Craft Education

What Craft Education does

Craft Education Technologies Limited is a Ghana-based social enterprise operating Hunu, described as Africa's first teletherapy SaaS platform that delivers Applied Behavior Analysis (ABA) therapy coaching to parents and teachers of children with autism, ADHD, and other social communication delays. Founded in 2015 and headquartered in Accra, the company combines an AI-driven chatbot, instructional videos, audio lessons, and live support from certified therapy technicians, senior therapy specialists, and case managers. Service delivery is WhatsApp-first, with planned or stated expansion to SMS, Telegram, and Facebook Messenger to reach users without smartphones or reliable internet.

The platform addresses a structural gap in African pediatric behavioral healthcare: an estimated 85% of African families cannot afford existing therapy solutions, and diagnosis can take up to six years. The freemium, mobile-first onboarding model funnels parents and teachers through assessment, plan matching, and ongoing case management. Craft Education has run a pilot reaching 155 families in Ghana with over 100,000 minutes of therapy delivered, and earlier served as implementing partner for Eneza Education in Ghana, reaching 1.2 million learners across 267 schools via the IDP Rising Schools Program.

The business model is subscription-based, with a free-forever tier and paid monthly or annual plans processed via Paystack. Specific pricing is not publicly disclosed. Strategic partnerships include the African Union (2021 Innovating Education in Africa first-prize winner, $100,000 grant), the Ministry of Education Ghana, HundrED Top 100 (2023), and autism diagnostic and therapy centers in Ghana. The company is bootstrapped aside from grant funding and operates with 1–10 employees, targeting expansion to Kenya, South Africa, and Mozambique.

Name

Craft Education

Legal name

Craft Education Technologies Limited

Website

https://crafteducation.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Craft Education operates Hunu, a WhatsApp-first teletherapy SaaS platform that coaches parents and teachers to deliver ABA-based behavior therapy to African children with autism and social communication delays. It serves Ghanaian families today and targets expansion across Kenya, South Africa, and Mozambique.

Ownership category

akta.pro rank

Product category

Special Education Teletherapy Software

NAICS

Educational Support Services (611710), Educational Services (61)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Autism Assistive Technology & Learning Tools (Educational) (EDAKAKAM)

akta.pro secondary industries

Autism Communication Support (AAC, Pragmatics & Language) (EDAKAKAG), Special Needs Skill-Building & Therapy Learning Apps (Autism, OT/PT, Life Skills) (EDAFAKAJ), Assistive Technology (AT) & AAC Services (EDAJAKAF), Assistive Technology & AAC for Young Children (EDACAFAL)

Keywords

• Teletherapy platform
• Autism therapy software
• Behavior therapy services
• Special education technology
• ABA therapy delivery

Headquarters

HQ city

Accra

HQ country

Ghana

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Plans: Craft Education offers subscription-based access to the Hunu teletherapy platform. Billing cycles are set on a monthly or annual basis. The service also includes a Free Tier that is free forever, allowing users to sign up without immediate payment. Paid subscriptions provide access to therapy team support, instructional content, and case management. Refunds are issued within 30 days of original purchase.
2. Freemium Tier: A free Forever Tier offer that requires billing information to sign up but is not charged until the user upgrades to a paid subscription. This supports user acquisition and funnel progression.
3. Payment Processing: Valid payment methods including debit/credit cards and mobile money accounts are supported. Craft Education employs third-party services for payment processing, including Paystack for Ghana operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Craft Education operates Hunu, Africa's first teletherapy SaaS platform that coaches parents and teachers of children with autism and behavioral deficits to deliver Applied Behavior Analysis (ABA) therapy in the home or school. The platform combines an AI-driven chatbot, instructional videos, audio lessons, and on-demand conversations with certified therapy technicians, senior therapy specialists, and case managers, delivered primarily through WhatsApp and phone calls.

Product overview

Craft Education operates as a social enterprise offering a unified SaaS platform called Hunu, Africa's first teletherapy platform. The platform combines an AI-driven chatbot, instructional video content, and live therapist support to provide behavior therapy services for children with autism and social communication delays. Services are delivered primarily through WhatsApp and phone calls, with the AI assistant recommending treatment targets and the human therapy team providing ongoing case management and personalized training.

Differentiator

Problem solved

Functional benefit

Brands

• Hunu: Africa's first teletherapy (SaaS) platform that coaches parents and teachers of children with autism and behavior deficits to deliver behavior therapy in the home or school using WhatsApp and phone calls.

Products and services

• Hunu Therapy Platform Africa's first teletherapy SaaS platform that coaches parents and teachers of children with autism and behavior deficits to deliver behavior therapy in the home or school. Features an AI-based therapy assistant, instructional videos, audio lessons, and on-demand conversations with certified therapists via WhatsApp and phone calls. Targets parents, teachers, schools, therapy providers, and government ministries.

Quantifiable outcome

• 60% faster access to care, education and support compared to traditional solutions
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TurncoreStrategic or Co-development PartnerCraft Education collaborated with Turn to develop Hunu therapy, a simple messaging system that collects information from parents to determine whether their children have low-, medium- or high-risk autism, and delivers instructional videos via the platform.
• Eneza EducationminorImplementation/ SI/ Consulting PartnerCraft Education served as the implementing partner for Eneza Education in Ghana (2015-2018). Craft Education was responsible for content creation (2,000+ lessons), product localization, partnerships with MTN and AirtelTigo for mobile connectivity, and relationships with the Ministry of Education in Ghana. The partnership reached over 1.2 million learners in Ghana across 267 schools.
• IDP Foundation / IDP Rising Schools ProgramminorStrategic or Co-development PartnerCraft Education partnered with IDP Foundation and Sinapi Aba Savings & Loans to pilot and roll out Eneza's e-learning solution in Ghana. Started in 2016 with 10 pilot schools, expanding to 260+ schools under the IDP Rising Schools Program.
• Sinapi Aba Savings & LoansminorStrategic or Co-development PartnerPartnership with Sinapi Aba Savings & Loans to pilot and fund the rollout of e-learning solutions to schools in Ghana under the IDP Rising Schools Program.
• Ministry of Education GhanacoreStrategic or Co-development PartnerWith support from the African Union, Craft Education aims to roll out in public and private schools with the support of the Ministry of Education in Ghana, with plans to expand to other African countries. Craft Education previously maintained relationships with the Ministry for content alignment with Ghana Education Service standards.
• Autism Diagnostic and Therapy Centers (Ghana)coreStrategic or Co-development PartnerCraft Education currently has partnerships with an autism diagnostic centre and a therapy centre in Ghana. These partnerships support the delivery of remote therapy services and provide clinical expertise to the Hunu platform.
• Moringa SchoolminorStrategic or Co-development PartnerCraft Education supported Moringa School with insights on the Ghanaian market, leading focus group sessions, and helping them think through critical points for expansion into Ghana. Moringa School is a learning accelerator based in Nairobi, Kenya.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brightline: Brightline is a US-based pediatric behavioral health platform offering telehealth therapy, coaching, and psychiatry for children and families. It is directly comparable as a tech-enabled behavioral therapy delivery model serving kids and parents — Craft Education's exact use case in Africa.
• Hazel Health: Hazel Health provides telehealth services directly inside K-12 schools, including mental health and therapy for students. Comparable to Craft Education because both target school-based delivery of child therapy services and explicitly serve educators in addition to families.
• PresenceLearning: PresenceLearning is a US teletherapy platform connecting K-12 students with certified clinicians for speech, occupational, and behavioral therapy. Directly comparable to Craft Education's Hunu platform in delivering remote special-needs therapy to children in school settings.
• RethinkFirst: RethinkFirst offers software, training, and clinical tools for Applied Behavior Analysis (ABA) and special education. Comparable to Craft Education because both build technology around ABA-based intervention and serve providers, schools, and families of children with autism.

Regional players

• uLesson: uLesson is a leading African EdTech platform delivering K-12 video lessons via mobile to students in Nigeria, Ghana, and other African markets. Comparable as a fellow African mobile-first EdTech serving families and schools through subscription content, though focused on mainstream academics rather than special needs.
• Eneza Education: Eneza Education delivers SMS and mobile-based educational content to learners across Kenya, Ghana, and Côte d'Ivoire. Previously partnered with Craft Education in Ghana; comparable as an African mobile-first education platform serving schools and learners through messaging channels.
• Ubongo: Ubongo creates localized educational entertainment (animated shows, apps) for African children, reaching millions of families across the continent. Comparable to Craft Education's family-targeted African children's learning model and mobile-first delivery, though focused on mainstream early learning rather than therapy.
• Kukua: Kukua is an African EdTech company producing animated educational content and games for children. Comparable as a mobile-first African children's learning platform with a focus on engaging young African learners through digital media.
• Babyl (Babylon Health Rwanda): Babyl is a digital health platform providing telemedicine, triage, and clinical services to patients in Africa via mobile phones. Comparable as an African mobile-first telehealth platform demonstrating the broader digital health opportunity and constraints that Craft Education's therapy model faces on the continent.

Emerging players

• TalkingPoints: TalkingPoints is an edtech platform that connects teachers with families of multilingual and underserved students via messaging, including for special education and IEP-related communication. Comparable to Craft Education's parent-teacher WhatsApp engagement model for underserved families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/craftedafrica
• Facebookweb.facebook.com/CraftEducation
• LinkedInlinkedin.com/company/craft-education
• Instagraminstagram.com/thecraftedinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craft Education