Yapo
Yapo.cl is Chile's largest online horizontal classifieds marketplace, connecting individual and professional sellers with buyers across vehicles, real estate, jobs, and general consumer goods via a freemium web and mobile platform.
- Company typePrivate
- Founded2011
- HeadquartersSantiago, Chile
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Yapo does
Yapo.cl operates Chile's largest horizontal online classifieds marketplace, connecting individual sellers, professional dealers, and buyers across vehicles, real estate, jobs and services, and general consumer goods. As of the most recent scale data, the platform carries over 1.34 million active listings, with vehicles (~401K) and the general marketplace (~687K) representing the largest category surfaces, followed by real estate (~146K) and jobs/services (~106K). The company is structured as Yapo.cl SpA, a privately held Chilean limited company founded in 2011 and headquartered in Santiago, with an employee base of 101–250.
The underlying product is a self-serve, C2C-dominant marketplace accessible via web (yapo.cl) and mobile applications distributed on iOS, Android, and the Huawei AppGallery. Core platform features include user profiles with ratings, a messaging system, advanced search with filters, listing management tools, and BlueBook — a proprietary vehicle price statistics module providing average and historical pricing for used cars listed on the platform. The company also offers the Yapo Tienda store feature for professional sellers and dealers to create branded storefronts within the marketplace. Distribution is supplemented by an active social media presence across Facebook, Instagram, Twitter/X, LinkedIn, and YouTube.
Monetization is built on a freemium marketplace model. Basic listings are free for individual sellers, with revenue generated primarily through premium placement (Resaltadores), featured ads, and membership tiers that enhance listing visibility. Additional monetization signals include a partnership with HDI Seguros embedding automotive insurance into vehicle listings, and dealer-facing store features targeting professional automotive and real estate sellers. No revenue, funding, or financial performance figures are publicly disclosed in the available data.
Yapo firmographics
Firmographics- Name
- Yapo
- Legal name
- Yapo.cl SpA.
- Website
- https://yapo.cl
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Yapo.cl is Chile's largest online horizontal classifieds marketplace, connecting individual and professional sellers with buyers across vehicles, real estate, jobs, and general consumer goods via a freemium web and mobile platform.
- Ownership category
- akta.pro rank
Yapo industry classification
Industry- Product category
- Online Classifieds Marketplace
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- POI, Local Listings & Business Directory Platforms (BPAMANAD)
Keywords
Where Yapo is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
Yapo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Listing Fees and Premium Placement: Revenue generated from optional premium placement of listings (Resaltadores), featured ads, and membership tiers for sellers who want enhanced visibility. Basic listings appear to be free for individual sellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | — | Basic listing (free) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Yapo product offering
Product offeringCore offering
Yapo.cl is a Chilean online classifieds marketplace that connects individual and small-business sellers with buyers across four category verticals: vehicles (autos, motorcycles, parts), real estate (sales and rentals), jobs and professional services, and general consumer merchandise. Listings are self-published by users, and the platform monetizes through optional premium placements (Resaltadores), featured ads, and membership tiers that boost listing visibility. The service is delivered through a web platform and mobile applications on iOS, Android, and Huawei AppGallery.
Product overview
Yapo.cl is a Chilean online classified marketplace platform that operates as a single unified marketplace with multiple category verticals. The core platform connects buyers and sellers across four main product lines: Vehículos (vehicles including cars, motorcycles, trucks), Inmuebles (real estate for sales and rentals), Empleos y Servicios (jobs and professional services), and a general Marketplace (general merchandise including electronics, home goods, pets, sports). Additional features include BlueBook (automotive price statistics tool) and mobile apps for iOS and Android. The platform also supports a Tienda store feature for professional sellers.
Differentiator
Problem solved
Functional benefit
Products and services
- Yapo.cl Marketplace Platform
Companies that use Yapo
Customer profileSegments5 records
Ideal customer profiles3 records
Yapo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Yapo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HDI SegurosminorHDI automotive insurance partnership featured on vehicle listings, offering users the ability to purchase insurance directly through the platform when viewing car ads. Insurance partnership provides added value for vehicle transactions.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Yapo competitors and assessment
Company assessmentBroad incumbents
- Avito: Morocco-based horizontal classifieds leader and one of the largest classifieds platforms globally. Comparable horizontal multi-category model (vehicles, real estate, jobs, services) and dominant single-country marketplace position.
- MercadoLibre: Latin America's largest e-commerce and classifieds platform. Comparable as a horizontal marketplace with vehicles, real estate, and general goods categories, but with vastly greater scale, capital, and a stronger transactional (payments + logistics) stack.
Direct peers
- OLX: Global C2C classifieds platform historically strong across Latin America, India, and Eastern Europe. Directly comparable horizontal classifieds model; OLX's Latin American operations have periodically competed with or consolidated alongside Yapo.
- Encuentra24: Panama-based classifieds marketplace operating across Central America and the Caribbean. Closely comparable to Yapo — same horizontal classifieds model (vehicles, real estate, jobs, general goods) — and the yapo.encuentra24.com subdomain suggests shared infrastructure or ownership.
- Craigslist: The original horizontal classifieds marketplace, operating a minimalist free-listing model across multiple U.S. cities and selected international markets. Comparable core product and audience despite a far less modern UX.
- Quikr: India-headquartered horizontal classifieds platform covering vehicles, real estate, jobs, and consumer goods. Comparable multi-category free-plus-premium monetization and C2C/small-business seller base, though geographically distant.
- Gumtree: UK-headquartered horizontal classifieds platform operating in the UK, Australia, and South Africa. Comparable free-listing C2C model across vehicles, property, jobs, and general merchandise categories.
- Kijiji: Canada's leading horizontal classifieds site (owned by Adevinta/eBay). Directly comparable product and revenue model (free listings with paid premium placement) across vehicles, real estate, jobs, and consumer goods.
- Wallapop: Mobile-first C2C marketplace headquartered in Spain. Comparable in product (peer-to-peer selling of used goods, vehicles, real estate) and target user (individual sellers), though geographically focused on Spain and southern Europe.
Regional players
- Segundamano: Mexican horizontal classifieds platform (now part of MercadoLibre). Comparable product (vehicles, real estate, general goods), but operates in Mexico rather than Chile, so it competes as a regional rather than direct in-market rival.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Yapo social profiles
Digital presenceYapo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yapo leadership team
Management profileNumber of profiles
Profiles1 record
Yapo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yapo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yapo
What does Yapo do?
Yapo.cl is a Chilean online classifieds marketplace that connects individual and small-business sellers with buyers across four category verticals: vehicles (autos, motorcycles, parts), real estate (sales and rentals), jobs and professional services, and general consumer merchandise. Listings are self-published by users, and the platform monetizes through optional premium placements (Resaltadores), featured ads, and membership tiers that boost listing visibility. The service is delivered through a web platform and mobile applications on iOS, Android, and Huawei AppGallery.
Is Yapo a public or private company?
Yapo is a private company. It is classified as unknown and is currently operating.
When was Yapo founded?
Yapo was founded in 2011. It employs 101 to 250 people.
Where is Yapo based?
Yapo is headquartered in Santiago, Chile, in the Latin America region.
How does Yapo make money?
One revenue line is on record: listing Fees and Premium Placement.
Who are Yapo's main competitors?
Broad incumbents on record are Avito and MercadoLibre. Direct peers are OLX, Encuentra24, Craigslist, Quikr, Gumtree, Kijiji and Wallapop. Segundamano is listed as a regional player.
Does Yapo have an API?
No public API is recorded for Yapo.
What industry is Yapo in?
Yapo's product category is Online Classifieds Marketplace. Its primary akta.pro industry code is BPAMANAD, POI, Local Listings & Business Directory Platforms. Its NAICS code is 519290 and its SIC code is 5900.