EstateSales.NET
EstateSales.NET is a bootstrapped two-sided marketplace connecting 15,000+ estate sale companies with 4.4M monthly shoppers across the US and select international markets. It monetizes via tiered subscriptions, per-sale listing fees, featured placement ads, and a 2024-launched transactional Marketplace with integrated shipping and payments.
- Company typePrivate
- Founded2001
- HeadquartersJackson, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What EstateSales.NET does
EstateSales.NET operates a two-sided marketplace platform connecting more than 15,000 estate sale companies with approximately 4.4 million monthly shoppers seeking estate sales, tag sales, auctions, and moving sales. Founded in 2001 (incorporated under Vintage Software, LLC), the company is headquartered in Jackson, Tennessee and serves a primarily US customer base with growing international auction listings from Japan, the UK, Canada, and continental Europe. The platform comprises a web application plus iOS and Android mobile apps, and is built around three core product surfaces: (1) a listing and directory platform where estate sale operators publish sales with photos, scheduling, and lead capture; (2) the EstateSales.NET Marketplace, an e-commerce layer launched October 2024 that enables direct online item purchases with integrated shipping and payment processing through Stripe and Square; and (3) international auction integration via a partnership with LiveAuctioneers.com. A computer-vision feature for automated item identification and appraisal has been introduced as an AI-assisted seller tool.
The business model is multi-stream and primarily subscription-based, with four tiers of company plans: Gold ($225/month), Silver ($150/month), Bronze ($35/month), and Basic ($0/month plus $99 per sale). Revenue is augmented by per-sale listing fees on lower tiers ($64 on Bronze), photo upload overages ($0.50 per photo beyond plan limits), three tiers of featured placement advertising ($100 Local, $150 Regional, $250 National per week), and a $2.95 per-item Marketplace service fee charged to buyers. Distribution is fully self-serve through the website and mobile apps, with organic search and email notifications to 2.5 million subscribers serving as the primary demand-generation channels. The company is bootstrapped, with no disclosed external funding, and currently operates with 11-50 employees.
EstateSales.NET firmographics
Firmographics- Name
- EstateSales.NET
- Legal name
- Vintage Software, LLC
- Website
- https://estatesales.net
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EstateSales.NET is a bootstrapped two-sided marketplace connecting 15,000+ estate sale companies with 4.4M monthly shoppers across the US and select international markets. It monetizes via tiered subscriptions, per-sale listing fees, featured placement ads, and a 2024-launched transactional Marketplace with integrated shipping and payments.
- Ownership category
- akta.pro rank
EstateSales.NET industry classification
Industry- Product category
- Online Estate Sale Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
- akta.pro secondary industry
- Bankruptcy, Probate & Estate Property Auctions (BPAJAEAG)
Keywords
Where EstateSales.NET is headquartered
LocationHeadquarters
- HQ city
- Jackson
- HQ country
- United States
- HQ region
- North America
Markets served
EstateSales.NET business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Company Subscription Plans: Monthly subscription fees for estate sale companies with tiered packages providing listing tools, directory placement, and marketing features. Gold ($225/mo), Silver ($150/mo), Bronze ($35/mo), Basic ($0/mo + $99/sale)
- Sale Listing Fees (Bronze/Basic): Per-sale listing fees for companies on lower-tier plans. Bronze plan charges $64 per sale listing, Basic plan charges $99 per sale listing
- Photo Upload Fees: Additional charges for photos beyond included limits. $0.50/pic after 200 for Silver, $0.50/pic after 125 for Bronze
- Featured Sale Slots: Premium placement fees for increased visibility. Locally Featured $100, Regionally Featured $150, Nationally Featured $250 (with Gold package discounts of 20%)
- Marketplace Service Fee: $2.95 service fee charged to buyers for each item purchased through the Marketplace, covering payment processing, shipping, operations, and platform support
- Marketing Tools: Additional marketing tools available for purchase, with 20% discount for Gold package subscribers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Gold - Top-tier subscription with unlimited listings and maximum features |
| Subscription | Monthly | Silver - Mid-tier subscription for growing businesses |
| Subscription | Monthly | Bronze - Entry-level paid subscription |
| Subscription | Pay-as-you-go | Basic - Free tier with per-sale fees |
| Other | Pay-as-you-go | Locally Featured Slot |
| Other | Pay-as-you-go | Regionally Featured Slot |
| Other | Pay-as-you-go | Nationally Featured Slot |
| Transaction based/ take rate | Pay-as-you-go | Marketplace Service Fee |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
EstateSales.NET product offering
Product offeringCore offering
EstateSales.NET operates a two-sided online marketplace that enables estate sale companies to list and promote upcoming estate, tag, moving, and auction sales nationwide, while allowing consumers to discover those sales by location and purchase individual items through an integrated Marketplace with built-in shipping and payment processing.
Product overview
EstateSales.NET is a dual-sided marketplace platform consisting of (1) an advertising platform for estate sale companies to list and promote sales, and (2) a consumer marketplace (Marketplace) for buying individual items online. The platform offers three subscription tiers (Gold, Silver, Bronze) for estate sale companies, along with mobile apps for iOS and Android. Additional offerings include international sales integration via LiveAuctioneers.com, client lead generation tools, a Line Management system, and educational resource hubs ('Grow' and 'Learn' sections). The platform connects over 15,000 estate sale companies with millions of monthly shoppers.
Differentiator
Problem solved
Functional benefit
Products and services
- EstateSales.NET Advertising Platform
- EstateSales.NET Marketplace
Quantifiable outcome
- 4.4 million monthly shoppers on the platform
- +4 more outcomes
Companies that use EstateSales.NET
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
EstateSales.NET technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature6 records
EstateSales.NET partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- LiveAuctioneers.comcoreIntegration with LiveAuctioneers.com for international auction listings. International auction houses list on EstateSales.NET and redirect to LiveAuctioneers.com for bidding, enabling cross-platform auction sales.
- StripecorePayment processor for EstateSales.NET Marketplace transactions. Estate sale companies can choose Stripe or Square as their payment processor for online sales on the platform.
- SquarecorePayment processor option for EstateSales.NET Marketplace transactions alongside Stripe, enabling sellers to accept card payments for online estate sales.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
EstateSales.NET competitors and assessment
Company assessmentDirect peers
- MaxSold: Online estate sale and auction marketplace operating in the US and Canada. Directly comparable to EstateSales.NET as a two-sided platform connecting estate sale companies with shoppers, with online bidding and sale-listing functionality.
- Everything But The House (EBTH): Online auction marketplace for estate contents, designer items, and antiques. Closely comparable business model and target customer (estate liquidators and buyers of second-hand goods), though EBTH historically took a consignment-first approach.
- EstateSales.org: Direct competitor and the most-cited second-place platform behind EstateSales.NET. Operates a similar listing and directory model for estate sales nationwide.
- AuctionZip: Online auction listing platform aggregating estate, business, and collectible auctions across the US. Overlaps on estate sale listings and auctioneer directories.
- LiveAuctioneers: Online auction marketplace for estate, art, and collectible auctions globally. Already a partner of EstateSales.NET but also a competitor in the auction-discovery and bidding layer.
- Invaluable: Online auction aggregator for fine art, antiques, and estate auctions. Comparable in providing a marketplace connecting auction houses with global buyers, with a heavier focus on higher-end items.
Broad incumbents
- eBay: Largest horizontal resale marketplace globally, with significant estate sale, antiques, and collectibles categories. A broader incumbent that competes indirectly for the same shoppers and items.
- Sotheby's: Global auction house with a strong online auction platform for estate, art, and luxury items. Competes at the higher end of the same estate-liquidation and collectibles buyer demographic.
- Mercari: Horizontal consumer resale marketplace in the US and Japan. An emerging competitor for estate sale shoppers seeking second-hand items online with a simplified mobile-first experience.
- Facebook Marketplace: Meta's horizontal local resale marketplace. While not specialized in estate sales, it offers free local listings that compete for estate sale company advertising budgets and shopper attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
EstateSales.NET social profiles
Digital presenceEstateSales.NET financial estimates
Financial estimateRevenue estimate
Valuation estimate
EstateSales.NET leadership team
Management profileNumber of profiles
EstateSales.NET funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EstateSales.NET M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EstateSales.NET
What does EstateSales.NET do?
EstateSales.NET operates a two-sided online marketplace that enables estate sale companies to list and promote upcoming estate, tag, moving, and auction sales nationwide, while allowing consumers to discover those sales by location and purchase individual items through an integrated Marketplace with built-in shipping and payment processing.
Is EstateSales.NET a public or private company?
EstateSales.NET is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EstateSales.NET founded?
EstateSales.NET was founded in 2001. It employs 1 to 10 people.
Where is EstateSales.NET based?
EstateSales.NET is headquartered in Jackson, United States, in the North America region.
How does EstateSales.NET make money?
Six revenue lines are on record. Company Subscription Plans are the primary driver. The others are sale Listing Fees (Bronze/Basic), photo Upload Fees, featured Sale Slots, marketplace Service Fee and marketing Tools.
Who are EstateSales.NET's main competitors?
Direct peers on record are MaxSold, Everything But The House (EBTH), EstateSales.org, AuctionZip, LiveAuctioneers and Invaluable. Broad incumbents are eBay, Sotheby's, Mercari and Facebook Marketplace.
Does EstateSales.NET have an API?
No public API is recorded for EstateSales.NET.
What industry is EstateSales.NET in?
EstateSales.NET's product category is Online Estate Sale Marketplace. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms), with a secondary code of BPAJAEAG, Bankruptcy, Probate & Estate Property Auctions. Its NAICS code is 531210 and its SIC code is 6531.