Martell's Elite Coaching.
• Russell Brunson: Russell Brunson is the founder of ClickFunnels and author of DotCom Secrets, Expert Secrets, and Traffic Secrets. He sells entrepreneur education via software (ClickFunnels), books, and high-ticket coaching programs to the same SaaS and online-business founder audience that Dan Martell addresses.
• Dean Graziosi: Dean Graziosi is an entrepreneur and business coach known for the Mastermind.com platform and high-ticket programs targeting knowledge-based entrepreneurs. He is a frequent co-stage partner with Tony Robbins and shares Dan Martell's premium-coaching, content-led GTM.
• Tai Lopez: Tai Lopez built a large social-media-led business education brand with books, mentorship programs, and online courses targeting aspiring and established entrepreneurs. He shares Dan Martell's heavy reliance on short-form video, personal brand, and high-ticket coaching tiers.
• Pat Flynn: Pat Flynn runs Smart Passive Income with online business education, podcast content, and a community/course platform targeting online entrepreneurs. He represents a more educational, lower-ticket peer operating in the same online-business founder niche as Dan Martell.
• Ramit Sethi: Ramit Sethi is a personal finance and business education creator with the NYT bestselling book 'I Will Teach You To Be Rich' and a premium flagship program (Revenue Labs / Growth Lab) targeting high-earning entrepreneurs and SMB owners — directly overlapping Dan Martell's buyer, pricing, and content-led coaching model.
• Marie Forleo: Marie Forleo built a business-coaching brand (B-School, MarieTV) targeting aspiring and scaling entrepreneurs with courses, books ('Everything Is Figureoutable'), and a flagship training program. She is a comparable direct peer to Dan Martell at the premium-coaching-for-founders tier.

Broad incumbents

• Y Combinator: Y Combinator is the largest startup accelerator globally, providing capital, playbooks, and a founder network for early-stage SaaS and AI companies — the broader incumbent counterpart to Martell Ventures on the venture-studio side, and adjacent to Dan Martell's coaching buyer on the SaaS-founder side.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/danmartell
• YouTubeyoutube.com/@danmartell
• Facebookfacebook.com/Danmartell
• LinkedInlinkedin.com/in/dmartell
• Instagraminstagram.com/danmartell/?hl=en
• TikToktiktok.com/@danvmartell

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dan Martell